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The 3rd Arab International Public Relations Conference “New Horizons of Communication in a Changing Arab World;
The Core Aspects of Communication Management” 19-20 December 2016
Workshop Means of Communication: The Magic Gate for Behavior Change
“The Positive Role of Media in Changing Individuals & Societies”21 December 2016
InterContinental Hotel City Stars, Cairo – Egypt
#Arab_International_PR_Conference #New_Horizons_Communicationwww.arado.org/pr2016
/aradopr
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Institutional Partner Media Partner Official Carrier
The 3rd Arab International Public Relations Conference
“New Horizons of Communication in a Changing Arab World;
The Core Aspects of Communication Management”
19-20 December 2016
InterContinental Hotel City Stars, Cairo – Egypt
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The Arab Administrative Development Organization (ARADO)
The Arab Administrative Development Organization (ARADO) was established in 1961 as a specialized organization of the League of Arab States to shoulder the responsibility of administrative development in the Arab region. As stated in its establishment agreement, the mission of ARADO is to contribute to the administrative development in the Arab countries in such a way as serving comprehensive development
22 member states of ARADO. The scope of ARADO services also extend to include governmental organizations, public enterprise associations, private sector and the three levels of administrative leaderships, namely supervisory, mediatory and executive leaders.
Institutional Partner
RADA Research, Public Relations Co. Rada Research was founded in 1982 as an Egyptian independently
owned company; Rada Research enjoys: 45 years of working experience
in a dynamic and challenging market, Financial strength and stability,
Credibility and appreciation by clients and stakeholders on both the
governments, international, regional and local clients.
Organization - ARADO
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Media Partner
Youm7
Youm7 is an online as well as daily print newspaper published by
the Egyptian Company for Press, Publication and Advertisement.
Launched as a weekly newspaper in October 2008, Youm7 became a
daily newspaper starting in May 2011.
The newspaper and its online news website are committed to the
Code of Ethics stated by the Egyptian Supreme Press Council. Absolute
credibility, an in-depth analysis and coverage along with transparency
in broadcasting news are among Youm7’s basic principles.
Youm7 believes these norms serve as the bridge between the
publication and its readers. Without any political and partisan affiliations
or ideological and doctrinal biases, Youm7 believes in a civil state that
considers law its first reference; separates between powers and adopts
democratic-based policies and freedom in economy aiming to achieve
social development and stability.
Youm7 not only addresses the Egyptian elite in political and economic
arena but also extends to several intellectual segments of the Egyptian
middle class. The newspaper also provides useful information and up-
to-date news that meets the demands of all Egyptian segments along
with entertainment-based news.
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POD
POD is an independent PR agency that specializes in integrated PR,
digital & social media communications, as well as marketing and event
management.
POD is now under the umbrella of Egyptian Media Group (Aa’lam El
Masryeen).
Working with a world-wide network of partners, the company has sup-
ported over 20 clients to become recognized.
POD was founded on the principle of building lasting connections
through an absolute belief in your brand.
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Official Carrier
EGYPTAIR
EGYPTAIR is the national airline of Egypt, based in the cosmopolitan
City of Cairo. Since its establishment on May 7th 1932 it has become a
treasured brand to be the first airline in the Middle East and Africa and
the seventh in the world to join IATA. Throughout its 84 years of service,
EGYPTAIR went through several stages of development and growth.
EGYPTAIR flights are operated from Terminal 3 at Cairo International
Airport where customers can enjoy a optimum service level in Star
Alliance lounges that are owned and operated by EGYPTAIR.
EGYPTAIR AIRLINES network extends to reach more than 70
destinations in 60 countries around the world to meet the needs of its
customers. EGYPTAIR has joined Star Alliance since July 2008 to be the
21st member of Star Alliance, which currently includes 27 members.
By being a part of that huge network, EGYPTAIR customers are able
to reach more destinations, as the alliance’s network covers more than
1300 destinations in 193 countries around the world.
EGYPTAIR operates a fleet of modern aircraft, including the Airbus
330-300 which provides Flat Bed Seats in Business Class and Personal
Screens in all classes in addition to the internet and mobile phone use
facility. In addition to the Boeing 777-300ER equipped with Full Flat
Bed Seats in Business Class and Personal Screens in all classes.
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Conference Overview:The Arab Administrative Development Organization (ARADO) continues to support and
develop public relations and communication systems in the Arab region through organizing the Third Arab Public Relations Conference, during which ARADO will highlight success stories and present the most significant Arab and international practices in the field of Public Relations.Having raised the issue of “Dialogue Transparency and the Future of International PR” in the first conference held in Sharm El Sheikh in 2013, ARADO continued focusing on the theme of “Dialogue Management through Cultural Diversity in the World “, during the second conference held in Vienna in 2014. The Conference in its third version will discuss “The New Horizons of Communication in a Changing Arab World.”
The 3rd Arab International Public Relations Conference “New Horizons of Communication in a Changing Arab World;
The Core Aspects of Communication Management”
19-20 December 2016 InterContinental Hotel City Stars, Cairo – Egypt
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The Conference aims to:�� Introduce new horizons of communication.
�� Highlight the difference between “Traditional Propaganda” and “True Public Engagement “.
�� Present the modern models of PR in Governments.
�� Define the role of modern PR and how it can affect “Public Diplomacy”.
�� Identify the role of awareness, logic and emotions in getting the message right.
�� Disseminate best practices of “Top Officials” in social media.
�� Emphasize the role of communication in predicting future problems and solutions.
�� Present Public, Private and NGO’s, ...etc., can work on positioning their brands and developing
their messages.
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Day One: December 19, 2016
Tentative Agenda
09:00 10:00
10:00 10:30
10:30 11:30
11:30 11:45
Registration and Networking
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Keynote Session
�� H. E. Dr. Václav Klaus, Former President of the Czech Republic
�� H. E. Mr. Amre Moussa, Former Secretary-General of the Arab League
�� H. E. Dr. Sahar Nasr, Minister of International Cooperation, Egypt (TBC)
Group photo
MC
Dr. Nasser Ali J. Alqahtani, Conference Chair, Director General, ARADO
Egypt Air (Official Carrier)
Dr. Rania Abdel Razek, Conference General Coordinator, ARADO
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11:45 12:15
12:15 12:30
12:30 1:00
1:00 2:00
Coffee and networking break
Egypt Air Presentation �� Mr. Yousef Gad, Marketing General Manager, Egypt Air
First Panel: Traditional Propaganda Model versus “True Public Engagement” Model.�� This session will discuss how decision makers can communicate with their
audience to gain support for their policies; and what is the suitable model or concept of communication and PR systems to use? “Traditional Propaganda” or “True Public Engagement”, from a scientific and/or practical point of view.
�� What are the conditions under which each of the two models work? and what are the differences in theory and in practice?
Panelist:�� Mr. Gianni Catalfamo, Chairman of the World Communication Forum (WCF)
Davos Board, Italy “Case Studies from History”
Second Panel: Top Officials’ Effect on Social Media and their Role in Building Trust
among Societies (case studies).�� Governments and top officials need to be present on social media, creating
their own platforms and environments in order to engage with their public and influence them. The visibility of leaders on Social Media helps the public identify them and formulate an image of their personalities, hence trust them, follow them and support their policies.
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2:00 3:00
3:00 4:00
�� Public engagement, through social media, will also let top officials understand
public issues early enough, and address them instantly and may change some
policies before crisis may arise.
Panelist
�� Mr. Rob Brown, President of the Chartered Institute of Public Relations (CIPR),UK
�� Philipp Schulmeister, Adviser in the Cabinet of the Secretary General, European
Parliament, Brussels Area, Belgium (TBC)
Moderator:
�� Dr. Lisa Pilgram, Senior Project Manager for the Strategic Research Area
International Development and Inclusive Innovation, Open University, UK
Lunch Break
Third Panel:
The Modern Models of PR in Governments.
�� The new successful Public Relations Model can be summarized in the transition
from “Monologue” to “Dialogue” or even better to a “Two-way Symmetrical”
Model in order to reach a state of understanding between Governments and
people and create a public opinion that supports the national interests of
Peoples, which requires the existence of permanent communication channels
and sufficient information at the right time.
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4:00 5:00
�� “LISTEN” is the new concept that PR is providing to all Governments. Some wise governments give the right weight to PR such that they spend on their Public Relations twice as much as they do on legislative and judicial branches together.
Panelists: �� Dr. Reda REDA, CEO, ICT, Technology Center, Austria
“Public Relations Successful Strategies Beyond State-of-the-Art Government/Public Administrations, Industry and NGO Points of view”�� Dr. Mohamed Omran, First Undersecretary for Research, Planning,
Authorities’ Follow up and International Cooperation, Ministry Of Electricity and Renewable Energy, Egypt
Moderator:�� Mr. Halim Abouseif, Communication Consultant, RADA Research & Public
Relations, Egypt
Fourth Panel:“Public Diplomacy”: A New Horizon of Communication
�� We need to take the “traditional” definition of Diplomacy to a broader scale, and support Governments as well as corporations in becoming “Diplomats”.
�� Has the nature of Diplomacy changed in the age of Digital Communication?�� Are the tools used by Diplomats in negotiation, mediation and conflict
resolution up-to-date?�� What is modern PR and how could it contribute to the 21st century
Diplomacy?
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Panelists:
�� H.E. Mr. Mohamed Alorabi, Member of the Foreign Relations Committee,
The Egyptian Parliament, Egypt
�� Dr. Stéphane Monney Mouandjo, Director-General of the African Training
and Research Centre in Administration for Development (CAFRAD),Cameron
�� “Define the role of Modern PR and how it can affect “Public Diplomacy”
�� Mrs. Loula Zaklama, President and CEO of Rada Research & Public Relations
,Egypt
“Corporate Diplomacy & Public Relations”
Moderator:
Ms. Rana Nejem – Founding Director (Yarnu), the Art of Social Intelligence,
Jordan
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Day Two: December 20, 2016
10:00 11:00
11:00 11:30
11:30 12:30
Fifth Panel:
The Cognitive Roots of Communication
�� Many PR professionals have not received formal psychological education,
and are not always aware of the latest scientific discoveries on how
issues such as perception, awareness, subconscious, emotions, attitudes
and environmental context can influence the formulation, transmission,
reception and interpretation of communication messages. These cognitive
processes can contribute in raising the effectiveness and efficiency of
Communication and PR campaigns.
Panelist:
�� Prof. Mansour Ganady, Business & Culture Cognitive Advisor, Austria
“Trees Grow From Their Roots: The Cognitive Roots of Effective
Communication in Conflicting Societies”, Austria
Coffee and networking break
Panel Six:
�� The Communication Prediction (Sunny, Cloudy).
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12:30 1:30
�� This Theme will explain the role of communication in “Sunny Days”: capturing
on those days where organizations and governments can work on positioning
their brands, developing their messages, creating association to their brands,
enhancing or restoring images, CSR programs, etc… versus (Cloudy and
Rainy Days), where rains of crisis and/or issues pour on Organizations and
Governments (crisis management, reputation management).
Panelists: �� Dr. Sherine Zaklama, General Manager, RADA Research and Public Relation,
Egypt
�� Mr. Mohamed Alshega, Media Consultant, Saudi Arabia
“The role of Media in gathering the Arab Society”�� Dr. Assmaa Athammani, Republic of Algeria
“The Expectations in times of Prosperity and Adversity, Case study”
Moderator:�� Ms. Ghada Hammouda, CMO & Head of Marketing Communications, Al
Qalaa Holding Company, Egypt
Seventh Panel: Success Stories & Best Practices and Learning
�� Presentations of successful communication campaigns. The Presentations
are the best tools that demonstrate the Strategy behind the Campaign,
how it has been executed, and most importantly, the outcome and analysis
of why the campaign was a successful multi-cultural one.
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1:30 2:00
2:00
3:00
�� Dr. Radouane belkhiri, Media and Communications Department, University
of Tebessa, Tebessa, Algeria
“The Role of PR in Building Mental Image”
�� Dr. Hanadi Ghareeb, Dr.Nermin Allaa, Dr. Hala Rashad, Mass Communication
Colleague, Alnahdah University, Egypt
“The Role of Digital PR within Governments in the Management of
Communication with the public via the Internet”
�� Dr. Khayrat Ayyad, Chair of PR Department, Communication College, Sharjah
University, Sharjah
“Modern Models in the Practice of Public Relations
and Government Communication”
Moderator:
�� Dr. Sherine Zaklama, General Manager, RADA Research and Public Relation,
Egypt
Coffee and networking break
Official Conference’s Closure
�� Dr. Rania Abdel Razek, Conference General Coordinator, ARADO
Lunch Invitation
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Day Three: December 21, 2016
Means of Communication: The Magic Gate for Behavior Change“The Positive Role of Media in Changing Individuals & Societies”
Workshop
09:30 10:00
10.00 12:00
12:00 12:30
12:30 2:30
2:30
3:00
Registration and Networking
The First Session
Coffee break
The Second Session
Closure
Lunch
Workshop Main Objective:
To enhance the knowledge, skills and attitudes relevant for formulating a
Behavior Change Media Strategy to change the behavior of the Individual and
positively impact Society.
Workshop Themes:
The First Theme:
�� Media Scene in the Arab World
�� Changes of the Media Scenes in the Arab World
�� Retreat of traditional Media channels before the invasion of Electronic Social
Networks
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The Second Theme:
�� Identification of Behavior
�� The Role of Media in Behavior Change
�� Changing Behaviors Approach
�� Cultural and Social Challenges directing Behavior Change
The Third Theme:
�� Determine the General Strategy with all its components for changing
Negative Behavior to positive
�� Practical application
�� Evaluation
Workshop Experts:
�� Dr. Sherine Zaklama, General Manager, RADA Research and Public Relation,
Egypt
�� Mr. Halim Abouseif, Communication Consultant, RADA Research & Public
Relations, Egypt
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Dr. Nasser Ali J. Alqahtani
Director General, Conference Chair, ARADO
H. E. Dr. Václav Klaus Former President of the Czech RepublicAn academic economist by training, he was forced out of the Academy
of Sciences after the Soviet invasion of what was then Czechoslovakia
in 1968, after the Prague Spring era. He returned back after the so-
called ‘Velvet Revolution’ of 1989, as one of the founders of the Civic
Forum Movement. He was the country’s first non-Communist Finance
Minister and served from 1992 to 1997 as Prime Minister of the Czech
Republic. From 2003 to 2013, he was the country’s President, and now
runs a free market think-tank in Prague, called Václav Klaus Institute.
He is a member of the Mont Pelerin Society and Distinguished Senior
Fellow of CATO Institute.
Speakers
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H.E. Mr. Mohamed AlorabiMember of the Foreign Relations Committee, The Egyptian Parliament, EgyptOrabi is a former Aambassador to Germany, and worked at the
Egyptian Embassy in Kuwait, London, Washington and Tel Aviv.
He also served as Assistant to the Minister of Foreign Affairs and
International Economic Relations and International Cooperation,
served as the national coordinator of the Arab Economic Summit II in
January 2011, and as foreign minister in June 27, 2011. He resigned
on July 16.
After his resignation from the Foreign Ministry, Mr. Orabi joined the
Party, for which Mr. Amr Moussa, former Secretary of the Arab League,
was President until his resignation on May 31, 2014.
Mr. H. E. Amre Moussa Former Secretary-General of the Arab League
Permanent Representative of Egypt to the U.N (1990-1991), Foreign
Minister of Egypt (1991-2001), Secretary General of the League of
Arab States, (2001-2011).
Moussa ran for President of Egypt after the 25th of January Revolution,
then was elected in the Constitutional Committee 2012 and led the
Liberal members’ efforts for a more liberal Constitution.
Moussa awarded several orders and decorations Egypt, Jordan, Qatar,
Brazil, Argentina, Germany and Ecuador.
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Mr. Gianni Catalfamo
Co-Chair of the World Communication Forum (WCF) and Founder
of cc: Catalfamo (Italy)
Gianni Catalfamo is the Founder of cc:catalfamo and functions as one
of the most popular bloggers in Italy and globally. He has acted as
Chairman of Pleon, Italy. He is Web 2.0 evangelist formerly involved
with Pleon Europe, while he was the co-leader of their European
Technology Practice. Catalfamo was active as International Account
Director for some of Pleon’s largest technology clients. He led the IBM
Account for Europe for four years and is currently European Account
Director for Lenovo. His client teams benefit from his role as executive
coach and communications strategy advisor.
Prior to joining Pleon, Catalfamo founded, in 1986, the Italian
operation of Lotus Development Corp., setting up the first Lotus office
in Milan. During his tenure with Lotus, the Milan office grew from two
employees and USD 700,000 in sales to 35 employees and over USD
10 million in sales. He also gained valuable field experience at Olivetti,
where he spent two years in sales and marketing in the finance sector,
and at IBM, where he started his career as a Systems Engineer.
Catalfamo graduated in 1981 in Nuclear Engineering from Milan’s
Polytechnic, after a humanistic background in classical letters. He has
served as board member in several technology associations such as
Assintel and FED.
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Mr. Rob Brown
President of the Chartered Institute of Public Relations (CIPR),UK
Rob Brown is the President of the UK’s Chartered Institute of Public
Relations (CIPR), the largest member organization for PR practitioners
outside of North America. He is author of the best-selling ‘Public
Relations and the Social Web’ (Kogan Page). He is also founder of the
PR and Communications agency Rule 5 working with global brands
such as Wedgwood, Brother and Nissan. Rob is listed in the PR Week
Powerbook 2008-2016 and the Global Powerbook 2016.
Mr. Philipp Schulmeister
Adviser in the Cabinet of the Secretary General, European Parliament
Phillip worked for 12 years as Press and Communications Advisor
at EPP Group in the European Parliament then he worked as Policy
Advisor at EPP Group in the European Parliament.
For more than two years and currently he is a Member of the Office
of the Secretary General of the European Parliament.
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Dr. Lisa Pilgram
Senior Project Manager for the Strategic Research Area International
Development and Inclusive Innovation , Open University, UK
Lisa joined the university as Senior Project Manager of the Oecumene:
Citizenship after Orientalism research project in July 2010. In October
2010 she also started her PhD on British-Muslim family law as a site
of citizenship. Before joining the Open University, Lisa worked at the
University of Edinburgh Law School as Research Fellow of the EUDO
Citizenship project on access to citizenship in Europe. During her
undergraduate studies in Islamic and Middle Eastern Studies (University
of Vienna), she developed a strong interest in migration issues.
Pilgram thus joined a post-graduate programme on Migration and
Ethnic Minority Law (SOAS) where she focused her research on UK and
European law on family reunification, migration and citizenship, as well
as on legal issues affecting Muslim communities in Europe.
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Dr. Reda RedaCEO, ICT - AustriaReda Started his career in Europe working as R&D engineer in Siemens Enterprise, promoted to Team Leader, project manager, marketing manager and marketing director for an enterprise of 450.000 employees worldwide. In 2005 he resigned and established his own company “Innovation Communication Technologies” with core business: future technologies and market researches.Currently, Dr. Reda acting as guest professor at the Belarus academy of Public Administration, also as reviewer for the European Commission, and senior consultant to the Austrian Government.
Dr. Mohamed Mousa Ali OmranFirst Undersecretary for Research, Planning, Authorities’ Follow up and International CooperationMinistry Of Electricity and Renewable Energy Dr. Omran is an Engineer with over 30 years of experience in the
Egyptian energy sector. Throughout his professional career, he has
held senior positions within the Egyptian electricity sector.
Since November 2008 Dr. Omran filled the post of First Undersecretary
for Research, Planning, Authorities’ Follow up and International
Cooperation. His wide responsibilities includes overview the whole
sector requirements and performance, Power system expansion
plans and the required adjustments, investments for the projects
implementation, coordination with international financing institutions,
cooperation with other countries,.etc.
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Mr. Halim AbouSeif
Communication Consultant – RADA Research & Public Relations, EgyptHalim is a Communication consultant, with over twenty five years of
experience in marketing, public relations, the art of communication and
event management planning. He has extensive experience in planning
campaigns for international and local clients in Egypt and the Middle East.
Halim handled major accounts throughout his career as communication
practitioner with a proven expertise in managing successful events and in
media relations and crisis resolution and training. He conducted training
in crisis management, media interviews, reputation management and
communication campaigns .Mr. Halim has handled crisis issues with broad
spectrum of clients.
Halim is an accredited trainer of Public Relations at the American University
of Cairo; teaching post graduates a diploma from Charter Institute of
Public Relations in London and also a certified teacher of Public Relations
at Misr International University (MIU) since 2001, teaching public relations
strategies and integrated marketing communications.
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Dr. Stéphane MONNEY MOUANDJODirector-General of the African Training and Research Centre in Administration for Development (CAFRAD), Cameron Currently, he is the Director-General of the African Training and
Research Centre in Administration for Development (CAFRAD) since
July 2014.
Stéphane MONNEY MOUANDJO holds a PHD in International Law
and International Relations from the French University of Reims
(Champagne Ardennes).
He studied at N’Gaoundéré university, (Cameroon), Robert Schuman
Strasbourg university (France) as well as various academic institutions.
Stéphane Monney Mouandjo is fluent in English and French, has a
good command of German and is learning Arabic.
Mrs. Loula ZaklamaPresident and Managing Director, Rada Research & Public Relations Co.Mrs. Zaklama is a public relations and marketing expert with 50 years experience in communication. Her special expertise lies, in designing marketing and communication strategies, for Egyptian companies, and multinationals in Egypt, such as IBM, Chrysler, Procter & Gamble, Cadbury, Avon, France Telecom, La Farge, RIM Blackberry, and Dow Chemicals.
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Mis. Rana NejemFounding Director, Yarnu, the Art of Social Intelligence,Jordon Rana Nejem started out her career as a broadcast journalist with Jordan Television. After working with CNN during the First Gulf War, she moved to the Royal Hashemite Court where she was responsible for His Majesty the late King Hussein’s International Media Department for 2 years. Rana then moved into the field of communications and public relations leading the public diplomacy and communications work of the British Embassy in Amman for 18 years. In 2013, Rana founded her own company Yarnu – an Arabic word meaning to look towards, to aspire to with calm and serenity. Yarnu helps people to distinguish themselves by raising their social and cultural intelligence.Rana carries a Masters degree in International Communications and Negotiations from The Fletcher School of Law and Diplomacy, and is a trained coach in Inter-Cultural Intelligence.
Prof. Mansour GanadyBusiness & Culture Cognitive Advisor, AustriaFollowing a B.A. in Performing Arts and another bachelor degree in philosophy from the Cairo University, Dr. Elganady obtained a Ph.D. in Neuropsychology from the Vienna University in 1982.Pursuing a career in applied psychology Dr. Elganady first worked for the Mars Corporation as European Research Manager for 6 years, then founded Market Insight, a market research company headquar-tered in Vienna and having branches in Moscow, Cracow, Dubai, Jed-dah and Cairo
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Dr. Sherin Zaklama
General Manager of Rada Research and Public Relations,Egypt
Dr. Zaklama is the general manager of Rada Research and Public
Relations, with over 30 years of experience in marketing research,
public relations and training. She is considered a pioneer in this field.
Along with her work in Rada Research, she is a part time professor
at the American University in Cairo (AUC) and Misr International
University (MIU), as well as a distinguished trainer with the Burke
Institute for the training programs of the NGO’s in Egypt and a trainer
for the Media Development Programs in Egypt, funded by the USAID.
Dr. Zaklama is an internationally accredited trainer by The Chartered
Institute of Public Relations in England “CIPR”, the Chartered Institute
of Marketing (CIM) in England. She is also an accredited trainer at the
American University in Cairo.
Leading multinationals in Egypt have accredited her: “The best
moderator in the Middle East”.
Dr. Zaklama won the GALLUP INTERNATIONAL AWARD FOR: The most
outstanding presentation given at the Belgrade conference in May 2005
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Mr. Mohammed Alshega
Media consultantThe first president of the Saudi Electronic Media Society .He is board
member of Saudi Association for Public Relations and Advertising. He
also acting as director of media affairs of Saudi Electricity Company
SEC. He works as a Media adviser for Public and private corporations.
He has a Bachelor degree in Media and Public relations from Imam
Muhammad bin Saud Islamic University in 2000 AD , As editor, He
worked in a number of media Corporates earlier and before he joins
the university . Editing newspapers and magazines. He participated
with several researches locally and internationally. Author of” Sawalef
Sahafeeah – Media dialog “and many other books in the same indus-
try to be printed soon.
Dr. Asmaa Osmani
Algerian People's Democratic Republic
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Ms. Ghada HammoudaCMO & Head of Marketing CommunicationsMs. Hammouda is a 30-plus year veteran in strategic planning,
marketing and advocacy. Prior to joining Qalaa Holdings, an African
leader in infrastructure and industry, in 2008, she served as a senior
executive and consultant to top New York and Cairo firms including
Reciprocal, Inc.; Nabli Business Consulting Group (NBCG); Ogilvy &
Mather; N.W. Ayer & Partners, Backer, Spielvogel, Bates and AT&T
International in categories ranging from FMCG to IT. Ms. Hammouda
was also a board member for the New York-based Sunhawk.com
Corporation, a leading digital rights management company.
Dr. Radouane belkhiri
Media and Communications Department, University of Tebessa,
Tebessa, Algeria
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Dr. Hanadi Ghareeb
Mass Communication Colleague, Alnahdah University, Egypt
Mr. Youssif Gad
Marketing General Manager of EGYPTAIRAIRLINESMr.Youssif has extensive experience in marketing locally and
internationally, throughout his career as a Frequent Flyers Department
Manager (the loyalty program of EGYPTAIR.) And as EGYPTAIR District
Manager in Jeddah then the EGYPTAIR District Manager in Bangkok, Then
he currently returned to holds the post of General Manager of Marketing.
Dr. Rania Abdel Razek,
Conference General Coordinator, ARADO
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