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5W/25 Partner Training Partners Webcast Series
“Focused on Growing your
Business”
www.mssmallbiz.com/training
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The 5W/25 Partner Webcast Series25 webcasts in FY10 (July ‘09-July ‘10)
Partner training partnersFocused on Business related topicsEmphasis on growing your businessBased on your feedback and suggestions
Training Home Pagehttp://www.mssmallbiz.com/training
Download presentations from the SkyDrive site
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Beyond Facebook: Where the rubber meets the road with Social Media!Stuart R. CrawfordSenior Advisor and PartnerUlistic Inc.http://www.ulistic.com
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Since our last talk!I retired from active duty in IT Services
Formed Ulistic with David WestOnline Marketing, Search Engine Optimization and Social Media ConsultingTurn Website havers into ownersHad an epiphany with Social Media
Facebook turned 6 years oldNew design
Google released BUZZMixed reviews to date
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What we will cover today!
I promise “few slides” lots of examplesreal numbersreal results
Stuff you can do now.
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Search was my epiphany
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1010
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Secrets...this blog doesn’t work, why
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Generic FeedUsed on many IT firm blog sitesDoesn’t address local needNo links
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Secrets...this blog works
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CustomizedAddress local concerns and needsGood linking technique
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Monitor your online activity
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What keywords are used to find you?Where are your visitors coming from?Where are visitors going after you?
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Get Found online
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Are you found easily?
Common Search TermsCompany NameKey Executives
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Some tips to help you
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Second A-Ha....LinkedIn
LinkedIn is where the business people hang outParticipate in group discussionsSeek RecommendationsPromote othersLink Up with everyone I meet in person
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Using LinkedIn
demo
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Third A-Ha....Go where my clients go
Govloop - Government Social Media CommunityPartnerPedia - Technology CommunityPharmQD - Health Social NetworkBiznik - Geographically focused
Can’t find one which fits your needs, start your own at ning.com or meetup.comhttp://en.wikipedia.org/wiki/List_of_social_networking_websites1
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Using Meetup.com
demo
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Q & A
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© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the
date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
