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Dealer Network Management Update 15 July 2013
Content
Dealer Network Management
• DNM Road Show
• Modular Concept - Completed Sites
• Modular Concept Sites in Progress
• The New MasterCars CI
• Catch up with our DPAP Delegates
• Dealer Principal Induction Tour
Business Management Update
• Business Management Consultation Tool Box 2013
• VW Dealer Profitability March 2013
• Summary of Performance
Exciting Golf GTI Launch News
The Dealer Network Management Road Show
POSITIVE FEEDBACK RECEIVED:
„Regional analysis superb“
„Regional financial numbers very interesting“
„Great value added by the key-note speaker“
„Loved it, even better than last year, keep up
the great work“
„Informative & added value“
Overall attendance:
Durban, Cape Town and Bloemfontein
demonstrated incredible support, but the
overall attendance was great.
Durban – 19 March – The Hilton Hotel
94% attendance
Port Elizabeth – 20 March – The Boardwalk
Convention Center
71% attendance
Cape Town – 26 March – The Vineyard
95% attendance
Johannesburg – 3 April – The Forum
76% attendance
Bloemfontein – 4 April – Protea Hotel Willow Lake
95% attendance
We recently embarked on a road show where we engaged our Volkswagen Dealer
Principals and Financial Managers. Key strategic objectives for the department were
presented and welcomed positively by our dealers.
Page 4
The Modular Concept Recently Completed Sites
The Modular Concept
18 projects have been completed to date with a total investment of
R 261 million. Once again we would like to commend the dealers who have
made the investments.
There are a number of projects that are currently in progress and that are
planned for 2013. We will continue to keep you updated on the developments
going forward.
If you are planning to do the upgrade soon please refer to the On-Site Modular
Concept Building Project Disruption Pay-out Support that was recently issued.
One of our strategic goals is Benchmark Facilities for the Volkswagen brand
experience to our customers and the modular concept fulfils this brand promise.
NTT Heidelberg
In our previous edition NTT Heidelberg was just breaking ground…
We are proud to announce that NTT Heidelberg launched their magnificent new
premises in March of this year and are now in full swing!!
McCarthy Middelburg
McCarthy Middelburg followed suit. They are situated in the heart of the city
and they truly exude the Volkswagen brand.
Hentie and his team were happy to move into their “new” dealership in
February 2013 after almost 10 months of upgrade. This is a perfect example
showing that any building can be converted into the new Modular Concept at a
reasonable investment.
NTT East London
Probably the best located dealer in town. Situated alongside main arterials
and facing the highway, NTT East London emanates great architectural
work. This resembles the true essence of the Volkswagen brand.
Barons Pietermaritzburg
A fine example of an Option 2 Modular Concept building.
Barons Pietermaritzburg completed their upgrade in December 2012 and
have been trading briskly since then.
Dealer Perspective The New Modular Concept
I would like to thank VWSA for choosing us as one of the
pilot dealers for this upgrade.
It is surely a world class upgrade and we feel very proud to
be one of the first to experience this design of a dealership.
Our customers for the first time feel as if they are walking
into a VW dealership. Some came in just to have a look and
left with a brand new vehicle. It has definitely helped our
sales as the figures show for themselves. New records have
been written as well.
Mascor VW Vryheid is going to be a dealership that VWSA
are going to be very proud of one day.
Our immediate goal at Mascor is to become dealer of the
year and thanks to the help of the new building it has made
it a lot easier for us to achieve this goal.
From all of us at Mascor VW Vryheid a very BIG thanks to
VWSA for this opportunity.
Stephen Van Rooyen
DP – Mascor Vryheid
The Modular Concept
Barons Bruma
The upgrade has not stopped Barons Bruma from doing business, they are
currently operating from containers. We are positive that the sacrifice will be
worth it when they finally move into their completely renovated facility!
Barons Bellville
Started their upgrade earlier this year and are well into their project. This
upgrade will transform Barons Bellville into a world class Modular Concept
dealership.
Watch this space…
Dirk Ellis Humansdorp (Jeffrey’s Bay)
Dirk Ellis and Mike McNaughton identified a greenfields site in Jeffrey’s Bay. In
January 2012 the site was approved by Volkswagen as a new home for Dirk Ellis
Humansdorp. Construction commenced in January and the progress has been
remarkable. They are looking forward to relocating around September/October
2013.
Midbay Motors Richards Bay
The construction work is underway in the new car showroom.
This is a phased project – it started with the completion of the MasterCars showroom in
October 2012; followed by the new workshop. Estimated completion is the 3rd quarter
2013.
Hatfield Pretoria
Hatfield Pretoria is nearing completion, with most of the work already completed.
This was also a phased project that started with the completion in the commercial
showroom, then MasterCars and then the new car showroom. The final phase of
upgrading the service area is currently in progress.
Hatfield Pretoria
Nic and his team recently moved into the new car showroom. They absolutely liked
the atmosphere and have settled into the new premises.
The New MasterCars CI
MasterCars New CI
We recently launched the new MasterCars CI, below is a recap of the
requirements and the update on the "MasterCars“, a Volkswagen brand. For that
reason, its visual identity is based on the Volkswagen Corporate Design. For
customers it generates orientation and confidence, ensuring a uniform visual
experience.
Every time customers come into contact with our brand they encounter a
consistent image and immediately recognise: This is the MasterCars logo.
1. Primary Signage Roll Out
• MasterCars Name Sign is mandatory for all dealers.
• Romano will replace all faces on the recently completed sites.
• Romano will then commence with the roll out to the rest of the dealer network.
• The entire roll out will be completed by the end of June 2013.
Please note that changes to directional and departmental signage will be
required when primary signage is fitted.
MasterCars New CI
3. Branding Items
• Brand Plates, Silent Salesman, Posters, Flags & Price Visor Boards
• National MasterCars Manager to communicate details shortly
2. Secondary Signage
Available at the dealers account:
Catching Up with Our
Dealer Principal Apprentice Programme Delegates This is what they have to say 20 months later…
The Programme has taught us the focus areas and "tick boxes"
paramount when managing a dealership, however, PEOPLE are
the trigger. Therefore, my moment of truth came three months
later when I realized that I was losing control. I very quickly
shifted gear and turned 80 % of my daily focus to PEOPLE (staff,
customers, superiors, manufacturer relationships, suppliers, coach,
colleagues etc.)
What I take away from the Programme so far, "the importance of
balance in the dealership", as Paddy 'O Brian (Sewell's)
quoted. Once you have the right people, my role is to ensure that
all departments fire from all cylinders. A DP must not shy away
from any department, keep your finger on the pulse on ALL -
that's the foundation.
Once a candidate has attended the Programme, in my opinion,
the likelihood of failure once appointed to the position of the DP is
unforeseeable.
The past 18 months has been an absolute roller coaster ride in
terms of learning, building, dedication, networking and
achievement.
For me personally, the Sewells part of the programme has
given me excellent exposure into the running and financial
aspect of a dealership; exposure into the operations of the
other departments of which my knowledge was limited. It has
allowed me to become more confident in my abilities, as well
as in my approach to handling problems/issues and people.
What I am most proud of is the bond that I have formed with
the other delegates who have been my rock (support structure),
my conscience and my mirror – where I am able to bounce
ideas off and know that the advice I am getting is the truth!
And finally, the exposure and support from VWSA has really
transformed my life and my career. Everyone has been
extremely helpful and taken a keen interest in our success and
this has kept me motivated to being the best that I can possibly
be.”
Marcia Mayaba, DP – VW
Lindsay Saker Alberton
Smita Odhav – Sales Manager
Lindsay Saker Hyde Park
Catching Up with Our
Dealer Principal Apprentice Programme Delegates This is what they have to say 20 months later…
The DPAP programme has helped a great deal, I'm
now well groomed and have developed an ability to
identify opportunities in my career. With the
confidence and knowledge I received through the
program, I managed to set up a new dealership from
scratch.
Our dealership has been successful from the time it
opened in November 2012 and the programme has
played a role in that success.
I have earned respect in the industry and my business
model is being used to set up similar businesses within
our franchise.
Through the programme, I can look at the business
holistically, developing the ability to forecast and set
long term goals. Moreover, I now have the confidence
to mentor others.
This programme has truly been a "life changing experience" and I can’t
believe how fast the past 18 months have just flown by. Successfully
completing the Sewells ADM programme has benefited me in looking at
the business from a more holistic point of view. I now have a proper
understanding as to how important as well as to what role each
department plays within the dealer and I'm now well equipped to pick up
on out-of-line areas, recommending possible solutions in all
departments. The submission of our business plan was probably the most
daunting time of my life, knowing that if you did not pass this part of the
Sewells ADM program you were not deemed competent, on the flip side,
winning the award for "the most outstanding business plan" was worth all
the time, effort and stress that I had to endure.
Looking back at the past 18 months, I now realize how important the
personal coaching sessions have been. My coach taught me how to
manage the expectations of others as well as my own; how to manage my
time and achieve a healthy family and work life balance...thanks Andrea.
Finally, the network that I've been able to build from the folks at VWSA;
the different facilitators and lecturers I met and most importantly my fellow
colleagues has simply been “priceless”. This network will help me for years
to come, knowing that vital advice is merely a phone call away.
Xolani Mkhwanazi - General Manager
McCarthy Gezina
Ashley Gengiah - New Vehicle Sales Manager
Audi Vereeniging
Catching Up with Our
Dealer Principal Apprentice Programme Delegates This is what they have to say 20 months later…
My take on the DPAP programme thus far:
The past 18 months have been the most informative, enriching and exciting months of my career.
The programme has been a mix of constructive learning, networking, gaining complete understanding of a
dealership as a whole, and most importantly, putting all of these into practice on a daily basis. Parts and
Accessories has been my focus since joining Volkswagen, but being on this programme has brought to life the
constant chain between the various departments, and how they work together to make a dealership prosper.
Being part of a team (which has become more of a DPAP family), with all their knowledge, experience and
constant support and motivation, has made this journey a whole lot more fulfilling.
The Sewells component has been amazing, and has really opened my mind to a whole new way of thinking and
looking at a business model. Along with that there has been the one-on-one coaching sessions, which have
definitely proven to be valuable, giving me all the support needed to get so far, and complete the Advanced
Dealer Management Programme, and will no doubt continue to support my growth along this great journey.
This is definitely a once in a lifetime opportunity, and I'm proud to be a part of it!
Bilal Bhoja - Lindsay Saker Edenvale
We congratulate our delegates on milestones achieved thus far and the
relationships they have formed, this is evidence that teamwork does prevail. The
commitment, enthusiasm and passion they have shown on the programme is
phenomenal and we commend them for that.
Volkswagen wishes them the best of luck as they are nearing the finish line!
The Dealer Principal Induction
Annually, the DNM team hosts new Dealer Principals to an induction at the
Uitenhage Plant. This year; the tour is scheduled for the 18- 19th of July 2013.
Customarily, the trip begins with a welcome dinner on the arrival night. The
following day, a business session is then conducted whereby different
departments orientate the new Dealer Principals to various processes within the
Volkswagen business. The day closes off with the plant and paint shop tour.
This year we've also extended the invitation to our DPAP delegates as part of
their programme development and they are very excited to be part of the
induction.
We look forward to the trip!
Business Management
Dealer Profitability & Risk Management
Business Management Consultation Tool Box 2013
Dealer Profitability &
Risk Management
LEAP & LEAP Lite
Small Dealer
Incubator
Used PIP*
Best Practice Dealer
Forums*
After-Sales PIP’s
Business Planning
Tool
Dealer Specific
Consultation
VW Dealer Profitability – May 2013
VW Dealer Profitability May 2013 YTD
Dealer Profitability – Summary of Performance
• Full year 2012 result for VW Brand was a record 2.84%!
• Q1 2013 result of 2.30% due to:
• Fewer trading days impacting on After-Sales
• Financial year-end impact for certain dealers, etc.
• Improved April and May 2013 results supported by an increase in the number of
trading days and incentive pay-outs.
• Business Management team currently focused on Bottom 20, with continued LEAP,
Service PIPs and Planning Tool roll-outs scheduled for the rest of 2013.
Golf GTI Launch News
Golf GTI Launch News
Almost four decades ago, a car was launched that forever changed the
motoring world. And seven generations later, the New Golf GTI is primed yet
again to continue this proud legacy, enhancing the mythology of this iconic
brand to take the motoring world by storm.
Golf GTI Launch News
The New Golf GTI is an unadulterated acceleration from its predecessor.
Superior engine performance
providing 162kW and 350Nm
torque, precision engineering,
world class build quality,
outstanding safety credentials, all
working in synergy with enhanced
driver assistance systems allows
the New Golf GTI to deliver an
unequalled driving experience
with superlative handling and
incomparable driveability that will
reignite your passion for the thrill
of the drive.
Golf GTI Launch News
Signature GTI traits in the honeycomb grille with red pinstripes and the
interior red stitching paying homage to its origins, but the New Golf GTI is
undeniably the class leader in quality, technology, safety, innovation, and
most importantly driving dynamics.
Thank you for your patronage.
Till the next mailer!
