First Fuel Breakfast Challenge

Deanne KelleherUnited Dairy Industry of Michigan

Whitney VanceMichigan Department of Education

State Superintendent Flanagan’sFirst Fuel Breakfast Challenge

5,700 informational mailings sent to ALL public, charter, and private school food service authorities, superintendents, and building principals.

The Wellness Impact

Why Breakfast?Nutrition Benefits

Higher nutrient intakeDecreased food insecurityLess likely to be overweight or obeseFewer visits to school nurse

www.NoKidHungry.org

www.NoKidHungry.org

www.NoKidHungry.org

Breakfast is a Win-WinHealthy Kids = Healthy Schools

Positive learning environmentStudents learn and perform betterLifelong healthy habits

School breakfast supports health and academic achievement for all students

The Picture of Breakfast In MICurrently:

42.9% Breakfast:Lunch ParticipationGoal:

60% Breakfast:Lunch Participationequates to +$22.9M in federal reimbursement

Mid-Challenge Report (2014) & Final Report (2015) will recognize:those who made significant progress, those who met the challenge, and those with stellar efforts

Let’s look at an example…School A currently serves 42,000 lunches annually.

To meet the breakfast challenge, School A needs to serve 60% of 42,000 or 25,200 school breakfasts.

Meal Type

ApproximateNumber of Meals

Reimbursement Rate

Total

Paid 26% x 25,200 = 6,552

x 0.27 = $1,769.00

Reduced

15% x 18,648 = 2,797

x 1.5092 = $4,221.00

Free 85% x 18,648 = 15,851

x 1.8092 = $28,678.00

Total Reimbursement

= $34,668.00

Breakfast in the ClassroomWhat is it?Why do it?When does it work best?Pros/Cons

Breakfast after 1st periodWhat is it?Why do it?When does it work best?Pros/Cons

Grab-n-Go BreakfastWhat is it?Why do it?When does it work best?Pros/Cons

Breakfast CartsWhat is it?Why do it?When does it work best?Pros/Cons

Superintendent ContrerasSyracuse City School District

What’s NextMDE:

Score Card identifying breakfast:lunch participationTA to support increasing breakfast participationNew Breakfast Meal PatternsBreakfast focus in Team Nutrition 2013 grant

applications

What’s NextOutside Partners:

Fuel Up To Play 60 (FUTP 60) 2013-2014 breakfast focus Last 2013-2014 Funding opportunity applications due November 1,

2013Building Healthy Communities through Breakfast grants

awarded to 75 schoolsMI Action for Healthy Kids Grants awarded to 5 schoolsMichigan No Kid Hungry working with teachers,

principals, school foodservice directors, parents, and students

Resources