Hello! I’m the new Executive Director of the Meatpacking District. It’s a neighborhood Ihave worked in for nearly a decade in various capacities and am excited to be a part of this dynamic and engaging slice of the City with others who work, live, and play here.

For over four years, the district has been in various states of upheaval — literally, and in a good way. This was due in part to the large-scale capital reconstruction projects that have touched almost every street in the district. The City replaced century-old infrastructure, upgraded utilities, and created 20,000 square feet of Belgian block plazas, complete with new planters, leafy trees, chairs, tables, and umbrellas. The Ninth Avenue project added 4,000 square feet of lush plantings.

And it’s not stopping there. Soon, 14th Street between Ninth and Tenth Avenues will have unique tree pits and planters installed, thanks to MPIA, extending the Ninth Avenue design vocabulary west to bring a human scale to 14th Street, connect the High Line, and make the corridor more enticing for people exploring the neighborhood. So as muchas our streetscape is booming, it will also be blooming! To those of you who have been with us from the get-go, thank you for staying here and putting up with the sometimes bumpy ride: the water shutdowns in summer, daytime jackhammering, and closed streets and sidewalks. You — we — have endured.

As the list of contemporary and impressive office and retail tenants grows, theMeatpacking District continues to bustle and be an engine for economic and creative activity in New York City. And now that the streets and plazas have been revived, New York gets to discover the Meatpacking District, again. The cross cut of industries — tech, creative, and hospitality — rival the world in creating a stimulating environment with new trends emerging here: RH Gallery’s model for retail interaction, Intersect by Lexus connecting new people to a brand unrelated to its namesake, and with Starbucks Roastery, and several other brewers in the district, our constantly caffeinated community keeps raising the bar for what’s new and what’s to come in NYC.

Besides the physical, there have been other changes at the BID, too. Adding to favorite programs, like the Sweat Sessions and our seasonal shopping events, will be new programming to drive foot traffic and reactivate the district through community engagement and outreach.

Our corner of the city packs a panache punch, thanks to all of you: the BID members,the Board, the staff, and the public. And a huge props to our sanitation, landscaping,and public safety teams. To the new tenants, welcome. The BID is here for you. And to those that have been here, thanks again for sticking with it during the construction chaos. Please feel free to reach out to me or any other members of the team at hello@meatpacking-district.com.

We hope you enjoy the changes and growth as much as we do!

DEAR MEATPACKING DISTRICTFriends & Neighbors

Jeffrey C. LeFrancoisExecutive Director

W 15th St.

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BY THE NUMBERS

2

DISTRICT INFO

94BLOCK FACES

268GROUND FLOOR BUSINESSES

HOTEL ROOMS 1,0542

2

FOOD HALLS

COFFEE SHOPS

CULTURAL INSTITUTIONS

10

7,000,000HIGH LINE VISITATION

CHELSEA MARKETVISITATION 9,200,000

2 + 4COMMUNITY BOARDS

NYPD POLICE PRECINCTS 6 + 10

DISTRICT SERVICES

10219

22651,816

1,02128

6,709292,161

TRASH RECEPTACLES

PLANTERS

TREE PITS

TOTAL GARBAGE BAGS USED

GRAFFITI REMOVALS

POWER WASHINGS

DAYTIME INTERACTIONS

DISTINCT #MEATPACKINGNYWI-FI USERS

NINTH AVE CONSTRUCTION

187,1603,210

COBBLE STONES

GRANITE CURB(IN LINEAR FEET)

65,964TOTAL SQUARE FOOTAGECOBBLE STONE + GRANITE

3

NEW + UPCOMINGIn the District

20,000PLAZA SQUARE FOOTAGE

5

2018

The popular outdoor fitness series returned to Hudson River Park’s 14th Street Park and welcomed 3,800 people. Top studios and brands such as Tru Fusion, Fhitting Room, Barre3, Equinox, and Liftonic taught free 45-minute classes nearly every Tuesday night from May through August. Modalities included HIIT, barre, yoga, pilates, meditation, strength training, and more. Post sweat, attendees headed to Samsung 837, Kiehl's, Patagonia, lululemon, and Chelsea Market for complimentary sips and bites.

40 Media Placements including the New York Times, NBC New York, amNew York, Self, and NYCGo

The current season runs on Tuesdays. For the schedule and to RSVP for a spot, visit thesweatsessions.splashthat.com.

More classes will be added regularly throughout the summer.

Hudson River Park’s 14th Street Park

10th Avenue between 14th and 15th Street

#thesweatsessions

@meatpackingny

May 21 — September 10

2019

THE SWEAT SESSIONS

Again.

TheMeatpackingDistricthas arrived.

Very Merry Holiday Hours+ Swing into Spring

DISTRICT SHOPPING EVENTS

9

Results attributed directly to shoppers during the hours of these two events:

Meatpacking retailers gave shoppers two days worth of exclusive incentives to refresh their wardrobes. Very Merry Holiday Hours, in mid-December, and Swing into Spring this past April, activated the whole neighborhood. World-renowned brands, including DVF, Alice + Olvia, and Theory, popular shops like lululemon, Eberjey, and Caudalie,and district favorites such as Chelsea Market Baskets, Artist & Fleas, Seed + Mill, and Lilla P, participated to create a district-wide shopping extravaganza.

Attendees sipped on complimentary beverages and enjoyed snacks as they shopped with discounts up to 50% off. Shoppers enjoyed styling sessions at Trina Turk and Joie, customized monogramming at Eberjey and Diane von Furstenberg, complimentary gift wrapping and hot chocolate at Gansevoort Meatpacking, a make your own essential oil bar at Artists & Fleas, and so much more!

Hundreds of locals came out to explore the district, spend dollars, and experience unique in-store activations.

Total sales — $77k+

Highest foot traffic increase* — 80%**

Highest sales increase* — 78%**

Total event listings and mentions — 100+

Media coverage in TimeOut NY, Chelsea Now / The Villager, Guest of the Guest, + more.

* Based on data reported from participating stores

** Compared to numbers from the previous week

BID Board of Directors

Jonathan Iger, Sage Realty, Chairman

Cliff Meilman, Meilman Family Real Estate, First Vice Chair

Carley Graham Garcia, Google, Second Vice Chair

Thomas Nakios, Lilla P, Treasurer

Jared Epstein, Aurora Capital, Secretary

Michael Achenbaum, Gansevoort Hotel Group

Neil Bender, William Gottlieb Real Estate

Jane Carey, Whitney Museum

Pierre Dourneau, Soho House

Doug Eisenberg, Meatpacking LLC

Jake Elghanayan, TF Cornerstone

Greg Gushee, Related Companies

Claude Johnson, The High Line

Jeffrey Jones, Little West 12th Street Realty

Gary Kline, Highline Stages/CECO

Cheryl Kupper, IAAC Rep North

Luisella Meloni, DVF

Zach Overton, Samsung

Paul Pariser, Taconic Investment Partners

Brad Pascarella, Community Board 4

Donna Raftery, Resident

Mazdack Rassi, Milk Studios

Kevin Rockey, The Standard High Line

Stuart Romanoff, Romanoff Equities

Andrew Rosen, Theory

Andrea Sacker-Klein, Resident

Frederica Sigel, Community Board 2

John Wilson, Jamestown LP

@meatpackingny

SOCIAL FOOTPRINT

21,889FOLLOWERS

34,000FOLLOWERS

7,045FOLLOWERS

31,736SUBSCRIBERS

DIGITAL NEIGHBORHOOD

33,000AVERAGE VIEWS PER MONTH

85%DOMESTIC

15%INTERNATIONAL

Board Members and Staff

LEADERSHIP

* Numbers as of May 2019.

Government Officials

Greg BishopNYC Department of Small Business Services

Scott M. StringerComptroller, City of New York

Gale BrewerManhattan Borough President

Corey JohnsonSpeaker, New York City Council, Council District 3

Sanitation Team

Vance Lawson, Supervisor

Leon Genebra, Assistant Supervisor

Kevin Cromer

Miles Dunnell Jones

Clinton Evans

William Griggs

Louis Robinson

Larry Sweeney

Staff

Jeffrey LeFrancoisExecutive Director

Tiffany GriffinDirector of Marketing, Events, + Partnerships

Cate RoepkeDigital Media + Community Engagement

Julia BaileyMarketing + Office Assistant

1011

PUBLIC REALM

$1,371,500

GENERAL+ ADMINISTRATIVE

$650,000

22%

4%

47%5%

22%

WI-FI

$103,000MARKETING

+ NEIGHBORHOODPLANNING

$625,000

CAPITALMAINTENANCE

$150,000

July 2019 — June 2020

FY20 EXPENSE BUDGET

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PUBLIC REALM

$1,181,500

GENERAL+ ADMINISTRATIVE

$500,000

19%

4%4%

46%6%

21%

WI-FI

$103,000

NEIGHBORHOODPLANNING

$100,000MARKETING

+ PROGRAMMING

$550,800

CAPITALMAINTENANCE

$150,000

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July 2018 — June 2019

FY19 EXPENSE BUDGET