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Decker Bullock Sotheby’s International Realty offers unparalleled marketing and global exposure. Discover the many reasons sophisticated sellers select our firm to list and sell their homes in Marin and throughout the San Francisco Bay Area.
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Only One True International Real Estate Brand | 1
In a Time of Global Communications
and Global Markets,There is Only One True
International Real Estate Brand
Chelsea E. Ialeggio415.300.6881
2 | Only One True International Real Estate Brand
S U P E R I O R L O C A L P R E S E N C E
2 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 3
Our Superior Local Presence. Decker Bullock Sotheby’s International
Realty offers the premier real estate
experience in Marin and the greater
San Francisco Bay area. We have listed
and sold the pre-eminent properties
in our market for more than 20 years,
connecting our sellers with qualified
buyers from our local area and around
the world.
Only One True International Real Estate Brand | 3
4 | Only One True International Real Estate Brand
We have unprecedented global reach that results in attracting more international and well qualified buyers because we offer:
• The premiere brand in Luxury Real Estate
• More countries served, nearly 600 offices
• More listings at all price points
• Greater volume of luxury properties
• More impressions on major websites like nytimes.com and wsj.com
• More buyer traffic on sothebysrealty.com
U N P R E C E D E N T E D G LO B A L R E AC H
4 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 5
50
40
30
20
10
0
No. of Countries
Decker BullockSotheby’s
InternationalRealty
Christies—Pacific Union
LuxuryPortfolio—Alain Pinel, McGuire,
Frank Howard Allen
sothebysrealty.com
luxuryportfolio.com
christiesrealestate.com
Based on Office Search March 23, 2012
6 | Only One True International Real Estate Brand
HIGHER WEB TRAFFIC
Only One True International Real Estate Brand | 7
HIGHER WEB TRAFFIC
Total Unique Visitors – approx. 3,850,000
Average Monthly Visits – approx. 462,000
Total Visits – approx. 5,550,000
Average Minutes per Visit – approx. 12:45
Total Pageviews – approx. 50,753,000
Average Monthly Pageviews – approx. 4,230,000
Visitors from Outside the US – approx. 38%
50,000
40,000
70,000
60,000
30,000
20,000
10,000
0
Unique Visitors per MonthWeb Traffic
Decker BullockSotheby’s
InternationalRealty
Pacific Union Alain Pinel, McGuire,
Frank Howard Allen
sothebysrealty.com
luxuryportfolio.com
christiesrealestate.com
Source:A representative viewfrom compete.com
8 | Only One True International Real Estate Brand
ACHIEVING THE HIGHEST PRICESFOR OUR CLIENT’S HOMES
The most sophisticated buyers and sellers in Marin consistently choose to work with Decker Bullock Sotheby’s International Realty. Our clients at all price points want to achieve the highest price for their home and we consistently rank #1 for Home Sales by price point.
Only One True International Real Estate Brand | 9
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
$2,000,000
DeckerBullock
SIR
FirstMarinRealty
PacificUnion
AlainPinel
FrankHoward
Allen
McGuireRE
ColdwellBanker
RE
Bradley RE
ReMaxGold
$1,9
58,7
00
$1,3
01,1
00
$1,1
87,5
00
$960
,500
$943
,800
$801
,500
$676
,100
$569
,100$8
05,9
00
ACHIEVING THE HIGHEST PRICESFOR OUR CLIENT’S HOMES
Average Price of Homes Sold In Marin in 2011, by Broker Twelve months of data from BAREIS MLS, as of 2012
10 | Only One True International Real Estate Brand
Decker BullockSotheby’s
InternationalRealty
Alain Pinel, McGuire,
Frank Howard Allen
Pacific Union
sothebysrealty.com
luxuryportfolio.com
christiesrealestate.com
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
22,000
24,000
26,000
28,000
30,000
27,276
12,030
6,476
DOMINATING THE MARKET UNDER $3 MILLION
In Marin County 98% of homes sold are under $3 million. In that price-point sothebysrealty.com has double the number of listings as luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association) and 4 times the number of listings as christiesrealestate.com (Pacific Union’s marketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.
Based on Listing Search March 23, 2012
Only One True International Real Estate Brand | 11Only One True International Real Estate Brand | 11Only One True International Real Estate Brand | 11
12 | Only One True International Real Estate Brand
Decker BullockSotheby’s
InternationalRealty
Alain Pinel, McGuire,
Frank Howard Allen
Pacific Union
sothebysrealty.com
luxuryportfolio.com
christiesrealestate.com
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2,2002,189
1,781
1,341
DOMINATING THE MARKET FROM $3–5 MILLION
In Marin County only 2% of the homes sold are between $3-5million. In that price-point you need a specialist. On sothebysrealty.com there are 20% more listings than luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association) and 60% more listings than on christiesrealestate.com (Pacific Union’s marketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.
Based on Listing Search March 23, 2012
Only One True International Real Estate Brand | 13Only One True International Real Estate Brand | 13Only One True International Real Estate Brand | 13
14 | Only One True International Real Estate Brand
Decker BullockSotheby’s
InternationalRealty
Alain Pinel, McGuire,
Frank Howard Allen
Pacific Union
sothebysrealty.com
luxuryportfolio.com
christiesrealestate.com
0
100
200
300
400
500
600
700
800
900
1,000
1,100
1,200
1,300
1,400
1,5001,481
969 963
DOMINATING THE MARKET FROM $5 –10 MILLION
In Marin County less than 1% of homes sold are between $5-10 million. In that price-point you need a specialist. On sothebysrealty.com there are 50% more listings as there are both on luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association) and christiesrealestate.com (Pacific Union’s marketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com.
Based on Listing Search March 23, 2012
Only One True International Real Estate Brand | 15Only One True International Real Estate Brand | 15Only One True International Real Estate Brand | 15
16 | Only One True International Real Estate Brand
Decker BullockSotheby’s
InternationalRealty
Alain Pinel, McGuire,
Frank Howard Allen
Pacific Union
sothebysrealty.com
christiesrealestate.com
luxuryportfolio.com
0
100
200
300
400
500
600
700
800
746
572
422
DEFINING THE MARKET OVER $10 MILLION
In Marin County last year, only 1 home sold over $10 Million and Decker Bullock Sotheby’s International Realty represented the Seller. The sothebysrealty.com website has 44% more listings than christiesrealestate.com (Pacific Union’s marketing a ssociation) and nearly double the number of listings on luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association).
Based on Listing Search March 23, 2012
Only One True International Real Estate Brand | 17Only One True International Real Estate Brand | 17Only One True International Real Estate Brand | 17
18 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 19
COMPREHENSIVE LISTING DISTRIBUTION
Our sellers can receive a property report with information on the view-ing and inquiry statistics on the major websites for their individual property.
Our qualified properties are distributed to major listing websites online such as: • Trulia • Zillow• Realtor.com • Yahoo• Wall Street Journal
20 | Only One True International Real Estate Brand
HIGHEST ONLINE VISIBILITY
Only One True International Real Estate Brand | 21
High Online Visibility in The Wall Street Journal, New York Times, BBC, and elsewhere.
• WSJ.com is estimated to deliver over 13 million impressions in 2012
• NYTimes.com is estimated to deliver 300 million impressions in 2012
• BBC.com is estimated to deliver 74 million impressions in 2012
22 | Only One True International Real Estate Brand22 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 23
FOCUS ON PHOTOGRAPHY
High quality photography is the most important part of marketing a home online. Properties with six or more photos receive 300 times more pages views than those with less.
24 | Only One True International Real Estate Brand
YOUTUBE.COM/SOTHEBYSREALTY
At 3 Billion Views Per Day,YouTube is:
• #1 video site
• 2nd largest search engine
• 3rd largest website in the world
• 60% of all video uploads are on YouTube
• 48 hours of video uploaded every minute
Visit us at youtube.com/sothebysrealty
Only One True International Real Estate Brand | 25
26 | Only One True International Real Estate Brand
• If Facebook was a country it would be the 3rd largest country in the world.
• 1 Billion tweets are posted each week on Twitter
• A new member joins LinkedIn every second
Only One True International Real Estate Brand | 27
Bring Something to the Conversation
Our Sotheby’s International Realty Facebook Fan and Twitter Pages have grown to include thousands of fans and followers from all over the globe who have joined in the conversation about the unique homes, extraordinary lives and lifestyles we represent. Facebook and Twitter are an essential part of how we tell our story and engage with those who value the unique.
SOCIAL MEDIA
28 | Only One True International Real Estate Brand
Only One True International Real Estate Brand | 29
SOTHEBY’S AUCTIONS
Over 200 years of marketing the world’s most valuable possessions.
Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions.
This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world.
30 | Only One True International Real Estate Brand
EXTRAORDINARY OFFICES
Locations in 592 Cities Around the World—Now Open in Ross Valley!
Southern Marin Office
100 Tiburon Blvd.
Mill Valley, CA 94941
415.381.7300
Sausalito Office
211 Second St.
Sausalito, CA 94965
415.331.9000
Belvedere - Tiburon Office
1620 Tiburon Blvd.
Tiburon, CA 94920
415.435.0700
Ross Valley Office
189 Sir Francis Drake Blvd.
Greenbrae, CA 94904
415.461.7200
32 | Only One True International Real Estate Brand
• Member of Marin Platinum Group & Top Agent Network• Member of Haute Living Real Estate Network• Director, Marin Association of Realtors• EcoBroker® Certified
We are delighted to welcome Chelsea E. Ialeggio
to our new Ross Valley office at 189 Sir Francis Drake Boulevard in Greenbrae.
“Decker Bullock Sotheby’s International Realty provides the most effective platform in the representation of my clients and all of their real estate needs on a global level.”
Decker Bullock Sotheby’s International [email protected]
415.300.6881
Sotheby’s International Realty offers the best global exposure in the world. If you would like to know more, contact Heidi Pay at 415.384.4008 or [email protected]
Extraordinary Properties
require Extraordinary Agents
Only One True International Real Estate Brand | 33
CHELSEA E. IALEGGIO
Decker Bullock
Sotheby’s International Realty
189 Sir Francis Drake Blvd.
Greenbrae, California 94904
415.300.6881
DRE#: 01394011
Chelsea began her real estate career in 2003. Previously, she spent
nearly a decade in the financial industry, the majority of her focus in
institutional equity research sales to domestic and foreign institutions
in the U.S., Italy, Switzerland, and the U.K. Chelsea’s extensive research
and sales experience, combined with her managerial skills demonstrated
by running a successful equity sales team in London as a Managing
Director with Banc of America Securities, and her personal interest in
real estate, made for an easy transition into residential real estate sales.
Chelsea grew up in Marin and currently lives in Mill Valley. She knows
the Bay Area extremely well, not only as a long-time resident, but as
a successful realtor. Having grown up in a family of top-producing real
estate professionals, she constantly had exposure to the market and was
presented with the highest standards of business ethics.
The success that Chelsea has established in her business endeavors is
based on her exceptional level of integrity and professionalism. As a
client of Chelsea’s, you will always come first and she will continuously
strive to give you the best experience possible in buying or selling your
home. She looks forward to the opportunity of doing business with you.
Chelsea has served as a Director on the Marin Board of Realtors since
2010. She contributes a portion of each of her transactions to the Mill Valley
Library Foundation, the Humane Society of the U.S., and City of Dreams.
34 | Only One True International Real Estate Brand
Presented by
Southern Marin Office
100 Tiburon Blvd.
Mill Valley, CA 94941
415.381.7300
Sausalito Office
211 Second St.
Sausalito, CA 94965
415.331.9000
Ross Valley Office
189 Sir Francis Drake Blvd.
Greenbrae, CA 94904
415.461.7200
Belvedere - Tiburon Office
1620 Tiburon Blvd.
Tiburon, CA 94920
415.435.0700
Chelsea E. Ialeggio415.300.6881