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Décor Lover
Digital Marketing Campaign
GA Final ProjectBy Lorna Briggs
About Décor Lover
Décor Lover is an online interior design service that works with clients to re-design rooms and decorate their homes. We have a
passion for uncovering your unique style and creating a home
you LOVE!
Through our services, you can purchase products directly from our store or we access wholesale discounts for you to furnish your home in style without sacrificing
quality.
Low online sales
Low social media
following
Low newsletter Subscribers
Business challenges
The décor lovercustomer
• Jody is a 28yr old young professional with a steady income
• Jody is very active, health conscious and reads a lot of motivational books
• Jody is passionate about her home and is looking to update the design to match her lifestyle
• Sarah is 35 and just had her first baby.
• She is energetic and likes to keep active and organised.
• She loves her home but feels her home doesn’t match her new stage of life
• Sarah is time poor and is looking for inspiration to rediscover her style.
Customer journey
AwarenessOwned/paid
ConsiderationOwned
ConversionOwned/paid
LoyaltyOwned/paid/
earned
Marketing strategy
Objective: Drive interior design & product sales
KPI: Increase sales by 15% in the first 3 months
Tactics: 1. paid search campaign2. social media campaign3. newsletter signup promotion
1. Paid search campaign
Increase click through rateIncrease Conversion Rate
Bounce Rate: 70% down to 43%
2. Social media campaign
Increase conversion rateIncrease average order value
Page Likes: 327 to 647Conversions: up 20%Website Referrals: 67%
3. newsletter promotion
Increase sign up rateIncrease Conversion rate
Key measurement indicators:- Open Rate- Time on site- Click through rate- View through rate- Conversion
Overall results
üSales Increased By 20%
üDelivered 33% ROI
üIncreased Facebook followers by 50%
üWebsite traffic increased by 96%
Increase social media
footprint
Create more content to distribute
across our owned
channels
Build more brand
loyalty via testimonials
Partner with key
influencers
Continuing the journey!