deepakcvairtel

Deepak Bhatia T9, Lifestyle by Lugogo, Lugogo Bypass, Kampala, Uganda

[email protected], Kampala : +256752670090

UAE : +971559530678 India : +919819000045

Result oriented, dynamic, take-charge professional with rich international

experience in Fortune 500 Companies such as Procter & Gamble, PepsiCo &

Vodafone. Directly managed team sizes up to 260 employees and revenues of $2.5

billion. Broad experience in leading sales, marketing and operational teams & driving

revenues with cost efficiency.

Major Strengths

Strong analytical skills, excellent presentation & communication skills, very good memory,

Managing difficult projects within a time frame. Thinking outside the box & creativity. Great

initiative & follow through.

WORK EXPERIENCE

Chief Commercial Officer – Airtel Uganda

August 2016 to date Kampala, Uganda

Commercial Head for all businesses for Airtel within Uganda in-charge of

Sales, Marketing, Customer Experience, Airtel Money, Enterprise Services

& Home Internet. Driving the P&L for Airtel Uganda & top-line growth, grow

revenue market share, Drive mobile money adoption & revenues from this

category, Customer Experience at Retail & Call Center management, Grow

postpaid, Enterprise Business Services & Home Internet across the country.

Business Size : $330Mn per annum

Direct Reports : 5 Directors, Team Size : 250+ employees

Key Achievements :

• Achieved Revenue Market Share growth objectives

• Drove the EBITDA via innovative war on waste initiatives

• Airtel Money growth to become industry leader in Active using Subscribers with a

profit margin of over 40%

DEEPAKBHATIA [email protected]

Vice President – Du- Emirates Integrated Communications Ltd

March 2014 to July 2016 Dubai, UAE

Head of Sales for a $2.5 Billion Telecom company in the UAE. 3 Directors reporting into this

role with an overall team size of 72 people. Driving the acquisition and revenues across the

UAE market for Prepaid, Postpaid, Fixed Broadband, Data – Mobile and Fixed, Television &

all Triple play.

Key Achievements:

• Achieved the highest ever revenue targets & bonus targets for the year 2014 (130%)

• Implemented e-registration for document collection across the market using tablets in

2014/15

• Implemented the direct payment mechanism and differential payments by

classification of outlets leading to increased financial efficiencies

Vice President – Sales & Marketing Operations Vodafone India Ltd

April 2012 to Feb 2014 Mumbai, India

Headed the Sales & Marketing Organisation for Vodafone in Mumbai with 5 Zones. Heads of

Sales, Marketing, Retail, Mobile Banking & their teams reported into this position.

Team Size: Over 260+ employees, Primary responsibility for Customer Revenues & Sales.

Strong Operating Sales & Marketing job for delivering Distribution, Acquisition Quality,

Revenues, Costs & Data Penetration (2nd Largest Circle in Vodafone India).

Key Achievements: • Won the BEST SALES CIRCLE award for the year 2012-13 across the country.

General Manager/AVP: Sales & Marketing Operations Vodafone India

Oct-2008 to March-2012 Rajasthan, India

Headed the Sales & Marketing Organization for Vodafone in Rajasthan with over 6 Zones & 5

Branches, Sales Head, Marketing Head, Enterprise & SME Sales, Retail Head, Mobile

Banking Head, Sales Program me Manager & their teams reporting into this position.

Team Size: Over 225 company employees, 1000+ distributors, servicing over 100,000+ retail

outlets, over 1100+ Service retail (Vodafone Stores, Vodafone Mini Stores, Associate

Distributor Vodafone Mini Stores).Primary responsibility for Customer Revenues & Sales.

Strong Operating Sales & Marketing job for delivering Distribution, Acquisition Quality,

Revenues, Costs & Extraction across the state. (7th largest circle in Vodafone India)


Key Achievements: • Grew revenue market share by 5% and became a strong number 2 player

• Developed the entire distribution system and cell-site-wise tracking of sales and

revenues

General Manager - Business Operations - COO's Office Vodafone Ltd.

June 2008 to September 2008 Mumbai, India

Project management for the Launch of the 7 Spacetel Circles of Orissa, Assam, North East,

Bihar/Jharkand, MP/Chattisgarh, Himachal Pradesh, Jammu & Kashmir completing the ALL

INDIA FOOTPRINT for Vodafone in India.

Head Marketing (Band 2) - Vodafone Mumbai

October 2006 to May 2008 Mumbai India

Marketing Head for the biggest telecom circle for Vodafone,India. Drove the overall

Acquisition, Retention & Revenues for Vodafone in Mumbai. In charge of all advertising,

media planning & promotions to drive Top of mind, market penetration & market share.

Identified new products/service offerings evaluated commercial viability & ensured

operational implementation. Developed schemes/products for the customers, distribution

channels & company associates for market expansion & customer retention. Updated on new

products & industry trends & Implemented innovative ways to expand the market keeping in

view the viability & long term exposure. Developed New Value added services on the SMS,

Dial in, GPRS platform for the circle & ensured roaming tie ups with all the important national

& international operators.

Key Achievements: • Highest ever revenue growth achieved in the last 3 years

• Turned around the Prepaid business

• Achieved strong visibility for Vodafone vs. competition (100% increase in signage

locations)

• Developed a strong relationship with Nokia for an exclusive arrangement on Intender

handsets.

• Rolled out a "Slum" Programme: penetrating the unpenetrated

• Highest ever VAS revenues achieved

Total Team Size: 25


Head – Marketing (Band 3), Hutchison Telecom

May 2004 to October 2006 Gujarat, India

Marketing Head for one of the “A” Telecom circles of India – Hutch Gujarat handling the

overall marketing strategy & responsible for optimizing mix of pricing, product, promotion

channels to achieve revenues. In charge of advertising, media planning & promotions to

ensure consumer pull for brand “HUTCH”, market penetration & increasing market share.

Total team size: 17

Key Achievements: • Part of the Hutch Gujarat team that made it the largest operator in the country (from

the 5th largest)

• Grew Market Share to 37% from 33%

• Won all Advertising awards (ABBYs, Effies & Emvies) for the Hutch Classic Film

Festival

• Highest Caller tunes numbers in the country amongst all Hutch Circles

• Launched the “Har Gaon Hutch Gaon Movement” in the state, Replicated nationally

General Manager – On Premise Sales, Pepsi Foods Pvt. Ltd.

September 2001 to May 2004 Gurgaon, India

Channel and Customer Development across the country for various channels like Cinema,

QSRs, Education, Leisure, transportation, Modern Trade etc. Developed share gain strategy

for each Channel and standardize marketing and execution templates across all Market units

in the country. Developed Account wise marketing plans & ensure the places that consumers

frequent, pour & advertise Pepsi products. Scaled up Successful marketing promotions

across similar set of Key accounts in India. Understood consumer behaviour at these

channels & apply learnings to drive both volumes & equity. Adapted to the changing trade

environment & shift in consumer spending habits at these channels. Conducted research

regularly to see trends in various channels & consumer behaviour. Drove Sales volumes at

these channels of choice along with marketing promotions.

Key Achievements: • Significantly improved gross margins via innovative marketing deals

• Effectively managed the PR crisis around Pesticides in 2003


Manager (Key Accounts) & Fountain Pepsi

March 2000 to September 2001 Mumbai, India

Associate with channel partners important to Pepsi both from an image & sales volume

perspective. Maintain a strong share for brand Pepsi in all-important channels such as

Cinema, QSRs, Education, Leisure, Transportation, Amusement Parks etc. I also managed

an installed base of over 550 Fountain machines, with a 14 member technical team &

10-member sales team. Develop & run consumer promotions in these outlets to grow

Fountain volumes.

Key Achievements

• Achieved the largest number of Key Accounts with Brand Pepsi vs Competition

Market Development Manager, Pepsi

May 1997 to March 2000 Mumbai, India

Developed and executed all marketing activities for Mumbai city. National promotions, local

marketing & sales promotions, outdoor advertising, Signage. Managed events like Cricket,

Music (Rock Shows & Major international Acts) & movie related events & promotions.

Leveraged key accounts to increase consumption in these locations. Channel Development

& Customer Development programs of scale that increased overall market share & presence

for Pepsi in Mumbai City

Key Achievements • Developed a Path breaking Merchandising Programme in the Soft drink industry,

which has been adapted nationally

• Test-marketed the water brand AQUAFINA in Mumbai. Mumbai is the first market

outside the USA where this brand was test marketed & launched


Unit Manager, Procter & Gamble

July 1995 to May 1997 Mumbai, India

As a Management Trainee, was in-charge for the sales execution plan for Pantene Shampoo

launch in the Western Region (Bombay, Maharashtra, Gujarat, Madhya Pradesh). Undertook

Sales projects in the Soaps & Detergent Division in the Thane District & in Personal Products

Division in Eastern Rajasthan.

As Unit Manager (Area Sales Manager), I handled the Sales for all Procter & Gamble

products for Eastern Madhya Pradesh based in Raipur, doing approx Rs. 3 Crores of

business per annum & having 3 Direct & 17 Indirect reportees.

Key Achievements • Achieved close to 80% of Sunsilk Distribution in my territory & made the sales

execution for the Pantene Launch a benchmark for all future launches.

• Reached below 500 population towns with Ariel Sachet & Pantene Sachet’s via

innovative Van coverage of the interiors of Madhya Pradesh.

Education

• Master in Business Administration (MBA) from FMS, Delhi (Faculty of

Management Studies, University of Delhi) in May 1995 with a 63% First Class

• B.E. (Hons) Electrical & Electronics Engg. From BITS, Pilani (Birla Institute of

Technology & Science, Pilani) with a cumulative Grade Point Average of 8.22 / 10

• H.S.C. : 14th Rank in the state of Maharashtra with 92.5 % marks in the H.S.C. from

K.C.College, Maharashtra State Board in June 1989

• Positions held at University

• General Secretary of the Management Students Council – FMS, Delhi

• Secretary of BITS Alumni Association.

• CORE member of the BITS Open Sports Meet Organizing Committee

Documents

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