DELGOSEA Partnership for Democratic Local Governance in … · Development Foundation Inc. (LOGODEF), United Cities and Local Governments for Asia and Pacific ... the participants

This project is

co-funded by

the European Union.

A Project implemented by the consortium: Konrad-Adenauer-Stiftung e.V., Thailand Environment Institute (TEI), Local Government

Development Foundation Inc. (LOGODEF), United Cities and Local Governments for Asia and Pacific (UCLG-ASPAC), Association of

Indonesian Regency Governments (APKASI), Association of Cities of Vietnam (ACVN), and National League of Communes/Sangkats of the Kingdom of Cambodia (NLC/S).

Contact: Konrad-Adenauer-Stiftung – 5/F Cambridge Bldg., 108 Tordesillas crn. Gallardo sts. - Makati City, Manila - Philippines

DELGOSEA Partnership for Democratic Local Governance in Southeast-Asia - www.delgosea.eu

Activity 10 – Summary of Capacity Building Activities in the Philippines

Country: Philippines

Training Period: February 2011 to May 2012

Reported by: Dr Antonio Avila and Sheryll Bayan

Title of Training 1: Transfer Concept Development Workshop for the BinKiSu and ManLuNa

Clusters of Misamis Oriental

Venue: Hotel Conchita, Cagayan de Oro, Misamis Oriental

Number of Participants: est. 50

Brief description of training aim and content (half-page): In the workshop, the participants were

expected to craft the transfer concepts and action plans for the replication of the Phuket BP model

in their respective clusters for immediate implementation in the next six months, taking into

consideration their vision, mission, objectives, past accomplishments vis-à-vis the current realities.

The specific objectives of the workshop included: (1) a review of the past accomplishments, tasks

that need to be completed and the new challenges of the LGUs to guide the two clusters in planning

for the replication of the BP Model; (2) a review of the LGUs vision, mission and environment to be

able to craft each Cluster’s rallying battle cry and vision, well-defined and accepted mission, targeted

objectives, and doable strategies; and (3) prepare their respective action plans for the next 6

months to operationalize the BP replication strategies.

Outcomes (half-page): The two-day activity enabled the two Clusters to gain knowledge needed to

develop the BP transfer concept and replication notwithstanding the limited time for preparatory

activities. The Clusters were able to formulate their developmental vision and mission drawn from

the suggestions and comments from the Cluster-members, and revisit their past experiences for the

past years, as well as look at how the future would be through the common SWOT exercise and

craft their major objectives, strategies and plan of action.

In general, the resulting interactive discussion at the end of each topic signified a strong

participation of the audience which is one benefit derived from the workshop. The workshop also

served as a venue for the participants to brainstorm on issues and propose acceptable and

attainable actions.

The MANLUNA and BINKISU Clusters are faced with challenges that include developing and

strengthening their organizations to be able to preserve the gains from their current efforts and to

meet the challenges of the years ahead, address their needs to generate resources for sustainability,

and more importantly to build and strengthen strategic alliance with major stakeholders to further

sustain their efforts.

This action planning for the Phuket City BP Model transfer to and replication by the two Clusters is

just the beginning of their long journey to pursue a focused and cluster approach in tourism

development. Hopefully, this first step they have taken will lead to bolder steps in achieving the

goal to make Region 10 the Center of Tourism, Trade and Investments in Mindanao.

This project is

co-funded by

the European Union.






Title of Training 2: Transfer Concept Development Workshop for the City of Bacolod

Date: 17-18 February 2011

Venue: Masskara Hall, New Government Center, Bacolod City


Brief description of training aim and content (half-page): Since the Bacolod Team has pre-drafted a

concept for the replication of the Cambodia BP in their locality, the event doubled as a workshop-

writeshop session. The aim is to secure the input of as much stakeholders in the draft Transfer

Concept Plan. The first workshop day is dedicated to gather inputs from the attendees which will be

incorporated in the pre-drafted plan. The second day is the actual writing session where the inputs

from the first day will be further evaluated and sifted for consideration in the draft. Aside from

serving as a venue to review and analyze the content and implementation of Cambodia BP, the

session is meant to improve transfer concept plan by gathering as much inputs from various

stakeholders.

Outcomes (half-page): During the first workshop day, Gilda Lluisma opened the session with the

leveling of expectations after which the objectives of the workshop was presented to determine

whether expectations of participants maybe addressed with the activities of the workshop. Aside

from giving project updates, Ms. Lluisma presented to the group the Cambodia BP Model upon

which a comparative assessment to the features of the pilot area was given. Further briefed about

the BP, group discussion followed which resulted to conduct a SWOT analysis (Attachment No. 1).

On the same day, a working paper on the proposed project prepared by Ms. Lluisma and edited by

members of the project team was given to each members for further evaluation. The rest of the

discussion is dedicated to determining how it will fit in the concept of people participation and

identifying the possible risks and challenges in the implementation. With the national coordinator

reiterating the elements needed or required in the development of transfer concept, a tentative

outline for the transfer concept module was presented. Before the completion of the action plan,

Bacolod Mayor Evelio Leonardia was able to join the group and strongly suggested that a

consultation meeting with all the private sector, NGOs, civic clubs, individuals, organizations be

scheduled the soonest possible time. The Mayor also suggested that a consortium of all private

organizations be organized. Schedule of the proposed consultation meeting was then set and

agreed by the team with the City Mayor.

Title of Training 3: Transfer Concept Development Workshop for the One Pangasinan Alliance of

LGUs

Date: 06-07 April 2011

Venue: Islandia Hotel, Alaminos City, Pangasinan


Brief description of training aim and content (half-page): The OPAL (One Pangasinan Alliance), in the

city of Alaminos, conducted their Workshop on the Development of Transfer Concepts on April 6-7,

2011 at Islandia Hotel, Alaminos City, Pangasinan. The Workshop became a venue to review and

analyze the steps on the implementation and nature of Udonthani Municipality’s Best Practice on

This project is

co-funded by

the European Union.






the Construction of a Wetland as an Environmental Public Service Protocol, the BP model was

selected by the OPAL for the City of Alaminos.

To help facilitate the Workshop on the Udonthani BP Transfer Concept in Alaminos, the DELGOSEA

tapped Dr. Arlene Ancheta of the UST-SRC and Mr. Patricio De Quiros from ULAP to oversee the

workshop and act as speakers.

In the workshop, the participants were expected to design the transfer concepts and action plans

for the replication of the Udonthani BP model in their area for immediate implementation, taking

into consideration their vision, mission, objectives vis-à-vis the current realities, such as; political,

and socio-economic issues. The specific objectives of the workshop included: (1) a review of the

geo-socio-political area in the City of Alaminos, specifically in Brgy. Lucap, where the coastal

wetland is expected to rise; (2) to craft the OPAL’s rallying battle cry and vision, well-defined and

accepted mission, targeted objectives, and doable strategies; and (3) prepare their respective action

plans for the coming months to operationalize the BP replication strategies. The workshop also

served as a means to reiterate and highlight the nature of a transfer concept, which is a paper

documentation where all the ideas that were discussed will be elaborated in a more structured way.

A pilot area’s own set of objectives, design, activity plan and working timeline were expected as an

output.

Outcomes (half-page): The first workshop day was dedicated for the national coaches to reiterate

and highlight on the essence of the BP to be replicated. Dr. Arlen Ancheta provided a backgrounder

about the Udonthani Constructed Wetland focusing on the ecological aspects and how it impacts of

the economic activities of the locality. Dr. Ancheta further highlighted the main elements of the

project and why it has been a best practice. The three important things to remember of a

constructed wetland are it is low-cost, local, and low-tech. Participation among the local people is

important in monitoring and sustainability of the project. Dr. Ancheta ended by reiterating that the

project entails co-management, cooperation and linkage. In such way, the coach was able

underscore before the audience all the necessary elements which they should incorporate in the

action plan in order to successfully implement the wetland construction as how it is done in the

country origin of the selected BP. In order to assess how much the participants/stakeholder

absorbed or learned from the BP, Mr. Patricio De Quiros facilitated a session where the participants

look at the project in different perspectives. For this, he prepared five guide questions to be

answered which focused on the conceptualization and implementation of the project. After the

presentation and analysis of the Udonthani BP Model, the participants proceeded in a SWOT

Analysis activity. According to Dr. Ancheta, The SWOT is more focused on the social perspective of

the concept because of the importance we attribute to the people.

In the second workshop day, the vision, mission and slogan of the project has been identified. In a

nutshell, the objectives are: to have a clean, water waste free community, to promote constructed

wetland as environmental recreational facility, to treat wastewater in a natural way or process, to

instill public awareness and institutionalize stakeholders’ active participation in environmental

management, all these to advance eco-tourism. Before the workshop ended, DELGOSEA Project

Manager Ms. Susanne Stephan shared some thoughts on the project communication structure and

the importance of establishing a technical working group in the pilot area.

This project is

co-funded by

the European Union.






Title of Training 4: Capacity Building Training for LGA and Pilot Area Coaches on Inclusive

Governance

Date: 19-22 July 2011

Venue: Subic International Hotel, Olongapo City

Number of Participants: 25

Brief description of training aim and content (half-page): The Capacity Building Training for LGA and

Pilot Area Coaches on Inclusive Governance is designed to train relevant LGU staff on how to design

social marketing programs and specifically, communications and promotional campaigns, that are

directed at gaining adoption and use of specific ideas, practices or social products and programs.

This is because most of the local government units have become more aware of the need to

mobilize communities, their leaders and the people and strategically “market” new modes of

behavior and ideas to galvanize change and progress. Rather than talk down to and simply inform

constituents, LGUs are seeing the benefits of targeted campaigns that are based on the needs of

market segments. With this strategic view, the design of distribution strategies and communication

and promotional campaigns are implemented with better results.

The objectives of the four-day workshop were to: (1) Provide coaches from the LGAs, academic and

NGO partners a venue to learn the use and relevance of social marketing in mobilizing stakeholders

to participate in LGU projects, particularly in the replication of best practices (BPs) from other

Southeast Asian countries; (2) Capacitate coaches from the LGAs, academic and NGO partners in the

conduct of social marketing workshops focused on sensitizing the importance of the Best Practices

to be replicated in pilot LGUs, e.g. Alaminos City, Bacolod City and two clusters of municipalities in

Misamis Oriental; and (3) Prepare action plans on the conduct of social marketing workshop in the

pilot areas.

Outcomes (half-page): The participants were trained following the 10 modules prepared by the

Facilitator compressed in a four-day training event. The first module – Welcome and Introduction,

created the context for the workshop and established an environment for learning. The second

module – Adult Training Basics & Facilitation Skills (Technology of Participation) focused on how

adults gain new knowledge and skills, seen as a core process in the transfer of best practices and in

running social marketing training courses in their LGUs. The third module – Defining Social

Marketing introduced the participants to the basics of campaigns that were market-focused and

were primarily used to gain behavioral change in ideas, attitudes and practices of the market. The

4th

to 7th

modules discussed market segmentation and the four elements of social marketing:

product, price, place and promotions. A special session was done to clinic powerpoint

presentations of the participants. Module 8 was on Techniques of Making a Sale with an exercise

where each participant delivered an elevator pitch in 3 minutes to a particular market segment.

After each speech, the participant was critiqued and provided with suggestions on how to improve

their delivery. A special session was held to discuss DELGOSEA, what it was perceived to be, its

benefits to the LGUs and how it was seen to be different from other government programs.

Module 9 was on Advocacy where the uniqueness of advocating for change in local government

units was discussed. Module 10 was on how to plan a social marketing campaign. This last module

pulled together all the different exercises that had been done for a conceptual social marketing

plan. Action Plans were produced for one year or until the DELGOSEA project ended.

This project is

co-funded by

the European Union.






Participants evaluated the workshop highly with 10 of 12 participants rating it as 5 on a scale of 1 to

5. Two of the participants rated the workshop as 4 on a scale of 1 to 5, with 5 being the highest. On

the training evaluation note, the participants cited the need for other training courses on more

specific topics such as how to work with the media.

Title of Training 5: Capacity Building Training for MANLUNA and BINKISU to Draft Interlocal

Cooperation Guidelines

Date: 16 May 2012

Venue: Marigold Hotel, Cagayan de Oro City


Brief description of training aim and content (half-page): Key officials from the member

municipalities of the ManLuNa and BinKiSu have attended the capacity-building session last May 16

in Marigold Hotel, Cagayan de Oro City to discuss the drafting of key operational guidelines for

interlocal cooperation. Department of Interior and Local Government (DILG) Misamis Oriental

Provincial Director Ponciano Caberte also participated in the conference.

The writeshop was the result of the National Workshop on Policy Recommendation held last March

29 at the Asian Institute of Management Conference Center. The workshop, spearheaded by

DELGOSEA Philippines, revolved around discussions of crucial points which need to be considered in

the crafting of policy recommendation. The said workshop sought to provide concrete solutions in

addressing legal and administrative impediments in the implementation of local governance

projects. As mentioned during the workshop proper, essential stakeholders and cluster

representatives saw the lack of implementing rules and regulation (IRR) / guidelines on how to

efficiently implement provisions for inter-local cooperation as stated by the Local Government

Code. This called for the need to draft guidelines which will aid in the clusters’ identification of

concrete and doable measures in resource and information sharing, tasking, and similar concerns of

cooperating LGUs.

Outcomes (half-pages): The support for this replication activity is from the League of Provinces of

the Philippines represented by its Director for Program Development, Roberto Limbago who was

actively involved in the drafting of German Technical Cooperation's (GTZ) cookbook on inter-local

cooperation. For the most part of the session, Limbago enlightened the participants by giving them

valuable suggestions and viewpoints on how to further inter-local cooperation and implement it

more concretely. Limbago further zeroed in the competence of each cluster's inputs in translating

the provisions on interlocal cooperation provided by the Code into concrete actions. It has been

further mentioned that there should be an initiative from the clusters to discuss and identify all

grassroots knowledge, success stories, and experiences in implementing projects at the local level

which would be material in the drafting of the guidelines.

The local initiatives of MANLUNA and BINKISU can be of vital use to the DILG which is the primary

national government agency tasked to prescribe the generic IRR for interlocal cooperation. At the

end of the session, the Sangguniang Bayan Secretaries of the 2 clusters took the initiative of

convening relevant members and stakeholders to draft the inter-local cooperation operations

manual which would subject to approval of the local chief executives.

This project is

co-funded by

the European Union.






The conference served as a formal venue for fluid discussions and open forum tackling relevant

questions and helpful answers given by the key stakeholders themselves. Manticao Mayor Roberto

Lagrosas for ManLuNa and Kinoguitan Mayor Danilo Lagbas, Jr. for BinKiSu who are both Chairman

of the Conferences of Mayor also graced the event.

Title of Training 6: Capacity Building for Bacolod TWG on Mobilization Strategies for Local

Stakeholders

Date: 25-26 May 2012

Venue: Nature’s Village Resort, Silay City Negros Occidental


Brief description of training aim and content (half-page): The capacity-building workshop for the

Bacolod project team is done in order to revitalize the mobilization strategies for the Local

Stakeholders.

While the construction has been planned and the discussions on the operation and maintenance of

the Bacolod Youth Home has transpired, there is less participation from the sectors outside of the

government. Despite Bacolod’s ability to convene several stakeholders to introduce the concept

since the early stage of project and despite the issuance of regular press releases, there is very less

response and support both from the private and people. Similarly, although the Virlanie Foundation

has agreed to provide significant assistance to the City, this is not reflective of a dynamic and

vibrant people-public-private-partnership as Virlanie is only a single group and is only from one

sector. This is the concern that the Bacolod Project Team would like to address. With the project

concept almost in place, it is strategic that the City Government prepares action plan to re-

introduce the Project to the community and all stakeholders with the primary objective of garnering

their support.

The training also served as a venue for discussion on the progress of the Project to help Virlanie,

who also joined the training, in identifying which area they can be of assistance.

Outcomes (half-page): The project team, including partners from the Virlanie Foundation and the

Department of Social Welfare and Development, were able to present all the accomplishments and

milestones. The Engineering Department reported about the changes in the plan of action due to

alterations in the project site. Due to this development, a course of action has been identified

including the departments and offices that should be responsible in carrying out the action.

The milestones have been placed vis-à-vis the target activities and developments in the Logical

Framework to assess areas that needs priority and immediate attention. The Virlanie Foundation

also presented their core activities and the extent to which they could provide assistance to the

City.

As a DELGOSEA trained coach in inclusive governance and social marketing, Ms. Gilda Lluisma

shared with the project team the essential elements that should be considered in marketing the

project. She reiterated the marketing plan for Bacolod Youth Home which has been the output in

last year’s training of trainers on Inclusive Governance. The team consequently provided additional

inputs during the discussion to enhance the plan. With the help of Vice Mayor Jude Thaddeus

This project is

co-funded by

the European Union.






Sayson, who is a part of the management team and representing the Mayor during the meeting, the

technical working group was directed to finalize the plan reasoning that until the plan becomes

complete would be the only time they could present it to a larger community which would be

composed of all stakeholders, public and private alike. But as initial information to the public,

banners informing the community about the construction of youth home and possible partnership

with them should be displayed in conspicuous places immediately and weeks before the proposed

ground breaking some time in the last week of June 2012.

Mr. Ton Trong Ho, representative of the Virlanie Foundation also presented how they intended to

help Bacolod not only in terms of the construction of the youth home but also in its planning and

operation. Virlanie also presented the its plan to develop the whole of Vista Allegre, the Barangay

where the Bacolod Youth Home will be constructed. They also proposed that instead of public

display of streamers regarding the project, it would also be best to dialogue with all the

stakeholders personally or through focused group discussions. This way could better inform the

community and better prepare them in giving out support. Virlanie is also keen to facilitate and

assist the visit of Department of Social Services and Development (DSSD) and the project team to

other rehabilitation centers to capacitate them further in planning properly not only for the

functional design of the youth home but also the for the appropriate operation.

There has been a presentation also from the DSSD discussing more about the specific and special

needs of the juvenile delinquents in order for the design of the facility to be consisted with what

would be beneficial to them. The team has also been reminded that for proper planning, they

should also consider the Department of Social Welfare and Development’s (DSWD) standards for

the operation of childcaring and welfare agencies.

These presentations contributed much in the reworking of the plan all for the purpose of revitalizing

citizen participation and secure support from more groups. The team continued discussing and

reworking the plan until the second day. The expected output is the complete engineering, financial

and development plan and the manual of operations from the DSSD. After the fine-tuning of these

documents, the team is hopeful to present the first draft on 11 June 2011.

Annex:

Training Agenda for each training

This project is co-funded by

the European Union.

A Project implemented by the consortium: Konrad-Adenauer-Stiftung e.V., Thailand Environment Institute (TEI), Local Government Development Foundation Inc. (LOGODEF), United Cities and Local Governments for Asia and Pacific (UCLG-ASPAC), Association of




Workshop on Phuket BP Transfer Concept Development

ManLuNa and BinKiSu Clusters

14-15 February 2011

Hotel Conchita, Cagayan de Oro City

DAY 1: 14 February 2011 (Monday)

8:00 – 9:00 AM Arrival and Registration 9:00 – 9:45 AM OPENING PROGRAM

- Invocation

- National Anthem

- Welcome Remarks - Messages

- Introduction of Participants

- Levelling of Expectations

- Overview of the DELGOSEA Project

9:45 – 10:00 AM BREAK 10:00 AM – 12:00 PM THE PHUKET CITY BP MODEL: Preserving Old Town

Architecture and Reviving Traditions as Tourist

Attraction and Economic Driver

A. BP Model Background B. Analysis of the Phuket City BP Model (Workshop)

Facilitated by:

Hilda I. Corpuz 12:00 – 1:30 PM LUNCH BREAK

1:30 – 3:30 PM CLUSTER SITUATION ANALYSIS

A. TOURISM DEVELOPMENT DIRECTION

Region 10 (Ma. Elena Manalo, DOT-10) Misamis Oriental Province (Cathy Miego, MisOr

Tourism Officer)

B. CLUSTER TOURISM POTENTIAL – SWOT ANALYSIS

DOT Matrix 4 (Product Positioning) – possible tool - WORKSHOP BY CLUSTER – ManLuNa and BinKiSu

3:30 – 3:45 PM BREAK

3:45 – 5:00 PM BP REPLICATION ACTION PLANNING

A. Mission, Vision, Goals and Objectives, Battle Cry, Logo

B. Environmental Scanning

C. Priority Programs, Projects and Capacity

Development Needs D. Priority Administrative and Legislative

Requirements

E. Action Planning for the BP Transfer

- - - - - - - DINNER - - - - - - -


the European Union.





DAY 2: 15 February 2011 (Tuesday)

8:30 – 8:35 AM Recapitulation of Day 1 Activities

8:35 – 10:00 AM Continuation of Action Planning

10:00 – 10:15 AM BREAK

10:15 – 12:00 PM Continuation of Action Planning

12:00 – 1:30 PM LUNCH BREAK

1:30 – 2:30 PM Presentation and Critiquing of Action Plans (Cluster 1)

2:30 – 3:30 PM Presentation and Critiquing of Action Plans (Cluster 2)

3:30 – 3:45 PM BREAK

3:45 – 4:00 PM Synthesis

4:00 – 4:10 PM Closing Remarks

4:10 – 5:00 PM Distribution of Certificates/Group Picture

- - - - - - - FAREWELL - - - - - - -

Master of Ceremonies

Corazon Cimacio


the European Union.





Transfer Concept Development Workshop:

Replication of Udonthani Best Practice Model

One Pangasinan Alliance of LGUs

06-07 April 2011, Islandia Hotel Alaminos City, Pangasinan

DAY 1:05 April 2011 (Tuesday)

8:00 – 9:00 AM Arrival and Registration

9:00 – 9:45 AM OPENING PROGRAM

- Invocation - National Anthem

- Welcome Remarks

- Messages

- Introduction of Participants

- Levelling of Expectations - Overview of the DELGOSEA Project

9:45 – 10:00 AM BREAK

10:00 AM – 12:00 PM THE UDONTHANI BP MODEL: Constructed Wetland

for Municipal Wastewater Treatment A. BP Model Background

B. Analysis of the Udonthani BP Model (Workshop)

To be facilitated by: Col. Wilmer Panabangand Dr. Arlen Ancheta


1:30 – 3:30 PM ALLIANCE SITUATION ANALYSIS

A. Replicability of the Udonthani BP Model in OPAL (SWOT Analysis)

B. Further input from the pilot area

3:30 – 3:45 PM BREAK

3:45 – 5:00 PM BP REPLICATION ACTION PLANNING

A. Mission, Vision, Goals and Objectives, Battle Cry,

Logo

B. Environmental Scanning C. Priority Programs, Projects and Capacity

Development Needs

D. Priority Administrative and Legislative

Requirements E. Action Planning for the BP Transfer


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DAY 2: 06 April 2011 (Wednesday)

8:30 – 8:35 AM Recapitulation of Day 1 Activities

8:35 – 10:00 AM Continuation of Action Planning

10:00 – 10:15 AM BREAK

10:15 – 12:00 PM Continuation of Action Planning


1:30 – 2:30 PM Presentation of Action Plans

2:30 – 3:30 PM Critiquing of Action Plans

3:30 – 3:45 PM BREAK

3:45 – 4:00 PM Synthesis

4:00 – 4:10 PM Closing Remarks

4:10 – 5:00 PM Distribution of Certificates/Group Picture

- - - - - - - FAREWELL - - - - - - -

Master of Ceremonies

*To be identified

This project is co-funded by the

European Union.

A Project implemented by the consortium: Konrad-Adenauer-Stiftung e.V., Thailand Environment Institute (TEI), Local Government Development Foundation Inc. (LOGODEF), United Cities and Local Governments for Asia and Pacific (UCLG-

ASPAC), Association of Indonesian Regency Governments (APKASI), Association of Cities of Vietnam (ACVN), and National League of Communes/Sangkats of the Kingdom of Cambodia (NLC/S).

Contact: Konrad-Adenauer-Stiftung – 5/F Cambridge Center Bldg., 108 Tordesillas crn. Gallardo sts. - Makati City, Philippines

Workshop on Cambodia’s BP Transfer Concept

Bacolod City February 17-18 2011

Masskara Hall, New Government Center

Day 1: February 17 2011 (Thursday)

8:00 – 9:00 AM Registration

9:00 – 9:45AM Opening Program

-Invocation -National Anthem

-Welcome Remarks

-Messages

-acknowledgement of Participants

9:45 – 10:15AM -Levelling of Expectations

-objectives

10:15 – 10:30AM BREAK

10:30 -12:00AM The Cambodia BP Model

-Overview of BP

-SWOT Analysis (ToT Workshop in Pattaya) -Assessment of BP Model

12:00 – 1:30PM LUNCH BREAK

1:30 - 2:30PM Proposed Project for Bacolod City -Comparative Presentation

-Proposed Project

-SWOT Analysis

2:30 - 3:00PM -BREAK

3:00 - 5:00PM BP Replication Action Planning

DAY 2: February 18 (Friday)

8:30 – 8:40AM -Recap of Day 1 Activities

8:40 – 10:00AM -Writeshop


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Discussion of the Draft Operational Guidelines on MANLUNA and BINKISU Cluster Interlocal Cooperation

PROVINCE OF MISAMIS ORIENTAL

16 May 2012 The Marigold Hotel, Cagayan de Oro City

PPRROOGGRRAAMMMMEE

Prayer Philippine National Anthem Words of Welcome PD Ponciano D. Caberte DILG Misamis Oriental Introductions Greetings Conference of Mayors, MANLUNA and BINKISU MESSAGE Dr. Antonio A. Avila, Jr. National Coordinator, DELGOSEA–Philippines Presentation of the Draft Operational MR. ROBERTO LIMBAGO Guidelines on ManLuNa and BinKiSu Director for Program Development Interlocal Cooperation League of Provinces of the Philippines Open Forum/Discussion Status of Project Implementation BULAWANONG GAWI: YAWI SA KALAMBOAN ECO–CULTURAL TOURISM (Conserving Nature and Reviving Traditions as Economic Driver) Visit of Dr. Marion Fischer on 13-14 June 2012 Turnover of DELGOSEA Publications Closing Remarks MS. DOROTHY JEAN PABAYO

Consultant, Province of Misamis Oriental GUIDELINES IN STRENGTHENING AND SUSTAINING THE MANLUNA AND BINKISU INTER-LOCAL ALLIANCES

(Draft presented by Roberto Limbago to the MANLUNA COMs/SBs/IMTs last 16 May 2012) Prefatory Statement LEGAL IMPERATIVES 1. Conduct a mandatory review of the MOA 2. Adoption of Joint Resolutions by the Alliance 3. Alliance Agreements and Decisions must be ratified by the Member-LGUs


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4. Policies by Member-LGUs in the alliance must be unified. 5. Create Legal Mechanisms to address non-compliance to the MOA INSTITUTIONAL IMPERATIVES 1. Ensure the active involvement of the Mayors. 2. Keep the alliance membership small. Make the other stakeholders partners instead of members 3. Maintain a simple but efficient implementing structure. 4. Mobilize resources efficiently. 5. Address the trigger issues concertedly. 6. Assess the initial alliance experience. 7. Formulate a Strategic Plan 8. Mobilize/Generate more resources. 9. Formulae the Alliance Manual of Operations 10. Scale up the project/s. 11. Transform projects into essential services. 12. Alliances must develop the capacity to adapt to changing conditions and challenges. FINANCIAL IMPERATIVES 1. Commitment to share resources among members. 2. Use an accepted formula for the monetary contribution of members. 3. Timely collection of committed funds 4. Sharing of Monetary and Non-Monetary Resources 5. Capacity and Will to generate own resources 6. Capability to tap external sources of funds 7. Match resources with goals and programs 8. Implement proper funds management arrangement 9. Use of approved guidelines in fund utilization 10. Transparency in Financial Transactions

This project is co-funded by the

European Union.

A Project implemented by the consortium: Konrad-Adenauer-Stiftung e.V., Thailand Environment Institute (TEI), Local Government Development Foundation Inc. (LOGODEF), United Cities and Local Governments for Asia and Pacific (UCLG-

ASPAC), Association of Indonesian Regency Governments (APKASI), Association of Cities of Vietnam (ACVN), and National League of Communes/Sangkats of the Kingdom of Cambodia (NLC/S).

Contact: Konrad-Adenauer-Stiftung – 5/F Cambridge Center Bldg., 108 Tordesillas crn. Gallardo sts. - Makati City, Philippines


the European Union.





TOT Workshop on Social Marketing Partnership for Democratic Local Governance in Southeast Asia

1.0 Rationale for a ToT on Social Marketing for Local Government Units (LGUs)

Local government units have become more aware of the need to mobilize

communities, their leaders and the people and strategically “market” new modes of

behavior and ideas to galvanize change and progress. Rather than talk down to and

simply inform constituents, LGUs are seeing the benefits of targeted campaigns that are based on the needs of market segments. With this strategic view, the design of

distribution strategies and communication and promotional campaigns are

implemented with better results.

1.1 Gaining a Common Understanding of Social Marketing and its Application to

LGUs

What is social marketing? Social marketing is the use of marketing principles and techniques to influence a target audience to voluntarily accept, reject,

modify, or abandon a behavior for the benefit of individuals, groups or society

as a whole.1

Social marketing “sells” or seeks the adoption of intangible products such as

behavior change, concepts and knowledge, or it sells tangible products, that

are physical and material. It applies a customer orientation to understand

what target audiences currently know, believe and do. It measures success by gaining behavioral and observable change in the attitude and actions of a

target market. Often this change will not happen with mass media but needs

one-on-one “selling” events and strategies.

Communications or promotions are a key part of the social marketing campaign. It treads through all its other strategies: (1) product positioning,

(2) pricing or what is entailed to adopt or “buy” the social product, (3)

distribution or location of the offering, and (4) promotions or communications.

The use of a particular media – such as infomercials as part of the communications strategy, will be dependent upon what is needed to reach the

market and achieve campaign objectives.

The social marketing process begins with market research to understand market segments and each segments, potential needs, wants, beliefs and

concerns. It will be important to rely on market observation and to

understand the processes that exist in hospitals and will be changed. Then

marketers select target markets that they believe they can best affect and

satisfy with the campaign. Once clear marketing targets are established, the

1Kotler, Philip, Roberto, Ned and Lee, Nancy. Social Marketing: Improving the Quality of Life. Sage Publications,

California, USA. 2002. p. 5.


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major marketing tools of the 4Ps are used to create the marketing mix:

product, price, place and promotion. The result is social marketing strategies.

This include careful bundling of product benefits, features, prices to include

non-monetary price of time and effort of adoption, distribution channels, key messages and use of media to create a close alignment of the product with the

needs/wants of the target market segment. Once a plan is developed and

implemented, results are monitored and evaluated and strategies are changed

as needed.

2.0 Objectives

The Social Marketing Workshop is designed to train relevant LGU staff on how to

design social marketing programs and specifically, communications and promotional

campaigns, that are directed at gaining adoption and use of specific ideas, practices

or social products and programs.

3.0 Training Objectives

The overall objectives of the ToT Training Course on Social Marketing is

1. To provide coaches from the LGAs, academic and NGO partners a venue to learn

the use and relevance of social marketing in mobilizing stakeholders to participate in LGU projects, particularly in the replication of best practices (BPs)

from other Southeast Asian countries;

2. To capacitate coaches from the LGAs, academic and NGO partners in the conduct

of social marketing workshops focused on sensitizing the importance of the Best Practices to be replicated in pilot LGUs, e.g. Alaminos City, Bacolod City and two

clusters of municipalities in Misamis Oriental; and

3. To prepare action plans on the conduct of social marketing workshop in the pilot

areas.

Specifically, at the end of the TOT training course, the participants will have

3.1 Reviewed the basics of training adult learners. Specifically they will be able to

3.1.1 Define experiential learning and list the major steps in an experiential learning session

3.1.2 Analyze relationships among learning styles, experiential learning and

adult learning

3.1.3 Identify the advantages and disadvantages of at least 10 basic training methodologies

3.1.4 List problems and barriers to effective communication and

demonstrate ways to overcome them


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3.2 Used the skill of Technology of Participant to be able to manage consultative

workshops and other training programs as one marketing strategy;

3.3 Discussed the principles and practice of social marketing as these differ Information, Education and Communication, Advocacy or Development

Communications;

3.4 Developed an effective social marketing program from through the stages of market research, segmentation and identification of unique selling propositions

to design of social marketing strategies for distribution, location and

promotion.

3.5 Identified, discussed and practiced the skills of face to face social marketing

3.6 Reviewed the techniques of social mobilization and advocacy in LGUs

Training Participants – 20 to 25 coaches from the Philippines, Cambodia, Vietnam and Indonesia.

4.0 Course Schedule and Design

DAY 1: 19 July

DAY 2: 20 July

DAY 3: 21 July

DAY 4: 22 July

Opening Ceremonies

Recap of Day 1 Recap of Day 2 Recap of Day 3

Orientation to the

TOT

Expectations

Pre-Test Workshop Rules

Moduel 3: Defining Social

Marketing

Product

Price Place

Promotion

Module 6: Designing

Effective

Communication

Materials for LGU Promotional

Campaigns

6.1 Techniques of IEC design and

production

6.2 Exercise – Creating Creative

Briefs for IECs

Module 7: Social

Mobilization & Advocacy

Module 9 :

Social Marketing

Laboratory

- Learning to Sell,

Persuade &

Advocatre

- Public Speaking

Basics

- Facing Media

Module 10:

Evaluation &

Closing

Module 1:

Basic TOT Skills

In Training Adults

1.1 Steps of an

experiential

learning session for Adult Learners

1.2 Learning

Styles

Module 4: Social

Market Research

& Segmentation

4.1 Exercise:

Stakeholder

Analysis

4.2 Exercise:

Segmenting Your

LGU Market


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1.3 Training

Methodologies 1.4 Effective

communication

1.5 Using

Questions for Clarity

Module 2:

Basic Facilitation

Skills for Group

Participation:

Technology of

Participation

Module 5: The LGU Social

Product and

Creating the

Market:Product Fit

5.1 Exercise –

Costs of Adoption of Your Social

Product

5.2 Exercise – – Strategic Branding

& Competitive

Positioning

5.3 Exercise - Designing Social

Products & Ideas

that Match Market

Needs

7.1 What is Social Mobilization

7.2 Advocacy

Techniques

7.3 Skill

Laboratory:

Designing Effective

Powerpoints

Module 8:

Designing Social

Marketing

Programs for LGU

Programs & Services

Action Planning

for Re-Entry

Course

Evaluation

Closing

Ceremony

Documents

DELGOSEA Partnership for Democratic Local Governance in … · Development Foundation Inc. (LOGODEF), United Cities and Local Governments for Asia and Pacific ... the participants