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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Jayapriya RajasekaranNetID Jraj552Group Number: 189Website Link: http://infosys110groupxxx.blogspot.co.nz/

Tutorial Details Tutor: Day: Time:Anastasia Tutor Friday 9am

Time Spent on Assignment: 21 hours Word

Count: 1421

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FRUIT SCANNER

INTRODUCTION

The problem was that all fruits are not fresh from the supermarket. The solution to prevent the customers from buying rotten fruits is through a technology called a ‘fruit scanner’.This solves the problem by scanning the inner layer of the fruit to determine the freshness of the fruit, and make the world a better place. Through this people can save money by buying the right quality of fruits and also prevent future diseases from happening.

3. BUSINESS SECTION

3.1 Vision

Our vision will reach beyond food trading by organization and supporting the health, well being, and healing of people through quality assurance on the fruits purchased.

3.2 Industry Analysis: Quality assurance for fruit industry

Industry: The fruit scanner is part of a quality assurance for fruit industry

Force: High/Low: Justification:

Buyer power: HighThe Buyer power is high for this device, due to different alternatives for this product that can check the freshness of the fruits. Such as using RFID with Oxygen and Carbon Dioxide Sensor, colorimeter, and MRI scanners.

(Ki Hwan Eom, Min Chul Kim, SeungJoon Lee, and Chang won Lee, 2012)

Supplier power: LowThere are other choices to buy from this product since similar devices have been created, such as using RFID with Oxygen and Carbon Dioxide Sensor, colorimeter, and MRI scanners. Therefore the supplier power is low.

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Threat of new entrants: High Threat of new entrants is high since making

this product does not cost much therefore has

a low cost production. Since this device can

be made through used and cheap hardware.

Threat of substitutes: Low There are not many alternatives for this

deivce since this is a new product, which

makes the threat of subsititutes low. Since

and alternative for consumers who don’t need

any devices to check their fruits, the only

other alternative would be to check the fruit

physically.

Rivalry among existing

competitors:

High There are many other competitors in this

industry since the other devices like the MRI

and colorimeter, can also tell whether a fruit is

fresh or not. Making the rivalry among

exsisting competitors high.

Overall attractiveness of the industry: According to porters five froces model above,

the industry is very attractive since this fresh fruit scanner device is easy to produce

and comsume, compared to the other devices such as the MRI and colorimeter.

Therefore making this industry an attractive industry.

3.3 Customers and Their Needs

The target group of customers is pretty much everyone in society who consume fruits from their supermarkets. People buy fruits so with provides them the health benefits they need in their daily life such as nutrients and vitamins. But by not having fresh fruits making them cheat out of the vitamins they need to perform in life and which can create health problems in their future. Therefore, the target group identified are a range of people from old folks to young teenagers. This way it enables the customers of the supermarkets to scan their fruit and check whether this

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fruit is which is fresh and is healthy to consume. Another customer is supermarket’s who would have this device in their stores for their customer’s to use to get the assurance that this fruit is a healthy fruit, bringing them more goodwill to the company and also more fruit buyers as well.

3.4 The Product and Service

“This product could use the sensor to composed by a very strong laboratory scale completely manufactured in Francein stainless steel by Agro Technologies on which is screwed the usb camera. The 2.0 MB Usb microscope included in this device has been manufactured by a well known optical company in Asia; it is equiped with a polarizer in order to obtain high colour definition. The software has been developed by our mother company Apollinaire Ltd, which is anaerospace subcontractor, equiping many airplanes in the world as well as space launchers.”

3.5 Suppliers and Partners

The crowley company (supplier)– This company distributed different types of scanners and enables this consumes to have an insightful look that the features needed for different types of scanners.

Trade me (supplier)- Trade Me, is NZ's biggest and most popular auction which is all classifieds site, with thousands of new and used items in a wide range of categories. In order to make the scanner trade me would have mostly everything needed to make it compared to other companies.

Furture ceuticals (parnters) –“They provide and package different types of fruits to be distributed. The fruit scanner device will allow this business to make her their fruits being distributed to be 100% fresh and in the best of its quality.”

NR fruits (partner) – This company offers a wide range of fresh fruits, they have

developed strong partnership with many well-known suppliers of foreign countries

that provide high-quality products. This business should use the fruit scanner to

enable them to determine the quality of the freshness within the fruit, to assure all

the consumers with the best quailty fruits available to them, this will also be a benefit

to the company since it will increase in their sales as well.

3.6 Strategy: Differentation Strategy

In order to make this fruit scanner device there is a lot of equipment required to

create this device. Therefore a high cost production since the device allows us to see

inside a frui,t telling us if the fruit should be sold or not by checking how fresh the

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fruit is, thus making it easier for the farmers. Many hardware and components are

needed such as the laser to scan the fruit. Many people depend on the fruit farmers

and supermarkets making it a broad market fot this industry.

3.7 Value Chain Activity: Market and sell product

The most important value chain activity for this business is marketing and selling

products. The customers need insightful information about this product in order to

buy the product. Since the product is aimed at fruit farmers and supermarkets the

marketing for this product is important so it enables the consumers to be attracted to

this decive, so that they will want to buy it. The equipment needed is quite expensive

but not more expensive than MRI scanner or colorimeter, so therefore the selling of

the product depends on the marketing of this product and how it comes across to the

consumers.

3.8 Business Processes

3.8.1. SALES PROCESS - Advertising is important because it creates market awareness for a product. It is a strategy used by the manufacturer to persuade and convince the consumer that this is the best value for money for the consumer. Different channels that manufacturers use to advertise their products include radio, television, the Internet, posters and word of mouth.

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SALES BUSINESS PROCESS 1 MODEL

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3.8.2. MARKETING PROCESS - Marketing are the planned efforts of performing market research, in selling products to customers and promoting them through advertising to further enhance a business. Marketing is useful in the following ways to a business, it promotes the product awareness, and help’s boost sells and builds company image and reputation. Marketing is one of the main differences between the fruit company and the competitor in getting their sale.

MARKETING BUSINESS PROCESS 2 MODEL

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3.9 Functionalities

3.9.1. SALES PROCESS

Making a fixed cost used for the sales Make a target and make sales

3.9.2. MARKETING PROCESS

Making goals of selling products to customers depending on their needs

The communication function Identifies where the buyers are locatied

3.10 Systems

3.10.1. SALES SYSTEM – In this system it allows the business to plan out how

this sales information is going to be distributed throughout the society. By

distributing this information through “television, the Internet, posters and word of

mouth”. By this it creates market awareness for a product to convince the consumer

that this is the best value for money for the consumer.

3.10.2. MATERIAL HANDLING SYSTEM – This system invovles the “equipment produced to be protected throughout the process of manufacturing, distribution, consumption and disposal. Material handling system also generally separates the hardware needed to be in its best quality” in order to produce the best deivce. With broken hardware would not produce the top quality therefore ito save time and help this system is needed to keep in track with all the hardware.

3.10.3. MARKET ANAYSLIS SYSTEM – “Is a system which supports the planning, control, and transaction processing required for the accomplishment of marketing activities, such as sales management, advertising and promotion.” Making it clearly to the consumer and the supplier of what the product it and how it is sufficient to a business, by determining the demand and target through the data collected.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Market and

sell product

1. Marketing Process

1. Making goals of selling products to customers depending on their needs2. The communication function3. identifies where the buyers are

locatied

Market Analysis system

Sales analysis system

Market research fruit System

Sales Resource Planning fruit system

4. Sales

process

1. Make a target and make sales

2. Making a fixed cost used for the sales

Material and handling system

Advertising system

Transaction processing fruit system

Customer relationship management fruit system

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CONCLUSION

In conculsion, this fruit scanner device assures the comsumers of fruits to purchase

the best quality fruits using IT. The fruit scanner uses colorimeter hardware to see

through the fruits to display the inner layer of the fruit, giving us the information

provided to judge how fresh the fruit is. This device will benfit a lot of farmers and

supermarkets to provide the best quality fruits sold in their business.

REFERENCES

1. Unknown, Retrieved from http://www.agro-technologies.com/ang/produits/?gclid=CjkKEQjw4_ubBRCArMWr6avk_J8BEiQAIj43taSl6UmG0xf0Y_6a7mrnjw1-FS0N4vWvElIpt75hpv_w_wcB

2. Chang won Lee, 2012, http://www.hindawi.com/journals/ijdsn/2012/472986/

3. unknown Retrieved from http://offbeat.topix.com/story/11415

4. unknown Retrieved from http://www.thecrowleycompany.com/scanning-equipment/manufacturing/

5. Trade me, Retrieved from http://www.trademe.co.nz/Browse/CategoryListings.aspx?mcatpath=computers%2fperipherals%2fscanners&v=gallery&buy=now&condition=all&Y=0&mkwid=snWf4JkUy_dc&pcrid=29596919293&pkw=computer%20scanner&pmt=b&plid=&gclid=CjkKEQjwqYacBRDO-Mrk6_vr8eQBEiQAWJadfHU98W8zkbm0aoQkuIOaipB5DNA_TTKz_lul-b2eJ2bw_wcB

6. FutureCeuticals, 2014, Retrieved from http://www.futureceuticals.com/

7. Nr fruit, 2013, Retrieved from http://www.nrfruit.com/en/products

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