DELIVERING CONNECTED EXPERIENCESTHAT SPARK IMAGINATION, CREATE CONVERSATION AND DRIVE PIPELINE.

CLAIRE CARSBERG

MANAGING DIRECTOR

@clairecarsberg

@clairecarsberg

TODAY’S CUSTOMER DECIDES THE CUSTOMER EXPERIENCE. NOT YOU…

@clairecarsberg

Sources courtesy of B2B Marketing and Growth Intelligence

@clairecarsberg

80% OF CUSTOMERS BASE THEIR BUYING DECISIONS ON CUSTOMER EXPERIENCE

(OVER PRICE).

YET, ONLY 23% OF B2B COMPANIES PROVIDE A GOOD EXPERIENCE.

@clairecarsberg

Sources courtesy of B2B Marketing and Growth Intelligence

@clairecarsberg

73% OF B2B BUYERS WANT TO BE TREATED LIKE CONSUMERS.

BUT ONLY 49% OF BUSINESSES DELIVER.

@clairecarsberg

THE ERA OF B21 INTRODUCING

@clairecarsberg@clairecarsberg

@clairecarsberg@clairecarsberg

@clairecarsberg@clairecarsberg

@clairecarsberg@clairecarsberg

@clairecarsberg

@clairecarsberg

Sources courtesy of LinkedIn and Medium.com

98% OF USERS FEEL MORE INCLINED TO PURCHASE AFTER ATTENDING AN ACTIVATION.

87% OF PROFESSIONALS BELIEVE F2F EVENTS ARE ESSENTIAL FOR SEALING A BUSINESS DEAL.

@clairecarsberg

IMPROVING THE CUSTOMER

JOURNEY HAS THE POTENTIAL TO

INCREASE CUSTOMER

SATISFACTION BY 20%.

WHILE DRIVING REVENUE

BY UP TO 15%.

@clairecarsberg

STEVE JOBS

“YOU HAVE TO START WITH THE CUSTOMER EXPERIENCEAND WORK BACKWARDS TO THE TECHNOLOGY.”

@clairecarsberg

INCREASE IN PIPELINE CONVERSION FROM AVG. 35-

40% TO AVG. OF 67%

INCREASE BID WIN RATE FROM AVERAGE MID 50’S (%) TO 80%

@clairecarsberg

BE SURPRISING: MAXIMISE EVERY SELLING OPPORTUNITY

62% OF B2B CUSTOMERS SAY THE MOST EFFECTIVE BRANDS USE INNOVATIVE ENGAGEMENT METHODS.

Source courtesy of B2B Marketing

@clairecarsberg

BE SURPRISING: MAXIMISE EVERY SELLING OPPORTUNITY

Source courtesy of B2B Marketing

“ANYONE WHO TRIES TO MAKE A DISTINCTION BETWEEN EDUCATION AND ENTERTAINMENT DOESN’T KNOW THE FIRST THING ABOUT EITHER”MARSHAL MCLUHAN PROFESSOR AND PHILOSOPHER

@clairecarsberg

OVERALL PROGRAMME ROI

4:1

@clairecarsberg

SEE THE WORLD THROUGH YOUR CUSTOMER’S EYES

74% OF BUSINESS EXECS BELIEVE CUSTOMERS EXPECT THEM TO UNDERSTAND, DEVELOP AND SELL HYPER-RELEVANT SOLUTIONS TO THEIR END CONSUMERS’ NEEDS.

@clairecarsberg

50,000+ IMPRESSIONS IN 4 DAYS

@clairecarsberg

IT’S THE SUM OF ALL PARTS: FROM INITIAL ENGAGEMENT TO ONGOING ADVOCACY

75% OF CUSTOMERS EXPECT ABSOLUTECONSISTENCY, NO MATTER HOW THEY ENGAGE.

@clairecarsberg

1. TARGETOnboarding

A strategic, seamless, platform that informs the entire experience.

2. CONNECTInvite & Welcome

A connected, digital invitation and welcome, empowering your journey.

3. DISRUPTTransformation

Encourage interaction & transform thinking - Putting control in customer hands.

4. CHALLENGEContext & Challenges

Explore the trends impacting our business and global markets.

8. ADVOCATEExtending the dialogue

Thought leadership and digital conversation, engaging beyond the physical experience.

7. COLLABORATEMeet, collaborate, test

Data science lab and collaboration zoneto prototype, explore and solve

6. INNOVATEInteract, explore, evolve

Explore the art of the possible with a fresh perspective, unique insight and a trusted partner.

5. ENGAGESolutions & Outcomes

Step into your customers world. Put learnings into context and show the impact and outcomes.

@clairecarsberg

“TELL ME AND I WILL FORGET, SHOW ME AND I MAY REMEMBER; INVOLVE ME AND

I WILL UNDERSTAND.”CHINESE PROVERB

@clairecarsberg

THE PEAK-END RULE!

@clairecarsberg