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Delivering Voters Most Likely to Vote Democrat

Delivering Voters Most Likely to Vote Democrat

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Delivering Voters Most Likely to Vote Democrat. Voter Demographics. The following are based on responses by those who reported being Democrats, Republicans or Independents and voted in the past year. Voters by party affiliation. - PowerPoint PPT Presentation

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Page 1: Delivering Voters Most Likely to Vote Democrat

Delivering Voters Most Likely to Vote Democrat

Page 2: Delivering Voters Most Likely to Vote Democrat

Voter DemographicsThe following are based on responses by those who reported being Democrats, Republicans or Independents and voted in the past year.

Page 3: Delivering Voters Most Likely to Vote Democrat

There are nearly as many self-identified Independent voters as Republican voters

For Democrats, winning Independents is critical

Voters by party affiliation

Democr

at

Repub

lican

Indep

ende

nt

9.9

27.1 24.9

Voted last year and is…

Page 4: Delivering Voters Most Likely to Vote Democrat

Democr

at

Repub

lican

Indep

ende

nt0

1020304050607080

MALEFEMALE

Among Democrat voters, women outnumber men by more than 2:1

For Democrats to win, it’s critical to reach female voters!

Voter gender by party affiliation

Page 5: Delivering Voters Most Likely to Vote Democrat

18-20

21-24

25-34

35-44

45-49

50-54

55-64

65-74

75 +

0

5

10

15

20

25

30

DemocratRepublicanIndependentPe

rcen

tAge of voters by party affiliation

Republicans: skew heavily 25-44 Independents: skew heavily 21-44; 55-

64 Democrats: skew heavily 25-34; 50-

64

Page 6: Delivering Voters Most Likely to Vote Democrat

Ethnicity by party affiliation

Democrat

Republican

Independent

0 10 20 30 40 50 60 70 80 90 100

OTHERASIANHISPANICBLACKWHITE

Hispanics comprise 45% of Democrat voters

Page 7: Delivering Voters Most Likely to Vote Democrat

Income by party affiliation

< 15K 15K-25K

25K-35K

35K-50K

50K-75K

75K-100K

100K-150K

150K+05

101520253035404550

DemocratRepublicanIndependent

Page 8: Delivering Voters Most Likely to Vote Democrat

The rise of Independents• Independent voters nearly = Republican voters• Sharp decrease in Republicans / increase in Independents after 2010 election• Growth of Independents has come primarily from former Republicans• Democrats peaked when Pres. Obama was elected; have been in gradual decline

since

SLC20

8IN

SLC40

8IN

SLC20

9IN

SLC40

9IN

SLC21

0IN

SLC41

0IN

SLC21

1IN0

100,000200,000300,000400,000500,000600,000

0200,000400,000600,000800,0001,000,0001,200,000

Voted Past Year and is a…

Democrat Republican Independent Total

Vote

rs b

y A

ffilia

tion

Tota

l Vot

ers

(top

blu

e lin

e)

Obama Elected 2010

election

Page 9: Delivering Voters Most Likely to Vote Democrat

Targeting Independent Voters Who Are Likely to

Vote Democrat

Page 10: Delivering Voters Most Likely to Vote Democrat

Democrat Voters Profile

Democrat Republican Independent0

20

40

60

80

MALEFEMALE

18-20 21-24 25-34 35-44 45-49 50-54 55-64 65-74 75 +05

1015202530

Democrat Republican Independent

Democrat

Republican

Independent

0 10 20 30 40 50 60 70 80 90 100

OTHERASIANHISPANICBLACKWHITE

< 15K 15K-25K

25K-35K

35K-50K

50K-75K

75K-100K

100K-150K

150K+05

101520253035404550

Democrat Republican Independent

H.S. OR LE

SS

H.S. GRADUATE

SOME C

OLLEGE

COLLEGE D

EGREE

ADVANCED DEG

REE05

101520253035

Democrat Republican Independent

Key: 25-34/45-64 white or Hispanic female with high school diploma/some college earning $35-$75KSecondary: add 65+ and advanced degrees

Page 11: Delivering Voters Most Likely to Vote Democrat

Independents comprise the second largest voting bloc, just behind Republicans.

All Independents are not the same.

Some Independents lean Democrat.

Some Independents lean Republican.

By identifying common traits, you can target the Independents that are most likely to vote Democrat.

And win elections as a result.

Lean Democrat

Lean Republica

n

Targeting Independents

Page 12: Delivering Voters Most Likely to Vote Democrat

Targeting Independents Who Lean Democrat

Democrat Republican Independent0

1020304050607080

MALEFEMALE

18-20 21-24 25-34 35-44 45-49 50-54 55-64 65-74 75 +05

1015202530

Democrat Republican Independent

Democrat

Republican

Independent

0 10 20 30 40 50 60 70 80 90 100

OTHERASIANHISPANICBLACKWHITE

< 15K 15K-25K

25K-35K

35K-50K

50K-75K

75K-100K

100K-150K

150K+05

101520253035404550

Democrat Republican Independent

H.S. OR LE

SS

H.S. GRADUATE

SOME C

OLLEGE

COLLEGE D

EGREE

ADVANCED DEG

REE05

101520253035

Democrat Republican Independent

Key targets: 25-34/45-64 white/Hispanic female with high school diploma /some college earning $35-$75KSecondary: add advanced degree

Page 13: Delivering Voters Most Likely to Vote Democrat

Delivering Democrat and Democrat-leaning voters

Page 14: Delivering Voters Most Likely to Vote Democrat

62,000 women read City Weekly

54% white / 44% Hispanic

49% earn $35-$75K

City Weekly Reaches the Women Most Likely to Vote Democrat

Page 15: Delivering Voters Most Likely to Vote Democrat

City Weekly Female Readers Mirror Women Who Vote Democrat

25-34 35-44 45-49 50-54 55-64 65-74 75 +0

20406080

100

Democrat Female VotersCity Weekly Female Readers

0204060

WHITEHISPANIC

0204060

Democrat Female VotersCity Weekly Female Readers

< 15K 15K-25K

25K-35K

35K-50K

50K-75K

75K-100K

100K-150K

150K+0

102030405060

Democrat Female VotersCity Weekly Female Readers

Page 16: Delivering Voters Most Likely to Vote Democrat

Delivering Voters Most Likely to Vote Democrat


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