Demur On Top - July 16

On

Top

July 2016

Demur MagazineCONTENTS

Contributors

04 - Demur Picks

08 - ANTONY MORATO12 - LONDON COLELCTION: MENS DEMUR HIGHLIGHTS

06 - Plenty Shades of Grey07 - GO WILD WITH THE TEVA SANDAL

18 - Demur at MySliceFest20 - DEMUR announced as official media partner for AFRICA FASHION WEEK NIGERIA

30 - DEMUR FESTIVAL FEVER22 - TOPSHOP CAMPAIGN SHOOT

33 - ADY SULEIMAN34 - Corona Global SunSets Festival

16 - STYLE FILES WITH OLGA OLIWYE14 - Helping Hand Hotels

Noreen Chada - EditorShirley Dee- Fashion EditorKay Samuel- Features EditorNicole Samoto – Social EditorD'zynmax - Layout Design

Visit us at: www.demur.coFacebook: DemurMagazineTwitter: DemurMagazineInstagram: DemurMagazineTV:www.youtube.com/DemurMagazineEmail: [email protected]

Demur Magazine is a FREE magazine distributed in London, Birmingham & Manchester. You can also access Demur from your tablet.

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Demur Picks

Oducia Statement Rubber Coated Earrings

– Oliver Bonas - £16.00

Rose Imperial Champagne – Moet Et Chandon - £17.99

746 Rotary Telephone – GPO - £49.99

Temporary Tattoos – Inked by Dani £8.00

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Demur Picks

Verrata Dress by Motel – Topshop - £30.00

Soviet Illinois Snr 71 – USC - £50.00 Locals Cap – Superbrand - £24.99

Molly Metro Wallet – Rebecca Minkoff - £53.00

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Transitions have teamed up with some of your favourite brands, to ensure you are spoilt for choice, when picking out your shades for this summer.

Plenty Shades of Grey

Go for the WOOW factor. TRANSITIONS X WOOW GLASSES

Cheryl in her Transitions X Masuda shades.

TEVA have been around for more than 20 years. The durability and the stylish look make the TEVA san-dal the perfect shoe for the festival season.

Solange going for the casual look in her Original Crafted Universal Leather for £55.

Whitney Port here in her Original Crafted Leather Platform for £65.

GO WILD WITH THE TEVA SANDAL

Find you perfect pair at teva.co.uk

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Since its launch in 2007, the Antony Morato brand has grown from strength to strength. With the brands’ presence in the UK growing, Demur were only delighted to hear from the man behind the brand Lello Caldarelli.

Lello started the brand at 26 years old, as the key consumer himself, he knew what was required of him to make a fantastic menswear brand. Starting from a market perspective, he took his own con-sumer needs and how they have grown and changed over the years to make a collection that is on trend and wanted by his target audience. He created a collection that provides different garments for dif-ferent occasions, Lello created the Black, Silver and Gold collections with the same consumer in mind, but touching on different aspects of his personality. The black focusing on nightlife and fashion, the gold casual and denim and silver focusing on sport, all entities make for a great wardrobe and one which Lello believes should be worn with pride. 9 years on, the brand is still growing with Lello at the forefront and his vision to create a label that will stand the test of time.

D. Can you tell us a little about your background - what were you doing before Antony Morato?I grew up with my parents owning a factory where they produced fabrics and clothes, I spent hours and hours with my parents in the factory,learning about new textures and garments observing them work and learning their skills which prepared me for my future career in design and fashion.

D. How did you Get Involved with Antony Morato?In 2007 I decided to throw myself into a new adven-ture, creating a brand that gave me the opportunity to spread my creativity and my own ideas of fash-ion. I paid particular attention to the male fashion sector and I realised that there was a big opportu-nity for a product with fashion attitude but at the same time accessible in terms of style and price. At the beginning it seemed crazy, 25 years old and starting a completely new brand but I have never looked back since.

D. What made you begin the ‘Places’ cam-paign? ‘Places’ is born from the necessity to communi-cate the many possible interpretations that AM collections may have. Our collections can be adapted to a many people and in many places. I liked to collect the testimonies of people in major european capitals, and let them speak about their way of living in the city and the connection they have with the city and themselves.

ANTONY MORATO

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D. The style of Antony Morato is smart relaxed yet functional for everyday wearing - what inspires you?The inspiration behind Antony Morato is defi-nitely cities in the world, the places where both people and culture combine. I love to travel and I specifically like to watch and learn people and cultures around the world by observing their dif-ferent styles and most importantly how they mix. I think this is one of the most important things for a creative designer to do.

D. Do you follow movements in fashion with your work - do you feel you need to have fashion style? Antony Morato originates from Italian style and from which we do not follow any particular fash-ion movement but we constantly look for inno-vation and ideas that can let us be modern and contemporary – a style with deep roots.

After ‘Places’, for the SS16 collection we intro-duced the new advertising concept that is #Iam-whoIam, and it is the second step in the story I am trying to get across – this time its focused on the beauty of differences in people.

This # is the claim that the concept of the new advertising campaign of Antony Morato is straight talking without any danger of being misunder-stood. A message focussed on everyone to spur AM wearers to interpret their own personality through their own look, without fear or worry.

D. Can you describe your personal style?I would define it as contemporary fashion, inspired by various known cultures from my recent travels. A mix of elegance and glamour but still comfort-able. I am a very curious fashion follower and am always on the search for new things. I am not ec-centric, but I like to express myself through little details.

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LONDON COLELCTION: MENS DEMUR HIGHLIGHTSMatthew Miller

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CMMN SWDN

Berthold

Qasimi

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Social Entrepreneurs Launch Site Making Donat-ing to Worthy Causes Automatic

People genuinely want to help others less fortunate than themselves, but often, affordability and time are huge hurdles. But with the launch of its new social enterprise, Helping Hand Hotels aims to tap the on-line hotel comparison process and make it easier for people to make a difference.

Changing the Way We Think About Booking a Hotel

In 2016, global hotel industry revenue is predicted to reach £390 billion. Helping Hands Hotels sees that as a perfect opportunity to act as a conduit between those everyday booking transactions and the less fortunate in the world.The brand offers an online hotel comparison service with the lowest prices for hotel rooms -- but instead of only getting a hotel room, consumers also get the peace of mind that a small percentage of their purchase goes toward social and environmental causes.

How It Works1. Each month Helping Hand Hotels chooses a cause to feature.2. Consumers book their hotel rooms through HelpingHandHotels.com. The hotel that receives the booking pays a fee to Helping Hand Hotels for sending them business.3. These small fees, are pooled together each month.4. Helping Hand Hotels donates 100% of the profits to the featured cause.

Helping Hand Hotels’ database taps all the major booking sites, and includes:

- 900,000 deals- 200,000 hotels- 20,000 destinations- 195+ countries

Founders Brent and Meg Strain are social entrepreneurs with a desire to make a tangible difference in the world.

“We exist solely to fund life-changing projects around the globe that aim to reduce global poverty, raise sanitation, and rehabilitate ecologically significant natural resources,” says Brent Strain. “We bridge the gap, and make it easy for people to donate as part of their everyday transactions.”

Olga is a fashion and style blogger, TV host and stylist. Olga splits her time between Prague and London, so we caught up with the Olga to find out what life is really like for a jet setting fashionista.

What is the inspiration and pur-pose of your blog?

I want to share my style with my fans and readers, to show them how to mix the luxury brands with urban street wear pieces. Because of so many projects I unfortunately don´t have so much time for my blog at this moment so I am more active on my Instagram. (oliwye-soukupova)

You have collaborated with many brands for different campaigns, what do you look for in a brand before you collaborate with them?

The brand really needs to match my style. So I only choose items that compliment my style, wheth-er it´s clothes, shoes, cosmetics or mobile phones. They also have to be good quality. I don´t want to lie to my fans and say that something is really good if it isn´t. That´s why I go for long term collaborations and also look for something that will benefit my fans, so sale promo codes, giveaways, etc.

STYLE FILES WITH OLGA OLIWYE

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What is a typical day in the life of Olga?

Hah, it depends on where I am. In Prague the first thing I do is work-out in the morning, then check my e-mails, make some calls, update my Instagram. If there are any shoots scheduled then go to that. If not, then I usually sit down and plan out the next few days ahead , write some posts for my blog and edit some pictures. In London it is more crazy, running from one meeting to the other and shooting as well for sure:)

What trends are you excited about for Spring/Summer?

The one I am excited about is off-the-shoulder trend.

We love the look of your Insta-gram page, have you got any social media tips to increase engagement that you would like to share with our readers?

I think the most important thing is to have your Instagram in one style. Doesn´t matter if it´s about food, pets, home decore or fash-ion. It just needs to be you. And of course post regularly.

You can keep up with Olga on www. everyday-runway.com

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MySliceFest will be packed with Djs, live music, games and chal-lenges and of course pizza presen-tations. We all have a special rela-tionship with Pizza. It is one of the only foods that we can personalise and make our own. The menu on offer will include classic toppings, as well more outrageous concoc-tions.

If you do feel bad after stuffing your face, you can dance the piz-za off to a line¬up of artists which will consists of some of the UK & London’s known and emerging Djs and live music talent, with a music policy spanning commercial, house, RnB, festival anthems & similar genres. Some of the DJ’s set to play include, Dj Luck & MC Neat, Dj Cable, Dj Rugrat, Sammy Porter, Martin 2 Smoove plus local London ¬based Djs. Live music will be pro-vided by Jessica Agombar, Bluey Robinson and Delilah.

Demur at MySliceFest, the biggest Pizza Festival in LondonPizza and music, those are just few of our favourite things. We are su-per super excited that Demur have been invited to MYSLICEFEST, the largest outdoor pizza festival in London. On Saturday 30th July we will put on some of our best loose fitting glad rags and head on over to Wembley Park to get a slice of the action.

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We are so excited to announce that Demur has joined Africa Fashion Week Nigeria (AFWN), as an official Media Partner. This seems like a perfect fitting partnership as AFWN and Demur share the same goals, which is to support and promote independent designers.

Over 50 designers have signed up for this year’s AFWN and the fashion showcase which is set to take place over three days, will expose designers to an array audience, not only in Nigeria but all over the world.

The first AFWN edition was launched in May 2014, by Ronke Ademiluyi, also the founder of Africa Fashion Week London. AFWN provides a platform to help promote African fashion brands through worldwide visibility, distribution and manufacturing. AFWN focuses on empowerment, creating jobs and supporting education and skills training in fashion.

AFWN hope that the showcase will contribute to the country’s GDP like here in the UK, where fashion is a fast growing industry. To see fashion in Nigeria grow and be recognized as a multi-million pound industry as it is in the UK, is the ultimate mission.

AFWN will take place between 1st-3rd July 2016 at the The Eko Hotel & Suites, Adetokunbo Ademola St, in Nigeria

“Our platforms allow the global audience to see what Nigerian and African Fashion brands have to offer. We believe that for creativity to develop there needs to be a platform that supports and contributes to its development and AFWN offer exactly just that.

We have plans to open a fashion hub in Nigeria, to host student workshops, provide internships, scholarships and short courses to develop talent and also help designers produce their fashion collections and build their own design businesses.”

DEMUR announced as official media partner for AFRICA FASHION WEEK NIGERIA

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Karen Windle - Session StylistThis vision was to appeal to 15-20 year old age group busy girls on the go easy wearable hair and clothing to match Hair was styled using large irons and salt spray for volume . Care free but stunning ! Www.karenwindle.com

David James Cochrane - StylistI was influenced by young Parisian fash-ion using print and building up texture by layering. I wanted to create a look that would appeal to any age but keep-ing a cool edge with chunky on trend platforms/creepers for a younger vibe. Style and comfort being paramount!. In-stagram: DAVID.JAMES.C

Ebony Arney - MakeupI wanted to create a natural look with an edge, with a really healthy glow! I want-ed to bring out all her features especially her eyes. Products used - Mac Prolong, Nars Highlighter, Mac Blusher, Make Up Artist & Mac Highlighters, Urban Decay Naked 3 (for a light look) and for a dark look Mac Urban Decay Gwen Stefani pallet! Lipsticks light - Mac Velvet Teddy, Dark - Mac Cyber! Instagram - ebonyar-ney Facebook page - ebony’s makeup

Photographer - Tommy Reynoldswww.tommyreynolds.co.uk

Watch the behind the scenes footage on our Youtube Channel now!

PhotographerTommy Reynolds

Fashion StylistDavid James Cochrane

Hair StylistKaren Windle

Makeup ArtistEbony Arney

TOPSHOP CAMPAIGN SHOOT BY

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Sab Five Five

Photography: Bharathan Kangatheran @

www.TheShedStudios.com.au

Designer: Sab Five Five

Jewellery: Sab Five Five

Hair & Make Up TeamsOnyx Hair Crew

Models:Emily A

Thanks to“Gazelle Nail Lounge”, Subiaco

and Patrick - House - Wembley - Western Australia









www.dresscodenation.co.uk

Join Dress Code Nation at

DEMUR FESTIVAL FEVER

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Following on from his second UK headline tour (which included a sold out date at London’s XOYO) and supporting Leon Bridges in Europe, Ady Suleiman announces a headline show at London’s Oslo on 12th July 2016. The show will precede Ady’s appearances at a string of festivals over the summer - including Glastonbury, Parklife and V Festival to name a few!

JAMESZOO UPLOADS 24-HOUR ROLLING JAZZ MIX AND ANNOUNCES VINYL PRE-ORDER FOR DEBUT ALBUM “FOOL”

“I tried to make a 24 hour mix spanning genres and music I’ve found myself listening to whilst making ‘Fool’. This mix will stay in constant loop and features some of the most joyful music to my ears.” Jameszoo

ADYSULEIMAN

Demur Music

Now in its third year, and after a hugely suc-cessful 2016 launch in its homeland of Mex-ico, the Corona SunSets Festival is coming to London. On the 30th July Greenwich Penin-sula will be transformed into a beach para-dise for thousands of music fans across the UK, bringing to life the magic of the sunset moment through music and culture.

Corona SunSets features eight flagship festi-vals and close to 4,000 events worldwide in locations including Ibiza, Canada and Austra-lia. The experiences uniquely combine chilled acoustic beach tunes, upbeat melodic, and deep house music with local beach and ur-ban culture to immerse people in the experi-ence of a sunset from day to night.

This festival will host an incredible line-up of world-class artists including Robin Schulz, Felix Jaehn, Crazy P Soundsystem, Norman Jay MBE and Nightmares on Wax who are confirmed as just some of the huge talents headlining across the two stages.

People will also be able to experience a transformation through an array of activi-ties; including eclectic musical performanc-es, sunset rituals and shows, beach games, local merchants selling handmade items, and golden sunset tattoo and body painting stations to initiate guests into the SunSets Tribe upon entry.

Andre Finamore, Marketing Manager Coro-na UK, says: “Corona is excited to be bring-ing Sunsets to London this year – trans-forming the Peninsula into a beach haven and igniting thousands of music fans across the country. We have enlisted a fantastic line up of world class artists and will be cre-ating truly unique and transformational mo-ments for festival goers, inspiring the coun-try to get outside and live more moments that matter.”

Corona Global SunSets FestivalThis summer Corona is bringing its SunSets Festival to the UK with London’s

first ever beach music festival

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Demur On Top - July 16