1

DenuoDenuo

2

3

DenuoAUTOMATIC TEXTILE RECYCLING

alexis victorDesigned by

4

5

WHAT | Research and explore America’s relationship with clothing and its assumed disposability. Design a product that will alter the way we use clothing.

WHO | Jackie is a marketing specialist living in NYC. She likes to keep up with trends and express herself through her clothing.

It’s cheaper to get a new favorite t-shirt, anyway.

Higher population density means more concentrated potential!

BACKGROUND STORY

6

Ph

oto

fro

m w

ww

.res

ou

rces

yste

msc

on

sult

ing.

com

7

RESEARCH

PAPER34%

ORGANIC25%

TEXTILES16%

PLASTIC12%

METALS8%

GLASS5%

HOUSEHOLD WASTE | The most common types of waste in the USA are paper, organic material, textiles, metal and glass.

TEXTILE WASTE | Americans generate about 83.9 pounds of textile waste per year. Only about 10 pounds of that total is recycled.

By percent contribution to total weight of municipal waste UNEP GEO Data Portal compiled from OECD

Based on 2011 data from the EPA

8

CURRENT OPTIONS | Alternatives to clothing disposal includeclothing donation and repair. Though underutilized, they should still be considered.

RESEARCH

PATCHING

MENDING BY SEWING REPURPOSING

MENDING BY HAND

Why patch when new clothes are so cheap?

Requires initial time and money investment.

Requires skill and time.

Does not appeal to everybody...

9

Damaged clothing cannot be donated, so it is thrown away.

A survey by Goodwill Industries, one of the largest textile collectors, found that half of

the people making donations prefer door-to-door pickup. More than half would not go more than 10 minutes out of their way to make a drop off.

DONATING

10

CONCEPTS

Push to sew

Community involvement

Weigh donation here

Merchandise

RANGE OF IDEAS | Ideation included concepts based on modernizing clothing repair and creating community pride and involvement in recycling.

11

Recycling systemINITIAL

IDEATION

12

Highest hygiene and safety standards

“Thinking of you” is the core message of Electrolux marketing communication. It lifts the strong consumer focus of Electrolux into prominence.

Attention to detail when developing new products

Electrolux is founded on the principles ethics, integrity, respect, diversity, safety and sustainability.

13

DIRECTIONTEXTILE RECYCLING | After exploring possible opportunities to encourage textile repair and recycling, I determined that a more effective approach might be to develop a convenient way to demonstrate textile recycling right in front of consumers with the result of an incentive. This decision was based on feedback from potential users and ID faculty.

14

Insert old clothes

Electrolux style

Insert coins

REFINEMENTFORM DEVELOPMENT | The goal of this phase was to develop a form that fit the footprint of existing Electrolux professional series machines. The design also needed to strongly reflect the Electrolux’s brand language, but imply a radically new function- recycling textiles by felting.

15

16

REFINEMENTUSER INTERACTION | Users include customers who operate, owners who provide, or individuals that service the machines.

WOOL FIBER

CUSTOMER ADDS OLD CLOTHING

MACHINE SHREDS AND THEN FELTS

NEW PRODUCT COMES OUT

1

2 3

17

PACKAGING & LIFE CYCLE | Products at the end of their service life are processed, at the expense of the supplier, by recycling companies who disassemble, fractionate, separate materials and return them for material production.

BRAND LANGUAGE | Denuo accompanies existing Electrolux Professional Series products with visual harmony.

Packaging is made from wooden pallets, cardboard and LLDPE plastic foil

18

FEATURES

RESOLUTION

• Shredding mechanism is inaccessible whenever lid is open• Scans inserted clothing for buttons, zippers, etc.• Programmed with existing suggestions for products• Touch screen navigation is simple and user friendly• Option to add coin operation

19

Insert textilesShredding blade

Rollers for friction felting

Product exits

Wool chamber

20

WOOL BLEND PRODUCTS | Wool is a versatile natural material. When combined with recycled textiles, a variety of products can be created.

CHAIR CUSHION

COASTERS

BAG

DOG BED

CAT BED

MOUSE PAD

Denuo

21

BLANKET

BUILDING INSULATION

Wool is already being used as insulation. I propose a discount on rent for contributing to the energy efficiency of the apartment building.

PLACE MATS

AREA RUG

WALL ART

22

23

BENEFITS

Denuo• Allows consumers to instantly complete a D.I.Y. project• Recycling cycle is represented in a simple way• Supports Electrolux’s reputation of developing innovative and

environmentally conscious products• Make a rug, coaster, blanket, tapestry or anything imaginable

24

25

26

INQUIRIES? COMMENTS?CONTACT ALEXIS VICTOR AT

DESIGN@ALEXISVICTOR.COM

27