Department of Campus Recreation Annual Report 2015-2016 ... · successful in the training priorities: 78% Customer Service, 83% Communication, 85% Safety, and 78% Diversity and Inclusion

Department of Campus Recreation

Annual Report

2015-2016

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Overview

The Department of Campus Recreation provides a variety of recreation and fitness programs and services, as

well as manages and operates the Campus Recreation and Wellness Center and other recreation facilities

including Gertner and CRWC Fields and 6 tennis courts which serve the UH community. These facilities,

programs and services provide healthy outlets for students to build community, be involved, and develop life-

long healthy behaviors. The Department is comprised of fitness, intramural sports, sport clubs, aquatics,

informal recreation, and outdoor adventure program areas with each providing a variety of activities to meet

individual student needs.

Mission

Campus Recreation provides the UH community an inclusive environment that cultivates the development of

life skills through engaging and meaningful recreation programs, facilities and services.

Goals (Addendum A FY16 Strategic Priorities)

1) Marketing & Communications -Build a positive image and increase University community awareness

of programs and services and share our “story”.

Expand marketing plan to extend campus reach - DSAES SI 5a- Status – Complete/Ongoing

Implement new Campus Recreation tagline - DSAES SI 5c- Status - Complete

Expand Campus Recreation Street Team to increase and improve marketing efforts and expand use of

social media- DSAES SI 5b- Status – Complete/Ongoing

Identify and market the aquatic facilities to outside stakeholders - DSAES SI 2b- Status –

Complete/Ongoing

Develop and implement CR branding around facility (logo, tagline, etc.) - DSAES SI 5a- Status

Complete/Ongoing

Research and incorporate the use of digital media displays in CRWC - DSAES SI-5c-Status - Ongoing

Develop process for comprehensive listserv of student participants (opt-in) - DSAES SI 5c- Status – In

Progress

Explore and sell ads on Neptune & within CRWC- DSAES SI 2d- Status – Postponed

2) Development - Foster an environment that supports student and professional development with a

commitment to success for individuals and the University

Develop a structured internship program in collaboration with academic departments - DSAES SI- 6a-

Status – In Progress

Develop culture of consistent student official involvement at local, regional and national officiating

camps for basketball and football - DSAES SI 2c- Status – Complete/Ongoing

Work with Texas Association of Sports Officials for trainings & certificates- DSAES SI 2c- Status:

Complete/Ongoing

Create a Sport Club Council to support sport club leadership and operations - DSAES SI 1d- Status:

Complete

Review & adjust student staff positions & responsibilities - DSAES SI2a- Status: In Progress

Develop a Student Leadership Council - DSAES SI 1c – Status: In Progress

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Revise all staff training and position-specific training to connect department values to NIRSA/NACE

employable skills - DSAES SI 2a- Status: Complete/Ongoing

Host or apply to host workshops, conferences, and events - DSAES SI 2c – Complete/Ongoing

Develop and implement a plan and calendar of activities/opportunities for professional staff – DSAES

SI2c– Complete/Ongoing

3) Facilities - Actualize and leverage facilities to support a vibrant campus community

Research and implement use of tablets into daily operations - DSAES SI4b- Status – In Progress

Execute Capital Equipment Replacement Plan - DSAES SI 2b – Status – Complete/Ongoing

Implement new Recreation Management Software - DSAES SI 2e- Status: Complete

Implement online registration processes - DSAES SI 2e-Status: In Progress

Install ceiling suspended basketball goals to improve operational efficiency -DSAES SI 2b-Status:

Complete

Purchase and install new badminton equipment and floor sleeves to better support sport club and open

recreation participants - DSAES SI 2b- Status: Complete

Develop lifecycle and replacement plan for all Outdoor Adventure program equipment – DSAES SI 2b-

Status: In Progress

Research and construct leisure pool shade structure to support events and activities on the leisure pool

sundeck - DSAES SI 2b- Status: Postponed

Execute annual projects/purchases on Capital Facility and Equipment Replacement Plans - DSAES SI

2b- Status: Complete

Implement small group training program designed to increase comfort of women in the weight room -

DSAES SI 1d Status: In Progress

Research feasibility to convert MP 6 into a more functional and intentional space to support fitness

programs for under-represented populations - DSAES SI 3c- Status: Complete

Establish field maintenance program to improve and protect the playing surface -DSAES SI 2b- Status:

Complete/Ongoing

Research and install biometric scanners for CRWC access along with implementation of new recreation

management software - DSAES SI 2e- Status: Complete

Research feasibility and cost of digital signage for CRWC to enhance marketing and communication -

DSAES SI 5c- Status – In Progress

Install new AV equipment in all meeting rooms - DSAES SI 2e- Status - Postponed

Replace the CRWC P.A. and sound equipment - DSAES SI 2e- Status – In Progress

4) Fiscal Management - Promote an atmosphere of transparency and fiscal responsibility

Develop a leisure pool membership for community participants who only use the leisure pool - DSAES

SI 2b- Status – Postponed

Explore feasibility to accept Cougar Card and flex cash at memberships to improve service experience

for the university student population - DSAES SI 2b-Status - Complete

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Develop a birthday party package to include both the leisure pool and climbing wall - DSAES SI 2b-

Status: Postponed

Develop a Small Group Training Program for fitness and personal training -DSAES SI 2b- Status –

Complete/Ongoing

Assess camp participants desire for new or expanded program to increase fees and benchmark other

organizations summer camp fees - DSAES SI 2b- Status: Complete

Research the possibility of usage and participant fees for certain programs to generate more revenue -

DSAES SI 2b-Status – Complete/Ongoing

Develop partnerships with external partners to create a master swim program & swim club program -

DSAES SI 2b, 6e- Status - Complete

Develop and implement a sponsorship plan for select programs - DSAES SI 6c-Status – In Progress

Explore revenue opportunities with internal and external partners - DSAES SI 2b- Status –

Complete/Ongoing

Explore other funding resources for the department - DSAES SI 2b-Status – In Progress/Ongoing

Implement paperless processes for facility reservations, program registrations and member services -

DSAES SI 2e-Status: Ongoing

Incorporate energy savings amenities throughout CRWC such as low flow faucets and toilets, motion

activated light sensors, and additional LED lights - DSAES SI 2b- Status - Postponed

Explore ways to modify the hiring process that would allow us to better utilize the federal work study

program - DSAES SI 2b- Status – Complete/Ongoing

Develop a sustainability action plan to include environmental, economic and social responsibilities and

efficiencies – DSAES SI 2b- Status: In Progress

5) Programs - Provide recreational and fitness opportunities to promote healthy lifestyles that engage the

campus community

Host non-traditional aquatic events and programs that will appeal to non-swimmers - DSAES SI 3c -

Status – Complete/Ongoing

Annually host The Cat’s Back - DSAES SI 1d-Status – Complete

Plan and implement the annual Haunted Penthouse, Crawfish Boil, and Rec Fest featuring the grand re-

opening of the natatorium - DSAES SI 1d - Status: Complete

Host NIRSA Sponsored Event - DSAES SI 2c- Status: Complete

Research and assess need for adaptive Group Fitness classes - DSAES SI 3c- Status: Postponed

Identify and support employee wellness initiatives - DSAES SI 3b- Status: Ongoing

Develop Health and Wellness Program and outreach committee - DSAES SI 3b-Status:

Complete/Ongoing

Host and/or provide various events as part of the Weeks of Welcome (WOW) program - DSAES SI 1a-

Status: Complete

Partner with CAPS to provide relevant Group Fitness programming to targeted groups of students -

DSAES SI 1d- Status: Complete

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6) Operational Processes - Cultivate an environment of personal and departmental accountability as

demonstrated through policies and procedures, reporting structure, and assessments

Restructure committees to operate more efficiently and effectively to further align with our mission and

values - DSAES SI 4c- Status: Complete

Restructure reservation organizational processes for both Aquatics and Facilities. - DSAES SI 2e- Status

- Complete

Restructure aquatic reservation, event and meet set up processes and procedures - DSAES SI 2e- Status –

Complete

Explore and implement 360 evaluations with various staff - DSAES SI 4c – Status - Postponed

Implement revised departmental Assessment Cycle - DSAES SI 4a-Status: Complete

Develop a plan and schedule for implementation of assessment results into strategic priorities – DSAES

SI 4a-Status: In Progress

Review and modify student wage scale - DSAES SI 2b – Status – In Progress

Implement biometric scanners for access - DSAES SI 2e- Status – Complete

Implement online functionality for program registrations - DSAES SI 2e-Status: In Progress

Implement paperless processes for internal operations - DSAES SI 2e- Status – In Progress

Rewrite and submit all fulltime job descriptions to HR for reclassification – DSAES SI 2a- Status:

Complete

Major Accomplishments

Facility Improvements: The Fitness Zone Project, including improved infrastructure to support

technology upgrades to equipment, new flooring, and new TV and audio platforms, was completed and

allows for improved student engagement.

o Statement: $1 million Fitness Zone Renovation Project completed

Outreach: UH Community outreach and engagement towards faculty, staff, and alumni increased 143%

with total CRWC memberships increasing from 816 for FY15 to 1,986 in FY16. This is important in

our support of UH and Division initiatives to engage the entire UH community. Collaborated with

Alumni Relations to simplify requirements and the process for alumni to purchase memberships.

Collaborated with the Provost’s Office to host new faculty and their family for an evening at the CRWC.

o Statement: 143% increase in CRWC memberships.

Student Satisfaction: UH students reported that their recreational needs are met at a significantly higher

level (p<.05) than the national average (2016 NASPA Campus Recreation Benchmark). In addition UH

student recreational “needs being met” has increased from 2013 benchmark data (mean=4.17) compared

to 2016 (mean=4.26).

o Statement: Campus Recreation better meets UH students’ recreational needs compared to the

national average.

Partnerships: As a result of new or expanded partnerships, community outreach and engagement

increased with Campus Recreation hosting 27 multi-day competitive events (14 Aquatics, 12 Sport

Club, & 1 Intramural Sports) and the creation of a Master’s Swim program. These events expose the

Department and University to thousands of visitors in addition to having a positive economic impact for

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UH and the city. New partnerships were established with Harris County Houston Sports Authority,

GULF Swimming, and Central Swim Houston. Noteworthy events included the USA and Montenegro

Olympic Water Polo practices, exhibition match, and the Paralympic Swim team prior to the Rio

Olympics, and the North American Challenge Cup Swim Meet (teams from U.S.A. and Mexico). FY16

served as the baseline for partnerships and events.

o Statement: New Campus Recreation partnerships contributed to 27 multi-day competitive

events and 1 new recreation program

Utilization Reports (Addendum B- Utilization Charts and Addendum C – Progress Card)

CRWC unique access numbers increased from 27,724 in FY15 to 40,397 in FY16 for a 46% increase

(CRWC Access Chart - Addendum B).

Total memberships for FY16 were 1,986 compared to 816 for FY15 for a 143% increase (Member

Services Chart – Addendum B).

Participation in most registered programs increased in FY16 compared to FY15 as follows:

o Aquatic Life Safety Classes and Registered Participations were 516 compared to 322 for a 60%

increase (Aquatics – Addendum B)

o Fitness Registered Activities was 170 compared to 50 for a 240% increase (Fitness – Addendum

B)

o Intramural Sports unique and total participations increased from 3,584 to 4,130 and 26,505 to

31,342 each respectively for a 14% increase (Intramural Sports – Addendum B)

o The total number of sport clubs increased from 23 to 26 total clubs for a 13% increase (Sport

Clubs – Addendum B)

Assessment Projects

Training and Development Fall 2015 Training

All-Staff Training sessions were evaluated in preparing students for their work at Campus Recreation.

Forty-six respondents participated in the survey and ranged from new employee to employees who have

worked for 8 semesters or more. Representation from the respondents contributing to the survey were

Fitness 39%, Operations 15%, Aquatics 15%, Intramural Sports 10%, and Outdoor Adventure, Sport

Clubs, Marketing and Members Service 6%. Respondents identified training from very successful to

successful in the training priorities: 78% Customer Service, 83% Communication, 85% Safety, and 78%

Diversity and Inclusion. In review of student success in learning outcomes and competencies, the

following areas of priority are highlighted. Spring 2016, training re-enforced the curriculum and

priorities with greater emphasis on Customer Service Standards, Departmental Values, and Decision

making to hone skills for employees. In addition, Baseline mobile application for assessment was used

during training for ‘real-time’ understanding of student comprehension and success.

Department Area Specific Assessments

o Aquatics: -Project #1 New Head Guard Training program - Chemical testing was completed in

which each new head guard was required to successfully demonstrate each chemical test using

both testing methods (Taylor Color Block Test and Palin Test). All staff members assessed

scored a 100% on their practical demonstrations. Project #2 – Lifeguard knowledge, has been

completed through the aquatics staff regular weekly quizzes. Results of quizzes indicate staff

average scores for each topic are American Red Cross Programs, 92%; Special Events, 95%;

Swim Lessons:100%; Facility Policies: 93%; Partnerships: 90%.

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o Marketing: Fall 2015, Project #1- implementation of Basecamp: the number of completed to

do’s will be counted on Basecamp to show the number of projects we work on per semester:

from mid-September 2015 to January 2016, 202 marketing projects were completed. Project #2 -

Social Media data was recorded with the number of likes, comments, followers, clicks, favorites.

Project #3 - Street Team: Records of team’s movement and posting activity will be recorded

starting spring 2016 with students recording materials passed out, what was talked about, what

the students were most interested in at Campus Recreation. Total number of interactions will be

added to data in spring 2016.

o Intramural Sports: Official’s Assessment - Based on survey results, we found that we were

providing quality training in many areas that are crucial for officials foundational learning and

lacking in the extended development aspect of our program. We will continue to review and

reshape our evaluation program to continue to deliver education throughout the seasons for flag

football, soccer, and basketball officials.

o Sport Clubs: Project #1 - Sport Club Leadership (members of club and officers of club). Sport

Club members, Response rate: 16.36%. Members reported they felt moderately, very, or

extremely satisfied with the officer leadership skills in the areas of customer service, 99.8%;

professionalism 99.8%; interacting with members 99.8%; communication 99.8%; Leadership

99.8%. Project #2 - Sport Club Leaders (President, V. President, Secretary, Treasurer) Response

Rate: 36.25%; 68.97% response rate from President/Vice President. Officers self-reported 100%

success rate in leadership skills. Planned actions for spring 2016 include simplifying the logic so

participants are more willing and wanting to take the survey; offer raffle or some incentive for

survey completion. Post-test to be conducted March 2016.

o Fitness: Project #1 - Implemented training and assessment to support employee job search skills

through in-services. Data collection is complete and no changes will be made to process or

instrument between pre- and post-test. Post-test revealed improvements in resumes for students

who were classified as seniors and students who scored the lowest in the lowest 25% of pre-tests.

Project #2 - Assessment of student readiness within the ACE Personal Trainer Prep Course. Data

collection is in progress. Quiz scores were collected, practical evaluation completed with

planned completion before the start of the spring semester. Data reveals persistence through

course is the highest since implementation. (75% of registered students continuing to show up to

class through the semester). Challenges to address are the conversion of course participants to

Personal Training applicants remains depressed (25% of registered students applied to work with

Campus Recreation).

o Member Services: Fall 2015, Project #1 - Customer Service. Implemented the pre-quiz

assessment after fall training and has been utilizing data and observations to make improvements

in services during in-service trainings. Post-test observations revealed that the staff as a needs

the most improvement in general knowledge.

NASPA Campus Recreation Benchmark Survey

o Student utilization of CR facilities/programs/services increased from 73% to 82%

o Facility over-crowding reported as a barrier to participation increased from 24% to 31%

o Students who report using off-campus facilities decreased from 20% to 14%

o INCLUSION: UH students indicate significantly higher agreement with indicators of inclusion

compared to national averages. (statistical significance)

o CUSTOMER SERVICE: Students reported significantly higher agreement that Professional

Staff members are friendly, knowledgeable, and available to answer questions than 3 years ago.

(statistical significance for all 3)

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o MARKETING: Students reported significantly higher agreement that

facilities/programs/services are effectively promoted than they did 3 years ago. (statistical

significance)

o OVERALL SATISFACTION: Our students indicate significantly higher agreement that their

needs are met by Campus Recreation compared to national averages. (statistical significance)

Our level of agreement that students’ needs are met has increased over the last 3 years but that

increase was not statistically significant.

Areas of Continuous Improvement

Opportunities

Enhanced communication and collaboration through the Be Healthy Co-Op will provide a plethora of

unique and impactful programming opportunities for students.

Continue to develop and build upon internal and external partnerships.

Challenges

Facility Issues

o For an institution of almost 42,000 students, UH has a significant shortage in both the quantity

and quality of field space which has resulted in the necessity of renting field space at the

Houston Area Sports Park to host home competitions for Sport Clubs and some Intramural Sport

events, but it is becoming more challenging to schedule space there. The renovation to Gertner

Field did not address the lack of field space.

o Usage patterns in the weight room continue to exceed functional capacity during peak hours and

coordinating and scheduling activity spaces is becoming more difficult with increased usage.

Programs are constrained by facility space.

o Facility deficiencies related to original design, construction, and lack of maintenance continue to

surface and require costly repairs.

It continues to be a challenge to navigate in a timely manner University processes related to facility

projects, contracts and Requests for Purchase (RFP).

Budget/Fundraising/Grants

Issues & Challenges

A fee increase that was originally planned for FY16 to cover the additional debt for the Natatorium

Project was not implemented thus forcing the department to utilize $150,000 of reserve funding for

operations.

Many positions within Campus Recreation require multiple pay codes, program areas are limited in their

ability to hire College Work Study students under the current UH compensation system.

Fundraising/Grants/Scholarships

Opportunities for swim lesson scholarships are being explored as this has been identified as a growing

need in our area. In addition, Central Swim Houston offers reduced and full scholarship opportunities to

individuals in need of assistance.

Sport clubs overall raised $18,236.79 off fundraising and $5,350 off donations.

Marketing Highlights

Facebook likes have increased by 27% increasing from 3,054 in September 2015 to 3,869 in August

2016. Twitter followers have increased from 1,970 in September 2015 to 2,474 in August 2016 for a

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26% increase. Instagram followers have increased from 1,000 in September 2015 to 2,246 in August

2016 for a 124% increase.

Basecamp, a web based project management platform was implemented in September to manage and

track marketing projects. This allows us to be transparent when working on projects for programs within

the department and allows requestors to know the status of their project at all times. The marketing

team completed 233 projects with 516 “To dos”.

A student videographer position was added to the marketing team resulting in six videos being released

in Spring 2016 compared to three videos the previous fiscal year.

Staff Highlights

Departed Staff

Allison Baker, Aquatic Coordinator, Training & Development, August 2016

Kossy Mbah, Coordinator, Reservations, August 2016

Mitch Ward, Graduate Assistant, Intramurals, June 2016

Jeremy Chance, Graduate Assistant, Fitness, May 2016

Matt Gholson, Aquatic Coordinator, Special Events, May 2016

Tamsen Burke, Associate Director, Programs & Assessment, March 2016

Bob Campbell, Associate Director, Operations, October 2015

New Staff

Kelly Martin, Assistant Director, Outdoor Adventure, August 2016

Mirum Washington-White, Associate Director, Programs & Assessment, August 2016

Dan Belcher, Assistant Director, Operations, July 2016

Joseph Secrest, Fitness Coordinator, July 2016

Ana Malagon, Graduate Assistant, Fitness, July 2016

Trenton Graham, Graduate Assistant, Intramural Sports, July 2016

Kossy Mbah, Coordinator, Reservations, January 2016

Matt Gholson, Aquatics Coordinator, Special Events, January 2016

Presentations

“Customer Service in Personal Training”, TexFit Workshop, February 26, 2016

“Evaluation of Sports Officials: Who Are They Really For?” NIRSA Region IV Conference, Brian

Mills, October 27, 2015

“Emotional Intelligence for Students”, Ignite Leadership Program, Brian Mills, April 2016

“Dealing with the Darker Side of Fitness”. NIRSA Fitness and Wellness Institute, Melanee Wood,

October 15, 2015

You’re In Charge, Now What? National Intramural Sports Institute, Brian Mills, June 2016

Emotional Intelligence and Primal Leadership National Intramural Sports Institute, Brian Mills, June

2016

“Integrating a Health and Wellness Model into Fitness Programming”. NIRSA Triventure, Tamsen

Burke, October 16, 2015

“A Winning Combination!!! Co-Curricular Employable Skills Recognized, Measured, Transferable”.

NIRSA Region IV Conference, Tamsen Burke, October 28, 2015

“Internships: Much More than Just Coffee Runs”. NIRSA Student Lead-On, Ryan Wong, October 2015

Involvement/Oversight

Campus Involvement

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o Brian Mills, Chair, DSAES Professional Development Committee

o Tamsen Burke, Member, DSAES Co-Curricular Outcomes Work Group - Competency Based

Student Learning Committee, Search Committee for Center for Student Involvement Associate

Director for Leadership and Civic Engagement, MLK Celebration Committee, UH Bike Working

Group, Healthy Coogs 2020, and DSAES Assessment Committee; Interviewer/Reviewer, Fraternal

Excellence Assessment Program on Leadership Development

o Melanee Wood, Chair, Be Healthy Co-Op; Member, UH Employee Wellness Work Group &

Healthy Coogs 2020, Scarlet Seals of Excellence Work Group

o Jeremy Chance, Member, Be Healthy Co-Op

o Kristen LaFleur, Co-Chair Campus Recreation Special Event Committee

o Vyckie Avila, Co-Chair Campus Recreation Special Event Committee; Member, DSAES Marketing

Committee, Student Center Events Committee, UH Communication Network

o Kim Clark, Chair, Search Committee for Student Center Director; Member, Student Employee Work

Group, Healthy Coogs 2020, Employee Wellness Work Group

o Steve Dooling, Member Assistant Dean of Students Search Committee

National/Regional/Local Involvement

o Brian Mills, Chair, NIRSA Championship Series Flag Football Work Team; Director of

Competition, NIRSA National Flag Football Tournament

o Kristen LaFleur, Member, NIRSA National Championship Series Assessment Work Team

o Mitch Ward & Kristen LaFleur, Co-Directors, NIRSA Championship Series, Region IV Basketball

Tournament

o Tamsen Burke, Chair NIRSA Triventure - Fitness and Wellness Institute Committee, October 2015;

Member, NIRSA Foundation, Fredrick R. Braden Scholarship for Social Justice in Collegiate

Recreation, and NIRSA Research and Assessment Committee

o Kim Clark, NIRSA Region IV Conference Planning Committee

Awards/Recognition

Jeremy Chance, UH DSAES Graduate Assistant/ Student Award of Excellence

Campus Recreation was nominated five times in three categories for UH Brand Champion Awards

o UH Brand Champion Award Social Media – Most Creative “Running Man” Video

o UH Brand Champion Award for Digital/Print - Flyer/Poster – Scuba Class

Student & Faculty Shared Governance

Kristen LaFleur, 26 Sport Clubs and Sport Club Council

Kim Clark, Campus Recreation Advisory Board

Collaborations/Partnerships

Student Program Board & Disney Marketing – Family Membership Recruitment Event – Finding Nemo

Dive-In Move at the Leisure Pool

Athletics - Halloween Hoops event to engage students and encourage them to attend men’s basketball

games.

HHP- Developing an Internship program to provide experience working in related sports and health field

to receive credit hours for graduation.

Student Life - The Cat’s Back and CoogOlympics to engage students.

Student Housing and Residential Life – Student Housing Check-in

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Health & Wellness Units – Be Healthy Co-Op to support t success by uniting departments of the Health

and Wellness Unit, ensuring effective collaboration in promoting the comprehensive programs, services,

and resources provided to the campus community.

o WOW Zumbathon, Be Healthy Co-Op

o Project Semicolon, Be Healthy Co-op & Metropolitan Volunteer Program

Center for Diversity and Inclusion – Ladies’ Night Zumba to remove potential barriers for non-users.

FY17 Annual Goals (Addendum C Goals & Action Items)

Marketing & Communications -Build a positive image and increase University community awareness

of programs and services and share our “story”. - DSAES Strategic Initiative: 2b, 2d; 5a, 5b, 5c

Development - Foster an environment that supports student and professional development with a

commitment to success for individuals and the University. - DSAES Strategic Initiatives: 1d, 1e; 2a,2 c;

4a; 6a

Facilities - Actualize and leverage facilities to support a vibrant campus community. - DSAES Strategic

Initiatives: 2b, 2e; 3c; 4a, 4b, 4c; 6e, 6f

Fiscal Management - Promote an atmosphere of transparency and fiscal responsibility. - DSAES

Strategic Initiatives: 2b, 2e; 6c, 6e

Programs - Provide recreational and fitness opportunities to promote healthy lifestyles that engage the

campus community. - DSAES Strategic Initiatives: 1a, 1d; 2c; 3a,3b, 3c; 6e, 6f

Operational Processes - Cultivate an environment of personal and departmental accountability as

demonstrated through policies and procedures, reporting structure, and assessments. - DSAES Strategic

Initiatives: 4a, 4c, 2a, 2b, 2e

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Addendum A


Strategic Priorities

FY 2016

1) Marketing & Communications -Build a positive image and increase University community awareness

of programs and services and share our “story”.

Expand marketing plan to extend campus reach - DSAES SI 5a- Status – Complete/Ongoing

o A “Street Team” comprised of students is utilized to post marketing materials around campus and

engage the UH community to promote Campus Recreation programs and services.

Implement new Campus Recreation tagline - DSAES SI 5c- Status - Complete

o A soft implementation of a new tagline began in December 2014, and it has not been fully

implemented on all departmental marketing and promotional materials.

Expand Campus Recreation Street Team to increase and improve marketing efforts and expand use of

social media- DSAES SI 5b- Status – Complete/Ongoing

o The number of students on the Street Team has fluctuated and we are in the process of hiring

additional students. The Graduate Assistant for Marketing is overseeing social media efforts with

Facebook being consistently used. Twitter, Instagram, and Snapchat are not used as consistently.

Identify and market the aquatic facilities to outside stakeholders - DSAES SI 2b- Status –

Complete/Ongoing

o Relationships have been fostered with Harris County Houston Sports Authority to begin attracting

large scale events to the CRWC Natatorium.

o Relationships are also being fostered with GULF Swimming and led to us hosting the North

American Challenge Cup in August 2016.

Develop and implement CR branding around facility (logo, tagline, etc.) - DSAES SI 5a- Status –

Complete/Ongoing

o The logo has been added within the facility, and additional opportunities to implement the tagline

and values is being explored.

Research and incorporate the use of digital media displays in CRWC - DSAES SI-5c-Status - Ongoing

o Quotes were received from NCS and execution is dependent on funding.

Develop process for comprehensive listserv of student participants (opt-in) - DSAES SI 5c- Status – In

Progress

o Exploring options through Fusion.

Explore and sell ads on Neptune & within CRWC- DSAES SI 2d- Status – Postponed

o This has been postponed due to resources.

2) Development - Foster an environment that supports student and professional development with a


Develop a structured internship program in collaboration with academic departments - DSAES SI- 6a-

Status – In Progress

o Member Services is working with HHP to develop internships to begin Fall 2016.

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Develop culture of consistent student official involvement at local, regional and national officiating

camps for basketball and football - DSAES SI 2c, 1d- Status – Complete/Ongoing

o Intramural Sports worked with Texas Association of Sport Officials (TASO) to share training

information for high school clinics and to provide support for the NIRSA Regional Basketball

tournament.

o We received $750 from TASO to support our regional basketball tournament.

o We also received two scholarships to the TASO Houston Basketball Chapter high school officials’

camp which was hosted at Rice University in June.

o Three intramural sports officials worked NIRSA Regional Flag Football Championships with

Mervin Wright being recognized as the #3 official at the National Flag Football tournament, and he

also officiated at a NIRSA Regional Basketball tournament.

Work with Texas Association of Sports Officials for trainings & certificates- DSAES SI 2c- Status:

Complete/Ongoing

o Intramural Sports supervisor, Mervin Wright, attended the TASO officials training and worked high

school football Fall 2015.

o We approached the TASO state office and the Houston TASO Basketball chapter for potential

sponsorship of our regional basketball tournament to create more connection to our program.

o We have had three current or former intramural sports officials join the TASO Football Officials

chapter for the upcoming 2016 season, one official join lacrosse chapter, and one official join water

polo chapter

Create a Sport Club Council to support sport club leadership and operations - DSAES SI 1d- Status:

Complete

o The Sport Club Council was implemented Fall 2015 with their first meeting in September.

Review & adjust student staff positions & responsibilities - DSAES SI 1e & 2a- Status: In Progress

o The Fitness Graduate Assistant position was reviewed in anticipation of the creation of the full-time

Fitness Coordinator position. The new job description and expectations were implemented in

recruiting a Graduate Assistant for FY 17.

Develop a Student Leadership Council - DSAES SI 1c – Status: In Progress

Revise all staff training and position-specific training to connect department values to NIRSA/NACE

employable skills - DSAES SI 1e & 2a- Status: Complete/Ongoing

o Training and Development committee identified 4 priority training principles based on departmental

values, developed goals, learning outcomes, and curriculum for the areas of customer service,

communication, diversity/inclusion, and safety to connect service standards to departmental values

and decision making. Competency expectations for the above are being explored, as well as

revisions to performance evaluations for student employees.

o Throughout the fall and spring semesters each in-service meeting was connected to a departmental

value. During the fall semester, values were selected that contributed to our broader development

topic of resume writing and interview skills. During the spring semester, the remaining values were

selected and discussed in relationship to their role within the department and their personal

development.

Host or apply to host workshops, conferences, and events - DSAES SI 2c – Complete/Ongoing

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o Hosted the Adaptive Athletics National Championships in April 2016.

o Hosted the NIRSA Region IV Basketball Tournament in March 2016 and are scheduled to host

again in March 2017.

Develop and implement a plan and calendar of activities/opportunities for professional staff – DSAES SI

2a & b – Complete/Ongoing

o The Celebration, Incentives, and Recognition committee has planned a calendar of events for FY16.

3) Facilities - Actualize and leverage facilities to support a vibrant campus community

Research and implement use of tablets into daily operations - DSAES SI 2e & 4b- Status – In Progress

o Microsoft Surface tablets are being used by staff to monitor and adjust building controls for HVAC.

o Tablet use would have utility for tracking participation in Group Fitness Classes as well as Fitness

Special Events. Peer institutions report moderate functionality of Windows Surface tablets loaded

with Fusion for tracking Group Fitness participation, citing a lack of detailed tracking/reporting as

the biggest negative.

o Aquatic staff are also able to monitor chemical levels on all pools remotely via cell phone or tablet.

Execute Capital Equipment Replacement Plan - DSAES SI 2b – Status – Complete/Ongoing

o Following the completion of the Fitness Floor renovation, capital equipment replacement funds were

used for the purchase new treadmills to better leverage the new lay out and dedicated electrical

circuits.

Implement new Recreation Management Software - DSAES SI 2e- Status: Complete

o Fusion software was fully implemented Fall 2015.

Implement online registration processes - DSAES SI 2e-Status: In Progress

o The web portal is being tested in preparation for implementation.

Install ceiling suspended basketball goals to improve operational efficiency -DSAES SI 2b-Status:

Complete

Purchase and install new badminton equipment and floor sleeves to better support sport club and open

recreation participants - DSAES SI 2b- Status: Complete

Develop lifecycle and replacement plan for all Outdoor Adventure program equipment – DSAES SI 2b-

Status: In Progress

o Priority items were replaced Fall 2015 and the plan will be finalized upon filling the Assistant

Director position.

Research and construct leisure pool shade structure to support events and activities on the leisure pool

sundeck - DSAES SI 2b- Status: Postponed

o This project was postponed to FY17 due to more pressing capital projects including the Fitness Zone

Electrical and Flooring Project.

Execute annual projects/purchases on Capital Facility and Equipment Replacement Plans - DSAES SI

2b- Status: Complete

o Renovation of the Fitness Floor included increased depth of rubberized surface in the free weight

area, dedicated electrical circuits on the cardio floor, removal of electrical circuits from the weight

room, reclaimed weight room space (through downsizing and relocation of the Fitness Zone Help

Desk and relocating mirrors in weight room), updated cardio entertainment options, re-flooring of

14

multipurpose room 6 for conversion into a revenue-generating, dedicated Personal Training space,

and resurfacing of the indoor running track.

Implement small group training program designed to increase comfort of women in the

weight room - DSAES SI 3c & 3d- Status: Complete/Ongoing

A broader Small Group Training facet to our Personal Training program was developed in Fall 2015

and implemented in Spring 2016. One of the Small Group Training modules supported the

participation of women in the weight room. The Small Group Training program was not successful

in Spring 2016 and will need to be re-designed before implementing again.

Research feasibility to convert MP 6 into a more functional and intentional space to support

fitness programs for under-represented populations - DSAES SI 3c- Status:

Complete/Ongoing

MP 6 has been repurposed into a Small Group and Personal Training space. This renovation will

provide access to a private environment for patrons who are not comfortable on the open-recreation

fitness floor, provided they are willing/able to work with a Personal Trainer.

The Assistant Director for Fitness will conduct a series of focus groups during FY 17 to assess the

needs of potentially under-served populations. Focus groups will allow for evidence based decision

making in the implementation of new programs and services.

Establish field maintenance program to improve and protect the playing surface -DSAES SI 2b- Status:

Complete/Ongoing

o Field maintenance is outsourced and all fields are closed and fenced during the summer to allow for

maintenance and turf recovery.

Research and install biometric scanners for CRWC access along with implementation of new recreation

management software - DSAES SI 2e- Status: Complete

o Scanners have been installed as of 12/23/2015, and have been fully implemented for students and

members of the CRWC.

Research feasibility and cost of digital signage for CRWC to enhance marketing and communication -

DSAES SI 2e & 5c- Status – In Progress

Install new AV equipment in all meeting rooms - DSAES SI 2b & 2e- Status - Postponed

o Postponed due to cost and structural concerns as not all spaces are conducive to the installation of

this type of equipment.

Replace the CRWC P.A. and sound equipment - DSAES SI 2b & 2c- Status – Complete

o New speakers were installed in the Multi-Purpose rooms for use in Group Fitness programming in

Fall 2015 and were operational by the facility’s opening in Spring 2016.

4) Fiscal Management - Promote an atmosphere of transparency and fiscal responsibility

Develop a leisure pool membership for community participants who only use the leisure pool - DSAES

SI 2b- Status – Postponed

o A proposal is being developed for review by the Director, AVP and the C.R.A.B.

Explore feasibility to accept Cougar Card and flex cash at memberships to improve service experience

for the university student population - DSAES SI 2b-Status - Complete

15

o Explored the processes and Cougar Cash could only be used for food and the rates for flex cash were

not feasible due to most students having Cougar Cash instead of flex cash.

Develop a birthday party package to include both the leisure pool and climbing wall - DSAES SI 2b-

Status: Postponed

o The departure of the Assistant Director, Outdoor Adventure postponed this project until that position

can be filled and vision/direction for the program can be discussed.

Develop a Small Group Training Program for fitness and personal training -DSAES SI 2b- Status:

Complete/Ongoing

o Small Group Training was developed and approved in Fall 2015 and implemented in Spring 2016.

Un-programmed (make-your-own Small Group) training has seen moderate success in sales.

Programmed Small Group Training was not successful and will need to be re-designed before trying

again. Programmed Small Group Training is currently on hold and may be implemented once the

new fitness staff have become fully acclimated.

Assess camp participants desire for new or expanded program to increase fees and benchmark other

organizations summer camp fees - DSAES SI 2b- Status: Complete

o Peer camps were researched and a proposal was presented and approved by C.R.A.B. for a $12 camp

fee increase, effective summer 2016.

Research the possibility of usage and participant fees for certain programs to generate more revenue -

DSAES SI 2b-Status – Complete/Ongoing

o Small Group training is being implemented Spring 2016, and as other programs are added,

registration fees will be explored.

Develop partnerships with external partners to create a master swim program & swim club program -

DSAES SI 2b, 6e- Status - Complete

o A relationship has been fostered with Central Swim Houston to offer Masters swimming and youth

swim club at a reduced cost to the university and Greater Houston communities. A Memorandum of

Understanding has been established with this group and opportunities for expanding the partnership

are being explored.

Develop and implement a sponsorship plan for select programs - DSAES SI 2b & 6c-Status – In

Progress

Explore revenue opportunities with internal and external partners - DSAES SI 2b- Status –

Complete/Ongoing

o Internally, we are still negotiating a partnership and MOU with Athletics. Externally, relationships

have been cultivated with the Harris County Houston Sports Authority, Central Swim Houston, and

Cougar Dive Club and most recently with Gulf Swimming. These relationships have begun to bring

large scale events to the CRWC Natatorium such as USA Water Polo and USA Paralympics training

prior to the summer 2016 Olympics in Rio de Janeiro, as well as the North American Challenge Cup

National Swim Meet.

Explore other funding resources for the department - DSAES SI 2b-Status – In Progress/ongoing

o Internally, the Varsity Swimming and Diving Memorandum of Understanding has been revised to

cover all Campus Recreation direct costs. Externally, relationships have been cultivated with the

Harris County Houston Sports Authority, Central Swim Houston, and Cougar Dive Club and most

16

recently with GULF Swimming. These relationships have begun to bring large scale events to the

CRWC Natatorium such as USA Water Polo and USA Paralympics training prior to the summer

2016 Olympics in Rio de Janeiro, as well as the North American Challenge Cup National Swim

Meet.

Implement paperless processes for facility reservations, program registrations and member services -

DSAES SI 2e-Status: Ongoing

o The only Fitness processes that continue in hard-copy, paper form are liability and photo release

waivers for Group Fitness, Personal Training, and Registered Programs, the use of which has been

mandated by University Office of the General Counsel.

Incorporate energy savings amenities throughout CRWC such as low flow faucets and toilets, motion

activated light sensors, and additional LED lights - DSAES SI 2b- Status - Postponed

o Postponed due other projects that are more pressing.

Explore ways to modify the hiring process that would allow us to better utilize the federal work study

program - DSAES SI 2b- Status – Complete/Ongoing

o Marketing, Member Services, and other programs are using work study student employees where

feasible. Other programs will begin using College Work Study for Fall 2016.

Develop a sustainability action plan to include environmental, economic and social responsibilities and

efficiencies – DSAES SI 2b- Status: In Progress

5) Programs - Provide recreational and fitness opportunities to promote healthy lifestyles that engage the

campus community

Host non-traditional aquatic events and programs that will appeal to non-swimmers - DSAES SI 3c -

Status – Complete/Ongoing

o Fitness re-introduced Shallow Water Fitness, Aqua Zumba and Stand-up Paddleboard Yoga on Fall

2015 Group Fitness schedule. The Wibit inflatable obstacle course has been used during informal

recreation after its debut at the Grand Re-Opening in September. Over 700 students attended a Neon

Pool party, and a tailgate at the Leisure Pool, planned in conjunction with Student Program Board

had to be cancelled due to inclement weather.

Annually host The Cat’s Back - DSAES SI 3a & 1d-Status – Complete

Plan and implement the annual Haunted Penthouse, Crawfish Boil, and Rec Fest featuring the

grand re-opening of the natatorium - DSAES SI 1d and SI3a- Status: Complete

o Rec Fest was hosted in Fall 2015 with 635 students participating throughout the day. Over 700

students attended the Neon Pool Party.

Host NIRSA Sponsored Event - DSAES SI 2c- Status: Complete

o Intramural Sports hosted the NIRSA Region IV Basketball tournament, March 4-6, 2016 and is

scheduled to host again in March 2017.

Research and assess need for adaptive Group Fitness classes - DSAES SI 3c- Status: Postponed

o Due to shifting priorities, this is postponed until the Fitness program is adequately staffed to expand

programming and better meet the needs of the diverse student body. Focus groups to assess the

needs of potentially underserved populations, including students with mental or physical disabilities,

will be conducted during the FY 17 academic year.

17

Identify and support employee wellness initiatives - DSAES SI 3b- Status: Ongoing

o The Director and Assistant Director, Fitness serve on the Faculty/Staff Worksite Wellness

committee and aided with the administration of a Worksite Wellness Survey and other employee

wellness initiatives including Partnership for a Healthier America.

Develop Health and Wellness Program and outreach committee - DSAES SI 3b-Status:

Complete/Ongoing

o Assistant Director, Fitness created a student-focused Health & Wellness committee titled “Be

Healthy Co-Operative” which reflects its mission to enhance communication, collaboration, and

outreach amongst the 6 departments in DSAES Health and Wellness Unit.

Host and/or provide various events as part of the Weeks of Welcome (WOW) program - DSAES SI 1a-

Status: Complete

o The Associate Director, Operations served on the WOW committee and Campus Recreation hosted

Party at the Rec, The Cat’s Back, and the Be Healthy Co-Op hosted a Zumbathon in the Student

center.

Partner with CAPS to provide relevant Group Fitness programming to targeted groups of students -

DSAES SI 1d- Status: Complete

o Attempts have been made but this has proven difficult due to HIPPA restrictions. Implemented

student staff training program with CAPS to support a better understanding of CAPS resources and

services.

o The Be Healthy Co-Op pooled resources from all 6 Health and Wellness Departments to host a

Project Semi-Colon (suicide prevention and awareness) event during the Spring 2016 semester.

6) Operational Processes - Cultivate an environment of personal and departmental accountability as

demonstrated through policies and procedures, reporting structure, and assessments

Restructure committees to operate more efficiently and effectively to further align with our mission and

values - DSAES SI 4c- Status: Complete

o The Be Healthy Co-Op was created to support outreach efforts for the Health and Wellness Unit, and

the Training and Development committee was re-structured with intentional goals, learning

outcomes, curriculum, and core competencies to support student employee success which aligned

departmental values to employable skills upon graduation supported by NIRSA and NACE data.

Restructure reservation organizational processes for both Aquatics and Facilities. Aquatic reservations

will transfer to Assistant Director of Aquatics and facility reservations will transfer to the Associate

Director of Operations - DSAES SI 2e- Status - Complete

o Aquatic reservations were moved to the Assistant Director, Aquatics and a Reservation Coordinator

was hired in December to handle all other reservations. This streamlined the ability to meet facility

user needs and create and rejuvenate partnerships with groups such as Harris County Houston Sports

Authority and Gulf Swimming.

Restructure aquatic reservation, event and meet set up processes and procedures - DSAES SI 2e- Status –

Complete/Ongoing

o All forms and documents have been updated, however as additional opportunities for events are

explored, staff determine what is necessary for each unique event.

18

Explore and implement 360 evaluations with various staff - DSAES SI 4c – Status - Postponed

o Some program areas conduct 360 evaluations; however, overall the department has postponed this

until it is implemented as part of the official ePerformance process.

Implement revised departmental Assessment Cycle - DSAES SI 4a-Status: Complete

o Fall 2015, we developed and implemented eight program specific assessment plans for FY16.

Develop a plan and schedule for implementation of assessment results into strategic priorities – DSAES

SI 4a-Status: In Progress

o Spring 2016, conduct NASPA Campus Recreation Benchmark survey. Review and compare results to 2013

data to identify departmental progress and priorities for FY17-2020.

Review and modify student wage scale - DSAES SI 2b Status: Ongoing

o Training and Development committee is gathering benchmark data to explore qualification-based

pay structure for all student employee positions within Campus Recreation to develop a proposal.

o A new pay scale for GFIs and PTs was approved in Spring 2016 and was implemented in Summer

2016. The new pay scale provides incentive for continuing education and advanced certification.

Implement biometric scanners for access - DSAES SI 2e- Status – Complete

o Scanners have been installed, and were operationalized during Spring 2016.

Implement online functionality for program registrations - DSAES SI 2e-Status: In Progress

Implement paperless processes for internal operations - DSAES SI 2e- Status – In Progress

o The implementation of tablets to digitize operational processes is dependent on funding and the

approval of the Connect2 Go Board Application.

Rewrite and submit all fulltime job descriptions to HR for reclassification – DSAES SI 2a- Status:

Complete o All fulltime job descriptions have been reviewed, rewritten, and submitted to Human Resources for

review and approval. The Fitness Coordinator position was approved and search commenced in

Spring 2016. The position was successfully hired and the new Fitness Coordinator joined the

department in Summer 2016.

19

Addendum B

Utilization Charts

Fiscal Year 2015-2016 2014-2015** 2013-2014

FALL

Total Unique Participants 22,052 19,136 19,945

Total Participations 243,282 242,026 232,462

Male* 58% 58% 58%

Female* 42% 42% 42%

Unique Students 21,176 19,044

Total Student Participations 234,042 231,346

Unique Alumni 110

Total Alumni Participations 1,228

Unique Faculty/Staff 666

Total Faculty/Staff Participations 6,774

SPRING

Total Unique Participants 28,705 18,347 16,987


Male* 58% 57% 57%

Female* 42% 43% 43%



Unique Alumni 97




SUMMER

Total Unique Participants** 5,076 10,013 11,183


Male* 74% 64% 63%

Female* 36% 36% 37%



Unique Alumni 61

Total Alumni Participations 812



YEARLY TOTALS

Unique Participants** 25,011 27,724 25,312


Percentage +/- -10% 17% 0%

Unique Students 24,207

Unique Alumni 90


Total Student Participations 538,447



**Data Collected from Fusion 8/11-8/31 + Class data for 2014-2015

until 8/10/2015

CRWC Access

20

Fiscal Year 2015-2016 2014-2015 2013-2014

FALL

Guest Passes

Community-Adult Passes 0 554 574

Guest-Adult Passes 2,791 3,506 4,376

Guest-Child Passes 289 448 669

Memberships

Alumni 314 143 133

Faculty/Satff 561 543 648

Student 31 - -

Student Sponsored 283 99 113

UH Program Participants 41 12 4

UH Affiliates 47 - -

SPRING

Guest Passes

Community-Adult Passes 130 82 344


Guest-Child Passes 352 247 329

Memberships

Alumni 202 106 140


Student 12 126 254



UH Affiliates 106 - -

SUMMER

Guest Passes

Community-Adult Passes 1,068 947 1,947


Guest-Child Passes 716 636 1,019

Memberships

Alumni 203 95 143

Faculty/Staff 484 443 625

Student 238 6 4



UH Affiliates 84

YEARLY TOTALS

Guest Passes

Community-Adult Passes 1,198 1,583 2,865


Guest-Child Passes 1,357 1,331 2,017

Total Guest Passes 10,245 11,695 16,311

Percentage +/- -12% -28% #DIV/0!

Memberships

Alumni 306 38 143


Student 476 140 266



UH Affiliates 237

Total Memberships 1,986 816 1,249

Percentage +/- 143% -35% #DIV/0!

Member Services

21

Aquatics

FISCAL YEAR 2015-16 2014-15** 2013-14 2012-13 2011-12 2010-11 2009-10

FALL

Life Safety Courses (ARC)

Unique Participants 90 75 86 38 48 130 45

Total Participations 94 78 97 38 48 146 45

Registered Activities *



SPRING







SUMMER







YEARLY TOTALS




Percentage +/- 20% -10% 68% -15% -43% 73% N/A




Percentage +/- 130% -69% 171% -20% -41% -28% N/A

* Registered actitivies include: scuba classes and swim lessons (master's swim included prior to 2012)

**All aquatic facilities were closed in FY15 7-months for renovation.

22

Fitness

FISCAL YEAR 2015-16** 2014-15 2013-14 2012-13 2011-12 2010-11 2009-10

FALL

Group Exercise

Unique Participants 2,613 1,847 1,517 N/A N/A N/A N/A

Total Participations 10,475 12,277 11,467 10,115 10,196 7,963 N/A

Classes Offered Per Week 67 97 66 48 64 63 N/A

Personal Training


Total Participations (purchased) 1,000 770 665 568 1,042 448 161




SPRING

Group Exercise

Unique Participants N/A N/A N/A N/A N/A N/A N/A



Personal Training


Total Participations 764 1,008 801 822 1,337 1,352 328




SUMMER

Group Exercise

Unique Participants N/A N/A N/A N/A N/A N/A N/A

Total Participations 792 942 1,380 1,433 2,324 726 N/A


Personal Training

Unique Participants 21 47 33

Total Participations 220 454 377




YEARLY TOTALS

Group Exercise

Unique Participants 4,664 3,159 N/A N/A N/A N/A


Percentage +/- -11% 10% -4% -6% 41% N/A N/A

Male 12% 11% 11% 14% 14% N/A

Female 88% 89% 89% 86% 86% N/A

Personal Training

Unique Participants 157 123 142 168 133 52

Total Participations 1,984 2,236 1,843 1,390 2,379 1,800 614

Percentage +/- -11% 21% 33% -42% 32% 193% N/A




Percentage +/- 240% 233% -63% -61% N/A 0 0

* Registered activities include: Biggest Loser, ACE certif ication classes

** Implementation of new recreation management softwear, better tracking of unique participants

Information included in fall and spring numbers

Information included in fall and spring numbers

23

Intramural Sports

FISCAL YEAR 2015-2016 2014-15 2013-14 2012-13 2011-12 2010-11 2009-10

FALL

# Specific Activities Offered 15 16 21 16 11 14 17

# of Teams (major and minor sports only) 331 309 317 444 211 302 249

Unique Participants 2,702 2,329 2,134 1,989 2,293 N/A N/A

Total Participations 15,772 13,154 9,175 7,252 7,375 10,824 9,411

Male 76% 77% 80% 81% 84% N/A N/A

Female 24% 23% 20% 19% 16% N/A N/A

IM Spectators 7,313 6,733 3,861 6,332 N/A N/A N/A

SPRING


# of Teams 351 315 439 637 346 327 333



Male 83% 88% 83% 85% 85% N/A N/A

Female 17% 13% 17% 15% 15% N/A N/A


SUMMER


# of Teams 0 39 12 38 22 17 16

Unique Participants 0 260 113 28 87 N/A N/A

Total Participations 0 1,320 327 116 261 254 285

Male 0 86% 89% 100% 92% N/A N/A

Female 0 14% 11% 0% 8% N/A N/A

IM Spectators 0 473 159 0 N/A N/A N/A

YEARLY TOTALS


Percentage +/- 14% 9% 28% -9% N/A N/A N/A

# of Teams 682 624 756 1,119 579 646 598

Percentage +/- 9% -17% -32% 93% -10% 8% N/A


Percentage +/- 14% 22% 17% 14% -43% 34% N/A


Percentage +/- 2% 30% -15% N/A N/A N/A N/A

24

Outdoor Adventure

FISCAL YEAR 2015-2016 2014-15 2013-14 2012-13 2011-12 2010-11 2009-10

FALL

Climbing Wall

Unique Participants 1,169 1,037 1,062 1,278 N/A N/A N/A


Adventure Trips

Unique Participants 77 78 60 N/A N/A N/A N/A





SPRING

Climbing Wall

Unique Participants 750 719 768 801 N/A N/A N/A


Adventure Trips






SUMMER

Climbing Wall


Total Participations 914 2,195 2,079 1,181 1,865 630 1,568

Adventure Trips





Total Participations 40 29 0 25 N/A N/A N/A

YEARLY TOTALS

Climbing Wall

Unique Participants 2,140 2,122 1,588 2,453 N/A N/A N/A


Percentage +/- -6% 7% 0.62% -5% 11% -23% N/A

Adventure Trips


Percentage +/- -12% -6% 10% 5% -39% 8% N/A

Male 50% 38% 48% 11% 54% N/A N/A

Female 50% 62% 52% 89% 46% N/A N/A




Male 25% 58% 52% N/A N/A N/A N/A

Female 75% 42% 48% N/A N/A N/A N/A

Percentage +/- -75% -30% 44% -1% -17% 7% N/A

* Registered activities include: educational clinics, trip leader training ,climbing and team building programs

25

Sport Clubs

FISCAL YEAR 2015-16 2014-15 2013-14 2012-13* 2011-12 2010-11 2009-10

FALL

# of Clubs 22 23 23 20 18 14 14


Male 456 413

Female 171 251


Male 67% 62% 65% 70% N/A N/A N/A

Female 33% 38% 35% 30% N/A N/A N/A

SPRING

# of Clubs 26 23 23 21 18 14 14


Male 483 600

Female 203 285


Male 64% 68% 63% 71% N/A N/A N/A

Female 37% 32% 36% 29% N/A N/A N/A

SUMMER

# of Clubs 1 2 1 0 0 6 0


Male 14 21

Female 7 11


Male 67% 65% 76% N/A N/A N/A N/A

Female 33% 35% 24% N/A N/A N/A N/A

YEARLY TOTALS


Percentage +/- -22% 20% 38% -33% 21% -2% N/A

# of Clubs 26 23 23 21 18 14 14

Percentage +/- 13% 0% 10% 17% 29% 0% N/A


Percentage +/- 1% 14% 27% -41% 3% 5% N/A

*Changed tracking methods for FY 13

26

FISCAL YEAR 2015-16 2014-15 2013-14 2012-13

Summer

Unique Participants 147 154 142 126

Total Participations 2,423 2,207 2,321 1,835

Male Campers 48% 46% 53% 52%

Female Campers 52% 54% 47% 48%

YEARLY TOTALS

Unique Participants 147 154 142 126

Percentage +/- -5% 8% 13%

Total Participations 2,423 2,207 2,321 1,835

Percentage +/- 10% -5% 26%

Summer Camps

FISCAL YEAR 2015-16

Summer

Student/member 45

Non-Member* 72

Community** 30

YEARLY TOTALS

Student/member 45

Percentage +/-

Non-Member* 72

Percentage +/-

Community** 30

Percentage +/-

*Non-member is any UH faculty/staff without a

membership to the CRWC or a student at the UH

Charter School

**Community is any individual with no UH affiliation

Participation by Membership Status

27

Campus Recreation Progress Card

Department of Campus Recreation Progress Card - Side 1

University Goal: Student Success

University of Houston Metrics

Total Enrollment


Campus Recreation: Departmental

3.a. Annual Number of Student Visits3a to Campus Recreation and Wellness Center

3.b. Percentage of Unique Student Participants3b utilizing the Campus Recreation and Wellness Center

3.c. Annual Participation in Registered3c Intramural, Sport Clubs, Aquatic, Outdoor Adventure, Recreation and Fitness Activities3c

3.d. Average GPA of Students Involved in Registered3c Campus Recreation Activities

3.e. Average GPA of Students accessing the CRWC more than 32 times per semester3e

3.f. One Year Retention3f of FTIC Student Participants3e in Campus Recreation

3.g. Six Year Graduation Rate3g of FTIC Student Participants?3 in Campus Recreation

3.h. Average GPA of Campus Recreation and Wellness Center Student Workers

Residential Commuter Residential Commuter Residential Commuter Residential Commuter Residential Commuter Residential Commuter

n/a n/a n/a n/a n/a n/a 656 2,753 n/a n/a n/a n/a

Definitions:

3a - Student visits are measured by total card swipes of student users of the CRWC

3b - Based on total enrollment (undergrad and graduate), captures the percentage of students who used the facility at least one time

3c - Registered captures all organized activities that require students to sign up (register) and/or complete an additional waiver prior to participation and activities are Intramural, Sport Clubs, Aquatic, Outdoor Adventure and Fitness .

3e - Capture those students participating in registered activities, as well as those simply using the facility an average of twice per week.

3f - One year retention rate is based on the FTIC Cohort from the Fall of the year prior to the reported FY

3g - Six year graduation rate is based on the FTIC Cohort from the Fall of the six years prior to the reported FY

'3h - Average GPA of Campus Recreation and Wellness Center Student Workers

*data prior to FY2015 was collected through the use of Class and EMS systems. FY2016/Fall 2015 data was collected through Fusion software and the EMS system, implement in September 2015

**unique student participation total

Department of Campus Recreation Progress Card - Side 2


Campus Recreation: Departmental

a. Annual Number of Student Visits3a to Campus Recreation and Wellness Center

b. Percentage of Unique Student Participants3b utilizing the Campus Recreation and Wellness Center

Male Female Male Female Male Female Male Female Male Female Male Female

n/a n/a n/a n/a n/a n/a n/a n/a 59% 40%

d. Annual Participation in Registered3c Intramural, Sport Clubs, Aquatic, Outdoor Adventure, and Fitness Activities3c


n/a n/a n/a n/a n/a n/a n/a n/a 51% 49%

f. Annual Number of Faculty, Staff, and Alumni Visits to Campus Recreation and Wellness Center n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a

g. Unique Faculty, Staff, and Alumni Participants3b utilizing the Campus Recreation and Wellness Center n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a

h. Annual Faculty, Staff & Alumni Participation in Registered Intramural, Sport Clubs, Aquatic, Outdoor and Fitness Activities n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a


n/a n/a n/a n/a n/a n/a n/a n/a 51% 49% n/a n/a

j. Annual Number of Visits to Campus Recreation and Wellness Center

k. Total Unique Participation utilizing the Campus Recreation and Wellness Center


Campus Recreation: Operational

l. CRWC Operational Cost per Square Foot*

m. CRWC Total Memberships

n. Total Facility Bookings

o. CRWC Facility Tours Participants

p. Annual Number of Guest Passes to Campus Recreation and Wellness Center

Definitions:

a. Annual Number of Student Visits3a to Campus Recreation and Wellness Center

b. Percentage of Unique Student Participants3b utilizing the Campus Recreation and Wellness Center based on enrollment

c. Demographics Annual Participation in to Campus Recreation and Wellness Center for all users

d. Annual Participation in Registered3c Intramural, Sport Clubs, Aquatic, Outdoor and Fitness Activities3c

e. Demographics Annual Participation in Registered Intramural, Sport Clubs, Aquatic, Outdoor and Fitness Activities

f. Annual Number of Faculty, Staff, and Alumni Visits to Campus Recreation and Wellness Center

g. Unique Faculty, Staff, and Alumni Participants3b utilizing the Campus Recreation and Wellness Center based on annual visits

h. Annual Participation in Registered Intramural, Sport Clubs, Aquatic, Outdoor and Fitness Activities

i. Demographics Annual Faculty, Staff, Alumni Participation in Registered Intramural, Sport Clubs, Aquatic, Outdoor and Fitness Activities

j. Annual Number of Visits to Campus Recreation and Wellness Center by all users (members, tours, & rentals)

k. Total Unique Participation utilizing the Campus Recreation and Wellness Center

l. Combined Operational Cost including Facility Services Agreement + Completed Billable Work Requests + Maintenance

Contracts/Service Agreements + Routine Maintenance Projects (PFAs) + Shop Supplies/Chemicals + Utilities based on CRWC square

footage 284,655 as reported to the state

m. Annual Number of Memberships sold to all users

n. Total Number of Instances of a Reservation (includes multiple times and locations)

o. Number of Scheduled Tours Participants. Note: Spring 2016 data will include unscheduled tour participants

p. Annual Number of Guest Passes Sold for Access to CRWC

**data prior to FY2015 was collected through the use of Class and EMS systems. FY2016/Fall 2015 data was collected through Fusion software and the EMS system, implement in September 2015

***unique student participation

Data for a. and b. collected from Fusion Software: Facility Access, Report #8 - Distinct Usage by Member

n/a n/a n/a $6.70

n/a

avail. Fall 2016

2.79 2.8

2.93

2.99

n/a

2.98

available Fall 2019 available Fall 2020 available Fall 2021

3.04

FY 2011

39,540 40,914 42,70439,820 40,747

FY 2014

539,464

62%

61,384

2.94

FY 2013

510,776

61%

FY 2016

538,447

57%

80,293

166

4,874

600,211

61% 68%60%

52,661 61,384 66,095 79,165

62%

4,874 5,028 9,210 11,827

1,290 1,219 762

166 194 220 117

560,818 539,464510,776

1,430

n/a 3.00

n/a n/a

2.98

n/a

n/a

FY 2011

540,819

60%

52,128

n/a

1,430

540,819 560,818 510,776

60% 60% 62%

FY 2011 FY 2012 FY 2013

FY 2011 FY 2012

540,819 560,818

n/a 2.92

60% 60%

52,128 52,661

1,986

11,142

9,097

FY16

10,245

22,323

517

66,095 79,165

3

3.05

n/a

539,464 600,211 637,405

61% 68% 57%

FY2014 FY15

16,311 11,695

i. Demographics Annual Faculty, Staff, Alumni Participation in Registered Intramural, Sport Clubs, Aquatic, Outdoor and Fitness

Activities

c. CRWC Access User Demographics

e. Demographics Annual Participation in Registered Intramural, Sport Clubs, Aquatic, Outdoor and Fitness Activities

FY2016FY 2012 FY 2013 FY2014 FY2015

FY 2012 FY 2013 FY2014 FY2015 FY2016

538,447

57%

80,293

FY 2015

600,211

68%

3.i. % of Unique Students3b Involved in Campus Recreation (Residential and Commuter)

n/a n/a

28

Addendum C


Strategic Priorities

2017

1. Marketing and Communications - Be creative in meeting the needs of participants, build a positive

image and increase University community awareness

b) Develop and execute a comprehensive and integrated marketing plan to increase awareness of

facilities, programs and services

Establish timelines for campus postings, distribution of materials, and social media postings –

DSAES SI 5c

Enhance the training for Street Team to maximize effectiveness with the execution of

promotional plans - – DSAES SI 5c

Increase outreach efforts to Student Housing, RSO’s, Orientation, Faculty and Staff Orientations

and Cougar Preview to share information and give presentations - – DSAES SI 5c

Expand placement of “Potty Talks” and consistently have a new one up once a month – DSAES

SI 5c

Expand the use of the Departmental tagline on all Campus Recreation documents both internally

and externally

Implement the marketing campaign of “I’m here to…” to further promote the Campus

Recreation story

c) Modernize communication through effective use of technology to maximize Departmental

outreach

Incorporate the use of Connect2’s Go Board app and the use of tablets for internal operations and

communication

Streamline departmental social media - DSAES SI 5b

o Facebook: post 1-2 times a day, increase interactions with quality posts (measure with

number of shares and likes)

o Instagram: post 2-3 times per week, increase average number of likes by 10%, post a

variety of information (different program focus every post)

o Twitter: post 3-4 times per day, re-tweet at least 5 times per week, increase number of

favorites by 10%

d) Create a culture of open communication in and across all levels within the department and

stakeholders

Use Basecamp software to support project management - DSAES SI 5c

o Communicate through every step of request- first request, approval of information

submitted, assignment of designer, approval of material, request to branding, approval

from branding, printed and distributed materials

o Restructure timeline of when materials need to be submitted

Implement a departmental Intranet to store documents to share them with all staff

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Create ‘Be Healthy Co-Op’ to facilitate effective communication with CAPS, UH Wellness,

Health Center, Center for Students with DisABILITES, and Cougars in Recovery (Fitness) –

DSAES SI 3a, 5c

o Campus Recreation will extend communication to students on a variety of Health and

Wellness topics

o Be Healthy Co-Op will provide additional marketing opportunities for appropriate fitness

and recreation programs and services.

Implement ‘Be Healthy Co-Op’ to plan health fairs and educational opportunities for students to

promote all Health/Wellness services across the campus (Fitness) - DSAES SI 5c

Create a “note from the Director’s desk” to members highlighting changes and welcoming them

as member’s – DSAES S1 5c

2. Development - Foster an environment that supports student and professional development with a


a) Provide opportunities for students to learn and grow through recreational experiences

o Develop culture of consistent student official involvement at local, regional and national

officiating camps for basketball and football – DSAES SI 3b

o Revitalize and focus the Pro-Rec organization to be more involved and engaged in special events

and student development opportunities - DSAES SI 3b

b) Develop well-rounded student employees that, upon graduation, will be competitive in the

global market

o Serve as a pilot group for the Scarlet Seals of Excellence program for DSAES – DSAES SI 4a, b,

c, d

o Restructure organizational chart for Intramural Sports student staff to create more intentional

leadership positions – DSAES SI 2b

o Create a membership internship for credit hours with HHP. - DSAES SI 2c

c) Develop a culture that fosters intentional growth and commitment to success for students

pursuing a career in campus recreation or related field

o Encourage participation in the TexFit conferences and other regional fitness educational events.

– DSAES SI 3b

o Financially support instructional assistants (graduate students) and undergraduate students to

present and attend state, regional, and national conferences and workshops– DSAES SI 3b

d) Encourage and support growth and learning for employees through active involvement in

local, state, regional and national development opportunities

o Host or apply to host workshops, conferences, and events – DSAES SI 3b

3. Facilities - Actualize and leverage facilities to support a vibrant campus community

a) Assess and update facility spaces and technologies to ensure a quality student experience

o Execute Capital Equipment Replacement Plan – FY14-18

o Complete the audio upgrade for the Fitness Zone – FY17

o Assess and explore feasibility of repurposing underutilized facility space – DSAES SI 2b

o Paint walls throughout the CRWC – DSAES SI 2b

o Explore LED lighting for court spaces – DSAES SI 2b

30

o Replace carpet on CRWC second floor – DSAES SI 2b

o Assess and explore the reconfiguration of welcome desk to make workstations more functional. –

DSAES SI 2b

o Upgrade access systems (card swipe) on multipurpose room closets and Personal Training office

– DSAES SI 2b

o Upgrade Group Fitness sound carts to accommodate new technology – DSAES SI 2b

b) Meet the needs of the expanding residential student population by increasing indoor and

outdoor facility space

o Explore the development of low rope and team building initiatives course – DSEAS SI 2b

o Develop campus walking routes to contribute to the Partnership for a Healthy America

requirements – DSEAS SI 2b

c) Execute comprehensive maintenance schedules and replacement plans for all facility

components and equipment

o Execute Capital Fitness (functional/small apparatus) and Outdoor Adventure (rental and trip)

Equipment Replacement Plans – DSAES SI 2b

o Create comprehensive field maintenance calendar and schedule for planned improvements for

Gertner Fields and CRWC Field – DSEAS SI 2b

d) Incorporate and maximize the use of technology to enhance the customer experience

o Incorporate use of tablets for facility documentation and reporting

o Increase integration of fitness and mobile technology – DSEAS SI 2e

e) Provide a safe, accommodating, and secure environment for the University Community

o Update all Campus Recreation staff to the newly released version of American Red Cross First

Aid/CPR/AED training –

o Research the feasibility of utilizing oxygen in the aquatic facilities of the CRWC –

o Utilize Risk Management Best Practice Survey information to address critical areas of need and

develop action steps –

4. Fiscal Management- Promote an atmosphere of transparency and fiscal responsibility

a) Develop and implement a business plan that incorporates fee funding, building reserve funds,

and revenue generation

o Research participant fees to generate more revenue (Group Fitness, Faculty/Staff Wellness

Programs) – DSAES SI 2b

o Explore Sport Club fundraising opportunities through the Sport Club Council and Sport Club

Coordinator – DSAES SI 2b

o Implement an Intramural forfeit fee - DSAES SI 2b

b) In conjunction with the Division Advancement Officer identify opportunities for fundraising

and sponsorships to support capital projects, programs and events

o Explore grant funding opportunities for Fitness and Outdoor Adventure – DSAES SI 2e

o Explore funding opportunities for special programs such as low income adults, students with

disabilities, former or active military and veterans, and obese adults – DSEAS SI 1b

o Develop a sponsorship plan to support departmental initiatives - DSEAS SI 2d

c) Adopt and implement responsible practices that contribute to social, environmental, and

economic sustainability initiatives that enhance the UH community

31

o Incorporate energy savings amenities throughout CRWC such as low flow faucets and toilets,

motion activated light sensors, and additional LED lights – DSAES SI 2b

5. Programs - Provide recreational and fitness opportunities to promote healthy lifestyles that

engage the campus community

a) Increase opportunities for student involvement by improving and/or expanding programs and

utilizing other campus facilities

o Explore and integrate fitness and wellness initiatives and employee program into collaborative

program with other DSAES departments – DSEAS SI 1e

o Develop an employee fitness and wellness program – DSEAS SI 1e

o Increase partnership with HHP - Garrison Gym and Student Center Games Room to support

expansion of sport club and intramural sport programs. – DSEAS SI 3b

o Research and create a summer leisure pool only membership June-August. Sell shaved ice

during the summer membership timeframe. – DSAES SI 2b

o Explore collaborations to offer or promote cooking or healthy eating classes for students -

DSEAS SI 2b

b) Offer programming to engage under-represented populations to enhance the campus

experience

o Create and implement low rope and teamwork initiatives for transfer and international students

in the Outdoor Adventure program – DSEAS SI 1b

o Implement small group training program to increase accommodation and inclusion for women in

the weight room (Women on Weights) and fitness classes – DSEAS SI 3c

o Conduct a program assessment for Outdoor Adventure, Fitness, Intramural, Sport Clubs to

identify campus community being served and identify underrepresented populations to support

recruitment strategy – DSEAS SI 3c

c) Collaborate with campus partners and others to develop opportunities that impact student

engagement

o Host and/or provide various events as part of the Weeks of Welcome program – DSEAS SI 1d

6. Operational Processes – Cultivate an environment of personal and departmental accountability as

demonstrated through policies and procedures, reporting structure, and assessments.

a) Review and modify departmental policies, processes, and procedures to maximize both

efficiency and effectiveness

o Utilize Equipment Inventory Database to guide purchasing decisions (Fitness, Outdoor

Adventure, Intramural and Sport Clubs) – DSAES SI 2b

b) Standardize assessment, planning and reporting cycles to demonstrate contributions to student

success

o Create and execute annual Assessment Plan and utilize data to – DSAES SI 4c

c) Develop and execute an effective intentional operating plan for human, technological and

facility resources

o Review and modify Instructional Assistant (GA) and student job descriptions –DSAES SI 2a

o Review and adjust student wage scale –DSAES SI 2a

32

o Further develop and document recruitment and hiring process, including philosophy,

procedures, etc. for instructional assistants

Documents

Department of Campus Recreation Annual Report 2015-2016 ... · successful in the training priorities: 78% Customer Service, 83% Communication, 85% Safety, and 78% Diversity and Inclusion