Department ofManagement Sciences

BBA (Hons) Business Analysis

BBA (HONS) in Management Sciences

Questions of the DayWhat do many companies have in common in the 21st century?

Data Competitors

What do they need?

Analysis Efficiency

Commercial Bank

Loan application data• Approve or not approve the application?• What is the credit limit / loan limit?• What interest rate to charge?Loan payment data• Cross-selling? Bad debt recovery?• Whom to contact and how often?

Global Brand

• Who are the most profitable customers? – Young? Old? Female?

• What is their buying behavior? How is it changing? –Any seasonality pattern? Frequency and money amount of purchase drops?

• Will they buy other products also? – buy what products together? buy products related to wedding / baby /home?

• Which new customer segments to attract and how?

Chain Store

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Majors in the MS Department

BBA (Hons)Business Analysis

BBA (HONS)Management

Sciences

Data Analysis

Efficient Operations

Career Opportunities

Consulting

Banks

Global Brands

Many Others

Recipe for Your SuccessSuccess = Opportunity + Preparation + Passion

• Opportunity: You’re already at the right place, at the right time• Preparation: That’s what we can work together

– Gain work experience through part-time and summer jobs or internships

– Develop more analytical, communication, and technology skills for your future career

– Learn to work well in a team and maintain a network of contacts– Pursue a higher degree or professional certification if necessary

• Passion: That’s really up to you, but we will try our best to maintain your passion.

Are you Suitable?Analytical and

Managerial

Logical Mind

PassionReadiness to

challenge yourself

Willingness to Learn

Student Success is Our Success.

For More InformationManagement Sciences

• Website:

http://www.cb.cityu.edu.hk/ms/programmes/ug/BBAMSS

/

• Contact:– Dr. Carrie Lin

Program Leader (MS)Phone: 3442-9485; E-mail: mslincky@cityu.edu.hk

Business Analysis

• Website:

http://www.cb.cityu.edu.hk/ms/programmes/ug/BBABA

/

• Contact:– Dr. Iris Yeung

Program Leader (BA)Phone: 3442-8556; E-mail: msiris@cityu.edu.hk