Embed Size (px)
DESCRIPTION
The Elsevier Strategy. Derk Haank Chairman. Bielefeld 6 February 2002. “Old Economy”. Journal model fine Paper delivery inefficient Few payers Inter library loan Document Delivery Photocopying Visibility & access issues. “New Economy”. Electronic Publishing - PowerPoint PPT Presentation
Citation preview
Derk HaankChairman
The Elsevier Strategy
Bielefeld6 February 2002
“Old Economy”
• Journal model fine
• Paper delivery inefficient
• Few payers
• Inter library loan
Document Delivery
Photocopying
• Visibility & access issues
“New Economy”
• Electronic Publishing
• High fixed / infrastructure costs
Low marginal distribution costs
• Linking & searching capabilities
Active Refereed Academic Journals
100
10000
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000
Year
Nu
mb
er
of
jou
rna
ls
3.30%
3.31%
4.68%
Growth characteristics of active refereed academic journals over the 20 th century
Num
ber
of
Jour
nals
Growth in research and library spending1976-1995
100
120
140
160
180
200
220
240
260
1975 1980 1985 1990 1995
Year
Inde
x(19
76 =
100
.00)
US TotalAcademicR&D(constant $)
Ave ARLLibraryExpenditure(constant $)
The Elsevier Strategy
• Migration a.s.a.p.
• Introduce new features & content
• Correct historical problems
• Create new business model
Goal:
Every end-user to have
unlimited, 24 hour a day
access to enhance role
literature in research process
ScienceDirect
1.8 mln articles
ScienceDirect
1.8 mln articles
Navigation30 mln Abstracts & Indexes
ScienceDirect
1.8 mln articles
Navigation30 mln Abstracts & Indexes
Physics Econ. Chem. Etc. BioMed
ScienceDirect
1.8 mln articles
Navigation30 mln Abstracts & Indexes
Physics Econ. Chem.
4 mln backfiles(live!)
BioMed
etc.
Web search‘Scirus’
\ScienceDirect
1.8 mln articles
Navigation30 mln Abstracts & Indexes
Physics Econ. etc.
4 mln backfiles(live!)
BioMed
Chem.
Web search‘Scirus’
\ScienceDirect
1.8 mln articles
Navigation30 mln Abstracts & Indexes
Physics Econ. Chem.
4 mln backfiles(live!)
Academic workbench- draft- preprint
etc.BioMed
Web search‘Scirus’
\ScienceDirect
1.8 mln articles
Navigation30 mln Abstracts & Indexes
Physics Econ. Chem.
4 mln backfiles(live!)
Academic workbench- draft- preprint
BioMed
etc.
Endeavor Library Management systems
• OPAC• Local Archives
Web search‘Scirus’
\ScienceDirect
1.8 mln articles
Navigation30 mln Abstracts & Indexes
Physics Econ. Chem.
4 mln backfiles(live!)
Academic workbench- draft- preprint
BioMed
etc.
Endeavor Library Management systems
• OPAC• Local Archives
2001 – TRACKING STUDY LIBRARIANS
Source: Kane, Parsons & ScienceDirect (1= Not at all Satisfied, 10 = Extremely Satisfied)
RESULTS
6
7
8
9
Value
for P
rice
Ease
of Use
Content I
ntegra
tion
Full-Tex
t
Power-fu
ll Sea
rch
Easy
Browsi
ng
Custom
er S
upport
Depth
of C
ontent
Purchas
e Optio
ns
Linki
ng Fea
ture
s
Perso
nalis
atio
n
Overa
ll
SD
The Business Model
• Migrate current customers by improving value proposition– more content– additional functionality
• Long term agreements/partnerships
• Differential pricing
THE MARKET:
teaching research
largelibrary
small
existingcustomers
VALUE PROPOSITION
Paper Now 2005
P 1.1 P 1.25
VU 2V.U. 6V. 8U.
PRIME FOCUS SCIENCEDIRECT 2002 - 4
0
2000
4000
6000
8000
2000 2001 2002 2003 2004
ES Ideal B-files
ARTICLES ON SD 000’
ChemistryOrganicOnorganicChemical EngineeringPhys. & Anal. Chem.
MathematicsEconomicsPsychologySocial SciencePhysics & AstronomyPharmacologyImmunologyBio-Chemistry, Genetics, ..
Engineering & TechnologyNeuroscienceEarth & PlanetaryMedicineMaterialsDecision ScienceComputer ScienceEnergy & PowerAgriculturalAcademic Press
FUNDS SHOULD BECOME AVAILABLE
Source: Bowker, Outsell
96-98%
2-4%
55%
34%
11% Operating Expenses
Content
Labour
Non-
Library
Library
Total Cost Library
100% 100%
•No storage & handling•No cataloguing / claiming•No lending (policy?)•No binding•No routing•…..
UNIVERSITY COSTS
ELSEVIER
6000 people
committed
to
Scientist
&
Librarian
