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Dia 1 do curso de inovação e criatividade nas redes sociais
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DESCONFERÊNCIA
Professor: Juliano Kimura
Twitter: @julianokimura
E-mail: [email protected]
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O que eu ouço, eu esqueço. O que eu vejo, eu lembro. O que eu faço, eu entendo.Confucio
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https://www.facebook.com/groups/101criatividade
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É permitido compartilhar tudo
#101digital
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A Criatividade
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Ou a ausência dela
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A Criatividade é a habilidade mais importante do ser humano
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Criatividade InovaçãoTecnologia
Trabalharemos em 3 pilares:
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O mundo está sedento por novidade
e novidade é algo cada vez mais raro
TIN COOK, o substituto de STEVE JOBS
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VOCÊ NÃO SOMA MAIS UM NA EMPRESA
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FASE 1 – DESENHAR O AVATARUSE METADE DA FOLHATOTALMENTE LIVRE
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FASE 2 – PREENCHER DADOSNOME E EMAILCOISAS QUE EU GOSTOCOISAS QUE NÃO GOSTO
FASE 1 – Criar avatar (Uma caricatura, um objetivo, etc), eu gosto de..., eu amo.... , eu odeio... Nome, desenho do avatar - Deixar metade da folha em branco
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FASE 3 – COLETAR DADOS
EMPRESA QUE TRABALHAEXPERIÊNCIA ANTERIORCOISAS QUE SABE FAZER BEMFORMAÇÃO
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FASE 4 – CONECTAR DADOS COLAR NO PERFILCRIAR LINHAS COM AS PESSOAS QUE INTERAGIU
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REDES SOCIAIS DE BAIXA TECNOLOGIA
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COMPORTAMENTO DIGITAL
Professor: Juliano Kimura
Twitter: @julianokimura
E-mail: [email protected]
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RIP
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Google Wave
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RIP
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A Fadiga do Facebook
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ORAL
ESCRITA
RADIO
INTERNET
TELEVISÃO
Revoluções cada vez + frequentes
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FAIL FAST, SUCEED FASTERSunil Godse
10.000 TENTATIVAS1.000 SUCESSOS
100 TENTATIVAS10 SUCESSO
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GERAÇÕES
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BABY BOOMERS
BABY BOOMERS
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BABY BOOMERS
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GERAÇÃO X – IMIGRANTES DIGITAIS
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Máquinas de escrever e pilhas de documentos
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Disquetes de 512kb e 1.5
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GERAÇÃO Y
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Acompanhou o nascimento do primeiro SO popular, Windows
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Acompanhou o nascimento da internet, internet discada
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Wolverine e Homem Aranha
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A Internet como commodities
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SINAL EM QUALQUER LUGAR
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Hiperconectadas
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Tocando a tela da televisão
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236.000 vídeosCOMO CRIAR UM APP PARA IPHONE
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Nick D’aloisio, 15 anosAplicativo que resume textos em tópicos100 downloads
15
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THOMAS SUAREZ, 12 anosEarth Fortune e Bustin Jieber
12
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DANIEL SINGER, 13 anosEarth Fortune e Bustin Jieber
10
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HARLI JORDEAN “MARBLE KING”, 8 anosCEO - Ecommerce de bolinhas de gude
8
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QUALQUER UM PODE EMPREENDER
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MUNDO PRECOCE A CRISE DOS 20 ANOS
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LEI DE MOORE
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O ótimo é inimigo do bomVoltaire
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MORTE AO FUNCIONÁRIO DO MÊS
FAZ O QUE MANDA
SEGUE AO PÉ DA LETRA AS REGRAS
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SEJA UM PROFISSIONAL DA NOVA GERAÇÃO
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APAGUE OS INCÊNDIOS
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ASSUMA OS RISCOSQUANDO NECESSÁRIO
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PREPARE-SE PARA A BATALHA ORGANIZE-SE
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É NECESSÁRIO PLANTAR A SEMENTE PARA COLHER O FRUTO
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Metodologia
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Palavras criam SimpatiaAções criam confiança
William Woo
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PROBLEMAS E SOLUÇÕES, CENÁRIOREDES SOCIAIS E TENDÊNCIAS
PROCESSO CRIATIVO, FERRAMENTASEU DIGITAL, EXECUÇÃO
