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Design and Social Context
Industry Engagement
“Business Development and Industry”
RMIT University©2009 School of Education 2
Industry factors
• Human
• Physical
• Financial
RMIT University©yyyy School/Department/Area 3
Industry clients – TAA Cert IV
Crown College MelbourneBox Hill Institute of TAFEBallarat University VET teachersHospitalsCryovac Sealed Air Corporation Deakin University - GeelongTransport and Accident Commission (TAC) Vic HealthDefenceVictorian Registration and Qualification Authority (VRQA)Gainsborough hardwareInternationalV- LineLease PlanLuxottica
RMIT University©yyyy School/Department/Area 4
Dealing with Industry
“Never tell the client the time with their own watch”
Get to know the client and staff first
RMIT University©yyyy School/Department/Area 5
What do they all want?
TAA solutions which are:
• Just in time – training which is responsive to immediate needs
• Just for them -Material and resources contextualised to their contexts
• Just enough - Units which address the specific needs of the organisation
RMIT University©yyyy School/Department/Area 6
How do we do it?
Initial phase
• Listen to what they are saying
• Demystify the jargon with training packages
• Planning phase
• Link training to their organisational goals both now and future
• Progress checks and point of contact
• Design phase
• Contextualise where possible and check with the client
• Organise training which is relevant
• Assessment options which link to job roles
RMIT University©yyyy School/Department/Area 7
........in addition we:
• Find out what the “smile factor” is for them
• Work tirelessly to meeting this target
• Keep them informed on progress
• Follow up measures which reflect professional engagement
RMIT University©yyyy School/Department/Area 8
Success in Industry engagement – TAA Cert IV
• When training makes a difference to organisational performance
• Working with wonderful talented people
• Getting positive feedback
• Being asked back to facilitate additional training
• Seeing the client & staff get excited about training
RMIT University©yyyy School/Department/Area 9
Success in Industry engagement
• The TAA Cert IV is critical in establishing Industry capabilities
• The TAA Cert IV program is flexible and dynamic in giving people the skills , knowledge and confidence to be good trainers!
• ........making a difference!
RMIT University©yyyy School/Department/Area 10
When it goes wrong
• Pretending that we are like industry – “don't worry we have all the solutions!”
• Not realising that they can potentially go broke tomorrow; we are not likely to
• When people are left out of the loop
• Not communicating with learners who turn up disgruntled
• Assessment which has not been monitored
• Lack of follow up
RMIT University©yyyy School/Department/Area 11
Conclusion - Going forward
• Have a consistent process for engagement
• Get the right people talking with industry
• Appropriate resource allocation
• Having more links through industry groups
• Always look for new ways to do it better