Design Biz Breakthrough Bootcamp- Week 5 Training Call -

Thank You for joining us!

Presents …

Innovative Ways to Create, Cultivate & Build

Client Connections • Reaching your ideal design clients• Building relationships with clients &

prospects• Create advocates• Create memorable experiences• Maximize your marketing dollars

Planting Seeds • Talk, talk

• Attracting clients & prospects

Networking • Why network

• Where to network– Offline– Online

• How to network“I’m working with a new client who (describe your client). I’m helping him by (what you’re doing to help that client). I really like working with people like that because (say why).”

Referrals & Testimonials • Access to my call for the Business of

Interior Design Telesummit • Plus special bonus material!

Cultivating Relationships • Building connections with ideal

clients• Developing rapport• Listen

Qualifying Your Prospects • Pre-qualifying clients

• Client intake process

• Free vs. Paid Consultations

Finding Ideal Design Clients • Push vs. Pull marketing• Marketing activities

Some Traditional methods:–Trade shows–Outdoor Advertising (fixed location)–Outdoor (mobile)–Direct Mail–Newspaper Display Advertising–Newspaper Classified Advertising–Consumer Magazine Advertising

- Trade Magazine Advertising- Sponsorships- Coupon Books and Mailers- Television and Radio- Printed Phone Book

(Yellow Pages)

No & Low-Cost Marketing Methods

• Website / Blog• Social Media• Email Newsletter / Ezine• Classes & Workshops• Be a Video or Radio Star• Building Relationships

with the Press• Keep in Touch

AWeber, Constant Contact

Blogger.com, WordPress.org, TypePad

Facebook.com, LinkedIn.com, Twitter.com

HelpaReporter.com ReporterConnection.comRadioGuestList.comPR Experts: PublicityHound.com 30MinutePR.com

YouTube & VimeoBlogTalkRadio.comwsradio.comMyPodCast.comPodOMatic.com, podbean.com

Make it Bloom • Maximize your Marketing Budget• Budgeting – Funds & Resources• Tracking & Reporting

Where to Start• Plan, Promote, Profit & Prosper"The vital, successful people I have met all had one

common characteristic. They had a plan." ~ Marilyn Van Derbur

• Leverage– Talents, Assets & Resources

• Create systems• Work your best methods• Pick 1-3 ideas that make sense for your

business

Your Assignment • Create your marketing categories• Determine goals for each category• Identify 1-3 things you’ll do to attract &

connect with ideal design clients• For each, list 3 actions you’ll take• Create marketing content

Design Biz Breakthrough Bootcamp

- Week 5 Q&A Call -

Wednesday, October 12th at 4pm ET