Biplab | Nhan | Shurie | Lucy | Melissa | Francesca

Design Firm

Mission

To enhance the lives and yields of subsistence

farmers with simple, sustainable, and

community-oriented products.

TheTeam

Biplab DekaPhD,Engineering

Francesca RoncagliaMBA,Marketing

LucyWenIndustrial Design

Melissa ChuaMBA,Management

Shurie ChenBS,Finance

NhanVoMBA,Marketing

144 million tons

1.8 million tons

IndiaTrip

Farmers’ Problems

RatsMoisture

Humidity

Lack of Rain Lack of Laborers

Farmers’ Problems

RatsMoisture

Humidity

Lack of Rain Lack of Laborers

MeetVidya...

Husband died in a livewire

accident while farming

More yield

More cash

WhatVidya Needs…

BOX2

The Product

CommunityTrap Barrier System

An Existing Solution

That’s where comes in.BOX2

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How itWorks

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BOX2 Post Harvest Loss

Rodent Proof Solution

Can Store up to 10 –

80kg bags of rice

BOX2

Marketing

Marketing Overview

Simple pre and

post-harvest loss

solution manufactured

in India

$51 (3000 rupees)

NGOs

Self-Help Groups

Rural Communities

Word of Mouth

Printed Media

FieldAmbassadors

BOX2

BOX2 Consumer Education

Competitive Overview

Price (High)

Price (Low)

Effectiveness

(High)

Effectiveness

(Low)

Nothing

Box2

Rat Poison

LiveWire

BOX2

BOX2

Operations

Sustainable Product Cycle

1. Source

recycled plastic locally from

Gujarat

2. Mold & Manufacture

at local factory

3. Package

in DIY kit with compostable

Cellophane

4. Encourage

community adoption via

NGOs and local transport

services

5. Farmers

receive product and use for

8-10 years

6. Recycle

both product and packaging

after product life

BOX2

Feedback

Info

Product

Revenue

BOX2

Government Manufacturers

Farmers

Distributors

Self-help groups

Exchange Model

Chennai

Year 1

Tamil Nadu

Year 2

Karnataka

Year 3

Kerala

Year 4

Andhra Pradesh

Year 5

BOX2

Financials

Income Projection

$3,500,000

$3,000,000

$2,500,000

$2,000,000

$1,500,000

$1,000,000

$500,000

$-

Financial Forecast

Year 1 Year 2 Year 3 Year 4 Year 5 Year 6

$(500,000)

$(1,000,000)

Revenues Operating Income

BOX2

$2,000,000

$1,500,000

$1,000,000

$500,000

$-

$3,500,000

$3,000,000

$2,500,000

Income Projection

Financial ForecastBOX2

Breakeven Point

57,307 units

Year 1 Year 2 Year 3 Year 4 Year 5 Year 6

$(500,000)

$(1,000,000)

Revenues Operating Income

$ 800,000

BOX2

Funding Request

Product

Development Marketing Operations

Vidya

BOX2

Holistic Rat Solution