Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
Design Thinking - Method &
Mindset
Sarah King – Founder & MD
[email protected] @sarahl.king / @work.bydesign
“Creative Collaboration doesn’t happen by accident –
it happens by design”
- Sarah King, We Are Unstuck
1. What we’ll be doing.
Creative Confidence &
Design Thinking – why it matters
Creative Mindsets – into practice
Q&A
@sarahl.king / @work.bydesign
2. How we’ll need to be.
@sarahl.king / @work.bydesign
Disconnect
Hold on
IDEAS Ideas
Resources
3. What you’ll need.
Sheet of paper – divided into four sections
A pen
@sarahl.king / @work.bydesign
Creative Confidence
What it is. Why it matters.
Creative Confidence – what it is.
Our natural ability to come up with ideas and
to try them out1
“ “
Reclaim your Creative Confidence – Tom Kelley / David Kelley – HBR
@sarahl.king / @work.bydesign
Creative Confidence – what it is.
Our natural ability to come up with ideas and
to try them out1
“ “ Creativity = the generation of new ideas2
Innovation = the successful exploitation of new ideas
Design = is what links creativity and innovation
1. Reclaim your Creative Confidence – Tom Kelley / David Kelley - HBR
2. The Cox Review of Creativity in Business
Creative Confidence
What it is. Why it matters.
Creative Confidence – why it matters #1
Because there’s no such thing as a straight path.
@sarahl.king / @work.bydesign
Creative Confidence – why it matters #2
Because the workplace is asking for it
@sarahl.king / @work.bydesign
Creative Confidence – why it matters #3
Because the world needs creatively confident
humans
Volatile
Uncertain
Complex
Ambiguous
@sarahl.king / @work.bydesign
Creative Confidence – why it matters #4
Because we risk being left behind …
@sarahl.king / @work.bydesign
Creative Confidence – why it matters #5
Because it’s good for business – people and
profit.
(Forrester, “The Creative Dividend”)
10% is 3.5x more likely in creative companies
69% of companies who
foster creativity have received awards for
being the “best place to work”
Revenue growth of
(Forrester, “The Creative Dividend”)
@sarahl.king / @work.bydesign
Creative Confidence fuels Design Thinking. And vice-versa.
@sarahl.king / @work.bydesign
Design Thinking
Design Thinking – what it is.
A method and a mindset for fuelling our creative confidence so that we might solve problems
that matter
“ “
@sarahl.king / @work.bydesign
Curious Others (empathetic) Collaborative Learning Iterative Growth Do
Design Thinkers have a worldview which is:
Closed Self Directive Failure One-shot Fixed Talk
@sarahl.king / @work.bydesign
Confidence to work like this comes from:
Desire … Trust … Commitment … Recognition …
@sarahl.king / @work.bydesign
Design Thinking – what it is.
@sarahl.king / @work.bydesign
Our Design Thinking Methodology …
Iterative
Expansive /
Reductive
Empathy
… supported by our six Creative Mindsets
Design Thinking isn’t just about ‘what’ you do, it’s about how you do it.
@sarahl.king / @work.bydesign
@sarahl.king / @work.bydesign
@sarahl.king / @work.bydesign
@sarahl.king / @work.bydesign
Curious Others (empathetic) Collaborative Learning Iterative Growth Do
Design Thinkers have a worldview which is:
Closed Self Directive Failure One-shot Fixed Talk
Design Thinking: Additional Resources
Creative Mindsets
Design Thinking isn’t just about ‘what’ you do, it’s about how you do it.
@sarahl.king / @work.bydesign
@sarahl.king / @work.bydesign
What more can you do to recognise yourselves as creative beings and to create an environment which fuels this?
@sarahl.king / @work.bydesign
@sarahl.king / @work.bydesign
What are you currently talking about that you could be making?
@sarahl.king / @work.bydesign
@sarahl.king / @work.bydesign
Where do you currently see a fear of failure? What might you do to help with that?
@sarahl.king / @work.bydesign
@sarahl.king / @work.bydesign
Grab a post-it note. What’s the latest book you read? Podcast you like? Article you read? Exhibition you saw? Gig you went to What was interesting about it?
@sarahl.king / @work.bydesign
Creative Mindsets
Design Thinking isn’t just about ‘what’ you do, it’s about how you do it.
@sarahl.king / @work.bydesign
Design Thinking – in practice
Questions?