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© 2019 Adobe. All Rights Reserved. Adobe Confidential. Design Thinking Solved

Design Thinking Solved - Adobe Inc.€¦ · Design Thinking is an iterative and non-linear process in which we seek to understand the user, challenge assumptions, and redefine problems

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Page 1: Design Thinking Solved - Adobe Inc.€¦ · Design Thinking is an iterative and non-linear process in which we seek to understand the user, challenge assumptions, and redefine problems

© 2019 Adobe. All Rights Reserved. Adobe Confidential.

Design Thinking Solved

Page 2: Design Thinking Solved - Adobe Inc.€¦ · Design Thinking is an iterative and non-linear process in which we seek to understand the user, challenge assumptions, and redefine problems

© 2019 Adobe. All Rights Reserved. Adobe Confidential.

James De VriesDesign Leader and Advisor, de Luxe & Associates

Page 3: Design Thinking Solved - Adobe Inc.€¦ · Design Thinking is an iterative and non-linear process in which we seek to understand the user, challenge assumptions, and redefine problems
Page 4: Design Thinking Solved - Adobe Inc.€¦ · Design Thinking is an iterative and non-linear process in which we seek to understand the user, challenge assumptions, and redefine problems
Page 5: Design Thinking Solved - Adobe Inc.€¦ · Design Thinking is an iterative and non-linear process in which we seek to understand the user, challenge assumptions, and redefine problems
Page 6: Design Thinking Solved - Adobe Inc.€¦ · Design Thinking is an iterative and non-linear process in which we seek to understand the user, challenge assumptions, and redefine problems
Page 7: Design Thinking Solved - Adobe Inc.€¦ · Design Thinking is an iterative and non-linear process in which we seek to understand the user, challenge assumptions, and redefine problems
Page 8: Design Thinking Solved - Adobe Inc.€¦ · Design Thinking is an iterative and non-linear process in which we seek to understand the user, challenge assumptions, and redefine problems
Page 9: Design Thinking Solved - Adobe Inc.€¦ · Design Thinking is an iterative and non-linear process in which we seek to understand the user, challenge assumptions, and redefine problems
Page 10: Design Thinking Solved - Adobe Inc.€¦ · Design Thinking is an iterative and non-linear process in which we seek to understand the user, challenge assumptions, and redefine problems
Page 11: Design Thinking Solved - Adobe Inc.€¦ · Design Thinking is an iterative and non-linear process in which we seek to understand the user, challenge assumptions, and redefine problems
Page 12: Design Thinking Solved - Adobe Inc.€¦ · Design Thinking is an iterative and non-linear process in which we seek to understand the user, challenge assumptions, and redefine problems
Page 13: Design Thinking Solved - Adobe Inc.€¦ · Design Thinking is an iterative and non-linear process in which we seek to understand the user, challenge assumptions, and redefine problems

© 2019 Adobe. All Rights Reserved. Adobe Confidential.

Chi RyanNational Experience Strategy Lead, PwC Experience Consulting

Page 14: Design Thinking Solved - Adobe Inc.€¦ · Design Thinking is an iterative and non-linear process in which we seek to understand the user, challenge assumptions, and redefine problems

© 2019 Adobe. All Rights Reserved. Adobe Confidential.

Mike RigbySVP, Global Head of Brand Transformation, R/GA

Page 15: Design Thinking Solved - Adobe Inc.€¦ · Design Thinking is an iterative and non-linear process in which we seek to understand the user, challenge assumptions, and redefine problems

© 2019 Adobe. All Rights Reserved. Adobe Confidential.

James De VriesDesign Leader and Advisor, de Luxe & Associates

Mike RigbySVP, Global Head of Brand

Transformation, R/GA

Chi RyanNational Experience Strategy Lead

PwC Experience Consulting


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