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Design Thinking: The Secret Ingredient
to Innovation
© 2020 Netmind SL
© 2021 Netmind SL
Ali Cox
Lead Expert – Agile & Business Analysis, Senior Instructor
› ICAgile
› ICP
› ACC
› AFT
› SAFe SPC, CSM, Team Kanban Practitioner
› Management 3.0 Facilitator
› LEGO® Serious Play® Method Facilitator
› Flow Framework Professional
https://www.linkedin.com/in/aliorrcox/
› BA Certifications
▪ IIBA-CBAP
▪ IIBA-AAC
▪ IIBA-CBDA
▪ IREB-CPRE
▪ PMI-PBA
› PMI PMP
© 2020 Netmind SL
AGENDA
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˃ What is Innovation?
˃ Innovate for What: Benefits
˃ Innovation Myths and Antipatterns
˃ Design Thinking for Innovation
˃ Q & A
1
What is Innovation?
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© 2020 Netmind SL
A new method, idea, or device
2
Innovation for What?Benefits – Four Reasons to Innovate
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© 2020 Netmind SL
Reasons to Innovate
Know your Customer but stay ahead of their needs!
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Reasons to Innovate
Innovation attracts great people
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Reasons to Innovate
Stay ahead of and stand out from your competition
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Reasons to Innovate
Growth
Sixty-six percent of respondents in a recent
Deloitte Innovation Survey said that stated innovation is
important for growth
3
Innovation Myths and Antipatterns
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True or False?
Our Brain and Patterns
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“Every child is an artist. The problem is how to remain an artist once he grows up.”
Pablo Picasso
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© 2020 Netmind SL
4
Design Thinking
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Design-driven companies outperform the S&P 500 by
Design Thinking helps us develop innovative products based on client needs
Reduces Cost Reduces Risk Improves Efficiency
Increases Employee
Engagement
Where does innovation begin?
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Design Thinking Double Diamond
Ideation and Invention
Diverge
Design Thinking
Research and Discover
Design Thinking
Discover and Research – Empathy Techniques
Gemba – “Go and See”
Design Thinking
Personas
Design Thinking
Customer Journey
Design Thinking
Define the Problem and Generate Insights
Converge
Design Thinking
Problem Definition and Insight Techniques
Symptom (the “weed”)obvious
Cause(s) (the “roots”)not so obvious
Design Thinking
Ideate and Develop
Diverge
Design Thinking
Ideation is best done using competition
Design Thinking
Ideation Techniques
Telescoping
Crazy 8s
SCAMPER
Design Thinking
SCAMPER
Design Thinking
Prototype
Converge
GOAL: Understand What the Customer Values
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Innovation has its basis in:
• What does the customer REALLY need (whether they know it or not)?
• Can we fill that need?
• How do we BEST fill that need?
5
Summary
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Innovation can help us:
Grow
Beat out the competition
Attract great people
Stay ‘ahead’ of the customer
Design Thinking is a great process for innovation
Discover
Define
Develop
Deliver
Put it Together
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© 2020 Netmind SL
Thank You!
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Innovate with Netmind
Design Thinking Fundamentals
AdvancedDesign Thinking
Co-CreateInnovation
© Netmind S.L.
All Rights Reserved. This document (v01.00) has been made, for exclusive use of the customer attending this training.
No part of this document may be reproduced, distributed or transmitted in any form or by any means without the prior written permission of Netmind.
© 2020 Netmind SL
