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Desktop Publishing
Ability to design and develop publications by combining text, graphics, and design elements.
The purpose of design is to help convey a message.
Focus
Use contrasting size, density, and page position.
Use large, bold display type or graphics.
Use elements with visual weight.
An element to which the eye first moves.
Balance
Formal Balance--centers all design elements around the visual center.
How elements are distributed on a page.
Balance
Informal Balance--arranges design elements off center.
It is achieved by contrasts of weights around a balance point.
Directional Flow
Create flow on the page with lines within illustrations, rules, and lines of type, and with visuals.
Use the “Z” pattern of reading to place important information.
Use left-to-right and top-to-bottom for graphic elements.
Created by lines that the eye follows on a page.
Unity
Create unity with the use of appropriate and consistent elements.
Use appropriate type, graphics, and color: be consistent!
White (Nonprinted) Space
Design the white space; do not overcrowd type and graphic elements.
20 to 25% of your documents should be white space.
Borders
Borders isolate a page or a section of a page.
Borders can be light or dark or on all sides or on selected sides.
Choosing Type
The type must contribute to the message, not detract from it.
The type must match the message.
Use the same typeface for the same elements. Vary the size to change the look.
ABCa b c
Body Text
Choose a serif typeface for body text.
Body text should be from 9-12 points.
Leading should be at least a point more than the type size.
Avoid excessive hyphenation and too much space between words.
Headlines
Use a sans serif typeface. Make headlines larger than
body text--14 points or more. Use all caps only for short
headlines; otherwise use uppercase and lowercase.
Be consistent with headlines throughout your document.
NEWS
Desktop Publishing Hazards
Forgetting your audience Irregularly shaped type Excessive underlining Too many fonts Grammar and spelling errors Inappropriate borders Inappropriate headlines Violating the copyright law
Forgetting Your Audience
Don’t let your graphic design overwhelm your message.
Spend as much time on content as you do on design.
Irregularly Shaped TypeExcessive Underlining
Irregular line shapes take more time to read.
Irregular line shapes are confusing to the reader.
Too much underlining confuses the reader.
Grammar and Spelling ErrorsToo Many Fonts Proofread carefully after
the computer does!!
Too many fonts creates a disorganized appearance and labels you as an amateur.
Limit fonts to 2-3 per page. Use special effect fonts to
attract extra attention--but only for a few words.
Inappropriate Borders
Borders can be functional or decorative.
The border should fit the nature of the product and the intended audience.
Inappropriate Headlines
Be careful how the lines end--you could give new meanings to your words.
Don’t use ALL CAPS if the headline is long.
Shorter is better!
City Dumps MayorCalls a Shame
or
City DumpsMayor Calls
a Shame
Violating the Copyright Law
Copyright laws give owners exclusive rights to their works.
To use copyrighted work, you must get permission and, possibly, pay a fee.
Clip art is OK!!!!!
The Final Steps
Print a sample copy.
Proofread it carefully.
Make adjustments.
Print your final copy or publish to the Web.
References
TextbookLake, Susan. Desktop Publishing-10 Hour Series. Ohio: South-Western
Publishing. 2000.
Reference BooksBlanc, Iris. Desktop Publishing Activities. Ohio: South-Western
Publishing. 1998.Davis, Graham. Quick Solutions to Great Layouts. Ohio: HOW Design
Books. 2001.McWade, John. Before and After Page Design. California: JMS
Publishing. 2003.OPAC Office Proficiency Assessment & Certification Software. Biddle
and Associates, Inc., California.
References
Websites
http://www.webopedia.com/TERM/D/desktop_publishing.html
http://internetbrothers.com/desktoppub.htm
http://www.typography-1st.com/typo/txt-lay.htm
http://desktoppub.about.com/cs/basics/f/dtp_rules.htm
http://desktoppub.about.com/od/layout/
http://desktoppublishing.com/
http://www.newentrepreneur.com/Resources/Articles/DTP_12_most_common/dtp_12_most_common.html
http://www.careeroverview.com/desktop-publishing-careers.html
http://www.entrepreneur.com/article/0,4621,312646,00.html