Destination NSW PR and Communications team MEDIA KIT 2019 · 2019-10-08 · new beach to discover every day and some of the State’s best surfing, snorkelling and diving, as well

MEDIA KIT 2019

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Destination NSW PR and Communications team

Street address: Level 2 88 Cumberland Street Sydney NSW 2000

Postal address: GPO Box 7050, Sydney NSW 2001

T +61 (0) 2 9931 1111 F +61 (0) 2 9931 1490 W destinationnsw.com.au

DESTIN

ATION

NSW

MED

IA KIT 2019

NEW SOUTH WALES

SOUTH COAST

RIVERINA

MURRAY

SNOWY MOUNTAINS

SYDNEYCENTRAL COAST

Tweed Heads

Byron BayBallina

Coffs Harbour

NEWCASTLE

WOLLONGONG

Drive times

Jervis Bay

Montague Island

Merimbula

Moruya

PORT STEPHENS

Port Macquarie

Taree

Grafton

White Cliffs

Coonabarabran

Wagga Wagga

Dubbo

Deniliquin

Parkes

Orange

Mudgee

BathurstMungo National Park

Lightning Ridge

Armidale

Moree

Bourke

Cobar

Broken Hill

Wentworth

Menindee

Tamworth

Griffith

Albury

Hay

Yass

Cooma

HUNTER VALLEY

BLUE MOUNTAINS

SOUTHERN HIGHLANDS

NORTH COAST

OUTBACK NSW

LORD HOWE ISLAND

COUNTRY NSW

KEY:Commercial Airport

Locations Distance (kms)

Drive time (hours and minutes)

Sydney — Albury 553 5.33

Sydney — Broken Hill 1160 12.51

Sydney — Dubbo 391 5.03

Sydney — Eden 546 6.04

Sydney — Katoomba 102 1.34

Sydney — Moree 627 7.21

Sydney — Newcastle 163 2.21

Sydney — Port Macquarie 386 4.20

Sydney — Tweed Heads 817 9.02

Sydney — Wollongong 90 1.25

OVERVIEW

2 • DESTINATION NSW • MEDIA KIT 2019

ABOUT DESTINATION NSWDestination NSW is the lead government agency for the New South Wales tourism and major events sectors. Established under the Destination NSW Act 2011, Destination NSW’s charter is to achieve economic and social benefits for the people of NSW through the development of tourism and securing of major events.

With a vision to establish Sydney and NSW as one of the world’s most successful tourism destinations, Destination NSW develops and delivers initiatives to drive visitor growth throughout the State; secure major sporting and cultural events; work in partnership with Business Events Sydney to win major international conventions and incentive travel

OVERVIEW • 3

reward programs; and strives to achieve the NSW Government’s goal of tripling the 2009 overnight visitor expenditure within the State’s visitor economy by 2030.

As a Public Service Executive Agency, Destination NSW is governed by a Board of Management and is subject to the direction of

the Minister for Tourism and Major Events. It is principally funded by the NSW Government and is part of a cluster of agencies under the responsibility of the Secretary of the Department of Industry.

4 • DESTINATION NSW • MEDIA KIT 2019 OVERVIEW • 5

CONTENTSExperience NSW ........................................... 7What's New ................................................. 19Famous Flowers .........................................33Aboriginal Culture ...................................... 39Hot Destination: Mudgee ............................45Road Trips ................................................... 51Secret Sydney ............................................. 59Luxury Redefined ....................................... 65Infrastructure ............................................. 75Cruise ..........................................................83Air ................................................................ 89Events ......................................................... 93

6 • DESTINATION NSW • MEDIA KIT 2019 EXPERIENCE NSW • 7Manly Beach

Edged with over 1,000km of Pacific coastline, New South Wales is one of Australia’s most geographically diverse

States, boasting vast outback plains to alpine high country and glorious pockets of rainforest, not to mention one of

the world’s most striking cities, Sydney.

EXPERIENCE NSW

8 • DESTINATION NSW • MEDIA KIT 2019 XXXXXXXXXXXXX • 9

DISCOVER SYDNEY AND NSWThe iconic metropolis of Sydney sits amid extraordinary natural beauty with a sparkling Harbour, ocean pools and national parks, as well as vibrant cultural diversity and fascinating colonial history. From a dip at Bondi Beach, to dining under the sails of the world famous Sydney Opera House or close

encounters with wildlife at Taronga Zoo, Sydney is a global go-to destination. Beyond the Harbourside city is the expansive beauty of New South Wales, where travellers from far and wide traverse the dramatic landscapes, buzzing coastal cities, world heritage wilderness and pristine white sand beaches.


SYDNEY SHORT BREAKSBeyond the urban cool of Sydney discover once-in-a-lifetime adventures, from whale watching to wine tasting, sand surfing to rock climbing and more. These handpicked mini breaks are less than three hours drive from the CBD.

BLUE MOUNTAINS One and a half hours drive*

Just beyond Sydney are the dramatic landscapes of the Blue Mountains, where sightseers soak up iconic views from lofty lookouts, explore cool climate gardens, discover secret bushland waterfalls, and stay in heritage accommodation nestled against mountain-backed bushland. Home to the famous Three Sisters rock formation and the steepest incline railway in the world, the Blue Mountains has long been a drawcard for adventurers, with bushwalking, rock climbing and a cooler climate with altitudes of up to 1,000 metres.

EXPERIENCE NSW • 9

THE HUNTER VALLEY Two and a half hours drive

Australia’s oldest wine growing region is just a couple of hours drive from Sydney. The Hunter Valley is renowned for its semillon and shiraz varietals, acclaimed wineries and restaurants, luxury resorts nestled amongst vineyards, world class spas and championship golf courses. Wander through the wine-tasting hotspot of Pokolbin, explore the majestic Hunter Valley gardens, picnic amongst the vines on fresh local produce and don’t miss spying the lush Hunter from above in a hot air balloon.

*distances are approximate


LORD HOWE ISLANDTwo hours flight

Immerse yourself in the jaw-dropping beauty of this World Heritage paradise just two hours’ flight from Sydney. The island measures less than 11km end to end and barely 3km across, and only 400 visitors are allowed at any one time. Lord Howe Island's famous twin peaks, breathtaking views and natural forest make it ideal for walkers and

hikers. Tropical and cooler waters collide in the ocean around Lord Howe, resulting in the world’s southernmost reef, rare corals, green and hawksbill turtles and 500 species of fish – perfect for scuba diving and snorkelling. Stay in a luxury lodge, enliven your senses with a spa treatment and soak up the tropical ambience.

PORT STEPHENS Two and a half hours drive

Port Stephens has 26 golden beaches, a bay more than twice the size of Sydney Harbour and many beautiful inlets. Outside the shelter of the bay you’ll find the rolling surf of stunning One Mile Beach, and further South, Australia’s largest coastal dune system where you can explore ancient indigenous sites on a quad bike cultural tour across Stockton Dunes. Port Stephens is home to around 150 bottlenose dolphins with plenty of boat tours departing from Nelson Bay. As the sun sets, dine on freshly caught seafood alfresco at Nelson Bay or Tea Gardens.

CENTRAL COAST One and a half hours drive

Just over an hour North of Sydney, the Central Coast is a diverse region known for its pristine beaches, verdant countryside, winding waterways and laid back lifestyle. There’s a new beach to discover every day and some of the State’s best surfing, snorkelling and diving, as well as coastal walking tracks, mountain bike trails and wildlife encounters. Paddle a kayak in search of the elusive platypus in Wyong, drop six storeys on the world’s longest rollercoaster zip line and ride a horse through the enchanting Glenworth Valley.

SOUTHERN HIGHLANDS Two hours drive

You'll find plenty of ways to de-stress with spa treatments, golf, bushwalking or canoeing down the peaceful river. Known for its heritage villages and old world charm, fresh local produce is on offer throughout the area at country accommodation in Berrima, Mittagong, Moss Vale and Kangaroo Valley. Enjoy genuine country hospitality in cosy B&B accommodation or a grand country manor. You'll find plenty of ways to de-stress with a soothing spa treatment, playing golf, going bushwalking or canoeing down a peaceful river.



COUNTRY NSWGet a taste of authentic Aussie charm in Country NSW. Eat and drink your way around the wineries of Orange and Mudgee, marvel at the heavens in the Warrumbungle Dark Sky Park, join a lion safari at Taronga Western Plains Zoo or take a lazy road trip through historic towns and working farmland. There’s an ever-changing landscape that’s made for

outdoor adventures, from bushwalking and mountain biking to horse riding, fishing, rock climbing and more. Travel in Autumn for rich colourful foliage or Spring for fields of pastel blossoms. You’ll find warm country hospitality and welcoming locals everywhere you go, making for a truly unforgettable stay.

EXPERIENCE NEW SOUTH WALES • 13

OUTBACK NSWRich red earth meets endless blue skies in the NSW Outback, a place that’s unlike anywhere else on earth. Discover ancient Aboriginal sites and rock art that’s been preserved for thousands of years, explore the otherworldly landscapes of the Mungo National Park, search for glittering black opals and soak in artesian bores where two-

million-year-old water comes straight from the ground. Spend some time in the unofficial capital of the Outback, Broken Hill, and walk the streets of historic country towns that are lined with heritage sandstone buildings. The Outback is a place for off-road adventures, camping under the stars and sharing a drink with the locals in a remote pub.



NORTH COASTThe North Coast traces the intricate coastline along New South Wales from the Tweed in the North down to Port Stephens. With artisan shopping, iconic surf breaks, rainforest trails, and secluded rock pools to swim and snorkel in, the North Coast offers an enchanting and diverse holiday experience. Watch the sunrise

at Australia’s most Easterly Point at the Lighthouse in Cape Byron and perhaps catch sight of a whale as they migrate to warmer waters each year from May to November. Follow a food trail through tea, macadamia or banana plantations, eat at hatted restaurants or enjoy fish and chips by the beach.

SOUTH COASTHead South from Sydney and unwind at your own pace on the beautiful South Coast, stretching from Stanwell Park all the way to Eden on the Sapphire Coast. This beautiful region is home to charming towns, deserted beaches, unforgettable experiences, spectacular wilderness, and a thriving food and wine scene. Relax on some of the whitest

sands in the world, spot whales close to shore, see kangaroos in the wild, savour freshly shucked oysters on Australia’s Oyster Coast, and enjoy a range of water sports, cycling and bushwalking. The South Coast is an ideal self-drive destination, with the scenic Grand Pacific Drive winding its way along the coast between Sydney and Melbourne.


RIVERINA MURRAYDiscover the food bowl of NSW, a rich agricultural region on the banks of the mighty Murray River. Take a cruise along the river in a restored century-old paddle-steamer, see koalas in the wild at Narrandera, visit the State’s largest inland city, Wagga Wagga, and walk in the footsteps of bushranger Ned

Kelly in Jerilderie. Visit the region in Spring to follow the bright golden flowers of the Canola Trail. Take some time out for a glass of wine ¬- the Riverina produces one quarter of Australia’s wine and there are more than a dozen wineries in the region, including big names like De Bortolli and McWilliams.

SNOWY MOUNTAINSThe magnificent alpine scenery of the Snowy Mountains — or The Snowies as they’re affectionately known — is characterised by incredible mountain peaks, snow gum woodlands and rolling plains dotted with ancient boulders, with much of the Snowy Mountains region incorporated into Kosciuszko National Park. Australia’s high country is one of few places in Australia

that showcases four distinct seasons, with snow-covered slopes in Winter and alpine lakes edged with fields of wildflowers in Summer. It’s home to Australia’s highest peak Mount Kosciuszko and attracts adventurers all year round, with hiking, mountain biking, fly fishing for trout in the warmer months, and skiing, snowboarding and powder play in Winter.

16 • DESTINATION NSW • MEDIA KIT 2019 EXPERIENCE NSW • 17

18 • DESTINATION NSW • MEDIA KIT 2019 WHAT’S NEW • 19

CABN Kangaroo Valley

Credit: Murray Fredricks

The latest hotel openings, restaurant launches, brand new bars and exciting experiences

around Sydney and New South Wales.

WHAT'S NEW


ACCOMMODATIONSYDNEYDarling Harbour is set to be the city’s new hotel hub. The high rise Sofitel Darling Harbour led the way and will soon be joined by Vibe Darling Harbour in 2019 and the five-star W Sydney in the striking Ribbon building in 2019 or 2020.

A 12-storey hotel will rise above Wynyard Station in late 2019. The luxurious-yet-affordable Little National Hotel will have 230 rooms, a gym, library, and rooftop bar and restaurant.

New hotels for Western Sydney are in the pipeline for 2020, with Four Points by Sheraton Parramatta and QT Parramatta both opening.

In Pyrmont, the glitzy new six-star Ritz-Carlton is set to open above The Star sometime in the early 2020s. The $500 million project will mark the return of the brand to Sydney after more than a decade and the property will be a mix of hotel rooms and elite private residences sharing a Sky Lobby, restaurant, pools, gyms and wellness centre.

The huge Central Park development in Chippendale now has its own hotel, the new

Four Points by Sheraton Sydney with almost 300 rooms and suites, an al fresco bar, restaurant and event spaces.

If you’re looking for Sydney’s most interesting new hotels, then Surry Hills is where you’ll want to hang your hat. Paramount House Hotel and Little Albion are some of Sydney’s coolest places to stay, making guests feel like they really live in the city. Plans are underway to convert Tyne House in Surry Hills into a luxury 285-room hotel to open in 2020.

In the heart of the Sydney CBD, the new SKYE Suites are sleek, warm and inviting. The 73 suites are larger than a typical hotel room and provide guests a sophisticated environment with Delonghi appliances, Vittoria coffee machines, a mattress menu, mini bar, laundry facilities and Kevin Murphy toiletries.

Across the bridge, TFE Hotels has opened the sleek new Vibe Hotel North Sydney in the heart of the bustling North Sydney business precinct. It features a rooftop pool with views over the city and a dedicated ‘eat street’ of dining options.

WHAT’S NEW • 21

Clockwise from opposite page:

SKYE Suites Sydney;

The Ribbon Project (render), credit: Marriott International;

Four Points by Sheraton


REGIONAL NSWOn the Mid North Coast, Bannisters Port Stephens has opened its doors. The State’s second Bannisters property has 80 coastal-luxe rooms, four suites and a breathtaking penthouse, as well as an infinity pool overlooking the bay and a new seafood restaurant from celebrity chef Rick Stein.

Spicers Retreats has opened a second Hunter Valley property, Spicers Guesthouse, in November. The group spent $20 million on a two-year renovation of the former Peppers Guest House in Pokolbin, creating a 49-room retreat with extensive wedding and event facilities.

Albury is set to get its first five-star boutique hotel, with the luxurious CIRCA 1928 currently under construction. Set inside a restored Art Deco bank built in 1928, the hotel will also have a day spa, tea lounge and shopping. Room rates will be around $500-700 per night.

Just 10 minutes outside of Broken Hill, the historic Mt Gipps Hotel, which began serving thirsty travellers in 1890, has been reborn as the Broken Hill Outback Resort. Due for completion in 2019, the complex will include 24 king spa cabins, 40 caravan and camping sites, swimming pool, playground, bistro, fine dining restaurant and bush walking trails.

Near the small town of Braidwood, Mona Farm is a 124-acre property with sprawling gardens, wisteria-lined arbours and historic buildings restored lovingly into luxurious havens. There’s also a restored wool shed and pretty chapel for events and weddings.

Bangalay Villas are 16 new luxury villas on the South Coast near Seven Mile Beach. With a pared-back, beachy style, the one- or two-bedroom villas have sweeping views over the Shoalhaven Heads golf course to the mountain range.

Faraway Domes in the New England town of Warialda is the latest pop-up retreat offering overnight stays in a clear sphere. The hi-tech domes in peaceful bushland have bespoke rustic furniture including a four-poster king bed and outdoor bath.

The Cove is a brand new collection of self-contained cottages in Jervis Bay dotted amongst beachfront bushland surrounded by Booderee National Park. For lovebirds, the entire property can be booked out for an exclusive destination wedding, accommodating 100 guests.

Stay on a working horse farm in refurbished shipping containers at Belisi Luxury Farm Stay in Wagga Wagga. The two-bedroom tiny homes have plush beds, stone bath and SMEG appliances, and sit high on the hill overlooking the paddocks.

Go off the grid in the Kangaroo Valley in CABN, a tiny eco-friendly retreat hidden in rugged bushland. The custom-built cabin sleeps up to five, has a bathroom and full kitchen, and plenty of glass to let the outside in.

Opposite page: Faraway Domes, Warialda Below: CABN Kangaroo Valley, credit: Murray Fredricks

WHAT’S NEW • 23


Mayfield Garden in Oberon, the southern hemisphere’s largest privately-owned cool climate garden, has launched a seasonal glamping experience. Glamping in The Garden by Simple Pleasures Camping Co. gives exclusive night-time access to the gardens, with guests sleeping in stylish belle tents with Hugo Sleep queen mattresses and luxury linen.

Visitors can now stay in three beautifully restored lighthouse keepers’ cottages at Seal Rocks on the NSW Mid North Coast. The Sugarloaf Lighthouse complex dates back to 1875 and the two- and three-bedroom cottages have sweeping views over the Pacific Ocean.

Capella Lodge on Lord Howe Island, a member of Luxury Lodges of Australia, completed a $4 million refurbishment in late 2018. All nine suites have been updated, with the premium Makambo Loft suite now scoring a private plunge pool and the Catalina Suite upgraded with a loft,

expanded deck and private hot tub. The Capella Spa has been reimagined as a loft to give views out over the ocean.

InterContinental Hotels Group has announced that it will refresh and rebrand its heritage property in the Hunter Valley as voco™ Kirkton Park Hunter Valley. The fourth voco™ branded property in Australia, it will offer luxurious design, paddock-to-plate dining and exceptional service.

NRMA Parks and Resorts has recently acquired two new properties in NSW: NRMA Stockton Beach Holiday Park in the Newcastle region and NRMA Yarrawonga Mulwala Holiday Park in the Murray River region. The new parks are part of the NRMA’s focus on expanding regional tourism and offering enjoyable, affordable holidays.

Above: Kirkton Park, Hunter Valley Opposite above: Capella Lodge, Lord Howe Island Opposite below: Glamping in the Garden, Oberon

WHAT’S NEW • 25


FOOD & WINESYDNEYThe final touches will be put on the new Darling Square neighbourhood, on the site of the old Entertainment Centre. The Steam Mill Lane dining precinct was the first to be completed and in 2019 it will be joined by Little Hay Street, a strip of al fresco cafes and shops that links Darling Harbour and Chinatown. The six-storey timber-wrapped Darling Exchange will also open in 2019 with a library, meeting and events space aimed at tech and start ups, market food hall and a second outpost of famed Chinese restaurant Golden Century on the roof.

The $32 million renovation of the historic Campbell’s Stores buildings along The Rocks waterfront will be completed by early 2019. It will be home to a number of restaurants from high-profile operators, including the team behind the new Pacific Club Bondi Beach, chef Nobuyuki Ura from Sushi-e and the Lotus Group.

Surry Hills is now home to Sydney’s first ever craft rum distillery, Brix. It’s currently producing three core rums (white, gold and spiced) with plans to create more small-batch varieties. The modern industrial space also has more than 150 rums from around the world on the shelf.

In Sydney, the best place to drink is on a rooftop with new bars opening across the city. Try Old Mate’s Place in the CBD, Slims Rooftop in East Sydney, El Camino Cantina in Manly, Imperial UP in Erskineville, Nick & Nora’s in Parramatta, The Quarryman’s Hotel in Pyrmont or Ess at The Governor in Macquarie Park.

Experience a piece of living history at Mister Percy, a new wine and pinchos (sort of like tapas) bar inside a 19th century warehouse at the Ovolo 1888 hotel in Pyrmont. It’s named after Percy Ewart, a former wool classer whose name was etched on the sandstone wall.

SYDNEY’S HOTTEST OPENINGS

Don’t Tell Aunty, Surry HillsRon’s Upstairs, RedfernBistecca, CBDPoly, Surry HillsBert’s, NewportPaperbark, WaterlooBella Brutta, NewtownLankan Filling Station, DarlinghurstA1 Canteen, ChippendaleThe Botanica, Vaucluse

Above and opposite below: Mister Percy, Pyrmont

The drinks and dining experiences on offer at Sydney Opera House have been reimagined, with the appointment of Trippas White Group to manage the theatre bars, The Lounge and new function centre. Celebrity chef Karen Martini has been named Ambassador Chef for the house venues and menus will draw on her French-Tunisian and Italian heritage, and focus on Australian produce.

WHAT’S NEW • 27


REGIONAL NSWThe team behind the Three Blue Ducks paddock-to-plate restaurant group have taken things in a new direction, opening a bar and late night eatery in Byron Bay. Locura (which means ‘madness’ in Spanish) has a Mexican and South American vibe with small plates and killer cocktails.

Brokenwood Wines in the Hunter Valley launched a huge new cellar door complex in December 2018 complete with personal wine tasting pods (rather than a large central bar), entertainment terrace for live music and a restaurant.

The recently renovated Tathra Hotel on the Sapphire Coast is now home to the Humpback Brewery to create their own brews that change with the seasons from refreshing lagers and flavourful India pale ales to dark ales and more.

For authentic Asian street food in the Blue Mountains, visit the newly opened Miss

Lilian Teahouse at Lilianfels Resort and Spa in Katoomba. Colourful birdcages are suspended from the ceiling and bowls of Asian comfort food are crafted from local produce.

A new state-of-the-art cellar door has opened at Shaw Wines in Murrumbateman. Overlooking the rolling vineyards, the striking modern space has a private tasting room and a lounge area where wine lovers can enjoy a tasting with a cheese plate.

Taste the flavour of native botanicals from the Blue Mountains with 1832 Wolgan Gin, a new artisan spirit produced exclusively for Emirates One&Only Wolgan Valley resort, a member of Luxury Lodges of Australia. The gin was created with Mikey Enright of Sydney gin bar The Barber Shop and contains handpicked native plants, seeds and flowers, and pristine water from Carne Creek which flows through the nature reserve surrounding the resort.

Clockwise from top: Tathra Hotel,

Miss Lilian Teahouse, Shaw Wines

EXPERIENCESThe world-class Sydney Zoo is set to open in Western Sydney. There will be more than 30 exhibits of native and exotic animals, and clever design elements will bring visitors closer to animals than ever before as they walk along elevated boardwalks and through a series of immersive landscapes.

Hikers should plan a trip to the South Coast in 2019 with the completion of a $3.9 million upgrade to the Great Southern Nature Walk in the Royal National Park. Work is also continuing on the Royal Coast Track, which is set to be finished in 2020.

An epic 80km walking track will soon link two of Sydney’s most iconic beaches. The Bondi to Manly walk will wind around the harbour foreshore, across the Sydney Harbour Bridge and through lush national park.

Broken Bay Pearls on the Central Coast is the only Akoya pearl farm in New South Wales and is now offering fascinating Pearl Farm Tours where visitors immerse themselves in the pearl cultivating business, head out to see the longlines on water and learn pearl culturing, harvesting and grading. A Shellar Door will also be opening for land-based experiences and the sale of pearls from the farm.

Forage for and pick your own sweet strawberries at Bidgee Strawberries and Cream, a new family-owned and operated agri-tourism venture in Wagga Wagga. The Cashen family’s 14.1 hectare property is home to 84,000 individual strawberry plants and visitors can take part in tours and then gather their own.

This page: Broken Bay Pearls, credit: Central Coast Drones

WHAT’S NEW • 29


Lets Go Surfing has achieved Ecotourism Certification through Ecotourism Australia for its ongoing commitment to preserving the environment. LGS currently operates surf and stand up paddleboard schools at iconic beaches across New South Wales, including Bondi and Byron Bay.

Toast the sunset on the tranquil waters around Port Stephens with the newly launched Sundowner Cruise from Moonshadow – TQC Cruises. Departing from Nelson Bay, the two-hour cruise includes a fully-licensed bar and drinks can be enjoyed on the large outdoor deck.

Two exciting new exhibits opened at Taronga Western Plains Zoo Dubbo in 2018 – Lion Pride Lands and Wild Herds. Lion Pride Lands replicates an African Masaai village with eight majestic lions while Wild Herds is based on a Mongolian village and is home to takhi (or Prezwalski’s horse) and fallow deer.

Experience the Great Barrier Reef in the heart of the city with the new interactive Day and Night on the Reef experience at SEA LIFE Sydney Aquarium. It’s the world’s largest Great Barrier Reef display and features illuminated jellyfish, a bioluminescent beach, coral spawning and sea turtles laying eggs.

The Australian Museum in Sydney is set to undergo a $50 million refurbishment to expand its touring exhibition halls in preparation for hosting major international exhibitions. The first will be an exclusive six-month run of Tutankhamun: Treasures of the Golden Pharaoh in 2021. The refurb will also include new education facilities, museum shop, café and other amenities.

Culture Scouts will be expanding its portfolio of curated walking tours to include Bondi and Paddington in 2019. The tours show visitors these suburbs from a local’s perspective with food and coffee tasting, boutique shopping and hidden historic details.

Jenolan Caves, which have been welcoming tourists since the late 1800s, is currently undergoing an $8.5 million upgrade. Works will include a new visitor centre, walking trails and a viewing platform beside Blue Lake. A new $1.9 million café opened in mid-2018 and management is investigating plans to renovate the historic Caves House hotel.

Above: Australian Museum, Sydney Below: Jenolan Caves Opposite above: Lets Go Surfing, Byron Bay Opposite below: Taronga Western Plains Zoo Dubbo

WHAT’S NEW • 31

32 • DESTINATION NSW • MEDIA KIT 2019 FAMOUS FLOWERS • 33Mayfield Garden, Oberon

Spring is a magical time in New South Wales, heralding warm clear days and beautiful blooms from September to November.

Discover lilac jacarandas, golden canola fields, blush cherry blossoms and brilliantly hued tulips from country to coast.

FAMOUS FLOWERS


PURPLE HAZELAVENDER BAYPack a picnic and head to Kirribilli, Lavender Bay, Greenwich, Waverton, Hunters Hill, Woolwich, Longueville or Wollstonecraft for a long lunch under the trees. In the heart of Lavender Bay is heritage-listed Wendy Whiteley’s Garden, which has spectacular views to the Sydney Harbour Bridge and the Harbour foreshore dotted with jacarandas.

UNDER THE ARCHESOn the North Shore there’s a little piece of magic by the name of McDougall Street. Come Spring, tourists and locals alike flock to the fairytale avenue in Kirribilli, where the splendid arch of jacaranda trees creates a lavender-hued dome, perfect for Spring selfies. Just remember to be road safety aware at all times and mindful of residents.

SYDNEY HARBOURTake a do-it-yourself jacaranda walking tour through the city starting at the Royal Botanic Garden Sydney, passing through Circular Quay and The Rocks. View the stunning trees set against the backdrop of the iconic Sydney

Harbour Bridge, Sydney Opera House, Sydney Harbour and the historic cobblestone streets of the oldest neighbourhood in Sydney.

GRAFTON— THE JACARANDA CAPITALThe historic town of Grafton alongside the Clarence River on NSW’s North Coast is known as the Jacaranda Capital. Grafton is home to more than 2,000 Jacaranda trees and the annual Grafton Jacaranda Festival in Spring is the longest running flower festival in Australia. Festival highlights include coronation of a Jacaranda Queen, a street parade with themed floats, markets, live performances and fireworks.

THE INTERSECTION, PADDINGTONFor luxury shopping with your lavender hues, head to Oxford Street, Glenmore Road and Five Ways in Paddington. Don’t miss The Intersection, Paddington, the tree-lined point where Glenmore Road meets Oxford Street. The chic enclave is home to high-end Australian designer boutiques and is opposite the jacarandas on Victoria Barracks Lawn.

FAMOUS FLOWERS • 35


SPRING BLOOMS ACROSS THE STATECHERRY BLOSSOM FESTIVAL, AUBURNSydney is full of secret gardens and the Auburn Botanic Gardens in Western Sydney is not to be missed during Spring. That’s when the gardens are in full bloom — an Insta-queen’s dream. From 17-26 August, you can wander underneath the canopy of pink during the Cherry Blossom Festival and there are eye-catching decorative bridges and a traditional tea house too.

CANOLA TRAIL, THE RIVERINAThe Canola Trail is a triangle-shaped tourist loop between Temora, Coolamon and Junee, just north of Wagga Wagga in The Riverina region. The trail takes in the spectacular sight of golden fields of flowering canola crop, which contrast against the bright blue sky and red soil. As visitors travel the trail between charming towns, cellar doors and farm-to-table eateries, they gain fascinating insight into the region’s agricultural production—canola yields the largest oilseed crop in Australia—and discover the rich history and colourful characters of The Riverina too.

MAYFIELD GARDEN, OBERONAerial shots of the stunning Mayfield Garden are Instagram gold, with the 160-acre cool climate garden boasting a hedge maze, obelisk pond and water garden with floating lilies. You can easily spend a day in the magnificent grounds discovering Spring-flowering bulbs, blossom fields and avenues of trees. During the Spring festival glamp in a luxurious belle tent and dine at the on-site paddock-to-plate café serving tasty meals melding ingredients handpicked from Mayfield.

TULIP TIME, BOWRALThe famed Tulip Time Festival in the Southern Highlands has come a long way since 1961, when it began with just 500 tulips. Corbett Gardens, in the town of Bowral, is the centrepiece of the Festival, named after passionate gardener and Bowral resident Ada Corbett who convinced council to create a garden on an empty block in town, then formed the Bowral Public Gardens Committee in 1912. Fast forward to 2018 and Corbett Gardens was mass-planted with over 75,000 tulip bulbs as well as 15,000 flowering annuals for Tulip Time. Locals and visitors from all over the world descend on Bowral to marvel at the bright pockets of glossy tulips.

Clockwise from top: Cherry Blossom Festival, Mayfield Garden, Tulip Time

FAMOUS FLOWERS • 37

38 • DESTINATION NSW • MEDIA KIT 2019 ABORIGINAL CULTURE • 39Ngaran Ngaran Culture Awareness

From tasting bush tucker to watching contemporary indigenous dance, New South Wales is a vibrant hub of Aboriginal tourism

in Australia. In fact, over the last five years Destination NSW has grown export-ready Aboriginal tourism experiences in NSW by

340 per cent, from five products in 2013 to 22 in 2018.

ABORIGINAL CULTURE

KEY EXPERIENCES ACROSS NSWFIRST LESSON CULTURAL TOURSGain a better understanding of local Wiradjuri Culture with First Lesson Cultural Tours in the Central West of NSW. Follow in the footsteps of Aboriginal ancestors and discover significant sites such as the scarred canoe tree, axe grinding site and bush medicine plants.

BOURKE INDIGENOUS TOURSAt Bourke in the northwest of NSW, Bourke Indigenous Tours take you along the Darling River for a one and a half hour walk and talk, discovering the Bourke Wharf, the local Aboriginal Art Gallery, a local indigenous radio station and finishing at Back O’ Bourke Exhibition Centre.

BUNDYI CULTURAL TOURSProud Wiradjuri man Mark Saddler shares his extensive knowledge of the oldest culture in the world in The Riverina near Wagga Wagga with Bundyi Cultural Tours. Guests connect with the ancient land and learn about plants, animals, tool making, language and bush tucker in tours such as the Aboriginal Walkabout Tour or Taste of Wiradjuri Tour.

NGARAN NGARAN CULTURE AWARENESS Ngaran Ngaran Culture Awareness is an Aboriginal-owned and operated tour company on the NSW South Coast. Lead guide Dwayne ‘Naja’ Bannon-Harrison—with over 17 years’ experience—takes you on the 40-hour Gulaga Creation Tour, to experience sacred walking, local Dreaming stories and traditional ceremonies.

ABORIGINAL CULTURE • 4140 • DESTINATION NSW • MEDIA KIT 2019

SAND DUNE ADVENTURESIn Port Stephens, gain exclusive access to Aboriginal land with Sand Dune Adventures. The quad bike experience takes in the magnificent Worimi Sand Dunes on Stockton Beach, riding bush to beach with expert Aboriginal guides who provide insight into Aboriginal culture and heritage.

WUPA@WANARUAH ART TRAILHop on the Indigenous art trail in the Hunter Valley with the Wupa@Wanaruah Art Trail, which exhibits Aboriginal artworks across various venues for 10 weeks in the beautiful wine region. Wupa means ‘to make’ or ‘to paint’ and the trail showcases both established and emerging Aboriginal artists.

UNKYA CULTURAL ECO TOURS These tours on the NSW North Coast showcase the culture and heritage of the Gaagal Wanggaan National Park. The Gaagal Wanggaan Eco Tour is a two and a half hour walk through pristine bush, while the Gurruuja Juun (Whale Tail) Tour gains spectacular beach views from Scotts Head.

WAJAANA YAAM ADVENTURE TOURSPaddle with purpose in Coffs Harbour with Wajaana Yaam. The stand up paddle board tours in traditional Gumbaynggirr country give a portion of profits to after-school learning programs. The expert Aboriginal guides take you to marine parks in Coffs Creek, Red Rock and Corindi Old Camp for an authentic experience.

Below: Bourke Indigenous Tours, Bourke Opposite page: Sand Dune Adventures, Port Stephens


KEY EXPERIENCES IN SYDNEYABORIGINAL HERITAGE TOURSHeld in Sydney’s spectacular Royal Botanic Garden and led by an Aboriginal guide, the tour introduces visitors to some of the bush foods that were part of the diet for the Gadigal people, the original inhabitants of the area.

DREAMTIME SOUTHERN XLocal character and Aboriginal Elder Margret Campbell developed the Dreamtime Southern X, The Rocks Dreaming Aboriginal Heritage Tour to give guests a fascinating history of the Gadigal people’s land and water use within Sydney Harbour. On the 90-minute journey Margret artfully weaves the Aboriginal people’s spiritual saltwater heritage into the modern context of the Harbourside city that exists today.

ART IN THE CITYSydney offers many opportunities to see contemporary and traditional Aboriginal art and artefacts. The Museum of Contemporary Art has a significant collection of Indigenous art, including pieces from Arnhem Land from the 1950s. At the Art Gallery of NSW, Yiribana Gallery is one of Australia’s largest spaces dedicated to indigenous art. With words, images and artefacts, the Australian Museum explores the diversity of Aboriginal Australia, tracing the impact of European society.

BLAK MARKETSThe renowned Blak Markets of Sydney are a vibrant marketplace with an Aboriginal focus held eight times throughout the year in various community hubs around Sydney with market stalls, cultural presentations, art workshops, indigenous entertainment and heritage tours.

BANGARRA DANCE THEATREBangarra—the Wiradjuri word meaning ‘to make fire’—is Australia’s award-winning and most innovative Aboriginal dance company with an Aboriginal and Torres Strait Islander cast of writers, directors and performers. Dance is a traditional medium for expression for many Aboriginal people and the powerful performances dig deep into Aboriginal culture and explore contemporary social themes.

For more information, download The NSW Aboriginal Tourism Toolkit at: destinationnsw.com.au

Opposite above: Blak Markets, Sydney Opposite below: Dreamtime Southern X, Sydney

ABORIGINAL CULTURE • 43

HOT DESTINATION: MUDGEE • 4544 • DESTINATION NSW • MEDIA KIT 2019 Burnbrae Wines, Mudgee

A charming and historic country town surrounded by boutique wineries, rolling farmland and untouched wilderness, Mudgee should be on every traveller’s radar in 2019.

HOT DESTINATION: MUDGEE

46 • DESTINATION NSW • MEDIA KIT 2019 XXXXXXXXXXXXX • 47

EATThe Mudgee region is famous for its fresh produce, with cherries, figs, olives, stone fruit, lemons, free-range pork, honey and more grown year round. Follow the Farm Gate Trail to visit the producers or pick up some goodies at the farmers market, held on the third Saturday of the month.

Set on the edge of a dam in the grounds of the Robert Stein winery, Pipeclay Pumphouse specialises in paddock-to-plate dining that uses simple techniques to highlight the ingredients. The majority of produce is sourced locally and much of it is from the on-site farm, including Angus beef, Dorper lamb and free-range Berkshire pork.

Hidden away down an alley in the centre of Mudgee, Alby & Esthers is a café during the week and a chic wine bar on the weekends. The menu focuses on local ingredients and the wines are all drawn from surrounding vineyards.

You’ll find some of the best yum cha in Australia at the tiny 29 Nine 99 restaurant in

Rylstone, about 45 minutes outside of Mudgee. Owner Na Lan is an artist from Xian in China who began making food for friends before opening a restaurant. There are more than 30 dumplings, steamed buns and desserts to try, as well as a gallery and shop. It’s so popular, you’ll need to book in advance on weekends.

DRINKThe Mudgee region is the third-largest producer of wine grapes in NSW and there are more than 35 cellar doors around Mudgee. Red wine varietals dominate, with shiraz, cabernet sauvignon and merlot the most popular. Chardonnay is the most popular white wine, with semillon, sauvignon blanc, verdelho and traminer also produced.

Logan Wines has a striking, modern glass tasting room that looks out over the vineyards. Settle in by the window with a glass of Ridge of Tears shiraz and a tasting plate of local cheeses. At Lowe Wines, tastings take place on the lawn under the shade of wisteria

trees and owner and winemaker David Lowe will often come out to join you for a drink. The vineyard and winery are fully organic, and specialise in small-batch winemaking.

Other top wineries include First Ridge (with a cellar door made entirely of repurposed shipping containers), Moothi Estate, Huntington Estate, Bunamagoo Estate Wines and the tiny Short Sheep Micro-Winery, which produces just 1,500 cases a year.

If you prefer beer, sample some of the brews on offer at the Mudgee Brewing Company inside a 100-year-old red brick wool store in the centre of town.

HOT DESTINATION: MUDGEE • 4746 • DESTINATION NSW • MEDIA KIT 2019

Above: Pipeclay Pumphouse, Mudgee Below: 29 Nine 99, Rylstone Opposite: Lowe Wines, Mudgee

PLAYThe Mudgee region is also a place for outdoor adventures. The ancient Wollemi National Park is just over an hour southwest of the town and is home to Dunns Swamp (or Ganguddy), a tranquil waterway surrounded by green bushland and sandstone rock formations. It’s a popular spot for camping, fishing, canoeing and swimming, and is surrounded by a network of walking trails. Keep an eye out for long-necked turtles and elusive platypus.

To the north, in the Goulburn River National Park, is The Drip walking track. The walk takes over one hour return and brings visitors to The Drip Gorge where a 35 metre sandstone

wall drips clear springwater into shady pools below. The area is always lush and cool, even in the middle of summer, with native apple gums, tree violets, orchids and moss.

SHOPThe pretty streets of Mudgee are dotted with one-off boutiques selling handpicked homewares, clothing, jewellery, accessories and toys. The tourism board has recently launched the Shop Like A Local Trail that provides visitors with an easy-to-use map that takes them around the best stores. Close to a dozen shops make the list, including Whatever Mudgee, Edited & Co, Cherry Red and Cedar Cicada.

HOT DESTINATION: MUDGEE • 4948 • DESTINATION NSW • MEDIA KIT 2019

STAY Built within the 1862 Mechanics Institute, the Perry Street Hotel has 13 self-contained suites with kitchenettes and king sized beds. The décor is inspired by the architecture of Berlin and guests can wrap up in the custom-designed kimono-style bathrobes.

A couple of blocks away is The Parkview Hotel, set inside another historic building dating back to around 1870. The seven suites have period features like restored fireplaces and intricate chandeliers, and a large open verandah is available for all guests to use.

Deep in Mudgee wine country, Sierra Escape is a breathtaking property with three five-star tents to escape from the world for a while. The glamping huts are luxurious and spacious with wooden floors, king or queen beds and deep freestanding outdoor bathtubs overlooking the property.

This page: Sierra Escape, Mudgee Opposite above: Whatever Mudgee Lifestyle + Home Opposite below: Mudgee Wine + Food Festival

DON'T MISS

Mudgee Wine + Food Festival, 13-29 September 2019

A huge celebration of the fresh produce, dining and wine of the Mudgee region.

Events include long lunches, tastings, masterclasses, tours, music and the Flavours of Mudgee street fair on the closing weekend.

50 • DESTINATION NSW • MEDIA KIT 2019 XXXXXXXXXXXXX • 5150 • DESTINATION NSW • MEDIA KIT 2019 ROAD TRIPS • 51Canola fields, Sebastopol

Blaze a trail from country to coast with Destination NSW’s new online road trip planning tool and explore Regional

NSW at your own pace.

ROAD TRIPS

ROAD TRIPS • 5352 • DESTINATION NSW • MEDIA KIT 2019

NATURAL WONDERSTHE GREATER BLUE MOUNTAINS DRIVEWhere: Sydney > Blue Mountains > Greater Blue Mountains

You’ve got: 2 days

Best for: Romantic getaway

DAY 1 Sydney > Blue Mountains

The drive from Sydney to Katoomba, in the heart of the Blue Mountains, takes about 90 minutes via the M4 Motorway. The Great Western Highway climbs beyond Penrith into the mountains past towns including Springwood, Faulconbridge, Wentworth Falls and Leura. Katoomba has elegant dining options and plenty of places to stay – use it as a base to explore Leura, Blackheath, Mount Victoria and the Megalong Valley.

DAY 2 Blue Mountains > Greater Blue Mountains

From the Blue Mountains, there are 18 trips to choose from that branch off the main route, covering national parks, vineyards and historic towns from the Upper Hunter, Mudgee, Goulburn, the Southern Highlands and the Hawkesbury.

BEACHES & SURFGRAND PACIFIC DRIVEWhere: Royal National Park > Kiama > Shoalhaven Area


Best for: Coastal cruising

DAY 1 Royal National Park > Kiama

The Grand Pacific Drive heads south from the Royal National Park, the second oldest National Park in the world, only 36km from Sydney. From here the 140km trip winds past surf beaches, through rainforest and seaside towns. Take the spectacular Sea Cliff Bridge, which extends over the ocean as it hugs the coast on your way to Austinmer.

DAY 2 Kiama > Shoalhaven

Just south of Kiama is Gerroa, a sweet seaside escape at the northern end of Seven Mile Beach. Further afield, in the Shoalhaven region, Jervis Bay is 79km from Kiama and boasts white sand beaches, sapphire seas and resident dolphins.

ROAD TRIP PLANNERDestination NSW brings the adventure of a road trip to life in the digital world with an exciting new online content tool.

The new DNSW road trip and itinerary planner is powered by digital campaign tool Alpaca Travel, which lets visitors explore NSW’s great touring routes with step-by-step directions, as well as options to book accommodation, track their GPS details and share their itinerary with family and friends.

The highly visual itineraries are curated into four appealing themes of Heritage and Culture, Food and Wine, Beaches and Surf, and Natural Wonders, bringing all these experiences to life digitally, and giving visitors the confidence and tools to explore regional New South Wales even further.

Located on the NSW Road Trip pages on visitnsw.com, here is a sample of four regional road trips through NSW, from country to coast.


HERITAGE & CULTURETHE LONG PADDOCKWhere: Moama > Deniliquin > Hay > Ivanhoe > Wilcannia


Best for: History buffs

DAY 1 Moama > Deniliquin

The Long Paddock route follows the historic Cobb stock route, from the mighty Murray River to iconic Outback towns. Starting in Australia’s paddle-steamer capital, the twin towns of Echuca-Moama are rich in riverboat heritage, food and wine, and towering river red gums. The journey from Moama to Deniliquin features intriguing heritage and natural attractions. Begin by exploring history at Port of Echuca Discovery Centre or taking a ride on a paddle-steamer.

DAY 2 Deniliquin > Hay

Heading north on Cobb Highway, cross the Billabong Creek at Wanganella 42km north of Deniliquin. Flowing for about 320km before entering the Edward River at Moulemein, this is the longest creek in the world and paradise for Murray cod.

The historic Royal Mail Hotel in Booroorban is a great place to stop for refreshments – it was an original staging post on the Cobb & Co stagecoach route. Keep going to historic Hay, 51km north of Booroorban, nestled on the banks of the beautiful Murrumbidgee River.

DAY 3 Hay > Ivanhoe

Booligal is 38km north of Hay. Stop on the Cobb Highway to see the remains of the famous One Tree Hotel. Continue north past sprawling paddocks and station homesteads to Booligal and stop for a fabulous pub lunch at Duke of Edinburgh Hotel. 133km north of Booligal is Ivanhoe – don’t miss The Long Paddock mural ‘The Pioneers’, a fantastic work by Wayne Strickland that tells the story of the Ivanhoe area, then finish off the day with dinner at the Ivanhoe Hotel.

DAY 4 Ivanhoe > Wilcannia

Wilcannia was once a thriving port for cargoes of wool shipped along the Darling River by steamers and is situated 163km from Ivanhoe. The road is unsealed, so before setting out check road conditions with the local Visitor Information Centre, local council, police or motoring authority. Rain may cause closure of these roads. From Wilcannia, you can connect with the Darling River Run or the Great Central to Outback NSW Drive.

Clockwise from opposite above: Country landscape between Ivanhoe and Menindee; Kayaking along the Murray River; Carriage ride through Canowindra


FOOD & WINEFOOD LOVERS' LOOPWhere: Sydney > Hawkesbury > Mudgee > Hunter Valley


Best for: Foodies

DAY 1 Sydney > Hawkesbury

Named after the mighty Hawkesbury River, this region has been the city’s food bowl since the early days of the colony. As a result, there are plenty of established food producers, as well as boutique wineries, distilleries and breweries. You will also find stunning natural scenery, art galleries, innovative farm-to-table restaurants and outdoor river activities such as kayaking and fishing.

DAY 2 Hawkesbury > Mudgee

Find the perfect pairing of produce and wine as you meander along the delicious food trail of the Mudgee region. With local wine and paddock-to-plate dining a speciality, Mudgee is a food lover's paradise. Home to many artisan producers, it boasts fabulous food year round and with so many boutique wineries to explore, it’s fast becoming a premier wine region.

DAY 3 Mudgee > Rylstone > Denman

One of the oldest villages in the Great Dividing Range, Rylstone is a pretty heritage town on the Cudgegong River. In Spring, they showcase their abundant local produce at Street Feast – an annual festival of food and wine. Denman is nestled amongst olive groves and horse studs in the Upper Hunter, and is where you start the Hunter Valley Tasting Trail.

DAY 4 Denman > Pokolbin, The Hunter Valley

Feast and wander in wine tasting hotspot Polkolbin, home to some of the Hunter’s most well-known wine labels. The perfect base to explore the surrounding vineyards, sample hearty reds and interesting whites at various cellar doors and dine on fresh, local produce. Pokolbin has magnificent natural beauty and is one of the most famous of the Hunter Valley’s grape growing areas.

Opposite above: Keith Tulloch Winery in Pokolbin, Hunter Valley Opposite below: High Valley Mudgee Cheese Co

SECRET SYDNEY • 5958 • DESTINATION NSW • MEDIA KIT 2019 Andrew Boy Charlton Pool

Think you know Sydney? Think again. Go beneath the surface of the Harbour City to discover secret swimming spots, underground bars, quirky

galleries and local foodie favourites.

SECRET SYDNEY

SWIM

The floating pontoons in the Murray Rose Pool (formerly Redleaf Pool) are two of Sydney’s most prized Summer perches. This calm harbour pool is a favourite with locals, hidden away beside Double Bay and with a wooden boardwalk running around the edge for overwater strolling.

Running along the edge of The Domain, the Andrew (Boy) Charlton Pool looks out over the wharves of Wooloomooloo and the naval ships at anchor off Garden Island. The saltwater Olympic pool is popular with both serious lap swimmers and those who prefer to laze about on stylish wooden deckchairs.

Bondi and Coogee beaches are practically household names, but just around the corner you’ll find the secluded oasis of Gordons Bay. Climb across the rocky headland to find the perfect place to spread your towel, before cooling off with a dip in the crystal clear water. Divers and snorkellers can follow the Gordons Bay Underwater Nature Trail marked by concrete-filled drums and a chain.

EAT

Sneakers, fried chicken and champagne? At Butter in Surry Hills you can get all three. This hybrid store/restaurant serves up crunchy, juicy fried chicken (either in a shoebox or as a sandwich) with a side of laces (shoestring fries), pickles and donuts for dessert. Pair it with champagne or an alcoholic slushie.

A mixed plate at Enmore’s much-loved Cairo Takeaway will be made up of crumbly green falafel, brightly coloured pickles, smoky roasted lamb, bronzed chunks of cauliflower and more flavourful Arabic delights. Get a table in the small courtyard out the back or perch on a bar stool in front of the counter to watch the chefs in action.

Grab a bowl of ramen or a crunchy banh mi at Rising Sun Workshop in Newtown and you’ll eat with a soundtrack of hammers and welding torches. It’s Sydney’s only communal motorbike workshop and café, and if you sit on the upper mezzanine you can watch the rev heads at work. Profits from the kitchen go back into the enterprise, meaning you can eat a tasty meal and help someone afford to work on their passion at the same time.

SECRET SYDNEY • 6160 • DESTINATION NSW • MEDIA KIT 2019

DRINK

Sydney loves a bar with a view and The Butler in Potts Point has a picture-perfect outlook over the city framed by lush green foliage. It’s famous for its cocktails (especially the espresso martini) and has an Iberian-inspired menu of share plates to choose from.

If you like drinks served in a coconut, garnished with bananas carved into dolphins or set on fire at the bar, then Jacoby’s is the place for you. This Twin Peaks-themed tiki bar in Enmore is unashamedly fun, serving tropical classics and top-notch natural wines in a room designed to feel like 1950s Hawaii. Try The Romero: as the menu says, it’s strong enough to raise the dead.

Walk through a cobblestone courtyard, down the stairs and back 170 years to The Doss House, the newest small bar in The Rocks. There are 150 whiskies on offer as well as tasting platters of native delicacies, like emu prosciutto and kangaroo salami. Ceilings are low and rooms are small, giving the bar a cosy, convivial feeling and making it the kind of place you could happily settle into for the night.

Opposite page: Butter, Surry Hills Below:Jacoby's, Enmore

SHOP

One of Sydney’s great literary institutions, Berkelouw Books has been open on Oxford Street in Paddington for 25 years. A three- storey treasure trove, it stocks thousands of new, secondhand and rare books. There’s also a café and wine bar if you want to linger over that latest page turner.

Every Saturday morning, growers and producers from around Sydney and NSW display their wares at the Carriageworks Market in Eveleigh. It’s a bright, loud, vibrant and delicious spectacle, with everything from

biodynamic lamb and organic seedlings to fresh flowers, gourmet nuts and boutique wines. It’s also the best place to grab a coffee, pastry, dumplings or steaming bowl of pho for breakfast.

Paddington is one of Sydney’s high-end shopping hubs, with Australian designers and one-of-a-kind boutiques lining the leafy streets. Wander along William Street, where the shops are mostly tucked inside renovated terraces, and find something unique to take home.

SECRET SYDNEY • 6362 • DESTINATION NSW • MEDIA KIT 2019

SEE

Discover one of the world’s most significant collections of contemporary Chinese Art at the White Rabbit Gallery in Chippendale. The collection is owned by philanthropist Judith Neilson, who was inspired to curate modern Chinese art after a trip to Beijing and the focus is on post-2000 artworks. There are two new exhibitions every year and the gallery’s Tea House is a destination in itself with a tranquil vibe and menu of handmade dumplings and fine Chinese and Taiwanese tea.

The former headquarters of Paramount Pictures in Surry Hills has been completely

transformed and now houses a boutique hotel, health club, restaurants, bar and co-working space. Fittingly, there’s also a petite cinema in the basement, Golden Age Cinema is beautifully recreated with 1940s-era cinema chairs and an art deco bar next door. It shows everything from new releases to vintage classics, trivia nights and even sing alongs.

DO

The most aesthetically pleasing workout space in Sydney is perched on a rooftop in Surry Hills. Paramount Recreation Club promises physical, mental and social wellbeing in a Palm Springs-inspired space with shades of sky blue and white. Try the signature workout, get a treatment in the spa and refuel with a fresh juice from the Kiosk.

Grab a glass and a paintbrush for a class at Cork & Chroma, a fun and creative painting class in Surry Hills. The studio provides all the equipment you’ll need (like paint, brushes, aprons and canvas) as well as a teacher to guide you through the steps for creating your own masterpiece. Bring along your favourite wine to get the artistic juices flowing.

Above: White Rabbit Gallery, Chippendale

Opposite above: Paramount Recreation Club, Surry Hills

Opposite below: Cork & Chroma, Surry Hills

LUXURY REDEFINED • 6564 • DESTINATION NSW • MEDIA KIT 2019 Sofitel Darling Harbour

New South Wales tourism is embracing a new wave of luxury travel with once-in-a-lifetime experiences,

bespoke tours and insider knowledge.

LUXURY REDEFINED


THE RISE OF LUXURYThe luxury travel market in New South Wales continues to attract discerning holidaymakers and business travellers with luxurious accommodation, world-class restaurants and iconic experiences. Luxury visitors accounted for 21 per cent of international visitors to the State in the year ending September 2018.

In the same year, they spent $2 billion in NSW, with the most likely countries of origin

to visit NSW including China, USA, New Zealand, Korea and UK. On average, these travellers spend around 3.6 nights in luxury accommodation during their stay in NSW, ensuring their break is a memorable one.

The new era of luxury travel is based on bespoke and unique experiences, as today’s luxury travellers seek out the ‘experience of a lifetime’. The industry is seeing a growth of tailor made experiences, blended with

LUXURY REDEFINED • 67

impressive accommodation and seamless service to meet the needs of this new wave of luxury nomads.

The modern luxury traveller wants to stay on trend, hoping to discover emerging hubs, enjoy meet-the-local experiences, and observe natural wonders before everybody else. These types of customised experiences can be found across NSW, from bespoke food trails and luxury car tours

to extraordinary theatre experiences and wellness packages.

This page: Emirates One&Only Wolgan Valley Resort, credit: James Horan, Destination NSW

Opposite: Barrenjoey House, Palm Beach


BESPOKE TOURSA range of private tours provide exclusive travel options including access to some of the State’s most desirable venues and experiences. Fitting with the trend of fully customised experiences, guests can cherry pick from favourite activities such as shopping, theatre, boating and more.

ARTS

Starstruck guests can tackle their very own walk-on role in an Opera Australia production at the Sydney Opera House. On a mutually agreed performance date, guests enjoy hair, makeup and a costume fitting, then learn important stage procedures with the Assistant Director before show time. On stage, the lucky guest will be mesmerised by the footlights and the sound of 50 people singing in perfect harmony to a crowd of 1,500 people.

FOOD TRAIL

Australian Luxury Escapes handcraft local and authentic experiences with a luxurious Australian flavour. Take a private Hunter Valley Wine Trail tour to visit boutique wineries, chocolate shops and a high-end dessert bar for VIP tastings. Lunch is at Bistro Molines, a stylish French restaurant that sits above fields of terraced vineyards. In Sydney, food tours are run through popular dining spots in the Inner City and through hidden laneway bars.

CRUISING

Sydney Harbour Boat Tours lets guests design their own itinerary and explore Sydney Harbour in a high-performance sports cruiser with a local skipper at the helm. In the fully customisable experience, guests cherry pick destinations and experiences — such as cruising by waterfront suburbs and snorkelling — or leave the planning to the knowledgeable team to recommend hidden coves, dining hotspots and more.

SHOPPING

Enjoy a day of luxurious shopping with Splendour Tailored Tours and visit Sydney fashion landmarks such as Strand Arcade, Queen Victoria Building and high-end urban hotspots like Double Bay, Paddington and Bondi Beach. Immerse yourself in iconic Aussie designer brands while being personally hosted by your stylist, and stop for a delicious gourmet lunch along the way. Guests can plan their day in advance with their stylist over champagne, discussing personal style and what they aim to get out of their Sydney shopping experience.

FLY HIGH

For travellers seeking a bird’s eye view, Sydney HeliTours soar above the city and take in the spectacular views with scenic flights – they also offer transfers to the exclusive Emirates One&Only Wolgan Valley Resort. On the western slopes of the Blue Mountains, the acclaimed resort blends eco-tourism with unparalleled luxury, accommodating no more than 90 guests at a time. Lavish free-standing suites occupy just two per cent of the property’s total land area which offers a range of nature-based activities such as wildlife safaris, walks, horse riding and mountain biking.

As the sun rises, Balloon Aloft will take you floating over the beautiful landscapes of Sydney and the Hunter Valley with a champagne breakfast on landing. Sydney Seaplanes, based at Rose Bay, provides the quintessential luxury lover’s transport. Enjoy a bellini at their Empire Lounge — the edgy departure space in Australia’s first purpose-

built seaplane terminal — then take off from the water to Jonah’s Whale Beach, the only Relais & Châteaux hotel in Sydney.

LUXURY ADRENALIN

Pushing the trend of luxury heritage brand collaborations, Prancing Horse pairs luxury supercar tours with iconic hotels and fine dining. The cream of the crop is their Supercars, Helicopters & Luxury Yachts tour, a memorable weekend escape to the Central Coast behind the wheel of a stable of luxury cars including a new Ferrari 488 GTB, Lamborghini Huracán LP 610-4, and McLaren 570/650S. After an elegant lunch at Bells at Killcare, guests are privately chartered in an Augusta 109S-Grande twin-engine helicopter for a scenic tour of Sydney. By 4pm, it’s time to step aboard a luxury yacht at Rose Bay for a sunset champagne cruise, finishing at Dawes Point for an indulgent stay at Park Hyatt Sydney.

Above: Shopping in Paddington Opposite: Jonah's Whale Beach



PERSONALISED STAYSAs travel continues to incorporate personalised experiences to further elevate and evolve the luxury ethos for discerning travellers, five-star hotels like The Langham, Sydney are crafting more customised booking options. The Langham offers a menu of indulgent experiences so travellers can build their own sophisticated stay, with pillow menus, champagne breakfasts in bed and wellness experiences. And if you want to go over the top, you can even have The Langham, Sydney all to yourself. The Pure Decadence package costs a cool $1 million and gives you private access to the entire hotel (98 rooms and 13 suites) for two nights including full staff, meals, free-flowing bar, day spa and town cars.

For families, the exceptional Four Seasons Hotel Sydney has designed a bespoke stay to

meet the growing trend of families wanting a personalised getaway. Parents can unwind from the time they check in with special gifts for the little ones. Once inside the room guests will delight in themed linen, child-friendly bath amenities and an in-room movie experience with snacks, as well as a Tee Pee sleepover experience for kids staying in a Four Seasons Suite.

For a luxury home away from home, Luxico offers VIPs, families, and affluent travellers access to Australia’s best homes with premium hotel-style, 24/7 concierge support and access to unique experiences. Luxico is the exclusive manager of private homes, penthouse apartments and country estates in Sydney and Byron Bay, all selected for their space, privacy and discerning presentation.

Baillie Lodges has long been a pioneer in delivering intimate lodgings and bespoke experiences for the sophisticated global nomad. 2019 heralds a new and exciting chapter for Baillie Lodges – the leading luxury lodge owner and operator in Australia – with the news that an affiliate of KSL Capital Partners, LLC (KSL) has made a substantial investment in the company. The first Baillie property was in New South Wales — Capella Lodge on World Heritage-listed Lord Howe Island — and founders James and Hayley Baillie will lead the new venture with KSL, continuing to deliver luxurious escapism, and pursue acquisitions of select lodges to join the Baillie portfolio.

YOUR PERSONAL DRIVER

To hotel hop in style, personal transport companies such as Instyle Chauffered Limousines and Hughes provide comfortable and luxurious vehicles. Since 1904, discerning Australian corporate and leisure travellers have relied upon Hughes’ fleet to get them around, enjoying a flexible 24 hour service. At Instyle, the reliable fleet of luxury vehicles provides airport transfers, event transport, wine tours to the Hunter Valley and, coming in 2019, a luxury cruise service on Sydney Harbour.

Above: Capella Lodge, Lord Howe Island Opposite: The Langham, Sydney


TRENDING LUXURY DESTINATIONSThe Tweed Coast is buzzing, especially around Cabarita Beach, home to surf-motel-turned-Insta-star Halcyon House and brand new outdoor boutique hotel The Hideaway. Tucked between hip holiday destination Byron and family favourite Gold Coast, Cabarita Beach is a top surfing spot bounded with the natural beauty of the Nature Reserve to the north and west, and the Pacific Ocean to the East. It’s evolving into a key foodie destination with Paper Daisy at Halcyon House recently awarded two hats in the 2019 Good Food Guide, and trending food trails taking in Farm & Co and Madura Tea Estate.

Further north, The Byron at Byron Resort & Spa is a go-to tropical retreat for discerning travellers, with a recent transformation of its restaurant, bar and central facilities. With on-trend copper island bar, inviting indoor/outdoor feel and artwork of native Australian botanicals by Julian Meagher this is a barefoot luxury at its finest for 2019. Prancing Horse luxury tours has a Supercar Drive Day in February 2019 from The Byron at Byron Resort & Spa, including the latest specification Ferrari 488 GTB and Lamborghini Huracán LP 610-4, plus lunch at Paper Daisy. Elements of Byron resort recently unveiled new villas, an adults-only pool with a swim-up bar and a cocktail caravan on the beach as part of its final stage of development.

Newcastle is set to have its first five-star hotel, with hospitality group Crystalbrook Collection winning the tender to acquire Newcastle’s iconic ‘Roundhouse’ Council Administrative Centre with intention to convert the building into a luxury hotel, to open in late 2020. The hotel will be named Kingsley, following the group's philosophy of giving each of their properties a gender-neutral name and unique personality. Kingsley is representative of Newcastle’s heritage and the city’s earlier name, Kingstown, dating back to 1804.

The Boathouse Group has recently completed transformations of two luxury properties on the New South Wales coast. On the Central Coast, following a $5 million facelift, the former Patonga Beach Hotel has been transformed into the bright, nautical The Boathouse Hotel Patonga with a seasonal menu, 17 different beers, outdoor deck and stylish waterfront accommodation opening in 2019. In Sydney’s exclusive Palm Beach, heritage-listed Barrenjoey House, which joined The Boathouse Group in 2018, has had its seven guest rooms and iconic restaurant refreshed with coastal luxe design and sophisticated menu of seasonal local fare.


Opposite above: Elements of Byron Resort & Spa

Opposite below: Kingsley, Newcastle (render), credit: EJE Architecture

This page: Halcyon House, Tweed Coast


INFRASTRUCTURE • 7574 • DESTINATION NSW • MEDIA KIT 2019 The Star's Ritz-Carlton (render)

Sydney is reshaping for the future with world-class cultural, sporting and tourism infrastructure

projects planned for 2019 and beyond.

INFRASTRUCTURE

INFRASTRUCTURE • 7776 • DESTINATION NSW • MEDIA KIT 2019

LOOKING TO THE FUTURESydney is a vibrant city on the move with a long list of exciting infrastructure developments, more public space, new hotels, renewed cultural hubs and improved transport options under construction. The planning and execution of high-quality cultural, sporting

and tourism infrastructure makes NSW an exciting place to visit and encourages spending in local communities, ultimately leading to a stronger NSW economy. Here’s a snapshot of the infrastructure developments planned for 2019 and beyond.

2020Walsh Bay Arts and Cultural Precinct

The refurbishment and preservation of Walsh Bay Arts and Cultural Precinct is underway and due for completion in 2020. On completion, the revitalised performing arts hub will be home to an expanded group of companies: Sydney Theatre Company, Sydney Dance Company, Bangarra Dance Theatre, Philharmonia Choirs, Gondwana Choirs, The Song Company, Bell Shakespeare, Australian Chamber Orchestra and Australian Theatre for Young People. The wharves were originally constructed in the 1920s, and current works include refurbishment of the arts facilities, a series of stairs, external lift and balconies, as well as new commercial and retail spaces.

Light Rail progress

The State Government is committed to delivering Sydney’s new Light Rail Infrastructure with projected completion due 2020. Currently, in Zone 1 Circular Quay, works are focused on track slab pour, the construction of stops, tree planting and barrier reduction. In Zone 2, looking south from Essex Street, crews are focusing on finishing works, and in Zone 3 George Street, crews are working on paving, kerb works and reducing barriers. In Randwick, another state-of-the-art stop has been installed, with the slimline bronze canopies designed to resist corrosion and shield patrons from weather. Stay up to date on construction progress at sydneylightrail.transport.nsw.gov.au

2019Western Sydney’s future home of sport takes shape

Western Sydney Stadium will be known as Bankwest Stadium after a seven-year partnership between the NSW Government and Bankwest for naming-rights of Western Sydney’s newest purpose-built stadium. The new stadium, on the site of the old Pirtek Stadium, is on track to open in 2019 as a state-of-the-art venue showcasing the finest home grown and international sporting and entertainment acts. The modern stadium will revolutionise the visitor experience with undercover seating for 30,000 people; high-quality food and beverage facilities; five levels of premium corporate spaces; and advanced broadcast facilities as well as improved public plaza areas.

Restoration of historic Campbell’s Stores

The $32 million restoration of the historic Campbell’s Stores in The Rocks is underway with essential conservation works including repairing decayed sandstone walls, roof tile replacement and preservation of heritage features. Dating back to 1839, Campbell’s Stores are the only remaining warehouses of their archetype on Sydney Cove foreshore. Once completed in early 2019, the dynamic new hospitality space will house 12 restaurants, café and bars, with panoramic views of Sydney Harbour. The Rocks precinct boosts the NSW visitor economy by $400 million and attracts over 14 million visitors a year.

Opposite page: Western Sydney Stadium


2021Sydney Modern Project at the Art Gallery of New South Wales

Sydney Modern Project will be an architecturally-designed standalone building at the Art Gallery of New South Wales linked to the historic gallery with a public art garden. Highlights of the new contemporary art destination will include a major exhibition

gallery, unique art space repurposed from a former WWII oil tank, dedicated studios for education and a hub for Aboriginal and Torres Strait Islander art. The art museum will be the first in Australia to achieve the highest environmental standard for design with a Six Green Star design rating. Scheduled for completion in 2021 for the iconic gallery’s 150th anniversary.

2022Renewal of the Sydney Opera House

Since opening its doors in 1973, the Opera House has become the country’s premier tourist destination, with a national-identity value Deloitte Access Economics estimates at $4.6 billion.

The Sydney Opera House needs to be renewed for the 21st century and the NSW Government has committed $202 million towards upgrading the Concert Hall, entry, foyer, and new creative and learning centres, and replacing technical systems that have reached the end of their working life. A further $26 million will upgrade the acoustics in Joan Sutherland Theatre as well as safety, functionality and accessibility improvements. All upgrades will respect the heritage and integrity of the Opera House in accordance with the Utzon Design Principles, Conservation Management Plan and in consultation with the Eminent Architects Panel and Conservation Council.

New hotels

By the end of 2022, approximately 4,600 rooms will be added to the Sydney hotel market, which is expected to ease robust occupancy levels temporarily after years of escalating demand, research shows. Hotels opening in 2020 include Marriott’s W Sydney at Darling Harbour’s Ribbon Building, and The Star’s Ritz-Carlton. In the past year, new hotels and serviced apartments opened in Sydney include the Four Points by Sheraton Sydney Central Park, Quest Penrith and the SKYE Suites Sydney CBD. In addition, the Meriton Suites Bondi Junction is due to complete its 42-room extension.

Above: The Star's Ritz-Carlton (render)

Opposite above: Sydney Modern Project, view from Woolloomooloo (render)

Opposite below: Sydney Modern Project internal studio (render)


2023New Sydney Fish Market

The $250 million relocation and redevelopment of the Sydney Fish Market is due to open in 2023 at the southern end of Blackwattle Bay, Sydney Harbour. The design was commissioned last year, led by Danish architects 3XN, in partnership with Sydney firms BVN and Aspect Studios, and includes new public wharves, a waterfront promenade, and a new ferry stop as well as a timber and aluminium roof inspired by fish scales that will float over the building. Relocating the fish market to the new site will return Blackwattle Bay’s foreshore to the public, improve pedestrian and cycling links and connect more of Pyrmont to the water.

2026The Western Sydney Aerotropolis

The Western Sydney Aerotropolis is a business and residential hub that will be built around the planned Western Sydney Airport, due to open 2026. The accessible and innovative 24-hour city combines nine precincts in 11,200 hectares, including a new town centre, recreational facilities, homes for all ages, parks and sports fields, as well as a world-class health and education precinct. The NSW Government has signed international investment agreements with three of Japan’s biggest multinational companies — Mitsubishi Heavy Industries, the Sumitomo Mitsui Financial Group and Hitachi to strengthen the development of the Western Sydney Airport Aerotropolis.

TRANSPORT NEWS• Parramatta Light Rail will connect

communities and transform the way people move around Western Sydney. The major infrastructure project is being delivered by the NSW Government as part of a record $87.2 billion infrastructure investment across the State. Initial works to remediate the site of the future light rail depot in Camellia have begun.

• New Metro Rail will run from Sydney’s Northwest region under Sydney Harbour, through new underground stations in the CBD to Bankstown in the Southwest. When services start in 2019 in the city's northwest, trains will go every four minutes in peak time. By 2024, Sydney will have 31 metro stations and a 66km of metro railway, transforming the way Sydney travels.

• The NSW Government is investing $470 million to build the M4 Smart Motorway, which will introduce intelligent technology to reduce stop-start traffic and improve travel times. The project will create the first smart motorway of its kind in NSW and include a 35km upgrade along the M4 Motorway from Granville's Pitt Street to the Blue Mountains region of Lapstone. The new motorway will use real time-information and traffic management systems to ease congestion, manage incidents and improve road safety.

2056A tale of three cities: Metropolitan NSW

By 2056, Greater Sydney will be a metropolis of ‘three cities’ – an Eastern Harbour City, Central River City and Western Parkland City. Residents will be able to access jobs and services within 30 minutes. Newcastle, Wollongong and Gosford will be important economic hubs with key transport and

freight gateways, and strong service-based industries. The Metropolitan NSW plan is part of The NSW State Infrastructure Strategy 2018–2038, which builds on the NSW Government’s major long-term infrastructure plans over the last seven years.

For more information, visit Infrastructure NSW online.

Above: Light rail in Sydney Opposite: New Sydney Fish Market (render)

CRUISE • 8382 • DESTINATION NSW • MEDIA KIT 2019 Sydney Harbour

Cruising is one of the fastest growing segments of the global leisure travel market and NSW is leading the

way with four major cruise ports.

CRUISE

CRUISE • 85

THE PORTSNSW has four major cruise ports: Sydney, Newcastle, Port Kembla (Wollongong) and Eden.

SYDNEY

As one of the world’s great harbour cities and a ‘marquee’ port, Sydney is the region’s premier cruise ship destination and an essential stop for any cruise to Australia. Sydney is the only Australian city to have two dedicated cruise terminals – the Overseas Passenger Terminal at Circular Quay and White Bay Cruise Terminal – and four cruise berths. Passengers enjoy a view of Sydney Harbour’s icons, the Sydney Harbour Bridge and Sydney Opera House, from outside the cabin door and, once on shore, easy access to the city’s major attractions including beaches, national parks, zoos and aquariums, restaurants and bars, theatres, and shopping.

NEWCASTLE

Located on the NSW Central Coast, Newcastle is the State’s second largest city and a vibrant port with many exciting and

diverse experiences for visitors. Newcastle offers beautiful beaches, intriguing history, great dining and activities such as canoe tours, guided walks and dolphin-watching cruises. It’s also the gateway to the Hunter Valley, Australia’s oldest wine region.

PORT KEMBLA (WOLLONGONG)

This region just south of Sydney sits in the shadows of a striking 30-million-year-old rock escarpment. It has an abundance of natural beauty and a string of golden beaches stretching along the coast that offer plenty of opportunities to swim, surf, picnic or play.

EDEN

Home to the third-deepest natural harbour in the world, the relaxed coastal town of Eden on the Sapphire Coast is surrounded by national parks, sandy beaches and pristine waterways, and is renowned for its oysters and other seafood. Popular activities include whale watching, deep-sea fishing, kayaking, surfing and exploring the stunning hinterland countryside.


Above: Newcastle coastline

Below: Cruise ship in Eden

Opposite: Wollongong coastline

CRUISE • 8786 • DESTINATION NSW • MEDIA KIT 2019

THE CRUISE INDUSTRYNSW leads the Australian cruise boom. The Australian Cruise Association reported that, in 2017-2018, the Australian cruise industry as a whole contributed $4.8 billion to the economy. NSW was the biggest contributor, with $2.8 billion flowing into the national economy.

In 2017-2018 the State welcomed a total of 368 cruise ship visits from 44 individual ships across its four principal ports. The 2017-18 cruise season saw a record 341 ship visits to Sydney, including seven maiden voyages, bringing more than 1.6 million passengers into the city. Newcastle had 11 ship visits during the season (up from five visits in 2016-2017), including three maiden calls, and Eden had

14 ships visits to the port. Port Kembla, which received its first ever cruise ship visit in 2016-2017, received two visits in the past season.

In 2018, Virgin Australia launched a world-first service that allowed cruise passengers to check in and drop off their bags for domestic flights once their ship has docked at either of Sydney’s cruise terminals. This new technology creates a seamless visitor experience, allowing passengers to spend the day in Sydney unencumbered before making their way to the airport.

THE FUTUREIn July 2018 the NSW Government released its first Cruise Development Plan (CDP). The CDP delivers on a recommendation in the Visitor Economy Industry Action Plan to create a long-term plan for the NSW cruise industry. Destination NSW works with cruise lines, ground handlers and the tourism industry to continue to capture the most significant share of the economic benefits delivered by the growing cruise sector.

In 2018-19, Newcastle is expecting 26 cruise ship visits bringing more than 28,000 passengers into the region. These figures include seven maiden visits, one of which will be Explorer of the Seas, the largest cruise ship ever to call at Newcastle. Eden is also predicting growth with 17 ships scheduled to visit, including six maiden calls.

The NSW coast has a number of smaller destinations that may attract visits from the growing expedition, luxury and specialty cruise markets. The NSW Government has announced an investigation of opportunities at Coffs Harbour with other potential ports including Yamba, Port Stephens, Port Macquarie and South West Rocks.

Both Newcastle and Eden are currently engaged in infrastructure development projects that will be completed in 2019. Newcastle’s $800,000 moorings bollard upgrade will enable it to welcome ships carrying more than 3,900 passengers to its new $12.7 million cruise terminal. In Eden, the $44 million Breakwater Wharf Extension will allow vessels over 300m to berth in the cove and provide direct land access for passengers.

Above: Cruise ship in Sydney Harbour Opposite: La Perouse in Sydney, and the Cruise Development Port

AIR • 8988 • DESTINATION NSW • MEDIA KIT 2019 Sydney Airport

Home to one of the busiest airports in the world and with construction underway for the new $5.3 billion Western

Sydney airport, New South Wales is flying high.

AIR

AIR • 91

AIRLINE & PASSENGER NEWSSydney Airport is Australia’s main international gateway and the country’s busiest airport for scheduled international and domestic passenger services. In 2017-2018, 41% of international arrivals to Australia landed at Sydney Airport.

The airport is serviced by 47 airlines flying to 57 international and 48 domestic destinations. In 2017-2018, three new airlines began flying to Sydney; Samoa Airlines, Beijing Capital Airlines and Tianjin Airlines.

Sydney Airport is the busiest in Australia and in 2018 was used by 44.4 million passengers (up 2.5% from 43.3 million in 2017). International passenger numbers grew by almost one million to a total of 16.7 million.

Of the nationalities arriving into the airport, India was the fastest growing market (+13.8%) followed by the USA (+9.4%), Japan (+7.4%) and Indonesia (+5.8%).

According to the Sydney Airport Master Plan 2039, released in August 2018, passenger numbers are forecast to increase by more than 50% to 65.6 million in the next 20 years. International passengers are expected to be the main drivers of growth, particularly passengers from major Asian markets, including China, India, South Korea and Vietnam.

Sydney Airport is one of the world’s oldest continually operating airports and will celebrate its centenary in 2019. A range of community initiatives will take place during the year including heritage walks, photography displays, airport tours and events.

NEW ROUTES LAUNCHED IN 2017-2018

• Wuhan, China – China Eastern Airlines

• Hanoi, Vietnam – Vietnam Airlines

• Ho Chi Minh City, Vietnam – Jetstar

• Apia, Samoa – Samoan Airlines

• Qingdao, China – Beijing Capital Airlines

• Haikou, China – Hainan Airlines

• Zhengzhou, China – Tianjin Airlines

• Houston, USA – United Airlines

WESTERN SYDNEY AIRPORT

Construction of the new $5.3 billion Western Sydney Airport began in late 2018. The airport will open in 2026 with one runway and the capacity to handle 10 million passengers per year. It will developed in stages as demand grows and a second runway will be added. The airport will be 10km from the nearest built-up area, meaning that it can operate without a curfew (unlike Sydney Airport).

NEWCASTLE AIRPORT

Newcastle Airport is the State’s second busiest, serving more than 1.27 million passengers each year. Sydney, Brisbane, Melbourne and the Gold Coast are the primary routes.

In 2018, Newcastle Airport launched its first international flights in 16 years when Virgin Australia began operating seasonal flights (November to February) between Newcastle and Auckland three times a week. The flights depart from the airports new $1.6 million international processing facilities. The 2036 Newcastle Airport Vision master plan, published in March 2018, predicts that the airport will service more than 80,000 international passengers a year by 2021.


EVENTS • 9392 • DESTINATION NSW • MEDIA KIT 2019 Vivid Sydney

At any time of the year in New South Wales, you’re guaranteed to find a festival, a performance or an

exuberant celebration taking place.

EVENTS

EVENTS • 9594 • DESTINATION NSW • MEDIA KIT 2019

2019 EVENT HIGHLIGHTSJANUARY

Parkes Elvis™ Festival 9-13 January The iconic Parkes Elvis™ Festival is a celebration of the life and music of Elvis Presley held annually in Parkes, in the Central West of NSW.

Sydney Festival 9-27 January The Sydney Festival enlivens Sydney every Summer with a bold cultural celebration of ideas, art and performance. The diverse 2019 program runs from 9-27 January and showcases dramatic cabaret, interesting art installations, modern indigenous performances and live music.

Toyota Country Music Festival Tamworth 18-27 January This celebration of country music is Australia's largest music festival with over 700 artists featured in 2,800 scheduled events across 120 venues and the famed Golden Guitar awards.

Australia Day Celebrations Sydney 26 January Begin at Barangaroo with a traditional Aboriginal smoking ceremony, take in the sparkling Harbour extravaganza of tall ships then enjoy the Australia Day concert at Sydney Opera House.

FEBRUARY

Liqui-Moly Bathurst 12 Hour 1-3 February The Liqui-Moly Bathurst 12 Hour is a international endurance race with 12 hours of bumper to bumper supercar racing action at the esteemed Mount Panorama.

Sydney Chinese New Year Festival 1-10 February The Year of the Pig celebrations will run in early February 2019 and incorporate a Lunar Lanterns exhibition, dragon boat races, historical tours and film screenings.

Sydney Gay and Lesbian Mardi Gras 15 February – 3 March The annual festival shines a global spotlight on LGBTQI lives, culture, communities and creativity, and the highlight is the parade, a bustling extravaganza that brings Sydney to a standstill.

MARCH

Longines Golden Slipper Carnival 23 March Golden Slipper 2019 at Rosehill Gardens is one of the biggest races on the Australian Autumn racing calendar. It is the richest two-year-old race in the world and draws some of the best local and international horses to compete.

APRIL

Orange F.O.O.D. Week 5-14 April The Food Basket of NSW comes alive with the fresh, abundant produce of Orange, embracing sustainable practices and community spirit. In 2018, Orange F.O.O.D. Week became Australia’s first globally ISO 20121-certified food and wine Sustainable Event.

Sydney Royal Easter Show 12-23 April Celebrating the Australian lifestyle from rural traditions to urban living, city and country folk come together at the Sydney Showground every year at Easter for agricultural and animal experiences, carnival rides, entertainment and more.

Byron Bay Bluesfest 18-22 April On the Easter long weekend at Tyagarah Tea Tree Farm, just north of Byron Bay, the Byron Bay Bluesfest showcases music from all over the world with over 200 performances on five stages, as well as market stalls, camping and children’s entertainment.

MAY

Mercedes-Benz Fashion Week 12-18 May MBFWA includes runway shows, trade showrooms, a seminar series and a weekend consumer event curated for fashion fans from around the country, held at Carriageworks contemporary multi-arts centre in Eveleigh.

Vivid Sydney 24 May – 15 June Vivid Sydney is the world’s largest festival of light, music and ideas, celebrating the diversity of Sydney’s creative energies with a series of light art, innovative ideas programs and cutting-edge music performances.

JUNE

True Grit 1-2 June True Grit is Australia’s first military-inspired obstacle challenge held in various locations around Australia. The NSW event will be held in June with a 10-12km length course with over 30 obstacles that highlights the regional natural terrain of Lower Portland.

Sydney Film Festival 5-16 June The world’s best new films (ones you won’t find in the multiplex) come to Sydney for 12 days and nights of inspiring and entertaining premieres, talks and parties at the State Theatre, as well as cinemas in the CBD, Newtown, Cremorne and Western Sydney.

Peak Festival 7-10 June Celebrate the opening weekend of the snow season at the Perisher Peak Festival, which will feature over 120 concerts across several venues in the unique environment of the Perisher snowfields. Opposite: Sydney Festival, credit: Jamie Williams

EVENTS • 97

JULY

Splendour in The Grass 19-21 July Held near beautiful Byron Bay and affectionately known as just Splendour, this three day festival showcases top line global music acts as well as the very best emerging talents from the Aussie music scene.

AUGUST

Bangalow Music Festival 9-11 August Southern Cross soloists present the 2018 Bangalow Music Festival, a unique long weekend getaway full of world-class chamber music.

Festa delle Salsicce 25 August Experience the jovial atmosphere of Griffith’s Festa delle Salsicce (Festival of the Sausage) where you can eat, drink, chat and enjoy traditional folk music over a long lunch to celebrate the end of the salami-making season.

SEPTEMBER

Broken Heel Festival 13-15 September Find desert, disco and plenty of divas at the one-of-a-kind Broken Heel Festival. This festival celebrates the iconic Australian film Priscilla Queen of the Desert with three days of music, cabaret, markets, parties and more in Broken Hill.

Blackmores Sydney Running Festival 15 September One of the most scenic runs in the world, the Blackmores Sydney Running Festival consists of four exciting events, all crossing the Sydney Harbour Bridge and three finishing at the iconic Sydney Opera House.

Tulip Time 24 September – 7 October One of Australia’s oldest and largest flower festivals, showcasing over 100,000 colourful tulips in the Corbett Gardens in Bowral.

OCTOBER

Deni Ute Muster 4-5 October The Deni Ute Muster is an iconic rural event with 24 hours of live music, Ute Show N Shine competition, Bullride Spectacular (Rodeo), NSW Whip Cracking Championships, woodchop demonstrations, helicopter rides, circus, camel rides and more.

Sculpture by the Sea 24 October – 10 November The world’s largest annual free outdoor sculpture exhibition will be back on the cliffs of Bondi for its 23rd year. The two-kilometre walk features more than 100 works by artists from Australia and around the world, all set against a stunning ocean backdrop.

Grafton Jacaranda Festival 26 October – 3 November The Grafton Jacaranda Festival is the longest running floral festival in Australia, held under canopies of purple blossoms, with a program of markets, open gardens, art exhibitions and the crowning of the Jacaranda Queen.

NOVEMBER

2019 ARIA Awards November This flagship event of the Australian music calendar celebrates the brilliance and diversityof the Aussie music scene. The Australian music industry’s biggest night of celebration is now in its 33rd year and features globally successful local acts.

Coates Hire Newcastle 500 22-24 November Supercars will take over the streets of Newcastle for the Coates Hire Newcastle 500. There will be three days of non-stop on-track action as teams battle it out in the final round of the Virgin Australia Supercars Championship.

L’Étape Australia by Le Tour de France 29-30 November L’Étape Australia by Le Tour de France is a unique road cycle event that provides an experience close to riding in the Tour de France. It is held in the NSW Snowy Mountains on 170km of fully closed roads, under professional conditions.

DECEMBER

Rolex Sydney Hobart Race 26 December The start of this annual yachting event on Sydney Harbour is a Boxing Day tradition. The twin start lines are just north of Shark Island and onshore, JANUS et Cie Sydney Race Village hosts activities for all ages.

NYE 2020 on Sydney Harbour 31 December Have an unforgettable New Year’s Eve watching the festivities from vantage points on the edge of Sydney Harbour, with Welcome to Country, aerial displays, Harbour of Lights and the iconic fireworks.


Above: Sculpture by the Sea, credit: Ross Duggan Opposite: Blackmores Sydney Running Festival

Documents

Destination NSW PR and Communications team MEDIA KIT 2019 · 2019-10-08 · new beach to discover every day and some of the State’s best surfing, snorkelling and diving, as well