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Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird, The Hague

Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

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Page 1: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

Det årlige opphavsrettskursetSandefjord, 19. mars 2015

Justifications of copyright revisited

Prof. Martin Senftleben VU University Amsterdam

Bird & Bird, The Hague

Page 2: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

Social legitimacy of copyright

• interests of creators not only as a rhetorical

argument for justifying the continuous

broadening of exclusive rights

• copyright needs to be based on creators’

interests to remain credible and

understandable

• authors’ interests ≠ industry interests

• authors’ rights ≠ industry rights

Page 3: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

Authors just a figurehead?

Page 4: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,
Page 5: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

Introduction

Page 6: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

Pierre Bourdieu

Page 7: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

• Niklas Luhmann

• theory of relatively closed social systems

• each system has its own, distinct identity

• boundary between a system and its environment

• Pierre Bourdieu

• autonomous social spaces (‘fields’) with individual

rules, dominance structures and set of opinions

• but not isolated from surrounding fields and

processes

Theoretical Framework

Page 9: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

Constant internal fight

• competing players

– autonomous, independent artists

– bourgeois, dependent artists

• predominance and leadership

– dictating internal discourse

– consecration power

– quality standards

• constantly changing structure

Page 10: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

nomos:

l’art pour l’art

Autonomy

Page 11: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

Importance for society

• aesthetic theories: F. Schiller, T.W. Adorno

• alternative visions of society

– not mere confirmation and support of the status

quo, comfort in the rationalized world

– but mirror of the deficiencies of social, economic,

political conditions, opposition against the

existing reality

• result: utopian views of a better life that may

become drivers of social change

Page 12: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

Autonomy

• depends on the degree of discourse and

consecration power of independent,

autonomous artists

• predominance of dependent, profit-oriented

mainstream artists endangers autonomy of

the literary and artistic field

• current crisis because of continuously

growing power of commercial players

Page 13: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

Copyright

Page 14: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

Rationales of protection

• incentive (utilitarian approach)

• reward (natural law approach)

• thus: focus on financial benefits

– aligned with interests of dependent, bourgeois

mainstream artists?

– neglecting the interests of independent,

autonomous artists?

– enticing autonomous artists away from the l’art

pour l’art logic of the field?

Page 15: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

• newcomers within the group of autonomous artists

• for a new avant-garde movement, the predominant

rules must be criticized

avant-garde

arrière-garde

Other features of the system

Page 16: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

Andy Warhol

Page 17: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

idea/ expression dichotomy

quotation, parody

use for educational purposes

Central support features

Page 18: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

exploitation rights ensuring constant

supply of commercial productions

limitations supporting constant evolution of

new avant-garde movements

Copyright ‘neutrality’

Page 19: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

Impact on the concept

of authors’ rights

Page 20: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

not only right to commercially exploit

own works

(bourgeois authors)

but also right to transformative use of

the works of others

(autonomous authors)

Copyright ‘neutrality’

Page 21: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

broad exclusive

rights

exhaustive enumeration of

exceptions

three-step test

EU acquis (InfoSoc Directive)

Page 22: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

‘The exceptions and limitations provided for in

paragraphs 1, 2, 3 and 4 shall only be applied

in certain special cases which do not conflict

with a normal exploitation of the work or other

subject-matter and do not unreasonably

prejudice the legitimate interests of the

rightholder.’

Art. 5(5) InfoSoc Directive

Page 23: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

CJEU, Deckmyn

Page 24: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

‘In addition, as stated in recital 31 in the preamble

to Directive 2001/29, the exceptions to the rights

set out in Articles 2 and 3 of that directive, which

are provided for under Article 5 thereof, seek to

achieve a ‘fair balance’ between, in particular, the

rights and interests of authors on the one hand,

and the rights of users of protected subject-matter

on the other.’ (para. 26)

CJEU, Deckmyn

Page 25: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

Impact on

remuneration

mechanisms

Page 26: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

winning in economic terms

= losing in artistic

terms

Autonomous authors eligible at all?

Page 27: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

Fair remuneration legislation

• German Copyright Contract Act 2002

• grant of a right to fair remuneration

– contract modification in case of insufficient

remuneration

– difficulty of providing evidence of customary

remuneration in a given sector

• author association/industry negotiations

• common remuneration rules as evidence of

a fair remuneration standard

Page 28: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

ex post remuneration claim

(autonomous authors)

ex ante remuneration claim(bourgeois authors)

Different focus

Page 29: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

Impact on

repartitioning schemes

of collecting societies

Page 30: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

repartitioning based on market share

(in favour of bourgeois authors)

cross-financing of ‘true’ works of art

(in favour of autonomous authors)

Subsidies for autonomous authors?

Page 31: Det årlige opphavsrettskurset Sandefjord, 19. mars 2015 Justifications of copyright revisited Prof. Martin Senftleben VU University Amsterdam Bird & Bird,

The end. Thank you!For publications, search for

‘senftleben’ on www.ssrn.com.

contact: [email protected]