Detailed Financial Business Plan Example

8/18/2019 Detailed Financial Business Plan Example

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INTRODUCTION

The following spreadsheets present the detailed financial

analysis of company. Left click only with mouse to go toeach of the following spreadsheets:

Proforma Income Statement (P&L) and ash !low

"e#enue Summary

"e#enue $odel

Revenue Model's Assumptions

%penses Summary

%penses

'utsourcing

Personnel

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2/12

PROFORMA INCOME STATEMENT (Profit & Loss)

Year 201 201! 201" 201# 201$

NET %o'a RE*ENUES +0 +,!,-$1! +1-"2-!!# +-.##-1#0 +1.-$"$-..,

'S (ost of oods Sold) * +,-+*, /0+,,0 +01,/23 01/4/23

'perations ,3023* 30**** ,+40,*- ,-31//3 +,+0-/1

/ROSS PROFITS (+1"!-,"0) (+10-2#) (+."2-.) +1-11!-,,! +,-#!#-#$#

Sales & $arketing 4/2-** ,,/,2-/ ,32--*3 +-/0-22 40**401

Product 5e#elopment +00+-* 0-,**0 1-4/1* ,2-1001 +**-/*4

eneral & 6dministrati#e ,3/0** -0,-** 341-** /-04+/ 14-032

7nepected (48 of "e#enues) * ,4123 -,33* ,0,02- 2,14/*

TOTAL OTER EPENSES +#2$-.0 +2-,0"-$12 +.-,$0-!!" +-0!,-1#! +!-$!1-22!

NET INCOME (EFORE TAES) +(1-00-#20) +(2-$1#-1$") +(.-#!.-220) +(.-$,"-",0) +(2-0$2-.2$)

PROFORMA CAS FLO3

Year 201 201! 201" 201# 201$

ACTUAL CAS RE*ENUES +0 +,1#-,2, +1-$$-$. +-021-$2$ +1.-120-21#

'perations ,3023* 30**** ,+40,*- ,-31//3 +,+0-/1

TOTAL OTER EPENSES +#2$-.0 +2-,0"-$12 +.-,$0-!!" +-0!,-1#! +!-$!1-22!

NET CAS (EFORE TAES) +(1-00-#20) +(2-",$-,##) +(.-12"-1"$) +(1-!22-1,,) +,-0.2-,0.

C445ati6e Cas7 +(1-00-#20) +(.-"-.0#) +(!-##2-,#") +(#-0,-!.2) +(,-,"2-22$)

The proforma cash flow a9o#e does not include depreciation which is a ta shield since taes were not calculated.

Profita8i5it Aa5sis

Year 201 201! 201" 201# 201$

ross Profit $argin ;6


3/12

RE*ENUE SUMMARY

Year 201 201! 201" 201# 201$

Tota5 Re6e4es +0 +!#-,!1 +1-"2-!!# +-.##-1#0 +1.-$"$-..,

Net %o'a Re6e4es +0 +,!,-$1! +1-"2-!!# +-.##-1#0 +1.-$"$-..,

"eturn to Introduction

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Net Ti%;sa Re6e4es

Year

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4/12

Year 201! 201"

=uarter =, =+ =4 =2 =, =+

Initial

Ne< Users -**** !-000 #,-00 10$-#0 1,2-#0 1#-!," 2,1-.,0

Total 7sers -**** ,,-*** ,11-** 4*14-* 2-+,-- 043/*+ /31,2+

Ticks on ontent +*3***** * * * * *

Income from Ticks on ontent +*3*** * * * * *

ontent per 7ser per =uarter 1+**** ,-10*** +232/** 40,3+2* -,*+2,+ 3*44,40

Income per ontent 7ploads 20*** 31/** ,+432* ,/*/0+ +--,+, 4-,0-3

omment per 7ser per =uarter 4/44 00-* ,*4,+ ,-*3+ +,+0* +14*-

Income per ontent 7ploads 4/ 03 ,*4 ,-, +,4 +14

'ther "e#enues

6d#ertisments +*3** * * * * *

Tota5 Re6e4es 'er =4arter +2".-".# +"$-#!" +12.-#,. +1#1-01. +2-... +.1-$0 +

Tota5 Re6e4es 'er Year +!#-,!1 +1-"2-!!#

"e#enue Sharing from Ticks on ontent ,3-1-* * * * * *

"e#enue Sharing from 6ds ,3-1- * * * * *

et company "e#enues (w;o 4rd Party) /*,14 31/03 ,+4/24 ,/,*,4 +--444 4-,1-*

Net %o'a Re6e4es 'er Year +,!,-$1! +1-"2-!!#

'S per =uarter +4*** 411** 0,/3* 1*24, ,+3-0* ,3-/+/

CO/S 'er Year +21-201 +#!2-11!




5/12

201# 201$

=+ =4 =2 =, =+ =4 =2 Tota5

!#$-2$2 #$!-0#0 1-0"-2$! 1-2$0-. 1-,#-,2" 1-##-112 2-22$-"., 11-!!#-

+/+*+03 43,042/ 231,022 0*/,111 304*2+0 12//-4/ ,,3,/+3+

* * * * * * * 20-"00-

* * * * * * * +20"-0

++-0+,41 +134*3/* 4/444,-* 2/0--112 0,*242*3 3-1*/4*+ 14320,30

,,+/,*3 ,2/0-41 ,1,00-/ +24+/** 4*-+,3* 431-2,- 20/34*1 +21-0!-0

12**1 ,+4/3/ ,-13+, +*+344 +-242/ 4,0+/- 41*0*1

12* ,+41 ,-13 +*+3 +-24 4,04 41*0 +1"-$

* * * * * * * +20-

+1-12$-0," +1-,#"-""# +1-$1#-2 +2-,.,-#2" +.-0,-"1, +.-"$#-"# +,-!$1-21 +21-"1-!

+-.##-1#0 +1.-$"$-..,

* * * * * * * +1"-$

* * * * * * * +1"-

,,+1*23 ,2/333/ ,1,/+-- +242/+3 4*-23,2 431/-3/ 201,+,- +21-#-0

+-.##-1#0 +1.-$"$-..,

-02*-4 324+3* 1-/4+1 ,+,02** ,-+0*/- ,/133*/ +4240-2

+2-!$1-#," +!-$#.-#,"


6/12

RE*ENUE MODEL>S ASSUMPTIONS

o. of ontents per =uarter /

o. of omments per =uarter 4*

o. of Ticks >ought per 7ser per =uarter +-*

A6?@ Pri%e 'er Ti%; +0@01

ost of 7ploading 'ne ontent (in Ticks) -

ost of 7ploading 'ne omment (in Ticks) ,

I%oe 'er User 'er =4arter +2@0

licks on ontent per 7ser per =uarter ,/*

rowth (+*,0


7/12

EXPENSES SUMMARY

Year 201 201! 201" 201# 201$

Sales & $arketing 4/2-** ,,-/+,4 ,0-1++4 +4,3,4- +1*,2*+

Product 5e#elopment +00+-* 0-,**0 1-4/1* ,2-1001 +**-/*4

eneral & 6dministrati#e ,3/0** -0,-** 341-** /-04+/ 14-032

'perations ,3023* 30**** ,+40,*- ,-31//3 +,+0-/1

Tota5 + 1-00-#20 + .-1.0-"1$ + ,-##-"1$ + !-21.-01$ + "-$!$-,!$

E9'eses Aa5sis (: )

Year 201 201! 201" 201# 201$

Sales & $arketing 4/.+8 43.*8 40.+8 43.48 40.28

Product 5e#elopment +0.-8 +*./8 +*./8 +4.-8 +-.+8

eneral & 6dministrati#e ,3./8 ,3.18 ,0.,8 ,4./8 ,,.38

'perations ,3.-8 +2.48 +0.18 +-.28 +0.38

Tota5 100@0: 100@0: 100@0: 100@0: 100@0:


+*,2 +*,- +*,0 +*,3 +*,/ +*,1 +*+*

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A4a5 E9'eses (i +)

Sales & $arketing

Product 5e#elopment

eneral &

6dministrati#e

'perations

Total



8/12

@ear +*,- +*,0 +*,3 +*,/

Sa5es & Mar;eti? +.#,-00 +1-1#-21. +1-!$-22. +2-.1"-1.

o. of %mployees (6#erage for @ear) ,.4 -.* 3.- ,*.-

6nnual Sales & $arketing Salaries ,*-*** 2*1-** -3//,4 /,0,+0

'ffices 2*-* ,0+** +24** 42*+*'#erall %Auipment (See Ta9le >elow) 4*** ,+*** ,/*** +-+**

Tra#el 2-*** ,/**** +3**** 43/***

$arketing >udget (including 'nline $arketing) -**** 4-**** -***** 3*****

o. of ew 7sers for the Launch -**** * * *

The ost to >ring , 7ser +./* +./* +./* +./*

ost of >uilding the Initial 7ser9ase ,2**** * * *

Sales & $arketing 'utsourcing ,**** /*3,4 ,*42,, ,44+*1

$iscellaneous (See +*,- >ase >elow) +32-* ,*1/** ,023** +4*-/*

Pro4%t De6e5o'et +2!!-20 +!1-00! +$.-#$0 +1-,$-!!$

o. of %mployees (6#erage for @ear) ,.- 2.- 0.- 1.-

6nnual Product 5e#elopment Salaries ,-**** 2-03-* 03/*4/ ,*-1++3

'ffices 2/0* ,2-/* +,*0* 4*3/*

'#erall %Auipment (See Ta9le >elow) 40** ,*/** ,-0** ++/**

'#erall 6nnual Software Licenses 40** ,*/** ,-0** ++/**

Product 5e#elopment 'utsourcing 3,+-* -1+-0 /*/-4 ,,-22+

$iscellaneous (See +*,- >ase >elow) 4+12* 1//+* ,2+32* +*/0+*

/eera5 & Aiistrati6e +1"#-!00 +!1-00 +".$-00 +#!-.2#

o. of %mployees (6#erage for @ear) ,.* 2.- 0.* 3.*

6nnual &6 Salaries 3/*** 4*,/** 4101** 222-+/

'ffices 4+2* ,2-/* ,122* ++0/*

'#erall Bardware +2** ,*/** ,22** ,0/**

Tra#el 1*** 2*-** -2*** 04*** Legal %penses (including IP and 5istri9utors) -**** 0**** 3+*** /02**

6ccounting & 6uditing -*** ,**** ,3*** +*2**

Insurance -*** +**** +2*** +//**

'ffice %Auipment 2*** -*** ,**** +****

$iscellaneous (See +*,2 >ase >elow) +,10* 1//+* ,4,30* ,-43+*

O'eratios +1"!-,"0 +"!0-000 +1-2.!-10 +1-"$-##"

o. of %mployees (6#erage for @ear) *./ 3.* ,,.- ,2.-

6nnual 'perations Salaries 04*** -2/,** 1*0+-- ,,34/4+

'ffices 3**** ++0/* 43+0* 201/*

"$ ,**** ,**** ,**** ,****

%lectricity -*** --** 0*-* 00--

'perations 'utsourcing ,+*** +**** +2*** +2***

$iscellaneous (See +*,- >ase >elow) ,023* ,-43+* +-+-2* 4,/2+*

Tota5 E9'eses +1-00-#20 +.-1.0-"1$ +,-##-"1$ +!-21.-01$

Tota5 E'5oees 21 .2 ,2

Mis%e55aeo4s Year 201- 'er E'5oee Mot75 A4a5

ellular -* 0**

Telephones +* +2*


SALES & MARETIN/- OPERATIONS- EN/INEERIN/ 65 /&A EPENSES



9/12

OUTSOURCIN/ EPENSES

Year 201 201! 201" 201# 201$

Sa5es & Mar;eti? +10-000 +#0-"1. +10.-,11 +1..-20$ +1!"-0"$

Independent Sales ontractors * -**** 0**** 3+*** /02**

Sales & $arketing onsulting ,**** 4*3,4 242,, 0,+*1 /*031

Pro4%t De6e5o'et +"1-20 +$-2! +#0-#. +11-,,2 +1.-$!.

%ternal Product 5e#elopment 0**** +-*** 4**** 40*** 24+**

Product 5e#elopment onsulting ,,+-* 42+-0 -*/-4 3122+ ,,*304

O'eratios +12-000 +20-000 +22-000 +2,-000 +2!-000

IT;Ee9site $aintenance ,+*** +**** ++*** +2*** +0***

O6era55 O4tso4r%i? +$.-20 +1$-$!$ +20!-2!, +2"2-!1 +.,"-0,2

O4tso4r%i? E9'eses Aa5sis (: )

Year 201 201! 201" 201# 201$

Sa5es & Mar;eti? 10@": 0@: 0@1: ,#@$: ,#@1:

Independent Sales ontractors ;6 0,.18 -/.*8 -2.,8 -,.38

Sales & $arketing onsulting ;6 4/.,8 2+.*8 2-.18 2/.48

Pro4%t De6e5o'et "!@,: ."@0: .$@2: ,2@.: ,,@,:

%ternal Product 5e#elopment /2.+8 2+.+8 43.,8 4,.+8 +/.,8

Product 5e#elopment onsulting ,-./8 -3./8 0+.18 0/./8 3,.18

O'eratios 12@$: 12@: 10@": #@#: "@:




10/12

PERSONNEL EPENSES

Positios A4a5 A4a5 Loae Mot75 Loae =11 =21

Sa5es & Mar;eti? 0@0 0@0

DP Sales & $arketing ,***** ,+**** /444 ,**** *.* *.*

Sales;hannel $anagers 3-*** 1**** 0+-* 3-** *.* *.*

$arketing $anager 0**** 3+*** -*** 0*** *.* *.*

Pro4%t De6e5o'et 0@0 0@0

T' ,***** ,+**** /444 ,**** *.* *.*

5e#elopment Personnel 3-*** 1**** 0+-* 3-** *.* *.*

=6 Personnel 0**** 3+*** -*** 0*** *.* *.*

/eera5 & Aiistrati6e 0@0 0@0

%' ,+**** ,22*** ,**** ,+*** *.* *.*

!' ,***** ,+**** /444 ,**** *.* *.*

>'5;6d#isory >oard $em9ers +2*** +2*** +*** +*** *.* *.*

O'eratios 0@0 0@0

'' ,***** ,+**** /444 ,**** *.* *.*

S"s;ontent $anagers 0**** 3+*** -*** 0*** *.* *.*

'ffice Personnel -**** 0**** 2,03 -*** *.* *.*

Tota5 Persoe5 0@0 0@0Sa5aries (=4arter5)

Tota5 Sa5aries (A4a55)

Sa5ar Loai? 20:

Sa5ar I%rease :


Mot75 ase ()



11/12

=.1# =,1# =11$ =21$ =.1$ =,1$ 201 201! 201" 201# 201$ =11

11@0 11@0 1.@0 1.@0 1,@0 1,@0 1 # 11 1, +0

,.* ,.* ,.* ,.* ,.* ,.* , ,.* ,.* ,.* ,.* *

3.* 3.* /.* /.* 1.* 1.* , 4 - 3 1 *

4.* 4.* 2.* 2.* 2.* 2.* * , + 4 2 *

10@0 10@0 12@0 12@0 1.@0 1.@0 2 " 10 1. +0

+.* +.* 4.* 4.* 4.* 4.* , , , + 4 *

/.* /.* 1.* 1.* ,*.* ,*.* , , 0 / ,* *

4.* 4.* 2.* 2.* 2.* 2.* * * + 4 2 *

"@0 "@0 "@0 "@0 "@0 "@0 1@0 ,@ !@0 "@0 "@0 +0

,.* ,.* ,.* ,.* ,.* ,.* *.4 ,.* ,.* ,.* ,.* *

,.* ,.* ,.* ,.* ,.* ,.* *.4 ,.* ,.* ,.* ,.* *

-.* -.* -.* -.* -.* -.* , 4 2 - - *

1@0 1@0 1$@0 1$@0 1$@0 1$@0 0@# "@0 11@ 1,@ 1$@0 +0

,.* ,.* ,.* ,.* ,.* ,.* * , , , , *

3.* 3.* ,*.* ,*.* ,*.* ,*.* * 2 0 3 ,* *

3.* 3.* /.* /.* /.* /.* * 4 - 3 / *

,.@0 ,.@0 1@0 1@0 .@0 .@0 ,@ 21@0 .1@ ,1@ 2@0 +0+0


12/12

=21" =.1" =,1" =11# =21# =.1# =,1# =11$ =

+1.2-.00 +1"-10! +1"-10! +1$1-00# +1$1-00# +21"-0 +21"-0 +2-2! +2

44*3- 44*3- 44*3- 423+1 423+1 423+1 423+1 4020-

11++- ,+2*4, ,+2*4, ,-0+31 ,-0+31 ,/+4+0 ,/+4+0 +,/31,

4101* 4101* 4101* 0+-,+ 0+-,+ 0+-,+ 0+-,+ /3-,0

+1"-10! +1#1-$1. +1#1-$1. +21-"#. +21-"#. +2""-#.0 +2""-#.0 +.-.! +.

44*3- 44*3- 44*3- 012-/ 012-/ 012-/ 012-/ ,*1410

,+2*4, ,2//4/ ,2//4/ ,/+4+0 ,/+4+0 +*/434 +*/434 +20,2*

4101* 4101* 4101* 0+-,+ 0+-,+ 0+-,+ 0+-,+ /3-,0

+$$-22 +$$-22 +$$-22 +111-1.2 +111-1.2 +111-1.2 +111-1.2 +11!-!#$ +1

4101* 4101* 4101* 2,03- 2,03- 2,03- 2,03- 243-/

44*3- 44*3- 44*3- 423+1 423+1 423+1 423+1 4020-

+020* +020* +020* 423+1 423+1 423+1 423+1 4020-

+21#-2$ +2.,-#.. +2.,-#.. +2#,-""! +2#,-""! +.02-1,0 +.02-1,0 +,01-11" +,

44*3- 44*3- 44*3- 423+1 423+1 423+1 423+1 4020-

,,1*3* ,,1*3* ,,1*3* ,2-/0, ,2-/0, ,2-/0, ,2-/0, +,/31,

00,-* /+0// /+0// ,*2,/0 ,*2,/0 ,+,--, ,+,--, ,2-/0,

+!0!-$2! +!".-0"! +!".-0"! +#.#-!$$ +#.#-!$$ +$0#-1" +$0#-1" +1-12#-$# +1-+!0!-$2! +!".-0"! +!".-0"! +#.#-!$$ +#.#-!$$ +$0#-1" +$0#-1" +1-12#-$# +1

+-0***- 42143,+

Documents

Detailed Financial Business Plan Example