Detailed Program Contents - APQBM

7/29/2019 Detailed Program Contents - APQBM

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Advanced Program in Quantitative BrandManagement (APQBM)

Batch 01


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Broad Contours

Learning Objectives

Unique Features

Who Should Attend

Program Director Profile

Program Modules

About MarkStrat Simulation

Academic Guidelines

NIIT Imperia Edge

Program Fees

Information Session and Application Process

Detailed Program Contents

CONTENTS


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Program Director: Dr. Dinesh Gauri

Duration: 5 weeks

Eligibility: Working professionals

Schedule: Thrice a Week: Wednesday, Friday & Sunday- 6:30 PM to 9:30 PM

Fees(INR): Rs 39,500/- +12.36% Service tax= Rs 44,382/-

BROAD CONTOURS


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WHO SHOULD ATTEND ?

Working Professionals responsible for corporate branding and

marketing.

Functional leaders who are involved with defining or executing

brand and reputation strategies.

Managers seeking to move into leadership positions in their

organization. Also, Senior managers responsible for driving

strategic direction in product/service marketing.

Product Managers, Brand Managers and Product Marketing

Managers who wants to enhance their quantitative approach in

Brand Management.


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Only short duration program on Quantitative Brand Management

focusing on developing and implementing effective brandmanagement strategies, using strategic marketing simulation

tools.

Faculty of International Repute.

Designed with a mix of experience sharing, real life case

discussions, Current Affairs Branding Related Articles besides

lectures in class.

Candidates get practical orientation with project work under

guidance of the faculty.

UNIQUE FEATURES


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To develop a customer centered perspective of brand

management.

To develop skills for systematic analyses of brand performance

and market opportunities using internal and external data.

To build the ability to translate various data analyses into a

comprehensive brand management strategy.

To gain a deeper understanding of strategic interactions

among the players in the market place and their impact on

the brand managers ability to create and capture value.

LEARNING OBJECTIVES


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PROGRAM DIRECTOR PROFILE

Dr. Dinesh Gauri

- Associate Professor Marketing, Syracuse University

Qualification:PhD, Marketing and Economics and MA, Economics from State University of New

York at Buffalo

M.S. Mathematics and Computer Applications from Indian Institute of

Technology, Delhi

Teaching and Research Interests :Brand Management, Marketing Strategy, Marketing Analytics,

Retailing Management, Retail strategy, Grocery retailing and Pricing and

promotions in Cruise industry. His research has been published in journals like

Journal of Marketing,Journal of Marketing Research,Journal of Retailing,

Marketing Science, Journal of Revenue and Pricing Managementand European

Journal of Operational Research.

HonorsHe has been acknowledged with very prestigious awards such as Whitman

Teaching Innovation Award, Whitman Research Fellow, William R. Davidson

Award, Guttag Junior Faculty Award. . He has been recognized as an Emerging

Thought Leader in Retailing in 2008 and 2010.


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1. Brand Strategy Development

2. Introduction to Markstrat

3. Basic Analysis of Brand Performance

4. Sales Forecast & Production Planning

5. Market Share Analysis

6. Segmentation, Targeting & Positioning

7. Short-term brand promotion vs. Long-term brand building

8. Brand Portfolio Management

9. First Mover Advantage10. New Brand Launch Strategy

11. Competitive Strategy

MODULE COVERAGE


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ABOUT MARKSTRAT SIMULATION

Markstrat is a strategic marketing simulation that will engage you as a participant. It is a very

effective tool for teaching strategic marketing concepts such as brand portfolio strategy,

segmentation and positioning strategies.

Markstrat will allow you to practice your skills in a concentrated amount of time before trying

them out in their real business environment. New alternatives can be tested without incurring

the cost or the risk of implementing them in real-life situations. Experience-based learning is

highly effective today. As a participant, you must go beyond strategy formulation and

implement the strategic plan through decisions at the tactical level.

Strategic marketing concepts. Key marketing concepts come to life such as the relationship

between marketing share and profitability, the experience effect, allocation of resources,

marketing segmentation and product positioning, etc.

Marketing tools. Markstrat will provide hands on experience in the use of complex marketing

tools such as perceptual mapping, conjoint analysis, portfolio analysis, etc.

Market and competitive analysis. To be successful in the simulation, you will have to analyzechanges in markets, anticipate the moves of competitors, evaluate different courses of action,

plan long-term and secure competitive advantages.


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MANY TOP BUSINESS SCHOOLS USE

SIMULATIONS

1 London Business School

2 University of Pennsylvania: Wharton

3 Harvard Business School

4 Stanford University GSB

5 Insead

6 Columbia Business School

6 IE Business School

8 MIT Sloan School of Management

9 University of Chicago: Booth

9 Hong Kong UST Business School

11 Iese Business School

12 Indian School of Business

13 Dartmouth College: Tuck

13 New York University: Stern

15 IMD

16 Yale School of Management

16 University of Oxford: Sad

18 HEC Paris

19 Esade Business School

20 Duke University: Fuqua

21 University of Cambridge: Judge22 Northwestern University: Kellogg

22 Ceibs

24 Lancaster University Management School

25 Rotterdam School of Management, Erasmus

26 Cranfield School of Management

27 Nanyang Business School

28 University of California at Berkeley: Haas

28 University of Michigan: Ross

28 Chinese University of Hong Kong

Top 30 Global MBA Ranking 20101 HEC Paris

2 London Business School

3 Insead

4 IMD

5 IE Business School

6 Iese Business School

7 Rotterdam School of Management, Erasmus

8 EM Lyon Business School

8 Esade Business School

10 Vlerick Leuven Gent Management School

11 Essec Business School

12 ESCP Europe13 City University: Cass

13 Cranfield School of Management

15 Stockholm School of Economics

16 Imperial College Business School

17 University of Strathclyde Business School

18 Helsinki School of Economics

19 Grenoble Graduate School of Business

19 London School of Economics and Political Science

19 University of Oxford: Sad

22 University College Dublin: Smurfit

22 Warwick Business School

24 SDA Bocconi

25 Durham Business School

26 Mannheim Business School

27 Nyenrode Business Universiteit

28 Edhec Business School

29 Ashridge

30 Universitt St.Gallen

Top 30 European Business Schools 2010


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CORPORATE USERS

BUSINESS TO BUSINESS:

BUSINESS TO CONSUMER:

SERVICES & RETAIL:

PHARMA/HEALTHCARE:


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Evaluation Methodology

Group Performance

Cumulative Profits

Profit Growth (2nd half / 1st half)

Individual Performance

Brand Manager Reports Case Memos

Contribution to Group & Class

Final Report

Attendance: Minimum 75% in the overall Program

ACADEMIC GUIDELINES


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Securing 50% or more marks inComprehensive Evaluation andfulfilling attendance criterion

Certificate ofSuccessful

Completion

Securing less than 50% marks inComprehensive Evaluation andfulfilling attendance criterion

Certificate ofParticipation

Failing to meet attendanceCriterion

No Certificate

ACADEMIC GUIDELINES


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About NIIT IMPERIA


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Technology:

Inbuilt Redundancies Infrastructure to reduce breakdown (Extended C-Band)

Student Facilities Transit: when travelling to other cities

Transfer: permanent change in location to other city

Recorded Lecture: when absent in a session

Students Services Students Services Portal

Learning Management System

Collaborative Environment

Availability of Trained professional to address queries between 9 AM to

9 PM, 365 days Continuous Communication

Mails

Phone Calls

SMS

NIIT IMEPRIA EDGE


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Best Training Institute for Working Professionals, World Education Summit,15 July 2011.

Outstanding Student Support Services, Asian Learning Leadership Awards,25th September 2012

Outstanding Blended Course for Post Graduate Diploma in InternationalBusiness Strategy, World Education Congress, 29th June 2012.

Best Telecom & Satellite Learning Providers in Education, ASSOCHAMNational Education Excellence Awards 2013 , 8th April 2013

Polycom Intelligent Enterprise Award for Synchronous Learning Technology,2009

AWARDS AND ACCOLADES


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The fee can be paid by cash, cheque or DD drawn in

favor of NIIT Ltd. Imperia Collection Account

Program fee payable at time of application.

Program fee(INR):

Rs 39,500/- +12.36% Service tax= Rs 44,382/-

FEE PAYMENT SCHEDULE

*It is suggested that applicants complete the admission/ registration formalities as soon as possible within the

announced timelines as we may be compelled to allot the seats on first come first serve basis due to limited

availability of seats.

*The program fee in non refundable.


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55 Classrooms across 23 Cities in India

Direct one-to-one interaction is ensured through

individual ICT systems for each student:

High-performance PCs

Webcam

Audio system and microphone at each

workstation, connected directly to faculty at

institutes

Classroom interactions & ambience are facilitated by

clusters of student-stations and camera & projection

systems that span the full classroom.

Learning Management System (LMS):

program-specific notices online submission of assignments

reminder services

online testing

student records

STUDIO VIEW

CLASSROOM VIEW

NIIT IMPERIA - TECHNOLOGY EDGE


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REPLICATION OF LIVE CLASSROOM

Full features of face-to-faceteaching

Raised-hand-seeking-teacher's-attention

Click here to play NIITImperia Video

Tabulation of responses

Quizzes randomly created by theteacher

SYNCHRONOUS LEARNING
http://www.niitimperia.com/take-a-tourhttp://www.niitimperia.com/take-a-tourhttp://www.niitimperia.com/take-a-tourhttp://www.niitimperia.com/take-a-tour


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What is Information Session? It is a telephonic conference call arranged for

interested participants, to address theirspecific queries regarding the program

Why should I attend the conference call? To evaluate the program rigorously and in

depth before taking a final decision Who will host the call?

NIIT Imperia Product Management &Academic Team would address the queriesregarding the program

How can I register for the conference

call? Register Online using the following link

http://bit.ly/APQBM01concall

INFORMATION SESSION
http://bit.ly/APIS01concallhttp://bit.ly/APIS01concallhttp://bit.ly/APIS01concall


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Application period

Application for the Batch will commence in August 2013 and

will close on September 2013

Application forms Candidates could also apply online athttp://bit.ly/SDPapplynow

Application forms can be also obtained or at local NIIT IMPERIA

Centres

Classes would commence on or after September 2013

HOW TO APPLY
http://bit.ly/SDPapplynowhttp://bit.ly/SDPapplynow


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1 Passport size photo affixed [Latest photo with light

backdrop]

Proof of Date of Birth [DOB Certificate / 10th Std

Mark sheet]

All Documents should be Self Attested

DOCUMENTS REQUIRED FOR

APPLICATION


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For any Queries Or Doubts,

Call Us At 18002660304

(Or)

Write to [email protected]
mailto:[email protected]:[email protected]