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Deutsche Bank, London
3 September 2015
Agenda
2
1 2
Half-year
2015 highlights
Group
financials
2
RTL Group’s
strategy
Strong financial performance: revenue, EBITA and net profit up
3
2,788million revenue
€
351million
net profit
€
€1.00 Interim
534 million
reported EBITA
€
YoY growth
+3.8%
19.2%EBITA Margin
extraordinary dividend
+3.3%
YoY growth
+73.8%€ 628 million
YoY growth
+2.6%
YoY growth
reported EBITDA
Highlights of HY 2015
4
Britain's Got Talent, Simon Cowell
digital revenue growth+94%
EBITA growth at Mediengruppe
RTL Deutschland+9.6%
European media company in
online video1)#1
1) By comScore video property ranking
Agenda
5
1 2
Half-year
2015 highlights
Group
financials
2
RTL Group’s
strategy
Media is in a state of constant evolution
6
DIGITALCONTENT
BROADCAST
TelevisionRemains highly profitable – video
consumption increasingly across all
screens
Digital VideoGaining reach as content
quality improves, but still
lacks profitability
Monetisation Multi-platform distribution leads to
converging media sales and platform
fee opportunities
Production & IP New global hits are hard to find
with genres from high-end
drama to low-cost web content
Current video consumption1)
RTL Top 5 (GE/FR/NL/ES/UK), in minutes per day (avg.)
2014
89%
2011
94%
2008
98%
Potential 2020 2) scenarios
RTL Top 5, in minutes per day
4%
231213
241
6%
Linear TV is still strong, with non-linear likely to accelerate
Moderate EU-5 case
259
81%
11%8%
Linear TV Time-shifted TV VOD
(based on past 5 year EU
growth trajectory)
+18min
Source: 1) IHS/ScreenDigest (VOD = pay-TV VOD + online long-form + online short-form), 2) Scenarios are RTL forecasts based on IHS EU/UK data.
1%
1%
Consumption
5%2%
7
8
TV viewing time in minutes per day1)
Average daily time (incl. time shifting)
2014
221
124
2010
223
142
France
E 14-29
Total
2014
221
146
2010
212
158
2014
282
171
2010
292
219
2014
200
158
2010
191
166
2014
220
138
2010
242
169
US
UKNetherlands
Germany
Total
E 15-34
Total
E 20-34
Total
E 16-24
Total
E 15-24
2014
239
134
2010
234
146
Spain
Total
E 15-25
-0.2%
CAGR
10-14
-3%
+0.5%
-2%
+1%
-2%
+1%
-1%
-1%
-6%
-2%
-5%
CAGR
10-14 CAGR
10-14
SOURCES: GER: AGF/GFK, TV SCOPE 5.0, FR: MÉDIAMÉTRIE (AND M6), UK: BARB, US: NIELSEN, NL_ SKO; ALL INCLUDING DVR VIEWING, TOTAL VIEWING TIME DEMOGRAPHIC DIFFERS SLIGHTLY BETWEEN
COUNTRIES (DE: INDIVIDUALS 3+, FR, ES, UK: INDIVIDUALS 4+, NL: INDIVIDUALS 6+)
ConsumptionViewing time is stable overall, with slight decline in young demo’s
9
Target: 14-59 y.o., all day
Access
Prime
Prime
Time
Late
Prime
Late
Night
Monday #1 #1 #1 #1
Tuesday #1 #1 #1 #1
Wednesday #1 #1 #1 #1
Thursday #1 #1 #2 #1
Friday #1 #1 #1 #1
Saturday #2 #1 #1 #1
Sunday #1 #2 #2 #4
Access
Prime
Prime
Time
Late
Prime
Late
Night
Monday #2 #2 #2 #2
Tuesday #2 #2 #2 #2
Wednesday #2 #2 #2 #2
Thursday #2 #2 #2 #2
Friday #2 #2 #2 #2
Saturday #2 #2 #2 #2
Sunday #2 #2 #2 #2
Access
Prime
Prime
Time
Late
Prime
Late
Night
Monday #1 #1 #1 #2
Tuesday #1 #1 #1 #2
Wednesday #1 #1 #1 #2
Thursday #1 #1 #1 #2
Friday #1 #1 #1 #2
Saturday #2 #1 #2 #2
Sunday #2 #1 #2 #2
Target: Hswes <50 y.o., all day Target: Shoppers 20-49 y.o., all day
Average audience performance by time slot in 2014
Source: AGF in cooperation with GfK, TV Scope 5.0, H1/2013; MMW / Médiametrie (January-December 2014); SKO, January-December 2014
ConsumptionOur main channels remain #1 or #2….
10
Germany France Netherlands
88%
Local productions
Acquired content
76%
91%
64%
91%
54%
34 14
New format launches
New format launches
above channel average
5 3 14 8
+7% -7% +34%
In hours, in 2014
+X% YoY growth
11 5
65% 70%
+4% -2% +11%
20 1140 15
X
X
Consumption…based on strong local productions
ConsumptionBut measurement systems need to follow the audience
Measurement is only gradually adapting - changes not expected until 2016
Linear TV Linear viewing on TV set
Time-shifted Time shifted viewing within 7 days
Online
(PC)
Catch-Up TV (7+days)
Other offers (e.g. YouTube, VOD services1))
Video viewing on mobile devices
Type of viewing
Extended TV Panel
Measurement
DE FR NL
4 days
Hybrid online data
(Panel + Census)
Starting
20152016
Incl. IPTV
Starting
2015
Mobile
Planned
2015/16n/a
Starting
2015
Planned
2015/16
Planned
2015/16
Mobile integration with
online panelStarting
2015
Data Trend
1) Depending on participation (e.g. YouTube to join in GER, not in NL)
11
AdvertisingWe believe video will remain the dominant format in the future
Forecast US ad spend by format ¹)
4%
6%6% 4%
8%15%
2020
67%
24%
20152010
54%
32%
20052000
44%
35%
Video, as a % of total ad spend, is accelerating and will be the clear winner
Text
Audio
Image
Video
+3%
2020
80
87%
4%9%
2014
69
96%
2% 2%
US: Video ad spend, in $ billion
TV advertisingNon-premium VODPremium VOD
CAGR
2%
Source: 1) Compilation by BMO capital markets using data from Group M, IAB, Magna Global
12
BROADCAST
DIGITAL
Agenda
Transformingthe Content industry
CONTENT
13
FremantleMediaMore format development, drama and digital
Our strategic priorities
1
2
3
Maintaining core
business
Developing the
pipeline
Maximising the
network
Building a scalable
digital business4
Keep existing shows on air
Roll out formats to new territories
Create new entertainment formats
Strengthen new genres
Develop organically in new territories
M&A for market entry/consolidation
Expand capabilities across value chain
Develop new content verticals
Through organic growth
and M&A
14
FremantleMediaMaintaining the core business
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015est
Long-running game shows performing well
Some cancellations are unavoidable
Talent shows continue to roll out
Inevitably, older shows will decline in profitability
Yrs. on air:
MEXICOAs a daily
ASIAPan-regional
SCANDINAVIABack
in-house
FRANCE3rd season
since back
Indicative Gross Profit
22 20 19 8
Household ratings
Highest ratings in
over 20 years
1.92.4
3.0
4.65.0
5.76.4
08/09 09/10 10/11 11/12 12/13 13/14 14/15 Nov 14
1.9
11
American Idol 2016 will
be the last series
15
FremantleMediaDeveloping the pipeline – entertainment shows
2014/2015 launches with potential to travel
Series 2 in production in the USA, SyndicationLaunched successfully on BBC3, sold to Kabel 1
Germany
RTL Germany launch, headliner at MIPTV 2015
La Banda – In production for Univision launching
Autumn 2015
Successful pilot launch on BBC2 primetime, in
negotiation for a further 5 episodes, launched at
MIPTV 2015
Series 1 in production M6 France
Series 2 Netherlands in production RTL4
Sold into 12 markets (incl. Argentina, Turkey, Romania,
Croatia, Czech Republic, Indonesia, Ireland, Peru)
Aired Canada, successfully launched in Sweden.
Piloting for VOX Germany
Series 2 commissioned SVT Sweden. Interest in Germany,
Belgium, Portugal, Serbia, India, China, UK, US
Couples version launching July 2015 on ProSieben,
piloting NBC USA, sold to NBC Pan Arabia
On air TV3 Denmark, in production Kanal5 Finland.
Launched at MIPTV 2015
Beat The Brain – 30 Episodes BBC2 across prime
16
Deutschland 83: “Fresh and
enjoyable” (New York Times)
17
American Gods: TV serial adaptation
of best selling novel
The Young Pope: Starring Jude Law,
(Sky, HBO & Canal Plus)
Leading Italian independent
producer
Sold to 7 countries;
on RTL prime-time in autumn
Commissioned by US premium
pay channel Starz
New top productionNew acquisition New development
FremantleMediaPush into scripted prime-time entertainment
CONTENT
BROADCAST
Agenda
Statusof Digital initiatives
DIGITAL
18
THE RTL DIGITAL HUB TEAM
Anke Schäferkordt / Guillaume de Posch,
Co-CEOs
Marcel Reichart, EVP RTL Digital Hub
MCN worldwide#3
Fashion & beauty
MCN#1
Video advertising
exchangeTop5
European
MCN#1
Pioneer in programmatic
ad sales on linear TV
*
*
MCN:
Giles Drew
Diane Le Douaron
Digital Advertising Technology
Rhys Noelke
Henry Rivero
RTL DIGITAL HUB
* 51% shareholding in Divimove is held by FremantleMedia; RTL Group has a 17 per cent minority stake in Clypd
Digital businessDigital hub created to manage growth of video assets
19
Digital businessRTL Group is becoming a truly global online video powerhouse
20
1) By comScore video property ranking; 2) Consolidated view: excl. Atresmedia, including BroadbandTV since July 2013, StyleHaul since Dec. 2014, Divimove since February 2015 and YoBoHo since April 2015
1,2 4,8
15,7
42,5
HY 2012 HY 2013 HY 2014 HY 2015
VIDEO VIEWS RTL GROUP
HY 2015 (in billion)2)
European media company
in online video1)1#
digital revenue, driven by
acquisitions and organic
growth of +33%+94%
YouTube channels managed
by world leading stack of MCNs45,000
21
+84%
+112%
+90%
DIGITAL REVENUE
In € million
HY 2013 HY 2014 HY 2015
X2
Ad
Non-Ad
113
219
8%Share of total revenue4%
103
RTL Group to further grow its
leading position in online video
YoY growth
1) Pro-forma
1)
1)
Digital businessDigital has become a key driver of RTL Group’s top-line growth
22
1) Content & ads, excl. mobile; 2) Aggregated pro-forma view of all MCN’s and YouTube channels operated by RTL Group companies (Divimove, StyleHaul and YoBoHo included for whole time frame, not since acquisition date);
3) Incl. UK, GER, FR, NL; 4) Aggregated pro-forma view of Collective and Studio 71
2)
June 2014 June 2015
#1 worldwide
COMSCORE MCN RANKING
By video views, excl. music services1)
#2
in US
#1 in
Europe
#1 in
Germany
3)
#1 #2 #5
#1 #2 #3
#1 #2 #3
In June 2015
4)
Digital businessRTL Group has become a global leader on YouTube
3)
23
1) Global comScore YouTube partner ranking, content & ads, excl. mobile 2) Aggregated pro-forma view of BroadbandTV, StyleHaul, YoBoHo, Divimove and FremantleMedia 3) Aggregated pro-forma view of Collective and Studio 71
4) Only including content directly produced and financed by RTL Group broadcasters, FremantleMedia or MCNs (excl. content produced by MCN channel partners)
VIDEO VIEWSJune 20151)
UNIQUE USERSJune 20151)
2)
270m 265m 75m
700m 650m 270m
45,000 55,000 2,000
SUBSCRIBERS
CHANNELS
200+ hours original content
produced in HY 20154)
180+ branded content campaigns
delivered in HY 2015
El Rubius Zoella Rclbeauty 101
8msubs
3m subs
13m subs
Digital businessGlobal leader on YouTube
New officesIn Amsterdam, Hamburg
Belfast and Singapore+4
Growth of private
market place usage+112%
24
All figures relate to HY 2015 1) IFRS view, proforma
Strong revenue growth Growing publisher base
HY 2015 revenue growth, YoY1)
Ad decisionsprocessed per day
4.2bn
+100% YoY
~100
June 2014 June 2015
Latest additions
Live platform publishers300+
+90%
Digital businessSpotXchange on impressive profitable growth path
RTL Group’s strategic focusSummary
DIGITALCONTENT
BROADCAST
Broaden & intensify Digital capabilities (e.g. ad-tech)
Improve & extend Sales and monetisation (ad/pay)
Strengthen & reinforce Reach and audience performance
Invest & grow FremantleMedia
Develop & innovate Broadcaster programming
Scale & expand Video presence (esp. off-YT)
25
Disclaimer
27
This presentation is not an offer or solicitation of an offer to buy or sell securities. It is furnished to you solely for your information and use at this meeting. It contains
summary information only and does not purport to be comprehensive or complete, and it is not intended to be (and should not be used as) the sole basis of any
analysis or other evaluation.
No representation or warranty (express or implied) is made as to, and no reliance should be placed on, any information, including projections, estimates, targets and
opinions, contained herein, and no liability whatsoever is accepted as to any errors, omissions or misstatements contained herein. By accepting this presentation you
acknowledge that you will be solely responsible for your own assessment of the market and the market position of RTL Group S.A. (the "Company”) and that you will
conduct your own analysis and be solely responsible for forming your own view of the potential future performance of the Company’s business.
This presentation contains certain forward-looking statements relating to the business, financial performance and results of the Company and/or the industry in which
the Company operates. Forward-looking statements concern future circumstances and results and other statements that are not historical facts, sometimes identified
by the words “believes,” “expects,” “predicts,” “intends,” “projects,” “plans,” “estimates,” “aims,” “foresees,” “anticipates,” “targets,” “will,” “would,” “could” and similar
expressions. The forward-looking statements contained in this presentation, including assumptions, opinions and views of the Company or cited from third-party
sources, are solely opinions and forecasts which are uncertain and subject to risks and uncertainty because they relate to events and depend upon future
circumstances that may or may not occur, many of which are beyond the Company’s control. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors, which may cause the actual results, performance or achievements of the Company or any of its subsidiaries (together with the
Company, the “Group”) or industry results to be materially different from any future results, performance or achievements expressed or implied by such forward-
looking statements. Actual events may differ significantly from any anticipated development due to a number of factors, including without limitation, changes in
general economic conditions, in particular economic conditions in core markets of the members of the Group, changes in the markets in which the Group operates,
changes affecting interest rate levels, changes affecting currency exchange rates, changes in competition levels, changes in laws and regulations, the potential
impact of legal proceedings and actions, the Group’s ability to achieve operational synergies from past or future acquisitions and the materialization of risks relating
to past divestments. The Company does not guarantee that the assumptions underlying the forward-looking statements in this presentation are free from errors and
it does not accept any responsibility for the future accuracy of the opinions expressed in this presentation. The Company does not assume any obligation to update
any information or statements in this presentation to reflect subsequent events. The forward-looking statements in this presentation are made only as of the date
hereof. Neither the delivery of this presentation nor any further discussions of the Company with any of the recipients thereof shall, under any circumstances, create
any implication that there has been no change in the affairs of the Company since such date.
This presentation is for information purposes only, and does not constitute a prospectus or an offer to sell, exchange or transfer any securities or a solicitation of an
offer to purchase, exchange or transfer any securities in or into the United States or in any other jurisdiction. Securities may not be offered, sold or transferred in the
United States absent registration or pursuant to an available exemption from the registration requirements of the U.S. Securities Act of 1933, as amended.
Deutsche Bank, London
3 September 2015