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Developing an Advocacy Plan
Putting it to Work
The Missouri Association for Community Action
Types of Advocacy
Self CaseCause System
Media
Business Owners
Legislators & MO
Congressional Members
Community Members &
Leaders
Family
The Missouri Association for Community Action
With Whom do We Advocate?
Education (Public, Policy
and Voter)
Organizing and Mobilizing
Research
Partnerships
Events
How We Advocate?
The Missouri Association for Community Action
Effective Advocacy
Legitimate Credible Transparent Accountable Understand the relationship between
advocacy, power and politics
Statewide Vision
United in purpose, the Missouri
Community Action Network will inspire and engage people
to ensure that all families and communities
thrive.
The Missouri Community Action Network
Identify & Define your Issue
Prioritize your Goals
Research the Issue
Develop a
Strategy
Establish a Plan of Action
Build your
Base of Support
Get to Know
people and Key Players
Know the Process
Monitor Legislative Activity
of the Issue Developi
ng an
Advocacy
Plan
Identify and Define your Issue 1
Prioritize your Goals 2
Prioritize your Goals
Determine Goals:
Long
Intermediate
Short
The Missouri Association for Community Action
Research the Issue 3
The Missouri Association for Community Action
Research the Issue
Facts & Figures Resources & Assets Community Support Summarize your Research
Define the Problem Define the Solution Expected Results
Develop a Strategy4
Determine Committee
Identify Supporters
State Personnel/Experts
Recruit Advocates
The Missouri Association for Community Action
Choosing a Strategic
Style
Staying Flexible
Planning Strategies
Develop a Strategy
Establish a Plan of Action5
The Missouri Association for Community Action
Establish a Plan of Action
Clear MessageSupporting MaterialSchedule of Legislative Contacts
Develop Tactics/Action Steps
Build your Base of Support 6
The Missouri Association for Community Action
Build your Base of Support
CommunicationRecruitMobilizeGrassroots Efforts
Get to Know People and Key Players 7
Know the Process 8
Get a sponsor
Bill Language
Committees
Other Members
The Missouri Association for Community Action
Know the Process
Monitory Legislative Activity of the Issue9
Developing an Advocacy Plan
Write it Down
Be Tenacious!
The Missouri Association for Community Action
What’s the Difference?
Statewide Vision
United in purpose, the Missouri
Community Action Network will inspire and engage people
to ensure that all families and communities
thrive.
