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Strategic
Growth
Leaders
DEVELOPING
YOUR PLAN FOR
GROWTH
1
Agenda
About SGL
Why Plan
SGL Guide To Planning
Contents of a Plan
Case study
2
About SGL
We provide a highly experienced strategic /
financial manager that can work for as long
as you require and as frequently as
needed.
We engage with you, listen to your needs
and help you hand pick the most relevant
and accomplished expert from our
extensive network.
Outsourced Finance Director
Budgeting & Forecasting
Professionalising the Finance
Function
Strategic Planning &
Implementation
Growth & Profit Improvement
Funding Advisory Services
Mentoring / Coaching
3
How We Work…
Step 1.
We meet with you to
understand what you
needStep 2.
We select from our highly
experienced panel and
present a number of options
to you.
Step 3.
Once you have met and selected
the SGL expert for you, we’ll
agree the scope of the work
4
Business Planning
5
What is Strategy?
“What do you want to achieve or
avoid? The answers to this question are
objectives. How will you go about
achieving your desire results? The
answer to this you can call strategy.”
― William E. Rothschild
6
Why Plan?
7
So do you end up here…
8
Or here…
9
At is simplest Strategy is…
Sys
tem
s &
Pro
ce
ss
es
Pe
op
le &
Cu
ltu
re
Fin
an
ce
Ma
rke
tin
g
& S
ale
s
Pro
du
cts
&
Se
rvic
es
Vision
Make sense
Make choices
Make it happen
Make revisions
Develop a shared
mental map of
Agree on clear
priorities to guide
action and resource
allocation
Ensure people
make good
promises and
deliver on their
commitments
Compare initial
assumptions
with experience,
explore gaps, and
make mid-
course corrections
10
Vision and Strategy…
Strategy 1
Strategy 3
11
Question for You?
12
SGL Guide To Planning
13
The SGL Roadmap…
Strategy
Objectives
Critical Success Factors (CSFs)
Key Performance Indicators (KPI’s)
Actions
Syste
ms &
Pro
cesses
Peo
ple
&
Cu
ltu
re
Fin
an
ce
Mark
eti
ng
& S
ale
s
Pro
du
cts
&
Serv
ices
Vision
14
Never Confuse Tactics with Strategy…
15
Steps – Vision to Execution …
Know Your Starting Point
The External Environment
SWOT Analysis
Brain Storming
Evaluation & Prioritisation
Developing / Resourcing the Plan
Execution
Review
16
Know Your Starting Point…
Does everyone know the vision?
What are the ambition levels of key
stakeholders?
What are the Profitable customers / Products?
Culture of your organisation
What are the non value adding activities?
Strength of the management team
17
The External Environment…
Are there any opportunities / threats
Competitor / Market Analysis
PESTEL
Political
Economic
Social
Technology
Environmental
Legal
18
SWOT Analysis…
Stakeholders
Competitors
Market
Technology
Customer
Holistic look at your business – that
numbers alone wont tell you
19
Brainstorming…
Withhold your judgment of ideas Encourage wild and exaggerated ideas
Quantity counts at this
stage, not quality
Headline your ideas – no waffling
Identify Ideas as:
Excellent - Definitely will work and Quick Win.
Interesting. - Needs more investigating. May work in the future.
Useless - Will not work.
Build on the
ideas put
forward by
others
20
Evaluation and Prioritisation…
SWOT & EVALUATION FRAMEWORK
Idea
/Area
Where we
are Now
Barriers
and Risks
Enablers
and
Opportuniti
es
Organic or
Accelerate
d
Resource
Required
Return 3-5
Years
Agreed
Ranking
NB – Don’t overdo the analysis
21
Developing /Resourcing the Plan…
Financial modelling is key
Agreeing the key assumptions
Scenario planning
Bottlenecks / limiting factors
Prioritisation / phasing of projects
Funding gap
Quantification of benefits / ROI
22
Execution …
The plan becomes the management tool
Who loses sleep?
What gets measured, gets managed…
Gets done
Visibility and communication … and
communication again
23
Remember…
24
“However beautiful
the strategy, you
should occasionally
look at the results.”
Winston Churchill
Review…
KPI Dashboard
Re-calibrate the strategy
Re-assess the vision
25
What to Include in your
Business Plan
26
Should Include …
Executive summary
Company Description
Market Analysis
Marketing/Sales Strategy
Research & Development
Staffing and Operations
Financial Projections
Appendices
27
Company Description …
History
Promoters, shareholders and Board
Advisors
Products and services
Long Term Aim of Business
Objectives
28
Market Analysis …
Target market
Total market valuation
Targeted share
Market trends
Profile of competitors
Competitive advantage
Benefits to clients
29
Marketing/Sales Strategy …
Income sources
Marketing strategy
Pricing
Advertising and Promotion
Sales Strategy
Route to Market
30
Research & Development …
Patents, copyrights and brands
Product/Service Development
R&D projects underway
Project prioritisation and selection
31
Staffing and Operations …
Management Organisation Charts
Division of Roles
Staffing
Training Plans
Operations
32
Financial Projections …
Key Assumptions
Summary Financial information
Profit and Loss Accounts
Balance Sheets
Cashflow Projections
Sales Pipeline
Funding requirements
33
How Do We Get There?
35
Developing the Plan
Identify the Goals and Objectives
Identify the Critical Success Factors
Match the Critical Success Factors to the Objectives
Supported by ranking from SWOT Framework
Identify Solutions that can/will achieve the Objectives
Multiple solutions need to be evaluated
Balance to be struck between risk, resource, and return
Aggregate the strategies to build the frame of a plan
Revisit and re-calibrate SWOT Evaluation framework
36
Establish Vision with CEO &
Board
Briefing on Current Plans, Status and Company History
Identify what can be achieved organically
Identify what can be achieved with extra resource in next 3-5 years
Expected Return on Investment of accelerated activities
Identify key objectives to achieve the vision
Sketch out a high level roadmap to achieve the objectives
Identify resource gaps
Agree steps from now to execution
Agree initial presentation to management team and arrange team meeting
37
Management Team Briefing
Present to Management Team
Explanation of focus on Return on investment
Initial Discussion and Feedback
Outline of the planning process
Request to Reflect and Ideate How to Help Achieve
the Vision
Schedule Brainstorming Meeting
Routine Management Team Meetings will run in
Parallel - BAU
38
What is Strategy?
"Strategy without tactics
is the slowest route to
victory. Tactics without
strategy is the noise
before defeat."
― Sun Tzu
Never Confuse Tactics with Strategy
“What do you want to achieve
or avoid? The answers to this
question are objectives. How
will you go about achieving
your desire results? The answer
to this you can call strategy.”
― William E. Rothschild
"Sound strategy starts with
having the right goal."
― Michael Porter
39
