DEVELOPMENT

DEVELOPMENT

ADVOCACY - ADVOCACY -

A ROLE FOR A ROLE FOR

EVALUATIONEVALUATION

World Vision’s Regional Systems

World Vision’s Regional Systems

Reform Project,

Reform Project,

Middle East and Eastern Europe

Middle East and Eastern Europe

The c

onte

xt

The c

onte

xt

Advocacy Systems

Advocacy Systems Reform project

Reform projectTypes of activities

Types of activitiesCritical internal factors

Critical internal factors

Financial resources

Financial resourcesStaffing resources

Staffing resourcesAuthority of staff

Authority of staffCritical external factors

Critical external factors

Government systems

Government systemsStrength of civil society

Strength of civil society

Cultural issues

Cultural issuesGeo-political location

Geo-political location

The

need

The

need

Government-ripe,

Government-ripe, community-relevant, child-

community-relevant, child-

focused Systems Reforms

focused Systems Reforms

The

prob

lem

The

prob

lem Issues with M&E thinking

Issues with M&E thinkingManagement of the project

Management of the project

Inability to communicate

Inability to communicateBut clever people!

But clever people!

The

cont

ributi

on o

f

The

cont

ributi

on o

f ev

alua

tion

eval

uatio

n1. Theory of change and

1. Theory of change and strategy mapsstrategy maps

Theory of Change And Strategy MapsTheory of Change And Strategy Maps

Before setting about on a Before setting about on a change agenda it is important change agenda it is important to ensure that we have to ensure that we have consensus about how we think consensus about how we think change will come aboutchange will come about

Theory of change workshop can Theory of change workshop can bring a number of elements bring a number of elements together to discuss and outlinetogether to discuss and outline

Simpler than a theory of change Simpler than a theory of change mapmap

Improve your logic and get Improve your logic and get everyone understanding your everyone understanding your model with a strategy mapmodel with a strategy map

Uses log-frame conceptsUses log-frame concepts Puts it all on one pagePuts it all on one page Good starting point for good Good starting point for good

DME DME

Strategy Maps

Theory of Change

Mea

surin

g a

dvoc

acy

Mea

surin

g a

dvoc

acy

Finding models

Finding modelsCalifornia Endowment : What

California Endowment : What

makes an effective advocacy

makes an effective advocacy

organisation – A framework

organisation – A framework

for determining advocacy

for determining advocacy

capacitycapacityAnnie Casey Foundation : A

Annie Casey Foundation : A

guide to measuring advocacy

guide to measuring advocacy

and policyand policyPACT Zimbabwe :

PACT Zimbabwe : Strengthening and measuring

Strengthening and measuring

advocacy capacity of civil

advocacy capacity of civil

society organisations

society organisations

Advocacy aspects - based on California Endowment categories

Leadership

Skill Ripe, relevant issue selection

Management Strategic focus, integration and space to take risks

Partnerships

Skill Forging strategic partnerships

Management NO leadership support for strategic partnerships

Management

Skill Networking, knowledge-sharing and M&E skill

Management Staffing, funding and M&E delegation

Technical skill

Skill Advocacy technical skill

Management NO collaboration & synergy

Advocacy aspects

2.92.3 Skill Ripe, relevant issue selection

Leadership3.5

Management

Strategic focus, integration and space to take risks

2.83.0 Skill Forging strategic partnerships

Partnerships2.5

Management

NO leadership support for strategic partnerships

2.52.6

Skill Networking, knowledge-sharing and M&E skill

Management2.3

Management

Staffing, funding and M&E delegation

2.82.9 Skill Advocacy technical skill

Technical skill2.8

Management

NO collaboration & synergy

Management indicators score

2.72.7

Georgia2.8

Issue Issue selection is selection is particularly particularly important for important for successful successful advocacy advocacy

A set of tools A set of tools developed that developed that enables the enables the National National Offices to Offices to select ripe select ripe targets targets

Produces “NO Snapshots” - 3 Pages for Produces “NO Snapshots” - 3 Pages for each NOeach NO

Basics– Financial view– Staffing view– Strategy view– Training view– Child Impacts view

Snapshot Headers

Targets–Staff by target–Children impacted by target–Government partners–Coalitions–Milestones last/next 6 months–Key achievements–What needs to be done differently

Org Chart

The “NO Snapshot”

Regional Overview: MEER Advocacy Regional Overview: MEER Advocacy footprintfootprint

•Beneficiary numbers: NO reported unless otherwise indicated