Developmental Aspects of Entrepreneruship

Developmental Aspects of Entrepreneruship by Shivaganesh BhargavaReview by: P. C. BansalIndian Journal of Industrial Relations, Vol. 44, No. 3, Corporate Social Responsibility (Jan.,2009), pp. 521-523Published by: Shri Ram Centre for Industrial Relations and Human ResourcesStable URL: http://www.jstor.org/stable/27768223 .Accessed: 30/09/2014 12:26

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Book Reviews

The final lap of the book deals with hardcore empowerment strategies. Women in India, having negotiated the long march to equality, are now

sufficiently equipped structurally and constitutionally but socially much remains to be desired. Strong women

movements, ever expanding non

governmental sector along with the issue of women gaining high priority on the development agenda of the government and intense efforts of all to mainstream

gender has definitely enabled women to

emerge from the transitional phase. Now

an Indian woman is at a threshold where she can make others listen to her voice. But still she has miles to go before she feels truly empowered.

Aptly titled "Women Speak", the collation of articles seems to be giving a

clamoring call to provide the society with the tools of rethinking, to warrant a fresh look at current gender issues.

Kiran Soni Gupta Divisional Commissioner

Jodhpur

DEVELOPMENTAL ASPECTS OF ENTREPRENERUSHIP edited by Shivaganesh Bhargava, Response Business books from

Sage, New Delhi, 2007, 220 pp, Rs. 450s (Hard cover)

In eleven papers the book deals with the various facets of entrepreneurship like concept of entrepreneurship, entrepreneurship and economic growth, capital structure dynamics, study of

manufacturing organisations, rural

entrepreneurship, training of entre

preneurs and social entrepreneurship. In his 'Foreword', H.R. Rao identifies the broad challenges that an entrepreneurial society and nation have to comfort en

route to entrepreneurial development. The 'Preface' stresses the importance of

developing an enterprising attitude, where the family, society, social

institutions, government and leadership, all play their role enabling individuals and enterprises to gear up their business

operations professionally for rebuilding the nation.

In the opening paper, Bhargava focuses on the need for the entre

preneurial society to face the contemp orary challenges of the economy, markets and environment. With a little more

pervasive and serious efforts, the govern ment may facilitate converting entre

preneurial efforts of the new generation into establishing India as a developed nation and powerful economy. Next, Ishwar Dayal observes that societal structures that function on freedom of individuals and consent are needed to

contribute towards entre-preneurial activation. It is emphasized that the most

significant contribution to entre-preneurial development will be when corporate management promotes an entrepreneurial structure in their business practices. Even in trading or retail sector, their survival

would depend on innovative initiatives.

The Indian lournal of Industrial Relations. Vol. 44. No. 3. Jan. 2009 521


P.C. Bansal

L.M. Bhide points out that

entrepreneurship is essentially a capital concept, that it is inter disciplinary in

nature, and that the entrepreneur belongs to an elicit class. Role of the entre

preneur as an innovator, risk taker and creative destruct has given way to

entrepreneur manager and constructive imitator. The entrepreneur in the 21st

century will have to be a socio-entre

preneur and entrepreneur trustee. Next, S.R. Suchita Rao and ch. S. Durga Prasad argue that despite government efforts, unemployment is increasing and

poverty is not declining as expected. Entrepreneurship has to be modelled in such a way as to attract people from

agriculture to other sectors. Parmod Pathak and Sumya Singh point out that entrepreneurship is fuelled by a need for achievement and it is this need that is related to society's economic growth. A holistic approach is required for

developing an entrepreneurial culture where the society at large is involved in

entrepreneurial development. Next, in

Capital Structure Dynamics, Prashanth

Mahagoankar and K. Narayan found that the most important factor determining leverage and hence the capital structure

is the firm size (age of the organization).

In a study of growth strategy of 17 small manufacturing organisations from

Madhya Pradesh and Maharastra,

Satyajit Majumdar found that the business growth aspects and perfor mance were correlated. Developing competence to manufacture better

products at low cost is the major focus to meet the completion and to grow. However, with de-reservation of

products, the organisations are ready to face competitive challenge. P.S. Tripathi presents the case of the most backward Eastern Utter Pradesh region. The

existing industries like sugar, cotton,

carpet and handloom are facing a tough time in marshalling resources. The overall ambience is not entrepreneurship friendly. Rise in crime is a disturbing feature that may impede the spirit of

enterprise in the region.

Ashok K Singh in a study of 100 rural entrepreneurs from four blocks of two districts of Bihar reported about the four constraints faced by these enter

prises: socio-personal, techno-logical, economic and communicational, res

ponsible for non-adoption of techno

logies by the rural people. The author

suggests that any suitable strategy for

development of entrepreneurship should

only be successful if it can address all these constraints. Next Sita Venka and S. Chandrasekhar Reddy deal with the SETWIN model of skilled and need based training. Its objective is to develop

entrepreneurial potential among the rural

youth leading to employment generation in Andhra Pradesh. The SETWIN courses helped entre-preneurship development through training and can be used as a vehicle to enable relatively

productive human resources to function

effectively in society.

In social entrepreneurship, D. John writes about the efforts of Dr. G.N. Rao and L.V. Prasad to establish an

institution for comprehensive eye care.

The institute has been able over the

years, to see over 500000 out patients

522 The Indian Journal of Industrial Relations, Vol. 44, No. 3, Jan. 2009


Book Reviews

and perform over 250000 surgeries. Besides other factors, quality of health services would depend upon the attitude of service providers and need for equity in the health sector.

In Awakening the entrepreneurship within: How ordinary people can create extra ordinary companies by Michael Garler and D. Murali note that every one has the ability to be entrepreneur, all that is required is a piece of paper, mind and interest to begin. Garler describes four dimensions of the entrepreneurial personality: the dreamer, the thinker, the

story teller and the leader. The dreamer lives at the centre, his heart on the

mountain top of imagination and creates dreams where there are none at all. The thinker is one who thinks 'how'.

Imparting excitement to the story is the

job of story teller who digs into the dreamer's vision and thinker's formulation of that vision. The fourth dimension is the leader who moves the dream forward. (The Hindu Business Line July 7, 2008). The reviewer would

like to conclude the review with a quote of Dr APJ Abdul Kalam. The conti nuation of entrepreneurship education in schools and colleges, the hassle free flow of venture capital and evolution of good market will give momentum for the national growth. The contributors have tried to clarify the concept of

entrepreneurship and his role in

establishing micro and small enterprises. Probably, it would be of interest to study the growth of entrepreneurs and their business for a period of about ten years or so to facilitate factors for entre

preneurship. The book will be of interest to a wide variety of readers, teachers and students of management, HR executives and general readers alike. The contri butors to this volume deserve compli ments for their endeavour.

P.C. Bansal Former Scientist

Defence Research &Development Organisation

New Delhi

URBANIZATION OF INDIA by N.T.K. Naik & S. Mansoor Rahman, Serial Publications, New Delhi, 2007,211pp, Rs. 550.

With the forecast that 50% of India's total population will live in urban areas

by 2050 urbanization process assumes

significance.

The urban population in India is increasing at much faster rate than the total population. But rate of growth of slum population is alarmingly much

higher than urban population. This calls for serious attention as supply of urban infrastructure lags behind the exploding demand thereby affecting local product ivity. Spatial population growth rate is a

symptom as well as warning of future course of urbanisation. The authors have concentrated on various meaning and definitions of the terms related to urban

The Indian Journal of Industrial Relations, Vol. 44, No. 3, Jan. 2009 523


Article Contentsp. 521p. 522p. 523

Issue Table of ContentsIndian Journal of Industrial Relations, Vol. 44, No. 3, Corporate Social Responsibility (Jan., 2009), pp. 347-538Front MatterCorporate Social ResponsibilityCorporate Social Responsibility for Inclusive Growth [pp. 347-354]Corporate Social &Environmental Disclosures &Reporting [pp. 355-375]Corporate Social Responsibility &Shareholder Returns - Evidence from the Indian Capital Market [pp. 376-385]Facilitators &Bottlenecks of Corporate Social Responsibility [pp. 386-395]CSR- A Business Opportunity [pp. 396-401]Successful Examples of Corporate Social Responsibility [pp. 402-409]Corporate Social Responsibility: The Mahindra Way [pp. 410-417]Successful Experiments of Corporate Social Responsibility [pp. 418-425]

Personal &Situational Factors as Predictors of Managerial Motivation [pp. 426-440]Effect of Job Involvement on Burnout [pp. 441-453]The Holistic Approach to Diversity Management: HR Implications [pp. 454-472]Human Capital Contributions to Economic Growth in India: An Aggregate Production Function Analysis [pp. 473-486]Efficiency in Agro-Based Consumer Goods Industries of Tamil Nadu [pp. 487-508]CommunicationsWork Place Motivators &Employees' Satisfaction: A Study of Retail Sector in India [pp. 509-519]

Book ReviewsReview: untitled [pp. 520-521]Review: untitled [pp. 521-523]Review: untitled [pp. 523-525]Review: untitled [pp. 525-528]

Corporate Social ResponsibilitySelect Bibliography on Corporate Social Responsibility [pp. 529-537]

Back Matter

Documents

Developmental Aspects of Entrepreneruship