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The StoryLife is unpredictable
Since 2007, Doris’ mother has become permanently disabled
An alternative to illegal vans – a transportation for the disabled
“Diamond Cab is a labor of love”
We share the same vision and mission
Objectives
Long Term Goals: Increase nighttime business Increase business in Sunday mornings Increase awareness Expand target range
Short Term Goals: Co-operation with companies Increase awareness and popularity
ObjectivesMethod of Measuring the Goals:
SurveysComparison of the business statistics
Nighttime businessSunday morning business
Process Brainstorming
Timeline Research + elimination.
Proposal Research Modification
Presentation Mock presentation Speech
Yum Cha ( 飲茶 )Purpose
Family reunion Tradition Mahjong
Targets Upper-middle and middle class families (with
wheelchair users) Underprivileged wheelchair users
Yum Cha ( 飲茶 )Trials
Charitable event — whole-day package Beneficial for all
Long-term Packages 10% discount for wheel-chair users Free advertisements – doors, posters, brochures
etc.
Airport/Hotel Transportation
Benefits For Diamond Cab For HK Airport For Hotels For Users
Challenges for diamond cab Competition (Rehabus) High cost Limit number of vehicles Small market
How diamond cab can expand its business:
increasing advertising in the airport (posters, commercials..etc)
increase advertising using diff. kinds of media in HK (thru RTHK, TVB and putting up posters on the diff. places, etc.)
create lucrative packages with hotels (i.e.: provide night tour services to tourists if they have time)
have a partnership with the airport--> may need to contact the customer services department in the HK airport
seek sponsorship from the HK Tourism Association
seek sponsorship from the HK Hotels Association
Target audience
Wheelchair users
Pregnant women
Tourists who use wheelchairs or having disabilities
Non-wheelchair users who want a special experience in HK
Possible packages
Diamond cabs pick up tourists from airport and send them to certain hotels
-diamond cab can send tourists to certain landmarks and restaurants as part of the package:
-Hong kong disneyland and ocean park
-the peak
-central
-a more expensive, fixed fee is paid at the beginning and the hotel pays part of it in exchange of advertisment of the hotel on diamond cabs
Unlimited use of diamond cabs during the stay in Hong Kong
-The customer can go anywhere during his/her stay in HK.
-The customer can call for the Diamond Cab whenever his/her stay.
-Very expensive price should be paid.
Locations and Possible Partnership:
Four Seasons Hotel Hong Kong
8 Finance Street, Central, Hong Kong, China
Intercontinental Hong Kong
18 Salisbury Road, Kowloon, Hong Kong SAR
The Peninsula Hong Kong
Salisbury Road, Kowloon, Hong Kong SAR
The Ritz-Carlton, Hong Kong
International Commerce Centre, 1 Austin Road West, Kowloon, Hong Kong
W Hotel Hong Kong
1 Austin Road West, Kowloon Station, Kowloon,Hong Kong,China
Kowloon Shangri-La, Hong Kong
64 Mody Road, Tsim Sha Tsui East, Kowloon, Hong Kong
Airport/Hotel Transportation
Sponsorship HK Tourism Association HK Hotels Association
Target Wheelchair and non-wheelchair users Pregnant women Tourists
Airport/Hotel Transportation
Possible Packages Direct Airport-Hotel (or vice versa) Daytime Tours Nighttime Tours Whole Day Tours
Possible Partnerships Four Seasons Hotel Intercontinental The Peninsula The Ritz-Carlton, W Hotel Shangri-La,
ChurchPurpose
Increase business on Sunday mornings Raise awareness of Diamond Cabs amongst
Christians
Target Audience Christians in targeted Churches
Sponsorship No sponsorship will be given for those who can
afford the Diamond Cab ride For those who cannot afford the Diamond Cab
service, sponsorship will be given by the Church funds or wealthy Christians
ChurchBenefits for Diamond Cab
• More business
• Reputation
Benefits for Church• Additional patrons• Better reputation Benefits for the religious disabled• They get to join morning sermons
6-Month Plan
Possible Cinema Company to work with UA cinema
Why we chose this cinema Wider target audience Provides a larger chance for night time cab
services.
Cinemas
CinemasBenefits
For Diamond Cab For the Cinema companies For Wheelchair users
Packages One-day awareness One-day package
Challenges
Possible Solutions
Year-Round PackagesAirport-Hotel Services
Hotel-Airport Services
Church-Yum Cha Services
Cinema-Yum Cha Services
Cinema – Restaurant Services
All the above packages will have a 10% discount for the fees
One-day PackagesMother’s Day/Father’s Day
Valentine’s Day
Mid-Autumn Festival
__________________________________________________________________________________________________
10% discount for using Diamond Cab services on the above days (point-to-point services)
15% discount for using Diamond Cab service on the above days and applying long-term packages
One-day PackagesChristmas
New Year’s Eve
Chinese New Year
__________________________________________________________________________________________________
10% discount for using Diamond Cab services on the above days (point-to-point services)
15% discount for using Diamond Cab service on the above days and applying long-term packages