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CHOCOQUIN S.A. INDUSTRIALCOMPANY
1
UNIVERSIDAD PRIVADA TELESUP
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chocoquin s.a. industrial company produceschocolates for all occasions as:
CHOCO KIWI-SMALL
CHOCO-FATHER
CHOCO-MATHERCHOCO-CARITAS
CHOCO-BABY
CHOCO-LOVE
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o The mission of chocoquin s.a. industrial company. Is to offer much well-being that
any other company to more people in the world across his wide variety, pleasant
and innovative of chocolates of excellent quality, flavor, added value, and to obtain
good profitability to assure the Growth of the company, to generate the preference,
satisfaction and confidence of the consumer.
o
The vision of chocoquin s.a. industrial company is to evolve from a
respected and reliable company of food to one Respected and reliable
company of food, nutrition, health and well-being.
oShow a new alternative with great acceptance in the marker for chocolates with a
variety of products that taste charmend visitors and provide the local market on the
diverse needs of products to different consumers accequibles.
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17/05/20124UNIVERSIDAD PRIVADA TELESUP
HIGH 5CM
LONG 8 CM
THE CHOCOLATE CHOCO KIWI IS 5 CM BY 8 CM.
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WEIGHT :
It weigh1 grams.
MATERIALS AND FUCTION :It is made of aluminiun foil, decorative boxes.
WHAT IS IT USED FOR?
It is used for nutrition.
COLOR :
Different colors as:Different colors for different occasions such as:red, blue, green, yellow, white, black and brown.
FORM:
Rectangular, circular, oval, square, different designs.
TASTE:
Amaranth stuffed with almonds.Amaranth dish filled with.Amaranth stuffed with pecans.Amaranth co strawberry filling.
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PACKING:
PACKING FOR SEVERAL DIFFERENT OCCASIONS FILED:
.if to be a father's day package with platinum
.if for mother's day package will be a with platinum
.if
you are for kids come in various illustrativecases with their favorite
cartoon
.if for baby shower will come in boxes designed to event.
.If you are for those young fans and fans of alianza Lima and
universitario sports box come with decorative equipment and
also come in a paper with platinum.
.if the general public to come in boxes and papers with platinum
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A bar of chocolate is very nutritious and delicious
1. TARGET CUSTOMERS:
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Who are your target customers?
Age (10-50)
People en general
Sex (male and female)
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What are its dimensions? 38.3x30.4x11.1 mm HEART FOR FATHER'S DAY
23x38.5x13.5 mm ALIANZA LIMA LOGO
23x38.5x13.5 mm COLLEGE SPORTS LOGO
13x21x46 mm BABY SHOWER
33x40x15.5 mm STRAWBERRY DOLL
17mm high x 38 mm FACE
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Classic: aluminiun foil
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Decorative boxes
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S/ 2 (TWO SOL) AND S/5 FIVE SOL
How much does this marker cost
It costs S/2.00 CHOCO KIWI SMALL
It costs S/5.00 CHOCO KIWI LARGE
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The launch date could be in July, because
July is national holiday, we get circuses and
sell all our varieties of chocolates
in every circus Peruvians and the publicknow that we shall choose for the
good quality of our product and
its varieties and are very eye-
catching design.
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ADVERTISING WILL BE AS FOLLOWS:
.A famous personality to promote it.
.A slogan for the advertising campaign.
.advertisement, which is like a history of what is going to try our
product, in addition to the footage to be done and thebackground to use, as well as the music and dialogues.
.On the radio mentioning my different products, designs, colorsa
nd offers.
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Place:
Distribute: domestic
market by car.
Promotion: on TV,
panels, radio, internet,yellow pages.
FIX PRICE
chocoquin S.A. industrial company, the presentation chocolates is choco kiwi small, choco Mather, choco
father, choco baby, is fix imprice is s/2.00 and s/5.00, and distribute domestic market by car finally promotionis on tv,radio, panels, internet, yellow pages.
Produce /offer-choco kiwi small-choco Mather-choco father-choco baby
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Product : PRICE:
bitter chocolate s/13.50
white chocolate s/3.00
natural dye s/6.00
delicacy s/8.00
peanut s/2.00
Amaranth s/2.00
Mold s/9.00
Advertising s/35.00
patterned tablecloth s/40.00
decorative boxes s/35.00
S/153.50
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1. INGREDIENTS :
chocolate bar
white chocolate natural dye
mani
Amaranth
Delicacy
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should melt the chocolate bar in water bath
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should put the first layer with itsown color chocolate into the molds
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fill molds chocolate with peanuts,honey and Amaranth.
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apply the secondcoat for the final filling and ready
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Managing director
secretary
Board of director
Houman resours
training
recruitment
finance
logistics
Accounting
marketing
sale
Advertising
production
distribution
qualitycontrol
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USEFUL EXPRESSIONS:
1) Is composed of: CHOCOQUIN S.A. INDUSTRIAL COMPANY of 4 departments such as:
production manager, marketing manager, human resources manager, financial administration
manager.
2) Is made up of:
-production department is made up of 2 units.
-marketing department is made up of 2 units.
-human resources departments is made up of 2 units.
-financial administration departments is made up of 2 units.
3) Is divided into such as:
- Quality Control and Distribution
- Advertising and Sales
- Recruitment and Training
- Accounting and Purchasing
4) Is in charge of: Managing Director: SANDOVAL, MILTON
5) Managing Director: SANDOVAL, MILTON, Is responsible for the
direction and organization of the company and continuous improvement in it.
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.
Management can be defined as the
administrative process applied to the
enhancement and conservation of effort,
experience, health, knowledge, skills, etc.
Members of the organization, the benefit of the
individual's own organization and the country
in general.
Supervision of staff: It is every man that hath
his staff: the work that oversees the address
that is representative of supervisors
immediately and that is a companion.
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.
Function:"Obtaining and managing themonetary resources of thecompany"
invest and allocate appropriately.
- Logging operations.
-Present the results of operations.-Comply with tax obligations.
The areas covered are:1.Comptroller
2 .Accounting3. Treasury4 .Financial Planning and Budget.5Risk Management.6 .Credit and Collections6 .Accounts payable.
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.
Marketing is the use of a set of tools aimed at
customer satisfaction (potential or actual) by
which seeks to design the product, pricing, choice
of distribution channels and communication
techniques more suited to presenting a product
that truly meets customer needs.
Marketing involves marketing strategies, sales,
market research, market positioning, etc. This
term is often confused with advertising, the
latter being just a marketing tool. These tools
are also known as the Four P's.
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.
The Production department is in charge of providing material
support to the work of drafting, to enable their widespread
dissemination. Thus, we might say
that the customer enters the information rationally
and emotionally prepared by the editors, but feels and
perceives the tangible magazine created by production.
Chocolate production has increased rapidly in recent years in
many countries. The methods and machinery used in the
production of ice cream is very important to maintain high
hygiene standards, with high profits. The plant described in
this proposal is designed to ensure the consumer a healthy
product free of microbes, and the producer of lower
production costs and consequently high return on their
investment and expenses.
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