Digital Advocacy: Storytelling that builds champions and ignites movements

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Today we’re talking about

Advocacy…

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Today we’re talking about

and Social Media…

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Today we’re talking aboutbut really Storytelling.

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Inform | Involve | Inspire

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Inform | Involve | Inspire

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Set the right goals

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Know why

Really know.

you’re here

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Find your audience

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Find your audience

Know whoYou need to reach

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What’s happeningRight now?

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http://farm5.static.flickr.com/4005/4328455047_fa7c4d7f0c_b.jpg

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Now, listen carefully

For…

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Now, listen carefully

To people…

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Plan your attack

Well, really justhave a plan…

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How do you want to engage?

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Establish your voice

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Establish your character

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Establish your tone

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Establish your language

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Establish your purpose

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Build the infrastructure

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Inform | Involve | Inspire

2.0

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What is your message

http://www.flickr.com/photos/isabellewong/2978822643/sizes/l/in/photostream/

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How do you participate

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Inform | Involve | Inspire

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The story

Be a person like me

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Tell great stories

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I had to know and understand my own story before I could listen

and help other people with theirs.

– Barack Obama

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There’s always more to the story

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Make it meaningful

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Make it believable

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Make it real

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Make it visual

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Inspire change

No big deal.

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Keep your audience

On the edge of their seats

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Everyone is doing itSharing, that is

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Don’t fall into silos

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Make the ask

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Ask for something

And be specific

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Make it simple

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Know where to go

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Pay attention. Be flexible.

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Pay attention. Be flexible.

Monitor

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Pay attention. Be flexible.

Evaluate

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Pay attention. Be flexible.

Assess

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Pay attention. Be flexible.

Adapt

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Support your champions

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See, it’s simple

Right?

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A few more rules

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Be honest

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Be transparent

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Be generous

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Share

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Be supportive

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Be responsive

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Be collaborative

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Listen!

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Provide value

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Invest time

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Give a damn.

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Thanks! Questions?

Tim Shawtim@amplifi.ca@shaw_tim