DIGITAL COPYWRITINGAND CONTENT MARKETING COURSE

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OUR MISSION OUR VISIONTo give our students the knowledge to enable them to better their businesses and careers which will ultimately improve the economy of South Africa.

To offer South Africa’s only accredited range of digital marketing courses and education programmes.

The Digital School of Marketing (DSM) is South Africa’s preferred provider of accredited digital marketing education. Our educational institution is unique due to our custom-built online system with superior functionality and all our marketing courses being accredited by the Media, Information and Communication Technologies Sector Education and Training Authority (MICT SETA). In addition to this, we are a member of the IAB South Africa. DSM is also an endorsed member of the CPD Certification Service of the UK. Our courses are therefore internationally transferable and endorsed. From an organisational standpoint, having your staff proficient in digital marketing will allow you to understand your market better and enable you to target your advertising and marketing more effectively resulting in a positive ROI. Digital School of Marketing is BBBEE compliant.

Who is the Digital School of Marketing?

DIGITAL COPYWRITING & CONTENT MARKETING COURSE PROSPECTUS

If you are creative and live for the thrill of sharing your messagewith the public then this course is just up your alley!

The saying “Content is King” has been around for the past number of years. However, it’s not a trend that will be changed dramatically as regularly as Google’s Search Engine Optimisation (SEO) algorithms. It’s here to stay!

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YOUR FUTUREBEGINS TODAY

DIGITAL COPYWRITING & CONTENT MARKETING COURSE PROSPECTUS

So what is content marketing and digital copywriting? What are so special about these skills that anyone who is an expert copywriter is snapped up in a heartbeat? Why do businesses need content marketing?

In this new digital era, content is a vital part of any marketing strategy. A company who ignores this stands a good chance of being left behind. So if you are passionate about creating content for online platforms, love brainstorming ideas and selling your ideas to the public you need to become a copywriter with the Digital School of Marketing’s (DSM) Content Marketing and Digital Copywriting Course! We’ll teach you how to sell your story

through creative and enticing mediums as well as these fit into the greater context of marketing and brand communications strategy.

DSM’s Content Marketing and Digital Copywriting Course is accredited by the Media Information and Communication Technology (MICT) SETA. This means that with your MICT-accredited qualification, you’ll open countless employment opportunities as a digital copywriter.

COURSE MODULES

INTRODUCTION TUTORIAL

INTRODUCTION TO CONTENT MARKETING

APPROACHING YOUR CONTENT MARKETING

MARKETING COMMUNICATIONS CONCEPTS

DISTRIBUTION OF CONTENT

HOW TO STRUCTURE YOUR CONTENT

ANALYSING DATA FROM CONTENT MARKETING

WRITING ADVERTISING COPY

DIGITAL COPYWRITING

DEFINING YOUR AUDIENCE

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(SAQA ID 244612 NQF LEVEL 5, 15 CREDITS)

(SAQA ID 10064 NQF LEVEL 5, 8 CREDITS)

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COURSE MODULES CONT

DIGITAL COPYWRITING & CONTENT MARKETING COURSE PROSPECTUS

SEO AND COPYWRITING TECHNIQUES

CONTENT CREATION ACROSS SOCIAL MEDIA PLATFORMS

WRITING FOR DIFFERENT MEDIUMS

EMAIL MARKETING

REQUIRED DOCUMENTS

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NANO COURSE CHANNELIn addition to the accredited course mentioned above. You will have access to DSM’s Nano Course Channel were there are over 150 Nano courses available on the following topics:

MARKETING 101

BRAND MANAGEMENT

SOCIAL MEDIA

SEO

WEB ANALYTICS

COPY WRITING

ENTREPRENEURSHIP

SALES AND MARKETING

CONTENT MARKETING

LEADERSHIP SKILLS

DIGITAL TRANSFORMATION

PAID ADVERTISING

PROJECT MANAGEMENT

PUBLIC RELATIONS

MARKETING STRATEGY

MARKETING RESEARCH

Each and every Nano course has a selection of comprehensive multiple choice questions at the end of each course and once completed you will automatically get a DSM certificate for the course and a UK CPD accredited course with you can show case on your social pages, show your competency for a specific subject to your superiors in your work environment or even showcase on your CV.

The DSM channel is active under your personal profile for 12 months so even when your course is finished you can still carry on your learning with DSM and acquire additional skills in Digital Marketing and Business.

The DSM Nano course channel is the first of its kind in the education industry that allows you to gain additional knowledge that is above and beyond the course that you purchased.

The platform is designed both for a desktop and mobile so you can study freely when ever you see fit.

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All courses at DSM are delivered on our state-of-the-art online learning platform. It is jam packed with videos and infographics so that you can take your learning

experience to the next level. On our learning platform, there are:

200 videos 100 infographics Assessments

Slides Progress trackers

Interactive feedback

VIEW A VIDEO ON THE COURSE

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HOW YOU CAN LEARN AT DSM

Accreditations

DIGITAL COPYWRITING & CONTENT MARKETING COURSE PROSPECTUS

Digital School of Marketing Pty (Ltd) Reg no. 2017/377830/07

1st Floor 292 Surrey Avenue Ferndale Randburg

Office 0861 428 710 | Fax 011 781 2941Email info@digitalschoolofmarketing.co.za www.digitalschoolofmarketing.co.za