Digital Corporate PR and Social Media Training

8/2/2019 Digital Corporate PR and Social Media Training

1/4www.stuartbruce.eu

Learn how to maximise the opportunities of online PRand minimise the risks of social media

The comms wunderkind is seriously web savvy, his CV reads like a top tenof all things tech

PRWeek Power Book

Stuart is a PR professional who understands the digital age.

He's an expert in word of mouth marketing. I'd hire him straight away.

Tom Watson MP, worlds first government Minister for Digital

Engagement

DIGITAL AND SOCIAL MEDIA TRAINING

for corporate communications and public affairs


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BENEFITS OF OUR TRAINING

Corporate communications focusedThese courses have been developed over several years to

focus specifically on the needs of corporate communications,

public relations and public affairs professionals. They are not

just standard social media classes designed to teach you

about different social networks, but actually focus on what is

relevant to professional public relations practitioners.

GlobalThe internet, social media and social networks are inherently

global and require an understanding of how it works at an

international, regional and local level. Stuart Bruce shares his

experience and expertise in developing and delivering global

and local country strategies around the world for many of

the worlds leading companies and organisations.

Focus

We create custom content and scenarios based around yourbusiness and sector, combined with best practice that can be

transferred from competitors, peers and other industry

sectors.

MentoringUnlike standard training courses we can provide an on-going

personal mentoring service by phone, email and face-to-face

to ensure that new skills are used and improved, rather than

forgotten.

ConfidentialIn our private training sessions you can share sensitivecompany information in complete privacy, ensuring that the

training is focused on the issues that matter to you most.

IntegrationCustom training can be integrated into your existing

corporate communication processes to ensure it fits within

your corporate communications strategy.

Cost-effectiveCustomised training courses are tailored around your needs

and can be run for multiple members of your team so you

dont need to invest in lots of separate courses to cover all

the skills you need.

LocationSave time and money on travel as we can provide training at

a place of your choice anywhere in the world.

TRAINING FORMATAll training is personlised to the specific needs of the

delegates. This means it can be provided to delegates with

different levels of skills and knowledge.

Theory and practical workshopsWe never use talk and chalk teaching and every course

includes practical workshops and exercises to develop onlinecommunications strategic thinking and practical skills.

The courses are designed to be active, stimulating, inspiring

and above all practical so you leave having learnt enough to

make a real difference to how you do your job.

One day or a packageEach course can be completed in one day or we can provide

a combination of one day courses and individual modules into

a package of one to five days.

Courses can be delivered anywhere in the world, either on

your premises or at executive training facilities in central

London or most countries and cities convenient for you.

Access to course materialsEvery delegate receives access to all of the course materials

via a secure online system.

Private or open coursesTraining can be delivered either as private courses with just

delegates from your company or as an open course with

delegates from more than one company. To ensure that

every delegate receives personal attention courses werestrict the number of delegates on each course.

Private courses can be delivered at dates and times to suit

your delegates. Open courses are scheduled to run

occasionally throughout the year.

Stuart is a great instructor and shared all of his practicalexperience. This was one of the best courses Ive had.

Human Resources Development Fund

of the Kingdom of Saudi Arabia

It was a very fun and informative course. I learned a lot

from it and cant wait to implement it in my work.

Kuwait National Petroleum Company


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CORE COMPETENCIES

Online PR driving licenceComprehensive communications competencies course

covering all the fundamental digital PR skills that a modern

public relations practitioner needs. Covers all of the main

social media and social networks including Facebook, Twitter,

Google+, LinkedIn and YouTube as well as blogs, podcasting,

photo sharing, social sharing and bookmarking and live video

streaming. It also looks at the basics of modern media

relations including pitching online media and blogs, social

media news releases and social media newsrooms.

Online communications strategyLearn how to integrate online PR and social media into your

corporate communications strategy including: how to set

objectives; identify audiences, influencers and stakeholders;

select and use the most appropriate social media tools and

platforms; develop messages in the right tone and style; how

to assign resources; how to develop strategies for multiple

countries and brands; how to measure, evaluate and report

success.

Online communications managementIf youve already mastered the fundamentals of online PR and

social media this course covers the day-to-day business of

managing it for your organisation. It looks at the toolsbothfree and paid forand helps you to choose the best ones for

you. It also looks at the best online tactics you can use to

ensure that your online communications strategy is

successful. Learn how to build and engage communities,

create buzz and ensure your tactics contribute to achieving

your business objectives.

It's fabulous getting Stuart to do this as his knowledge andexperience shine through. His session got 4 out of 5 for

relevance. He is also very engaging.

Andrew Thomas, Publisher,

Communicate Magazine

Passionate, innovative, responsive.

Simone Bresi-Ando,Global Corporate Communications Manager

Sony Ericsson

DIGITAL AND SOCIAL MEDIA TRAINING FOR COMMUNICATORS

MASTER CLASSES

Modern media relationsLearn how to use internet search to track and set the news

agenda, develop and maintain media contacts via social media,

pitch journalists and bloggers via social networks, create and

use social media news releases and social media newsrooms.

Executive visibility and thought leadershipLearn how senior c-suite executives and directors can

optimise their social media profiles and activity to improve

their visibility, reputation and thought leadership. Learn which

social networks to use, how to build contacts, which tasks

can be delegated (and which cant!), the best tone of voice to

use and how to make the most effective use of valuable time.

Online crisis communicationsDiscover how you can potentially prevent an issue becoming

an online crisis. Learn how to prepare and develop online

crisis communications plans; set-up real-time monitoring and

early warning systems; track activists, campaigners and

NGOs; how to set-up online crisis communications hubs;

how to do search engine optimisation in a crisis; how to

develop real-time messaging and response systems.

Digital public affairs

Learn how social media and online PR can be used as anessential part of your public affairs strategy. Learn how to

identify, monitor and improve relations with online

influencersand how to engage with powerful traditional

influencers online. Discover how to use search to drive policy

makers and stakeholders to you. Learn how to create

compelling, persuasive content that people will want to share.

Stuarts evident wealth of traditional PR experience meantthat he made social media relevant to me as a corporate

communicator. Previously, Ive been disappointed asspeakers had been too techy or marketing focused.

Frontex, European Union border force

Warsaw, Poland

Thank you so much for your hard work on the campaign.Your media and comms was brilliant. Ive never been so well

Twittered.

Rt Hon Alan Johnson MPformer senior UK government cabinet minister

Home Secretary


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+44 20 3239 1093 | [email protected] | www.stuartbruce.eu

Arts Council - UKAssociation of Business Schools - UK/GlobalBahrain Defence Force - BahrainBahrain Petroleum Company - BahrainBahrain Telecommunications Company - BahrainBritish Library - UK/GlobalCarlsberg - Denmark/UK/GlobalCass Business School - UK/Global

UK Central Office of Information - UKChartered Institute of Public Relations - UKUK Department for Education and Employment - UKDiesel - Italy/GlobalDiscovery Channel - UK/EuropeFirst Direct - UKFrontex (European Union border force) - Poland/EuropeGlaxoSmithKline - UK/GlobalGulf 4 Good - GCCHSBC - UK/Global

Human Resources Development Fund - Saudi ArabiaIndependent Police Complaints Commission - UKKing Abdullah University of Science and Technology - SaudiArabiaKingdom Holding Company - Saudi Arabia/GlobalKuwait National Petroleum Company - KuwaitUK Labour Party - UKUK Ministry of Defence - UK

Bahrain Ministry of Education - BahrainNational Health Service (NHS) - UKPayPal - UKSamsung - Korea/GlobalSmith and Nephew - UK/GlobalSony Ericsson - UK/Sweden/GlobalUnilever - UK/Netherlands/GlobalUnited Nations - USA/GlobalVIVA Kuwait - KuwaitWorld Vision - UK/Global

SELECTED CLIENT EXPERIENCE

Stuart Bruce is an award-winning international

communications consultant specialising in digital corporate

communications, online public relations, digital public affairs

and social media. He has extensive global public relations

experience in the UK, European Union, Eastern Europe,

Middle East and USA.

He is listed in the PRWeek Power Book of the top 1% of

most influential PR people in the UK. Before starting SBA he

was founder and managing director of one of the UKs leading

specialist online public relations consultancies succeeding in

less than four years to grow it into a PRWeek Top 150

Consultancy and Top 40 Digital Consultancy.

In 2011 Stuart worked with the United Nations in New York

to publish the worlds first international research examining

how FT Global 500 companies use social media as part of

their CSR strategy.

In 2003 Stuart was one of the worlds first public relations

bloggers and his A PR Guys Musings blog is still one of theworlds highest ranked PR blogs. He has recently co-authored

two PR business books, both to be published in summer 2012.

Stuart is a visiting lecturer at Leeds Metropolitan University

teaching online public relations to international post-graduate

and MBA students. He is a founder member of the Chartered

Institute of Public Relations Social Media Council responsible

for developing professional best practice and standards.

Stuart has also worked at the highest levels in UK politics asDirector of Communications for two senior UK government

cabinet ministers.

ABOUT YOUR TRAINER

CONFERENCE SPEAKING

Ad:techCharted Institute of MarketingSocial Media in a Corporate Context, AmsterdamReputation in Oil, Gas and Mining, LondonThe Economist: In-house Corporate Counsel, London

PRWeek: Maximising the full potential of Digital MediaSocial Media in Business, LondonReputation in Financial Services, LondonChartered Institute of Public RelationsWOMMA UK Word of Mouth Marketing Association

Documents

Digital Corporate PR and Social Media Training