Digital Mapping Solution

Digital Mapping Solution

CS410 Green Team

Meet The Team

December 16, 2009 ODU CS410 Green Team 2

People visiting unfamiliar areas must find parking

and walking routes to their destination


“I don't think paper maps are going anywhere, But people may be using them differently, more as a companion to the online or digital map.” – Joel Minster, Chief Cartographer for Rand McNally, the largest mapmaker in the nation


Quote Courtesy of San Francisco Chronicle

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/10/12/BA5ISMA3D.DTL

Maps Handed Out by AAA Per Year

2004 2005 2006 2007 2008 2009 2010 2011 20124.5

5.0

5.5

6.0

6.5

7.0

7.5

8.0

8.5

9.0

Actual Data


Projected by San Francisco Chronicle

Data Courtesy of San Francisco ChronicleYear

Map

s in

Mill

ions


Case Study:Old Dominion University

Joseph Conlin


Major Complaints

• Cost of printing paper maps

• Map can not be updated easily– Contracted out – very expensive

• Difficulty finding items on the map– Cluttered 3D layout– Poorly organized

• Map is static– does not inform people about changes and closures on campus

• Does not include parking information– Closures– Special events– Zone changes


Sources: ODU Director of PublicationsODU Director of Parking and Transportation Services

Cost of Paper Maps

• Primary Campus Map– Provided to the university cost free because of advertisements– Advertisements make the map cumbersome

• Parking Services Map– 30,000 Copies per year– Cost: $23,000

• Mini Campus Map– $882 a year for 3500 copies

• Less university publications are being printed to reduce costs.– Faculty and Staff handbook map – University course catalog


Sources: ODU Director of PublicationsODU Director of Parking and Transportation Services

SOLUTION OVERVIEW


The Current Way


A Better Way


Major Functional Components Diagram


Product Capabilities

User Interface• Provide interactive maps• Deliver walking directions specific to the area• Items are searchable by address, building, or

office • Provide information about building contents• Provide information about parking• Display special event informationDecember 16, 2009 ODU CS410 Green Team 14

Product Capabilities

Admin Interface• Updating maps with buildings and streets• Point and click adding of walkways• Ability to change availability of parking lots• Add special events• Close walkways for construction or other

impeding conditions


Custom Implementations

Implementation unique to each customer site• Meet with customer and detail site’s specific

requirements• Build site specific functionality• Build maps to customer specification• Train customer on product use

Technical Discussion

Sean Christe


High Level Architecture


Database Requirements

• Each point of map data will be inserted into the database as a node and given a weight

• Sets of nodes representing physical entities may be stored as structures

• Nodes will be categorized into states and overlays

• Complete sets of connected nodes may be stored as paths


Initial ERD


Data Access and Manipulation

• All access to the database will be handled by an externalized set of stored procedures

• External scripts will be used to perform the path-finding algorithm, compute the node weights, and manipulate the data in the database.


User Interface Requirements

• The user will be able to search for and select nodes and DMS will display the selected node’s information

• The user will be able to select multiple nodes and DMS will display the quickest route between them


User Interface Logic Example

• User searches for the path between two locations


Admin User Interface Requirements

• The admin user will be able to add and remove nodes

• The admin user will be able to move nodes and edit node information

• The admin user will be able to add a state or overlay to a group of selected nodes


Admin User Interface Logic Example

• Admin user adds a new node


CS410 Green - Milestone 26

RAPID PROTOTYPEDesigned by Rodney Blythe

November 30, 2009


Overlay Creation

November 30, 2009


Path Creation

November 30, 2009


Search and Path Display

November 30, 2009


Path Re-Route Due to Flooding

November 30, 2009

Business Plan

Ian Iepson

December 16, 2009 31ODU CS410 Green Team

Phase 1 Staffing


Project Manager

GUI Development Manager

Financial Director

Architecture Development

Manager Marketing Director

Webmaster

Documentation Director

Software Team

Phase 1 Staffing Cost


Phase 1 Funding

• Funding will be procured from the National Science Foundation under the SBIR grant program– Limit is $100,000


Phase 2 Staffing

Project Manager

Marketing Director Financial Director Software Director Documentation Director Webmaster

Interface Design Manager

Architecture Design Manager

Web Developer

Software Engineer

Software Tester

Database Developer

Software Engineer

Software Tester

Risk Manager




Phase 2 Resources


Phase 2 Funding

• Funding will be procured from the National Science Foundation under the SBIR grant program– Limit is $750,000

• Marketing budget will be procured as a small business loan from a bank


Phase 3 Staffing

Project Manager

Human Resources

Software Maintenance

Marketing Director

Webmaster Documentation Manager

Financial Director

Implementation Team

Database Administrator

Software Engineer Webmaster

Customer Support x2



Total Budget


Customer Cost

• Software - $20,000

• Implementation - $13,000 per week


Small Scale Implementation

0 6 12 18 24 30 36 42 48 54 60 66 72 78 84 90 96 102108114120126132138144$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

Cost

Income

Linear (Income)


Break even in 45 weeks

Medium Scale Implementation

1 7 13 19 25 31 37 43 49 55 61 67 73 79 85 91 97 103109115121127133139145$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

CostIncomeLinear (Income)



Large Scale Implementation

0 6 12 18 24 30 36 42 48 54 60 66 72 78 84 90 96 102108114120126132138144$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

CostIncomeLinear (Income)



Target Customers

• Universities

• Amusement Parks

• Golf courses

• Zoos

• Malls and Shopping Outlets

• Dense Urban Areas

• Special Event Coordinators


Customer Market

• Malls and Shopping Centers: 48,695 (2007)

• Golf courses – 11,978 (2005)

• Colleges and Universities: 4084 (2003)

• Amusement Parks – 534 (2005)

• Zoos and botanical gardens – 605 (2005)


Colleges Source: Census.govShopping Source: Census.gov

Golf, Amusements, Zoo Source: Census.gov

http://www.census.gov/prod/2003pubs/02statab/educ.pdf

http://www.census.gov/Press-Release/www/releases/pdf/cb07FF-19_holiday.pdf

http://www.census.gov/compendia/statab/tables/09s1191.pdf

ROI For Customer

• Easy to use system for updating maps instantaneously

• Added value from advanced mapping functions

• Customer will print less paper maps which will subsidize their overall costs

• More competitive in their industry


ROI For User

• Time saved

• More informed with accurate map

• Added convenience


Marketing Plan

Present customer with a working prototype to demonstrate:– Ease of use– Admin user interface abilities – User interface abilities– Map easily updated– Map detail and clarity– The ability to use any device with a web browser to

access DMS


Competition MatrixPaper Map Google Maps MapQuest Dial Directions DMS

Web-based X X XSMS Delivery X X X XDriving Directions X X X XWalking Directions X XSearch by Address X X X XLinks to More Info X XPrintable X X X XInternet Browsers X X XIndividual Buildings Visible X X XCompletely Customizable X XSearch by Name X XParking Information XSearch by Contents XInstantly Updatable X


Risk Matrix

Probability

Impact

Rare Unlikely Possible Likely Highly Likely

Very High B A

High C

Moderate D

Low E

Very Low


A) Product is too difficult to keep maintainedB) API vendor decides to start chargingC) Unable to make it intuitive enough for every day userD) Lack of access to productE) People only use it once and never again

Project Timeline

Joseph Conlin


Phase 1 Milestones

• Major Requirements List• Documentation• Database Design• Functional Prototype• Prototype Presentation

Phase 1 WBS


Prototype complete in approximately 4 months

Phase 2 Milestones

• Complete Test Plan• Fully Functional Database Design• Final Product Developed– Fully Functional Interfaces– Fully Functional Architecture

• Complete Product Documentation• Successful Initial Site Implementation

Phase 2


Product complete in approximately 1 year

Phase 3 Milestones

• Website Maintenance• Marketing Product• Distribution• Customer Implementation• Customer Support• Software Updates

DMS Summary

• Users no longer have to fumble around with clumsy paper maps

• Local maps are easily managed and updated

• Money is saved from no longer printing paper maps

• DMS will prove to be cheaper, easier to update, and more useful than its paper predecessors


Domain Experts

• Dr. Steven Olariu– Old Dominion University, Computer Science

• James Long – Old Dominion University, Parking Services

• API Specialist


References

• "Paper maps crumpling in face of electronic onslaught." San Francisco Bay Area — News, Sports, Business, Entertainment, Classifieds: SFGate. Web. 24 Oct. 2009. <http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/10/12/BA5ISMA3D.DTL>.

• Burke, Victoria E. Personal Interview. 21 Oct. 2009.

• Census Bureau Home Page. Web. 14 Dec. 2009. <http://www.census.gov/>.

• Long, James W. Personal interview. 23 Oct. 2009.

• “Campus Map Options” Survey. 19 Oct. 2009.

December 16, 2009 61ODU CS410 Green Team


Questions?

Documents

Digital Mapping Solution