Digital Mapping Solution

Digital Mapping Solution

CS 410 Green TeamFall 2009

2

Meet The Team

Monday, October 26, 2009CS410 Green Team Fall 2009

3

Pedestrians visiting unfamiliar areas are

faced with the task of navigation


4

“I don't think paper maps are going anywhere, But people may be using them differently, more as a companion to the online or digital map.” – Joel Minster, Chief Cartographer for Rand McNally, the largest mapmaker in the nation


Quote Courtesy of San Francisco Chronicle

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/10/12/BA5ISMA3D.DTL

5Monday, October 26, 2009CS410 Green Team Fall 2009

Maps Handed Out by AAA Per Year

2004 2005 2006 2007 2008 2009 2010 2011 20124.5

5.0

5.5

6.0

6.5

7.0

7.5

8.0

8.5

9.0

Actual Data Extrapolated Data

Data Courtesy of San Francisco Chronicle

Year

Map

s in

Milli

ons


6

Case Study:Old Dominion University

Ian Iepson


7

Cost of printing paper maps

Map can not be updated

Difficulty finding items on the map

Map does not inform people about changes and closures on campus


Major Complaints

Sources: ODU Director of PublicationsODU Director of Parking and Transportation Services

8

Primary Campus Map◦ Provided to the university cost free because of advertisements◦ Advertisements make the map cumbersome

Parking Services Map◦ 30,000 Copies per year◦ Cost: $23,000

Mini Campus Map◦ $882 a year for 3500 copies

Less university publications are being printed to reduce costs.◦ Faculty and Staff handbook map ◦ University course catalog


Cost of Paper Maps

Sources: ODU Director of PublicationsODU Director of Parking and Transportation Services

9

The University◦ Printing and distributing maps is costly

Students◦ Specifically first-year students who are unfamiliar with the

campus

Visitors◦ May be completely unfamiliar with the university campus

Professors◦ Students entering late cause a disturbance to the entire

class


Who does this impact?


Student Survey

Yes63%

No25%

Unaware13%

Do you use the printed map material provided by the uni-versity?

Conclusion: Old Dominion Students need assistance navigating the campus


Student Survey

Yes83%

No17%

Would a dynamic online pedestrian routing system be useful to you?

Conclusion: The demand for a Digital Mapping Solution is presentAt Old Dominion University

12

Technical Characteristics

Brittany Cunningham



The Old Way


A Better Way


Major Functional Components Diagram

16

User Interface Provide interactive maps Deliver walking directions specific to the

area Items are searchable by address, building,

or office Provide information about building contents Provide information about parking Display special event information


Product Capabilities

17

Admin Interface Updating maps with buildings and streets Point and click adding of walkways Ability to change availability of parking lots Add special events Close walkways for construction or other

impeding conditions


Product Capabilities

The Solution Will Not Automatically update

Display current location

Work on a device without a web browser

Show unmapped shortcuts

Monday, October 26, 2009CS410 Green Team Fall 2009 18

Development Requirements Web server (Apache) Database (MySQL) GPS to help populate data Up to date static map Google Maps API


Product Components Structured database

Administrative interface

User interface


Customer Requirements Web server

Application manager

Training on how to use product

Team to populate database


User Requirements Device with JavaScript-enabled web browser

Access to the internet


23

Potential Customers Universities Theme Parks Dense Urban Areas Special Event Coordinators


24

Common Characteristics Print large numbers of copies of their paper

map Spend thousands of dollars to have maps

updated Huge amount of pedestrian traffic Limited parking Construction


25

Customer Benefits Provides a cheaper mapping solution with

easier maintenance

Ability to update maps instantaneously

Ability to send out alerts

Customer will be more competitive in their industry


26

Marketing AnalysisBrandon Smith


Risk Matrix Probability

Impact

Rare Unlikely Possible Likely Highly Likely

Very High A,D F IHigh B GModerate ELow CVery Low H

A) API vender decides to start chargingB) People find paper maps easier to

useC) People only use it once and never

againD) Map used for malicious purposes E) Lack of access to productF) Competition develops the product

first

G) Unable to make it intuitive enough for every day user

H) Software has bugsI) Product is too difficult to keep

maintained

Monday, October 26, 2009 27CS410 Green Team Fall 2009

Competition MatrixPaper Map

Google Maps

MapQuest

Dial Directions DMS

Web-based X X XIndividual Buildings Visible X X X

SMS Delivery X * X * X * XDriving Directions X X X XWalking Directions X XSearch by Address X X X XSearch by Name X XSearch by Contents XLinks to More Info X XPrintable X X X XInternet Browsers X X X

*Only for driving directions.

Monday, October 26, 2009 28CS410 Green Team Fall 2009

29

The cost of designing a custom map will vary based on the complexity and scale of the customer’s domain

Customer may need additional staff to maintain the software

Customer may print less paper maps which will subsidize their overall costs


Customer Costs

30

ConclusionJoseph Conlin


31

Paper maps are antiquated

Printing paper maps is an unnecessary cost

A dynamic online mapping system would provide far greater functionality


32

"Paper maps crumpling in face of electronic onslaught." San Francisco Bay Area — News, Sports, Business, Entertainment, Classifieds: SFGate. Web. 24 Oct. 2009. <http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/10/12/BA5ISMA3D.DTL>.

Victoria E. Burke – Old Dominion University Director of Publications

James W. Long – Old Dominion University Director of Parking and Transportation Services

Student survey – Mrs. Brunelle’s CS110 class.


References


Documents

Digital Mapping Solution