digital marketing based on knowledge, IT and media

digital marketing based on knowledge, IT and media

Definition

Digital Marketing

Every marketing activity that uses the new media.

New media:The internetE-mailCell PhoneWAPI-mode

digital marketing based on knowledge, IT and media

Reddion Introduction

Founded in august 1998 as AdValueRecently changed to ReddionDigital marketing as core business Unique combination IT, Knowledge en MediaFocus on maximum return on investmentKnowledge centreIndependend buro

Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End

digital marketing based on knowledge, IT and media

De Market

NetwerkenDoubleClickWebadsAdlink

Content SpecifiedSportdreamsBabyboxIEX

PortalsMSNVrouwonlineTiscali

E-mail listsEuroclicksHappypointSapenda

Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End

digital marketing based on knowledge, IT and media

Reddion Strategy

Reddion goal

Find a way to translate your marketing plans and budgets effectively into a suitable strategy and maximum outcome.

Reddion services rest on three pillars

Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End

Knowledge IT Media

digital marketing based on knowledge, IT and media

Knowledge

Knowledge database since 1998

Follow developments in digital marketing Data handling analysis of trends distribution of knowledge within the organization

Knowledge for you!!

Knowledge

IT

Media

Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End

digital marketing based on knowledge, IT and media

The young and dynamic market is knowledge-intensive, to market successful without knowledge is extremely difficultKnowledge is vital for learningInnovation is essential in this marketKnowledge will help to increase ROI of a campaignKnowledge is important for the learning process with the client

Knowledge

What can you do with our knowledge?

Knowledge

IT

Media

Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End

digital marketing based on knowledge, IT and media

IT

NOAH Campaign Measurement System

Knowing the results of your promotion expenses:

Follow visitor from the first moment to the actual action

Store client profiles in knowledge database Contact analysis to make redirection campaign

possible. Client profiles make follow-up campaigns better

focused

Knowledge

IT

Media

Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End

digital marketing based on knowledge, IT and media

Digital Media

From the first idea until the last evaluation: GUIDING!

Strategic advise Media planning Media buying Campaign analysis Optimization Evaluation Goal: Maximum possible R.O.I.

Knowledge

IT

Media

Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End

digital marketing based on knowledge, IT and media

The Process

Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

Final Report: Evaluation and Learnings

Briefing: Goals, objectives, Target market, Budget

First meeting: Listening, Understanding, Recognizing

Strategic Plan: Choose from the Digital Tools Mix

ExecutingProject

Effectiveness measuring: NOAH

Optimization:Media Strategy Formulate and Execute

Report: Analysis, Research, Consulting

digital marketing based on knowledge, IT and media

Strategic Plan

Choosing from the Digital Tools Mix

Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

Q1 Q2 Q3 Q4

NOAH, reddsitetracker

Q1 = 3 months

Consultancy

Web advertising

Email marketing

Sponsoring

Online PR

SEM

SMS-marketing

digital marketing based on knowledge, IT and media

Tool 1: SMS-marketing

SMS-marketing

Sponsoring

Online PR

SEM

E-mail marketing

Web advertising

Consultancy

Measurement & Management

Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

digital marketing based on knowledge, IT and media

Tool 2: Sponsoring

SMS-marketing

Sponsoring

Online PR

SEM

E-mail marketing

Web advertising

Consultancy

Measurement & Management

Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

digital marketing based on knowledge, IT and media

Tool 3: Online PR

SMS-marketing

Sponsoring

Online PR

SEM

E-mail marketing

Web advertising

Consultancy

Measurement & Management

  Article Tiscali in top 5 referrers Fashion Fun

Reddpublicity

Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

digital marketing based on knowledge, IT and media

Tool 4: Search Engine Marketing

Reddsearch

SMS-marketing

Sponsoring

Online PR

SEM

E-mail marketing

Web advertising

Consultancy

Measurement & Management

Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

digital marketing based on knowledge, IT and media

Tool 5: E-mail Marketing

Reddmail

SMS-marketing

Sponsoring

Online PR

SEM

E-mail marketing

Web advertising

Consultancy

Measurement & Management

Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

digital marketing based on knowledge, IT and media

Tool 6: Web Advertising

SMS-marketing

Sponsoring

Online PR

SEM

E-mail marketing

Web advertising

Consultancy

Measurement & Management

Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

digital marketing based on knowledge, IT and media

Tool 7: Consultancy

ReddresearchReddquestionReddcompetitorReddtraining

SMS-marketing

Sponsoring

Online PR

SEM

E-mail marketing

Web advertising

Consultancy

Measurement & Management

Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

digital marketing based on knowledge, IT and media

Tool 8: Measurement & Management

NOAH

SMS-marketing

Sponsoring

Online PR

SEM

E-mail marketing

Web advertising

Consultancy

Measurement & Management

ReddsitetrackerReddmicroReddsurveyReddusabilityReddstress

Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

digital marketing based on knowledge, IT and media

Summery

Reddion want:

Innovative way of filling in marketing efforts

Pro-active

Optimal cooperation with client; The client is partner

Independent

Reddion represents the advertisor

Expertise

Experience in the market combined with a large knowledge database

Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

digital marketing based on knowledge, IT and media

For Whom?

Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

digital marketing based on knowledge, IT and media

End

Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End