ClientsBrandSchool has trained employees from companies like VirginMobile, AngloAmerican, Hyundai, General Motors, Dell, Telkom, MTN, Vodacom, First National Bank, Nedbank, RMB, Standard Bank, Old Mutual, Liberty Life, Investec, Red Bull, SABMiller, Telesure, Sasol, Samsung, Moneygram, Draft FCB, Young & Rubicam, Saatchi & Saatchi, MindShare, AngloGold Ashanti, Cerebra, FleishmanHillard, Weber Shandwick, Native, Aqua, Cerebra, the University of Johannesburg, the Nigerian Stock Exchange, the Tourism Board for The Gambia & the Botswana Housing Corporation.

Devon HooperSpecialist: Digital Marketing, MTN

“Very relevant & insightful content.

I highly recommend this course.”

1. Introduction to Digital Marketing All current innovation in marketing isthrough digital channels. This openinglecture demonstrates the power of applying digital concepts across the marketing function in any business. You will learn how to harness the power of digital marketing as a core driver of the marketing strategy for a company.

Topics include:• Strategies in Digital Marketing• Aligning Internet with Business Objectives• Examples of Great Case Studies• User Behaviour & Navigation• Branding & User Experience

2. Search Engine OptimisationSEO is about attracting the right customers at the right time. This module will equip you with the core understanding, technical knowhow and insight to build an SEO strategy that dramatically improves your website position and ranking with the most popular search engines.

Topics include:• Keyword Research• How Google Works• Search Engine Factors• OnPage & OffPage Optimisation• Meta Tags, Images, Content, Video• Links and How to Get Them

Course SyllabusThe Professional Diploma in Digital Marketing course comprises the following 10 Modules:

3. Search Engine MarketingThis module gives you essential skills to strategise, plan and manage a Search Engine marketing campaign. You will learn how to develop an effective PPC strategy and achieve demonstrable ROI.

Topics include:• How to Create a PPC Campaign• Implementing Your PPC Budget• Targeting Your Advertising • Measuring & Managing Your Campaigns

4. Web Site AnalyticsThis module guides you throughweb analytics and other data sources to better understand site visitor characteristics and behaviour. You will understand the most important and appropriate metrics and how to use them to improve your digital activities.

Topics include:• What is Website Analytics?• How to Analyse Your Campaign

Effectively for greater ROI

5. Social Media 1This module gives you the knowledge to plan and manage your communications and marketing through rapidly emerging and influential social networks. You will understand how to engage with customers across a wide range of social media platforms.

Topics include:• What is Social Media Marketing?• Overview of Facebook, Twitter, LinkedIn, Blogging, Youtube and Flickr• Building Brand Awareness Using Social Media

6. Social Media 2This module gives you the techniques and tools to harness the opportunities provided by best practice social media marketing. You will also learn how to implement the full range of advertising and social features in order to build and sustain relationships with customers.

Topics include:• Increasing Website Traffic Using Facebook, Twitter, Video, etc• Best Practice Examples & Case Studiesie

7. Email MarketingEmail Marketing, when carried out properly, is one of the most effective forms of Digital Marketing. This module will teach you about Data Protection, Opt-In Subscriber Management, E-Mail Design and Content, Email Delivery and Reporting. Topics include:• Creating Optimised Campaigns• How to Measure Success• Managing Your Database• Best Practice Case Studies• Choosing 3rd Party Email Providers

8. Mobile MarketingThis module provides you with a solid understanding of the rapid evolution of the mobile marketing landscape. Focusing on cutting-edge case studies, you will gain knowledge of the strategies and technologies of best practice mobile marketing.

Topics include:• Email Marketing Explained• The Development of Mobile Marketing• Various Forms of Mobile Marketing• Geo-Targeting Your Campaign for Smart Phones• How Consumers Use Mobile Marketing• Examples & Case Studies

9. Display advertisingThis module provides you with a comprehensive understanding of the creation, deployment and management of Display Advertising, including search, email, mobile & social, to give you the broadest view of digital advertising opportunities.

Topics covered:• What is Display advertising?• How are banners bought & sold?• Banner formats & when to use them• Creating and Implementing a banner campaign

10. Digital Marketing PlanningThis module will teach you the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities, including display advertising, search engine marketing, email marketing, mobile marketing and social media.

Topics covered:• Examples of digitally integrated Marketing Plans• How to use the best Digital Marketing Channels for maximum impact• Creating an integrated Digital Marketing Plan

Lelen Udayan, CRM & New Media Manager,

General Motors

“Great course. Definitely

recommended.”

For more information about the Professional Diploma in Digital Marketing,

CAPE TOWN OFFICE: 506, 62 Roeland Street, Cape Town

contact Nikki Graham on +27 722092363

JOHANNESBURG OFFICE:82 Maude Street, Sandton

Tel: +27 11 057 2317

Email: info@brandschool.co.za www.brandschool.co.za

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