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PEPPERGANGDigital Media With Spice www.peppergang.com
STATISTICSDigital Media
Your Business NEEDS TO KNOW For The Future.
DIGITAL MEDIA IS GROWINGWith No End In Sight.
SCREEN BASED
PRINT BASED
On Averageconsumers spent
HRSOF LEISURE TIME
PER DAY
IN FRONT OF SCREENS
63%65% 65%
54% 38% 33%
Of online searches start on asmartphone.
Of online shopping starts on asmartphone.
Of those that started shop-ping on a smartphone continue on a tablet.
Of smartphone use is forcommunication.
Of our daily media interac-tions occur ona smartphone.
Of smartphone use is forentertainment.
People are using MORE THAN ONE device to perform their tasks, either simultaneously, or sequentially, and they rely on SEARCH to move between devices.
How much are we multi-screening?
of the time we’re using a smartphone.
of the time we’re using a tablet.
of the time we’re using a laptop.
of the time we’re watching TV.
Emailing
60%
42%Social networking
22%Find info on one device and use another deviceto find out more
SEQUENTIALmulti-screening
Using one device and then moving to another.
SIMULTANEOUSmulti-screening
Using multiple devices at the same time.
67%shopping online
63%searching for info
SEQUENTIAL-SCREENING TIME IS SPENT:SEQUENTIAL-SCREENING TIME IS SPENT:
use multiple screens over time to accomplish a task.USERS
start shopping on one device then continue on another.USERS
use a smartphone and computer simultaneously.USERS
use a computer and TV simultaneously.USERS
Of those users, 98% do it that same day.
use a smartphone and TV simultaneously.USERS
COMPANIES ARE BEGINNING TOFocus Their Efforts On Inbound Marketing.
INBOUND MARKETING: Marketing that draws people in and makes them brand ambassadors.
INBOUND MARKETINGcosts onaverage
less than traditional marketing.
PROVIDES LEADS FOR
OF COMPANIES.43%
PROVIDES LEADS FOR
OF COMPANIES.52%
PROVIDES LEADS FOR
OF COMPANIES.36%
PROVIDES LEADS FOR
OF COMPANIES.43%
FACEBOOK LINKED IN
COMPANY BLOGTWITTER
41% OF COMPANIES USINGINBOUND MARKETING WILLINCREASE THEIR BUDGETNEXT YEAR.
CONSUMERS RELY ON SOCIAL MEDIAWhen Making Purchasing Decisions.
73%88% 68% 56%Of companies said
they would consider unpaid Facebook
content.
Of companies said they expected their
social media advertis-ing budget would
increase next year.
Of companies said Facebook was useful in driving purchase
intent.
Of companies expect-ed their paid Face-book advertising
budget to increase.
REFERENCESREFERENCESREFERENCES
Google, The New Multi-screen World: Understanding Cross-PlatformConsumer Behavior. August, 2012.
VanBoskirk, Shar; Riley, E. et al, Right-size your interactive marketingorganization. Forrester, September 21, 2011.
Hubspot, 2013 State of Inbound Marketing Annual Report
Learmonth, Michael. Ad Age Survey: Marketers Love Facebook, butMany Have No Idea if Their Ads Work. Adage.com June 27, 2012
Learmonth, Michael. Ad Age Survey: Marketers Love Facebook, butMany Have No Idea if Their Ads Work. Adage.com June 27, 2012
Ewing, Mike. 71% More Likely to Purchase Based on Social MediaReferrals [Infographic]. Hubspot, January 9, 2012.