digital - old.nasscom.inold.nasscom.in/sites/default/files/Asentech India PL Services Deck_0.… · • Digital Media Strategy • Consumer Segment Behavior • Driving Visitors to

4/12/2016Innovate / Energize / Grow

digital &professional

services

C U S T O M E R S

Be it Fortune 500 companies or other discerning customers with regional, national, or global projects,

Asentech has become a name synonymous with trust, efficiency, and innovation.

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Total global magazine revenue, in USD billions; split by digital and print.% year-on-year growth, 2009-2018

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

0

20

40

60

80

100

120

Year

Print magazine publishing revenue

Digital magazine publishing revenue

Year-on year growth

2%

0

-2%

-4%

-6%

-8%

-10%

-12%

CURRENTMARKETSCENARIO

Source: Global entertainment and media outlook, 2014-2018, PwC, www.pwc.com/outlook : Informa Telecomes & Media@ World Newsmedia Network 2014

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DRIVING REVENUE GETS MORE COMPLEX THAN EVER


5

MANAGED SERVICES APPROACH

Topline Digital

Publishers and marketers anticipated industry changes and are taking advantage of new opportunities and increasing their digital footprint.

• Yield Optimization

• Brand Protection

• Ad Verification

Topline impact

Of

30-40%

Bottom-line

• Print Publishing

• Print Production, Reprints & Classifieds

• Desktop Publishing

• XML Conversion

• Report Management

• Data Collation & Analysis

Despite rampant digitization, publishing revenues are still

dominated by print.

Impacting

your

bottom-line

By

40%.

• Digital Publishing

• Technology

• Content & Creative

• Digital Marketing

• Banners/Rich Media Ads

• Ad serving

PrintDigital


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TOPLINE

YieldOptimization

PUBLISHER VALUE CHAIN

Assured Brand Protection

=Inventory Monetization

Ad Verification

Dedicated Account Manager

Value Driven Services

Maximum ROI With Your Own PMP

Premium Global Demand Partners


Creative

• Website Creation

• Responsive Design

• Native/Hybrid Apps

• Develop Web Apps

• Web Apps Infographics

• Content Creation

• Video Syndication

• Social Media

• Blogs & Articles

• Provide Website Content

• Product Description

Content

• SEO/Keyword optimization

• Digital Media Strategy

• Consumer Segment Behavior

• Driving Visitors to Website

• Sentiment Analysis-Marketing

Campaigns, Brands, Companies

• SOV, Engagement, Social Reach

Measurement

Digital Marketing Technology

• CMS Development

• Video on Demand

• Intranet Applications

• Lead Generation System

• Enterprise Data Management

Rich Media

Development

• Build Custom Templates

• Liaise With the Solution Consultants

to Meet Customer Needs

• HTML 5, Flash, CSS3 Expertize

• Technical Troubleshooting

• Support Campaign

Management Teams

Adserving

• Ad Trafficking & Tag Generation

• 3rd Party Pixel Implementation

• Campaign Delivery Management

• Report Generation

• Troubleshooting & Optimization

• Process Documentation

• Quality Control – Visibility Tool - Moat

BOTTOMLINE ‘DIGITAL’PUBLISHER VALUE CHAIN

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The CustomerAOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their brands online.

Solution• A business process document designed to

ensure a standard process• Added back up resources to ensure delivery

timelines are met• Built a SLA document to ensure timely delivery • Realigned existing resources to match

required skill sets• Clear communication and escalation matrix

created• Involved the design head to add value from a

technical perspective• Asked for a single JIRA instance and initiated a

FIFO approach• Increased coverage in regions with a higher

work load• Weekly review calls with the VP to ensure

consistent delivery

Achievements• No escalations since the new structure is

designed• All deliveries completed within timelines• No communication gaps observed

Challenges• Multiple requests from INDIA, EMEA

and US

• Limited coverage for all regions

• Lack of backup support

• Adtech customers have to wait at times

• Nature of work skewed towards a specific skill set

• 24/7 coverage was not possible with available resources

• Work load higher towards the US region

• Work load type moving towards template build, programming

• Inconsistent communication

Case Study – Rich Media


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The CustomerSince its inception in 2006, NewBay has focused on being the #1 content connector to the global communities. Their brands include Broadcasting & Cable, Multichannel News, TV Technology, Music Week, MI Pro, TWICE, Systems Contractor News, Tech & Learning, Guitar Player, and Guitar World. Through organic growth and acquisitions, NewBay proudly serves some of the broadest B-to-B professional and enthusiast communities in the world through over 60 print and digital publications, 100 integrated web and mobile applications, 100+ conferences and conventions, custom marketing services, and e-commerce capabilities.

SolutionDelivery• Demos & User manuals for CMS and

handholding for end users • Supporting NBM and its vendors even on

weekends• Functional walkthroughs for the development

and QA teams to reduce field errors

Process• ETVX (Entry Task Validation Exit) approach of

input and output QA to manage client expectations and win confidence

• Issue resolution process streamlined to eliminate errors and ensure timely resolution

• Standardized CMS migration process to ensure smooth transitioning

• Implementation of Business Requirements Document (BRD) to capture requirements

Technical• Consultative approach in helping NBM

understand and use the most suitable technology stack

• Invested in training highly skilled resources to understand CMS systems used by sites being acquired

• Implemented Version Control via GIT• JIRA ticketing system• Deployed purpose built technology solutions to

provide robust functionality where needed (Varnish, Solr)

ChallengesDelivery

• Redesigning, migrating, and developing multiple sites with responsive design within tight deadlines

• Immediate issue resolution

• Frequent change requests

Process

• Non standard processes & inadequaterequirement documentation

• Issues raised via multichannelcommunication media (email/Skype, etc.) besides the ticketing system

Technical

• Supporting sites that used lesser known CMS’s like Krang & was built by other vendors with a large number of visitors

• Providing a robust search engine (internal)

Case Study – Technology


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The Customer Perform is a leading digital sports content and media group.

With 26 global offices, 1400+ staff and 1800+ distribution partners;

Perform delivers –

• 4.5 Billion videos

• 65000+ Live events fast-scored

• 185mn+ Global fans reached every month

Perform connects 156 million unique users every month with content spanning 40 different sports. The company itself comprises of two main divisions: Perform Content and Perform Media.

Solution• Structured and multifunctional Ops

teams in a single location• Extensive reports generation to

provide transparency and guidance• Daily campaign delivery dashboard

for all live campaigns to track daily delivery (~40% reduction in Onsite CM’s time)

• High Level + Granular performance dashboards for informed decision making

• Provisioning 24 x 7 coverage with teams through a Global Delivery Model (Ad Ops, Design & Technical teams) working together and across time zones

• Reserve buffer resources as a business practice to ensure knowledge redundancy and availability

• Standardized and centralized, workflows, SOPs, Process doc, and technical docs.

Challenges• Lack of true backup support

• Lack of true global 24 x 7 coverage

• Individual teams reporting to respective sales heads across geographies

• Disparate business processes

• Duplication of effort & costs due to multi-locations

• Lack of Standard Operating Procedures

Case Study – Ad Serving


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The CustomerStar India Pvt. Ltd. (SIPL) fully owned subsidiary of 21st Century Fox, has defined India’s broadcast media for over two decades and is one of the country’s leading media and entertainment companies today.

SIPL broadcasts more than 40 channels in 7 languages, reaching more than 600 million viewers every week across India and 100 other countries. The network’s channel portfolio includes Star Gold, Channel [V], Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's no. 1 General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which include Star Jalsha, Star Pravah, Asianet, Asianet Plus, Suvarnaand Vijay.

SolutionVideo• VOD Player integration• VAST Compliant Ads Playback (Pre-, Post- &

Mid-Roll, Overlay)• Adaptive Bit Rate

Content Management• Revenue Generation & Monetization• Single Sign-in & Social Sharing• Video Suggestion, User Favorites, & Playlists

Management

Subscription Management• Group Management• Credit Expiry Management• Reporting

Single Control Asset Management• Geography-wise Content Management &

rendering• Connected Devices Management• Live Channels based on Geography• Roles and Privileges

All videos that are played on Star player amount to 20,000 GB of data. Star Player is powered by APIs with a response time of less than a second.

Total video viewership across all the digital properties of Star accounts to 58,818,693 plays, which amounts to 11,952,407 hours delivered per year.

Challenges• Lack of VOD Strategy

• Subscription management

• Lack of true global support for 34+ global properties for Star

• Stringent deadlines and TAT basis SLA’s

• End-to-end user information management

• Video suggestions and content management

Case Study – VOD


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BOTTOMLINE ‘PRINT’

• Coordinates with sales and billing

• Coordinates with current client for ads/creative assets

• Coordinate with Editors/

• Paginators for final PDFs

• Ensures quality output

Production

Management

• Paginates Ads as per specification

• Creates final output file

• Collates data and information from various sources

• Provides final output files to production or print post all approvals

Pagination/

Classified/Reprints /

Statistical team

• Final PDFs into XML file and saving it for future reference

XML Conversion

• Creating daily, weekly, and monthly reports for distribution

• Maintaining work log for all publications

• Creating and maintaining dashboard for client

Reports

management

• Distribution team is responsible to send press runs for all publications to multiple printers

• Follow up on special copies and track delivery through the UPS site

• Create statistical reports for revenue coding

• Create and generate postage reports for vendor payments

Distribution and

Postage reporting

PUBLISHER VALUE CHAIN


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The Customer SourceMedia, an Observer Capital company, is a diversified B-to-B digital media company serving senior professionals in the finance, technology, and healthcare sectors. Brands include American Banker, The Bond Buyer, Mergers & Acquisitions, Financial Planning, On Wall Street, Accounting Today, Health Data Management, and Employee Benefit News.

Solution • Delivery model - Shifted from person-dependent to process-

dependent model• Process – Process documentation to ensure alignment with onshore

teams and business objectives• SOP creation to ensure a standard knowledge transition • Technology – Consultative approach to provide most efficient and

cost-effective solutions • Provide solutions to critical business issues with the use of

technology as an enabler

Support Services for Critical Business Processes• Online Ad Operations – Campaign management• eNewsletter Ad operations• Print production management• Desktop publishing services• Distribution services + Reporting• Development services (RM, Banners)• Classifieds and reprints management• XML export for all publications• BB Stats • Annual publications creation• Buyers guide creation• EZ-Disclose • SQL support services

Outcome • An extended offshore team • Structured delivery - No escalations • Process – Streamlined processes• Resource management with buffer inclusions• 50% reduction in time required for custom reporting through BB40 • Improving data accuracy (no more duplication)• Significant reduction in infrastructure requirements

Challenges• Knowledge dependency – A

select few with all the process knowledge

• No process documentation

• No SOPs in place

• Staffing challenges with shared resources

• Expensive resources for lesser skill-intensive work

• Transition from DTI to InDesign

Case Study – Print Production


VINEET DHAWANManaging Director

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Vineet is the Managing Director of Asentech, where he is responsible for management, product innovation and the company's businessstrategy. A seasoned entrepreneur and leader, Vineet has been instrumental in leading Asentech on a year-on-year growth trajectory,and given it a strong positioning in the digital marketing space.Vineet’s most notable contributions to Asentech have been building infrastructure; forging strong industry links and raising capital.Vineet has 16 years of experience in devising and implementing successful strategies, new product deployment, customer experiencemanagement and harnessing self-motivated human capital in this field. In his prior engagements, he has scripted several success storiesin IT Training, IT Products and Services and Consulting.A graduate in Computer Sciences from the University of Pune, Vineet holds a slew of professional certifications from IBM and Microsoft.His organizational and commercial exposure, coupled with enterprise behavioral training experience make him a key player at Asentech.

LEADERSHIP

Documents

digital - old.nasscom.inold.nasscom.in/sites/default/files/Asentech India PL Services Deck_0.… · • Digital Media Strategy • Consumer Segment Behavior • Driving Visitors to