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DIGITAL REACH
MEDIA KIT
2020
THE TATLER BRAND
Tatler is the best of power,
influence, and style in Asia.
Tatler inspires the most influential and affluent community in Asia to connect, share, and celebrate the finer things in life
and make the world better.
THE TATLER BRAND
The most coveted brand in Asia.
For 42 years Tatler has remained the most relevant and trusted media brand in Asia.
All data on this page represent the total combined figures from eight Tatler editions
8 Editions Across Asia
CHINA, HONG KONG, INDONESIA, MALAYSIA, PHILIPPINES, SINGAPORE, TAIWAN, THAILAND
2 MILLION Monthly Print Readers
4.6 MILLIONmonthly online visitors
$335,000 Average HHI
THE MAGAZINE
HONG KONG
6 02577 79846 7
TheNewAsiaMARCH 2020 PRICE
The Tatler legacy ...redefined.
Completely re-imagined from the ground up. New design is clean, bold, and impactful with engaging new content and a modern and elevated aesthetic.
THE TATLER LIFE
Tatler reaches a unique consumer of affluent and
influential people.The Tatler reader lives a luxury lifestyle through shared passion points. Our luxury
lifestyle content and experiences immerse them in these passions every day.
FASHION
WATCHES
JEWELLERY
TRAVEL
AUTOMOTIVE
BEAUTY
ART
FOOD
PHILANTHROPY
WELLNESS
REAL ESTATE
THE TATLER AUDIENCE
Tatler Reaches Ultra High-Net-Worth
Audiences
HK$2.5 MILLIONAnnual Personal Income
HK$3.2 MILLIONAnnual Household Income
PRINT AUDIENCE
52% Women 48% Men 42 Average Age
DIGITAL AUDIENCE
57% Women 42% Men 62% Between 25-44 years
AUDIENCE DEEP DIVE
Luxury Definers Status Seekers Luxury EvangelistsWHO THEY ARE
• Ultra High-Net-Worth Individuals• Includes those that are part of established families
or well known in Asia’s elite social circles
WHAT THEY NEED:
• To enjoy life in their privileged position• To use their influence to make a positive impact
on the world• To live new experiences • Interests: family, career, health, looking good, travel,
food
WHO THEY ARE
• Millennials• Have disposable income to spend on luxury• They aspire to be part of the elite
WHAT THEY NEED:
• Bringing the best into their lives• Connecting with influential people to move up
the ladder• Ways to express their success through products,
experiences and events• Discover people to emulate• Interests: health, beauty, food, travel, the elite,
fashion, career
WHO THEY ARE
• Millennials• Gen Z• Social media influencers• They share luxury content• Aspirational
WHAT THEY NEED:
• Have content from a trusted source that they can share with their community
• Get the scoop on Asia’s most influential• Interests: fashion, health, beauty, environment,
travel, food, the elite• Interests: health, beauty, food, travel, the elite,
fashion, career
1 2 3
PRINT REACH
174,925Monthly Readership
34,985Circulation
Distribution Channels:
VIPs
5-STAR HOTELS
FINE-DINING RESTAURANTS
AIRLINES,PRIVATE JETS, AIRPORT LOUNGES
CLUBHOUSES
LUXURY SERVICES APARTMENTS
BANKS, HEALTH & FITNESS, SPAS AND BEAUTY SALONS
EDITORIAL ARCHITECTURE
Thought leadership through the eyes of Asia’s most influential people.Tatler is Asia’s bible and muse to the most important and influential people in the region—the most discerning, up-to-the-minute voice in
extraordinary living.
5%
5%
15%
10%
30%35%
EDITORIAL CALENDAR
JANUARYBeauty & Wellness
FEBRUARYTravel
MARCHFashion
APRILThe Future, Sustainability,
and Technology
MAYInfluence
JUNEThe Women’s Issue
JULYOlympics
and Timekeeping
AUGUSTFood & Wine
SEPTEMBERFashion
OCTOBERLegacy & Wealth
NOVEMBERThe ‘Best of ’ Issue
DECEMBERPower & Giving Back
DIGITAL REACH
520,000Monthly Online Visitors
2,700,000Monthly Page Views
25,000Newsletter Database
57,40054,600
OUR FLAGSHIP EVENTS
One of the most anticipated events on the social media calendar. A tradition in all our markets. O C T O B E R 2 0 2 0
The dining festival for those who crave the unexpected. Brings together a unique mix of local and international chefs and mixologists, talented F&B trailblazers and eclectic entertainment
N O V E M B E R 2 0 2 0 I N H O N G K O N G
A leadership and community festival that gathers 200-300 of Asia’s young leaders to be connect and be inspired on how to face the challenges of the future. International thought leaders and
disruptors are combined with experiential sessions in wellness, technology and gastronomy A P R I L 2 0 2 0 A S I A S U M M I T I N H O N G K O N G & Q 4 2 0 2 0 C H I N A S U M M I T
TATLER ADVERTISING RATES 2020
Print Formats & Rates
Types Pages Rates (HK$) 6X 12X
Standard Advertising
Full Page (ROP) 1 113,000 107,400 101,900
Double Page Spread (ROP) 2 226,000 215,900 203,600
Special Insertion
Outside Back 1 178,400 169,400 160,600
Inside Back 1 135,500 128,800 122,000
IFC Spread 2 295,800 281,000 266,200
1st DPS 2 283,300 269,100 255,000
2nd DPS 2 271,860 258,300 244,700
3rd DPS 2 260,500 247,500 234,500
4th DPS 2 249,300 236,800 224,300
Ad Facing Around Asia 1 135,500 128,800 122,000
1st Ad Facing TOC 1 130,600 124,100 117,600
2nd Ad Facing TOC 1 127,800 121,400 115,100
3rd Ad Facing TOC 1 122,200 116,100 110,000
Masthead 1 118,700 112,700 106,800
Editor’s Note 1 118,700 112,700 106,800
Guaranteed PositionsDepending on availability of space and subject to the following surcharges:Fixed position: 20% loadingPage facing editorial: 15% loading
Non-Standard AdvertisingRates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert,
special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.
Booking DeadlineSix weeks preceding the month of publication.
Closing DeadlineFor non-prime position, closing
date for all material is the first day of the month preceding the month of publication.
CancellationNo cancellation accepted after 6 weeks preceding the month of publication. Bookings for fixed and prime position advertisements are non-cancellable.
Digital Formats & Rates
Desktop Dimensions CPM
Premium Billboard 970 (W) X 250 (H) $1,500
Billboard 970 (W) X 250 (H) $600 | $1,000 | $1,500
Interscroller 1600 (W) X 640 (H) $1,500
Half Page Ad (Persistent) 300 (W) X 600 (H) $1,000 | $1,200
Mobile
Full Page Banner 320 (W) X 480 (H $800 | $1,000 | $1,500
Interscroller 640 (W) X 960 (H $1000
Email Marketing One-Off
Endorsed eDM (Full 25k Database] $45,000
Endorsed eDM (Half 12.5k Database) $25,000
eNewsletter Banner (Full 25k Database) $25,000
TATLER ADVERTISING RATES 2020
Customised Content Packages
Native Package HK$ 38,000The native package is an advertorial feature whereby the client submits their press release, but our editorial team maintains total creative control, keeping in the voice of the brand.
• Includes 1 day Homepage Carousel Exposure• Editorial lead article
Tatler Focus Package The Tatler Focus package is an advertorial feature whereby the client submits their press release and shares creative control with our editorial team.
• Includes 2 days Homepage Carousel Exposure• Includes 1 Facebook Post• Includes 1 eNewsletter Feature• Includes 2 rounds of client amendments,
plus final proof read
HK$ 48,000
Ad Blocking (One month)* All display ad formats on the article will be blocked for 1 month from publishing date
Additional add-on fee HK$ 10,000
Instagram Takeover Package HK$ 60,000The Instagram Takeover package is a social media feature whereby the client submits materials and visuals, but our editorial team maintains total creative control.
• Includes 2 Instagram album posts (up to 5 photos within album)
• Includes 3 hour takeover of Hong Kong Tatler Instagram stories (no other posts will go out during this time)
• Published posts may be archived after one month
Instagram Individual Post The Instagram Takeover package is a social media feature whereby the client submits materials and visuals, but our editorial team maintains total creative control.
• Includes 1 Instagram album posts (up to 3 photos within album)
• Published posts may be archived after one month
HK$ 48,000
CONTACT
Sean FitzpatrickChief Brand Officer, Tatler Asia & Managing Director Hong Kong
+ 852 2859 4310
TATLER ASIA (HONG KONG) LIMITED
15/F Global Trade Square, 21 Wong Chuk Hang Road, Hong Kong