Embed Size (px)
Citation preview
DIGITAL STRATEGYGrow your SME
DFO: An International Marketing Agency
Vancouver
New York
San Diego
Sao Paulo
Amsterdam
Hong Kong
Manila
Ho Chi Minh
CONFIDENTIAL 02
We are an advertising and tech company.
We build FinTech and eCommerce software.
₫ 2,300,000,000,000 in sales
CONFIDENTIAL 03
Target Audiences
AnalyzeBuying
Behavior
Manage Customer
Satisfaction
Predict New Orders
DFO’s ApproachDFO follows the principles of performance marketing.
All our advertising is based on measurable results and data.
We collect and use data to:
Introduction to Digital Marketing
Create Value
Digital MarketingA targeted, measurable marketing approach to sell products or services via electronic devices
• Success based on ROI• Infinite ways to test and optimize• Multi-channel revenue streams• Access to all geos
CONFIDENTIAL 04
Leverage Digital Media to Reach International Audiences
1. Define Your KPIs (Goals)
CONFIDENTIAL 06
MEASURABLE SCALEABLE METRICS
CONFIDENTIAL 07
2. Redefine your Online Presence
CONFIDENTIAL 08
3. Make Your Brand Accessible to Customers
09CONFIDENTIAL
4a. Brand Advertisements on Digital PlatformsEffective Ad Single Product/Single Service Landing Page
10CONFIDENTIAL
4b. Brand Advertisements on Digital Platforms
Effective Ad
Single Product/Single Service Landing Page
CONFIDENTIAL 11
5. Collect All Possible Data
Where are people coming from? What is their behavior?
Landing Page
Checkout Page
Email Campaign30% CTR
YouTube Post
48% CTR
SEM15% CTR
Facebook Ads
38% CTR
Native and Display Ads10% CTR
Retargeting
Successful Sale
6. Analyze and Optimize
• ROI
• Audience
• Scalability
• ABT – Always be Testing
CONSIDER:
CONFIDENTIAL 12
7. Test Successful Campaigns in New Countries
CONFIDENTIAL 13
CONFIDENTIAL
Where to start:
What to Prepare
• Translations of Creative Assets
• Customer Service / Support
• Finance and Logistics
CONFIDENTIAL
Meet The SpeakersDFO’s Leaders
14
Bruce Cran
CEO & FOUNDER
Contact Us for More Information
