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Digital technology apply in outdoor Advertising industry
ADVERTISING INNOVATION
Advertising filled every corner of our lives, from the visible to the invisible.
Each brand through advertising to impress their brand concept to people
From the street to social networks, from television to film, advertising industry is also engaged in an innovation revolution
ADVERTISINGEVERYWHERE
ADVERTISING DEVELOPMENT4000BCE Out-of-home advertising and billboards
18th Century advertising on weeks newspaper19th Century paid advertising on press , the first advertising agency
1920s advertising on radio WW2 Public service advertising1950s Commercial television advertising1960s Media diversification 1980s Cable television advertising1990s Internet marketing
ADVERTISING TYPES TraditionalPrint Advertising
Billboards, Kiosks, Trade-show and Events
Radio Advertising
Television Advertising
ModernOnline Advertising
Covert Advertising-Advertising in Movies
Surrogate Advertising
Coffee Cup Advertising
Digital Out-of-home Ad
Digital Sinage
Smartphone Advertising
User-generated Advertising
New Challenge !!!
OUT OF HOME AD MARKET
ROI - return on investment
Out of Home Advertising Effectiveness and Return of Investment (ROI)-OAAA
OUT OF HOME AD MARKET
Out of Home Advertising Effectiveness and Return of Investment (ROI)-OAAA
ADVANTAGE OF OUTDOOR ADVERTISING
This is a new type of advertising, which is gaining in popularity and effectiveness as a quick way to get the customers' attention.
This is a easy way to embed brand concept into consumer’s daily life
It can realize a certain interactive to attain the aim of the brand-propagation
OUT OF HOME MEDIA REACTION
Project RUSHMORE 2013 Out-of-home Advertising and Online Activations
FUTURE OUTDOOR ADThe German company DISTEC has
developed the first solar-driven scroller for outdoor advertising.
Generates its own electricity
Zero CO² footprint
100% energy self-sufficient system, can be operated at remote locations
Answers requirement expressed by outdoor advertising companies worldwide
DEAD BATTERIES FORDEAD BATTERIES
