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Digital Therapeutics for Chronic Disease Prevention A bit on us, and thoughts on commercialization of digital therapeutics

Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

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Page 1: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

Digital Therapeuticsfor Chronic Disease PreventionA bit on us, and thoughts on commercialization of digital therapeutics

Page 2: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH • CONFIDENTIAL

Sean DuffyCEO, Omada Health

Page 3: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH

dig-i-tal ther-a-peu-tics noun

: an innovative new class of medicine, delivered digitally, that achieves consistent, meaningful, and safe clinical outcomes at scale.

The genesis of Digital Therapeutics —

Page 4: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

The Chronic Disease CrisisThe clinical impact and costs of unhealthy behavior

OMADA HEALTH • CONFIDENTIAL

Page 5: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

DIABETES 1

30 million

PREDIABETES 1

84 millionDIABETES 1

30 million

PREDIABETES 1

84 millionPrediabetes +

Diabetes

1. Centers for Disease Control and Prevention. National Diabetes Statistics Report, 2017: Estimates of Diabetes and Its Burden in the United States. Atlanta, GA: US Department of Health and Human Services; 2017.

2. Benjamin EJ, Blaha MJ, Chiuve SE, et al. Heart Disease and Stroke Statistics-2017 Update: A Report From the American Heart Association. Circulation. 2017;135(10):e146-e603. Prevalence of conditions applies to adults age 20+ in the US.

Obesity-related chronic disease impacts an extraordinary number of people —

HIGH CHOLESTEROL 2

29 million

HYPERTENSION 2

86 million

HypertensionHigh Cholesterol

Prediabetes + Diabetes

OMADA HEALTH • CONFIDENTIAL

Page 6: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

Intensive behavioral counseling (IBC) is a high-touch intervention that helps people change the underlying behaviors that cause obesity-related chronic disease.

A validated approach to behavior change—

Page 7: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

Changing behavior at scale

The Omada program

OMADA HEALTH • CONFIDENTIAL

Page 8: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH

Omada empowers people to build healthy habits that last.

INTERACTIVE LESSONS

DATA SCIENCE

SMART TECHNOLOGY

PROFESSIONAL HEALTH COACH

SUPPORT GROUP

Page 9: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

9OMADA HEALTH

KICK-OFFPreparation

MONTHS 1–4Foundations

MONTHS 5 & ONFocus

The Omada program journey

AWARENESSClinical Enrollment & Marketing

GUIDANCE & SUPPORTOmada Coach

ENCOURAGEMENT & ACCOUNTABILITYPeer Group

ENGAGEMENT & CONNECTIONTools & Technology

INTERACTIVE TRAININGLessons

Page 10: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

10

Page 11: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH • CONFIDENTIAL

Meal Tracking

Progress Page Visit

Coach Messaging

Weight Measurement

Our 1 billion+ data points fuel personalization —

2 3

PROGRAM PROGRESS

PRO

GR

AM

INTE

RA

CTI

ON

S

4 5 6 7 8 9 10 11 12 13 14 15 16 17

FIRST WEIGH-IN .

Stepped on Scale

Week 1

Page 12: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

The ResultsLasting clinical outcomes

OMADA HEALTH • CONFIDENTIAL

Page 13: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH

2013 2014 2015 2016 2017 2018 2019

- 9 peer-reviewed publications to date - Most published digital DPP provider - Focused on outcomes for prediabetes,

CVD and T2D- Trials planned with broad clinical &

economic outcomes

Omada clinical research roadmap —

Page 14: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH

Omada outcomes along side brick and mortar programs —

Page 15: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTHOMADA HEALTH • CONFIDENTIAL

Page 16: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

Our path to market

Page 17: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH

LAB TESTS HOSPITALS

MEDICATIONSDOCTORS X-RAYS

17

Omada Health has a National Provider Identifier (NPI) number and bills via CPT code + modifier.

PLAN MEDICAL BENEFIT - PROVIDER NETWORK

Omada contracts as an ancillary provider —

Page 18: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH

MOST COMPETINGINTERVENTIONS

ACCESS-BASED FIXED PRICE

PERFORMANCE BASED PRICING

OMADA

181. Maruthur NM, Ma Y, Delahanty LM, et al. Early responses to preventative strategies in the diabetes prevention program. J Gen Intern Med. 2013;28(12):1629–36.

ENROLLMENT OUTCOMES

Instead of charging participation or PEPM fees, monthly fees after enrollment are based on the weight loss that engaged participants achieve in that month.

We file claims according to the outcomes we achieve —

Page 19: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

Omada has attained enrollment and coverage, at scale —

140,000+Participants Enrolled

175+Happy, paying customers

26,000,000+Participant Weigh-ins Turned Into Health Insights

1,000,000+Pounds Lost

A FEW OF OUR PARTNERS:

OMADA HEALTH • CONFIDENTIAL

Page 20: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

The state of digital medicine

Page 21: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH • CONFIDENTIAL

The space is at the cusp of sprouting legs —

Page 22: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH • CONFIDENTIAL

Digital health is largely still the underdog —

Page 23: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH • CONFIDENTIAL

There’s underlying optimism for evidenced-based companies—

Page 24: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH • CONFIDENTIAL

So how do we turn our companies into beautiful frogs? —

Page 25: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

A proposal on taxonomy

Page 26: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH

dig-i-tal ther-a-peu-tics noun

: an innovative new class of medicine, delivered digitally, that achieves consistent, meaningful, and safe clinical outcomes at scale.

Digital Therapeutics definition—

1. Efficacious2. Safe3. Reliable 4. Scalable

Page 27: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH • CONFIDENTIAL

It’d be helpful to further a thoughtful structure—

● Domain● Kingdom● Phylum● Class ● Order ● Family● Genus● Species

Page 28: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH • CONFIDENTIAL

I view the term Digital Therapeutics as a ‘Class’ —

Page 29: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

Go-to-market stability

Page 30: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH

Refined Digital Therapeutics pathway and process —

Page 31: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH

Coding infrastructure needs to be solidified —

DTX?

Page 32: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH

We need successful examples of levereging existing GTM OpEx investments —

Page 33: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

And then comes….

Page 34: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

OMADA HEALTH

We need successful examples of driving volume and revenues —

Page 35: Digital Therapeutics for Chronic Disease Prevention · OMADA HEALTH MOST COMPETING INTERVENTIONS ACCESS-BASED FIXED PRICE PERFORMANCE BASED PRICING OMADA 1. Maruthur NM, Ma Y, Delahanty

Thank you!