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Digital Therapeuticsfor Chronic Disease PreventionA bit on us, and thoughts on commercialization of digital therapeutics
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OMADA HEALTH • CONFIDENTIAL
Sean DuffyCEO, Omada Health
OMADA HEALTH
dig-i-tal ther-a-peu-tics noun
: an innovative new class of medicine, delivered digitally, that achieves consistent, meaningful, and safe clinical outcomes at scale.
The genesis of Digital Therapeutics —
The Chronic Disease CrisisThe clinical impact and costs of unhealthy behavior
OMADA HEALTH • CONFIDENTIAL
DIABETES 1
30 million
PREDIABETES 1
84 millionDIABETES 1
30 million
PREDIABETES 1
84 millionPrediabetes +
Diabetes
1. Centers for Disease Control and Prevention. National Diabetes Statistics Report, 2017: Estimates of Diabetes and Its Burden in the United States. Atlanta, GA: US Department of Health and Human Services; 2017.
2. Benjamin EJ, Blaha MJ, Chiuve SE, et al. Heart Disease and Stroke Statistics-2017 Update: A Report From the American Heart Association. Circulation. 2017;135(10):e146-e603. Prevalence of conditions applies to adults age 20+ in the US.
Obesity-related chronic disease impacts an extraordinary number of people —
HIGH CHOLESTEROL 2
29 million
HYPERTENSION 2
86 million
HypertensionHigh Cholesterol
Prediabetes + Diabetes
OMADA HEALTH • CONFIDENTIAL
Intensive behavioral counseling (IBC) is a high-touch intervention that helps people change the underlying behaviors that cause obesity-related chronic disease.
A validated approach to behavior change—
Changing behavior at scale
The Omada program
OMADA HEALTH • CONFIDENTIAL
OMADA HEALTH
Omada empowers people to build healthy habits that last.
INTERACTIVE LESSONS
DATA SCIENCE
SMART TECHNOLOGY
PROFESSIONAL HEALTH COACH
SUPPORT GROUP
9OMADA HEALTH
KICK-OFFPreparation
MONTHS 1–4Foundations
MONTHS 5 & ONFocus
The Omada program journey
AWARENESSClinical Enrollment & Marketing
GUIDANCE & SUPPORTOmada Coach
ENCOURAGEMENT & ACCOUNTABILITYPeer Group
ENGAGEMENT & CONNECTIONTools & Technology
INTERACTIVE TRAININGLessons
10
OMADA HEALTH • CONFIDENTIAL
Meal Tracking
Progress Page Visit
Coach Messaging
Weight Measurement
Our 1 billion+ data points fuel personalization —
2 3
PROGRAM PROGRESS
PRO
GR
AM
INTE
RA
CTI
ON
S
4 5 6 7 8 9 10 11 12 13 14 15 16 17
FIRST WEIGH-IN .
Stepped on Scale
Week 1
The ResultsLasting clinical outcomes
OMADA HEALTH • CONFIDENTIAL
OMADA HEALTH
2013 2014 2015 2016 2017 2018 2019
- 9 peer-reviewed publications to date - Most published digital DPP provider - Focused on outcomes for prediabetes,
CVD and T2D- Trials planned with broad clinical &
economic outcomes
Omada clinical research roadmap —
OMADA HEALTH
Omada outcomes along side brick and mortar programs —
OMADA HEALTHOMADA HEALTH • CONFIDENTIAL
Our path to market
OMADA HEALTH
LAB TESTS HOSPITALS
MEDICATIONSDOCTORS X-RAYS
17
Omada Health has a National Provider Identifier (NPI) number and bills via CPT code + modifier.
PLAN MEDICAL BENEFIT - PROVIDER NETWORK
Omada contracts as an ancillary provider —
OMADA HEALTH
MOST COMPETINGINTERVENTIONS
ACCESS-BASED FIXED PRICE
PERFORMANCE BASED PRICING
OMADA
181. Maruthur NM, Ma Y, Delahanty LM, et al. Early responses to preventative strategies in the diabetes prevention program. J Gen Intern Med. 2013;28(12):1629–36.
ENROLLMENT OUTCOMES
Instead of charging participation or PEPM fees, monthly fees after enrollment are based on the weight loss that engaged participants achieve in that month.
We file claims according to the outcomes we achieve —
Omada has attained enrollment and coverage, at scale —
140,000+Participants Enrolled
175+Happy, paying customers
26,000,000+Participant Weigh-ins Turned Into Health Insights
1,000,000+Pounds Lost
A FEW OF OUR PARTNERS:
OMADA HEALTH • CONFIDENTIAL
The state of digital medicine
OMADA HEALTH • CONFIDENTIAL
The space is at the cusp of sprouting legs —
OMADA HEALTH • CONFIDENTIAL
Digital health is largely still the underdog —
OMADA HEALTH • CONFIDENTIAL
There’s underlying optimism for evidenced-based companies—
OMADA HEALTH • CONFIDENTIAL
So how do we turn our companies into beautiful frogs? —
A proposal on taxonomy
OMADA HEALTH
dig-i-tal ther-a-peu-tics noun
: an innovative new class of medicine, delivered digitally, that achieves consistent, meaningful, and safe clinical outcomes at scale.
Digital Therapeutics definition—
1. Efficacious2. Safe3. Reliable 4. Scalable
OMADA HEALTH • CONFIDENTIAL
It’d be helpful to further a thoughtful structure—
● Domain● Kingdom● Phylum● Class ● Order ● Family● Genus● Species
OMADA HEALTH • CONFIDENTIAL
I view the term Digital Therapeutics as a ‘Class’ —
Go-to-market stability
OMADA HEALTH
Refined Digital Therapeutics pathway and process —
OMADA HEALTH
Coding infrastructure needs to be solidified —
DTX?
OMADA HEALTH
We need successful examples of levereging existing GTM OpEx investments —
And then comes….
OMADA HEALTH
We need successful examples of driving volume and revenues —
Thank you!