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Digital Transformation at Daimler enabled by JT

JT Open International Conference

Dr. Siegmar Haasis, 6-8 September 2016

Daimler consists of five divisions

Note: 2015 Revenue Group € 149,467 m, Employees: 284,015 , thereof others 9,922

Digital Transformation at Daimler enabled by JT | September 2016 3

Note: 2015 Revenue Group € 149,467 m, Employees: 284,015 , thereof others 9,922

Digital Brands


Mercedes-AMG

AMG X1

Mercedes-AMG

AMG GT R

AMG Sports Cars


Mercedes-Benz Concept Cars

Mercedes-Benz F015 Mercedes-Benz Concept IAA


Digitization causes a massive change in the mobility market

„Sharing Economy“„Individual“

Autonomous

&

E-Mobility

Ownership

Ve

hic

le c

on

ce

pt

„Evolution“

„Revolution“Self-driver

&

conventional

drive

Current

conventional

ownership and

usage model

Shared

autonomy


8

Engineering IT Mercedes-Benz Cars

Strategic Fields of Action and Initiatives

Digital Transformation at Daimler enabled by JT | September 2016

Big Data Drives Car

Creation Process

Simplification of engineering

processes, methods and IT systems

Integration of international RD

locations

Future collaboration with suppliers

Supporting development

cooperations

(Renault / Nissan / etc.)

Module-oriented product

documentation and constraint

management

PDM system landscape 2020

E/E documentation and

vehicle-related software development

Model-based specification of

mechatronic systems

End-to-End process integration

(e.g. photorealistic vehicle)

Digital

Development

Process 2020

Internationalization

and Collaboration

with Suppliers

Product

Complexity

and Variance

Business

Partner and

Customer

Dedication

Innovation Lab

IT 4 Autonomous Driving

Big Data for development

of Autonomous Driving

Digital Transformation RD

Big Data for vehicle & powertrain

development and testing

Consistent digital validation process

(Digital < Test Bench < Road)

Consistent digital modelling and

validation for body, chassis and

powertrain

Engineering-IT Standards


>> In the Jungle of data formats we do need Engineering-IT Standards…

• … as “lowest common denominator“

• … to make us independent of software vendors

• … for long term data retention

• … to ensure common data quality standards

ISO JT V1 is the chosen Engineering-IT Standard for 3D-data at Daimler

Global Engineering based on Engineering-IT StandardsISO JT V1

9

JT at Daimler

History of JT usage as a Global Data Exchange Standard

Digital Transformation at Daimler enabled by JT | September 2016 10* as of 09/2016

7 Mio.

8 Mio.

16 Mio.

17 Mio.

2007

Q4Q3

2011

Q4Q3Q2Q1

2012

Q4Q3Q2Q1

2013

Q4Q3Q2Q1

20162014

Q4Q3Q2Q1

2 Mio.

3 Mio.

5 Mio.

6 Mio.

9 Mio.

1 Mio.

4 Mio.

Q2

…

ISO JT V1

~ 1.7 Mio. JTs

at Daimler

~ 6.5 Mio. JTs

at Daimler

~ 9 Mio. JTs

at Daimler

> 17 Mio.* JTs

at Daimler

Q4Q3Q2Q1

…

Big Picture 2016: Global Cooperation Processes based on JT


~20 %

Joint Ventures OEM Partners

CAE/FEM Virtual RealityPackaging / DMU Digital Manufacturing

Digital After-Sales

More than >17 Million* JT files stored in the

PDM-System of the Daimler AGPDM System

Design in Context (NX) Logistics PlanningTolerance Studies

Daimler Downstream JT usage

System Suppliers

JT JT

STEP

AP

242

XML

JT

100%

* as of 09/2016

Examples of JT-ready components in Mercedes-Benz Cars

75% of currently evaluated supplier parts are JT-ready | The Daimler Virtual

Product Development 2020 will be based on Engineering-IT Standards Conclusion

Touchpad

Head up Display

Sensors Control units

ESP / Airbag / Door / Seat

Brake

Calliper / Lining / Hose

Windscreen


PDM Service Plattform – Visualization on Any Devices

Eng.-Visualization

via mobile devices

JT

Desktop

Visualization

e.g. 3D-CAD Data

JT is bridging the gap between desktop visualization and visualization on Any

Devices | Usage of JT based fully annotated 3D models in downstream processesConclusion


…

14

Challenge: Realistic Car Visualization within Mercedes-Benz Cars


Comprehensive coordination, JT-based data process as the basis for computer graphic applications

Design

Draft designs for

evaluation decisions

3D model data

(various systems)

Preparation,

modification of

appearance and logic

Service

Service engineering

and documentation

Design data enhan-

ced with tech. details

Filtering data,

structuring, adding

texture, assigning

material and logic

Sales

Vehicle presentation

to customer

Design data from

PDM-System

Filtering data,

structuring, adding

texture, assigning

material and logic

Engineering

Validation of digital

prototypes

Design data from

PDM-System

Filtering data,

structuring, adding

texture, assigning

material and logic

Vision: End 2 End data process for realistic car visualization


Complete visualization data with geometry, material definition, equipment, appearance

and variation are centrally available for all downstream processes.

Engineering High-End

Visualization

Virtual Reality

Visualization

Engineering Standard

Visualization

JT

Advantages Online

Marketing Sales &

After - Sales

Information

User Manuals

Car ConfiguratorSparepart Catalogue Immersive Virtual

Reality Visualization

mercedes.me storesMaterial defintion

Tool

2020

15

Example: JT usage in PDM / VR (current C-Class)


Visualization in Engineering Client (ARR_NEXT_VR-CAR) Source: NeXT VR - Photo-realistic Vehicle Visualization in the Engineering Client / EDM-Forum 2015 / Ralf Specht

16

Example: JT usage in a Virtual Reality System


Source: NeXT VR - Photo-realistic Vehicle Visualization in the Engineering Client / EDM-Forum 2015 / Ralf Specht

17

Comparison: Rendering and Visualization within PDM-System


Rendering in Car Configurator

Visualization within PDM-System Daimler PDM-System

18

Digital Transformation: Roomscale VR

Head Mounted

Displays

JT

Native 3D-CAD

Data

JT as enabler for Digital Transformation | Next Level Engineering @ Daimler Conclusion


Wiring harness

Example: Roomscale VR within Mercedes-Benz R&D

Grey-area design

DMU - CollaborationDigital Transformation at Daimler enabled by JT | September 2016 20

Daimler „V“ for Systems Engineering

System Requirements

System Design&Simulation

E/E Requirements&Design E/E Integration

ProductionElectric/Electronic & Mechanical Components

System Integration

System Signoff TestStandard: Var. Standards

Software Implementation - Application Lifecycle Management

Mechanical Detailing Mechanical Component Test

FMI FMI

FMI


We either standardize -- or we will be standardized | Get involvedConclusion

Summary and Outlook

• The Digital Development Process 2020 covers new fields of action and enables a fully integrated

validation processes for complete systems

• Systems Engineering and dynamic realistic car visualization will become key in future development processes

• Global Development Networks with Suppliers and Partners need to based on a strong Engineering-IT

Strategy of Standards | JT is only the beginning

We are ready and well prepared for the future …

… We have taken up the challenge ...


Thank you for your attention

Dr. Siegmar Haasis

CIO Research & Development Mercedes-Benz Cars

Daimler AG

[email protected]

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Digital Transformation at Daimler enabled by JT... · Reset the slide back to its ... Digital Transformation at Daimler enabled by JT ... Packaging / DMU CAE/FEM Virtual Reality Digital